{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"860009270336","processing":{"collection_process_version":"2026-07-23.4","last_collected_at":"2026-07-23T23:16:41-0700","last_collection_event":"intake","label_reader_version":"2026-07-23.5","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-24T02:34:48-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"860009270336","listing_identifier":"B0BYK9Z575","brand":"envitamin","title":"Envitamin Ultimate Multivitamin","listing_title":"envitamin Ultimate Multivitamin Multimineral and Superfood with 42 Fruit and Vegetable Blend, 60 Count","identity":{"canonical_gtin":"860009270336","source_listing_gtin":"860009270336","listing_identifier":"B0BYK9Z575","product_image":"https://m.media-amazon.com/images/I/31eTwUqjuZL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0BYK9Z575","primary_url":"https://m.media-amazon.com/images/I/31eTwUqjuZL.jpg","image_count":8,"last_attempted":"2026-07-23T23:16:41-0700","attempts":1},"observed_at":"2026-07-23","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"envitamin","package_brand":"envitamin","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 860009270336.","deck":"The outside identifier points to this product, so the other checks are less likely to be about a look-alike.","display_mode":"single_home_per_finding","finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","review_velocity_gradual"],"point_finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","review_velocity_gradual"],"cards":[{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 860009270336.","evidence":"The brand's store lists this exact barcode as “Ultimate Multivitamin” (variant: 1 Pack) — identity confirmed across retailer listings.","so_what":"The outside identifier points to this product, so the other checks are less likely to be about a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-cc6db30bff2a","evidence_url":"https://lookcloser.ai/e/ev-cc6db30bff2a","presentation_home":"finding_catalog"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Written reviews moved 472 → 571 from 2026-01-31 to 2026-07-08 without one large burst.","evidence":"Written reviews grew from 472 to 571 across 2026-01-31 – 2026-07-08 with no single manufactured spike (largest 30-day gain ~37).","so_what":"Gradual growth is more ordinary; a sudden burst deserves a closer look. Neither pattern proves whether individual reviews are genuine.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0BYK9Z575","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-d2afd068bbd4","evidence_url":"https://lookcloser.ai/e/ev-d2afd068bbd4","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"multivitamin / greens blend","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","scope":"ingredient_context","product_evidence":false}],"open_items":["No identity-bound public label filing is retained in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"Same barcode on the brand's own store","summary":"The brand's store lists this exact barcode as “Ultimate Multivitamin” (variant: 1 Pack) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","key_findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"},{"id":"review_velocity_gradual","class":"ok","headline":"Reviews accumulated gradually","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Ultimate Multivitamin” (variant: 1 Pack) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Ultimate Multivitamin” (variant: 1 Pack) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Ultimate Multivitamin” (variant: 1 Pack) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-cc6db30bff2a","evidence_url":"https://lookcloser.ai/e/ev-cc6db30bff2a","content_fingerprint":"sha256:e32451c05a5ccb6afa5f5028255445e232f28300d4825d84d4150394e7fabc29","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Ultimate Multivitamin” (variant: 1 Pack) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","observed_at":"2026-07-23","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Ultimate Multivitamin” (variant: 1 Pack) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/860009270336#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 860009270336 to \"Ultimate Multivitamin\" (Envitamin) — consistent with this listing.","proof":"Open Food Facts resolves 860009270336 to \"Ultimate Multivitamin\" (Envitamin) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/860009270336","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-2e18c06e4dea","evidence_url":"https://lookcloser.ai/e/ev-2e18c06e4dea","content_fingerprint":"sha256:88f3956c24e527634604134cd8580a335e74bb920e5c642f7433d2121302c3d1","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 860009270336 to \"Ultimate Multivitamin\" (Envitamin) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/860009270336","observed_at":"2026-07-23","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 860009270336 to \"Ultimate Multivitamin\" (Envitamin) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/860009270336#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Single-dose label math: not applicable to this formula","detail":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","proof":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0BYK9Z575","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-644fcbfbebdc","evidence_url":"https://lookcloser.ai/e/ev-644fcbfbebdc","content_fingerprint":"sha256:83e9dcefcd0e3335b0e029023abc8afee79a17e20a02b4d0153bdc84e2ebdce1","registry_receipts":[],"evidence":{"summary":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Label and serving arithmetic.","found":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike."},"html_anchor":"finding-label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","report_url":"https://lookcloser.ai/p/860009270336#finding-label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 472 to 571 across 2026-01-31 – 2026-07-08 with no single manufactured spike (largest 30-day gain ~37).","proof":{"first":["2026-01-31",472],"last":["2026-07-08",571],"max_30d_review_gain":37},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0BYK9Z575","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-d2afd068bbd4","evidence_url":"https://lookcloser.ai/e/ev-d2afd068bbd4","content_fingerprint":"sha256:17e1980bab29a44d71f9694ae94db3c383396628ab524ddb9c1cc7bc90ea632e","registry_receipts":[],"evidence":{"summary":{"first":["2026-01-31",472],"last":["2026-07-08",571],"max_30d_review_gain":37},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked keepa.","found":"Written reviews grew from 472 to 571 across 2026-01-31 – 2026-07-08 with no single manufactured spike (largest 30-day gain ~37)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/860009270336#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0BYK9Z575","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-7911d0b3d7b1","evidence_url":"https://lookcloser.ai/e/ev-7911d0b3d7b1","content_fingerprint":"sha256:e76d310307f8d604753db5c5f77ef9827200cef05e9f2525ffc4861177f66d1a","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/860009270336#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0BYK9Z575","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-e0ce71afc9cd","evidence_url":"https://lookcloser.ai/e/ev-e0ce71afc9cd","content_fingerprint":"sha256:eda77a4d7efe8f148981600ed20c3bf9d552ad66e1de63eeffc509c115b688ce","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/860009270336#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 472 on 2026-01-31 to 571 on 2026-07-08 (net +99). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 472 on 2026-01-31 to 571 on 2026-07-08 (net +99). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0BYK9Z575","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-f588c1612f0e","evidence_url":"https://lookcloser.ai/e/ev-f588c1612f0e","content_fingerprint":"sha256:96c5bc354e6728299441969c52b96b3cd8a2f1ca499c4ec709d31080a10a5bdf","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 472 on 2026-01-31 to 571 on 2026-07-08 (net +99). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 472 on 2026-01-31 to 571 on 2026-07-08 (net +99). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/860009270336#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-644fcbfbebdc","record_id":"860009270336","gtin":"860009270336","claim_key":"finding:label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","primary_source":"source_listing","claim":"Single-dose label math: not applicable to this formula","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","proof":{"detail":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:83e9dcefcd0e3335b0e029023abc8afee79a17e20a02b4d0153bdc84e2ebdce1","evidence_url":"https://lookcloser.ai/e/ev-644fcbfbebdc"},{"evidence_id":"ev-7911d0b3d7b1","record_id":"860009270336","gtin":"860009270336","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:e76d310307f8d604753db5c5f77ef9827200cef05e9f2525ffc4861177f66d1a","evidence_url":"https://lookcloser.ai/e/ev-7911d0b3d7b1"},{"evidence_id":"ev-cc6db30bff2a","record_id":"860009270336","gtin":"860009270336","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Ultimate Multivitamin” (variant: 1 Pack) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Ultimate Multivitamin” (variant: 1 Pack) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","observed_at":"2026-07-23","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:e32451c05a5ccb6afa5f5028255445e232f28300d4825d84d4150394e7fabc29","evidence_url":"https://lookcloser.ai/e/ev-cc6db30bff2a"},{"evidence_id":"ev-2e18c06e4dea","record_id":"860009270336","gtin":"860009270336","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 860009270336 to \"Ultimate Multivitamin\" (Envitamin) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 860009270336 to \"Ultimate Multivitamin\" (Envitamin) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/860009270336","observed_at":"2026-07-23","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:88f3956c24e527634604134cd8580a335e74bb920e5c642f7433d2121302c3d1","evidence_url":"https://lookcloser.ai/e/ev-2e18c06e4dea"},{"evidence_id":"ev-f588c1612f0e","record_id":"860009270336","gtin":"860009270336","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 472 on 2026-01-31 to 571 on 2026-07-08 (net +99). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 472 on 2026-01-31 to 571 on 2026-07-08 (net +99). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:96c5bc354e6728299441969c52b96b3cd8a2f1ca499c4ec709d31080a10a5bdf","evidence_url":"https://lookcloser.ai/e/ev-f588c1612f0e"},{"evidence_id":"ev-e0ce71afc9cd","record_id":"860009270336","gtin":"860009270336","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:eda77a4d7efe8f148981600ed20c3bf9d552ad66e1de63eeffc509c115b688ce","evidence_url":"https://lookcloser.ai/e/ev-e0ce71afc9cd"},{"evidence_id":"ev-d2afd068bbd4","record_id":"860009270336","gtin":"860009270336","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 472 to 571 across 2026-01-31 – 2026-07-08 with no single manufactured spike (largest 30-day gain ~37).","proof":{"first":["2026-01-31",472],"last":["2026-07-08",571],"max_30d_review_gain":37},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:17e1980bab29a44d71f9694ae94db3c383396628ab524ddb9c1cc7bc90ea632e","evidence_url":"https://lookcloser.ai/e/ev-d2afd068bbd4"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":60,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Supports Wellness","Supports Energy","DIETARY SUPPLEMENT","Supports Digestive Health","Supports Gut Microbiome","Organic Greens + Non-GMO","Supports Digestion","Inspired by nature, backed by science.","Complete. Multivitamin & Mineral","Supporte Wellness'"],"certification_text":[],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…ou need for your body to perform at its peak Supports Wellness Supports Energy DIETARY SUPPLEMENT…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"not_captured","label_photo_read":{"src":"vision:google/gemini-flash-1.5","reader_version":"2026-07-23.5","images_read":8,"source_images":["https://m.media-amazon.com/images/I/31eTwUqjuZL.jpg","https://m.media-amazon.com/images/I/71L8BcH5ObL.jpg","https://m.media-amazon.com/images/I/71T7mU70+eL.jpg","https://m.media-amazon.com/images/I/61kTUcQLdVL.jpg","https://m.media-amazon.com/images/I/71hMDhzNH8L.jpg","https://m.media-amazon.com/images/I/61Ksab2qXdL.jpg","https://m.media-amazon.com/images/I/81ehWX1Z-LL.jpg","https://m.media-amazon.com/images/I/61C2+XfTamL.jpg"],"facts_panel_image":null,"brand":"envitamin","product_name":"Ultimate Multivitamin","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving Size 2 Capsules","serving_size_g":null,"servings_per_container":null,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"60 CAPSULES","actives":[],"responsible_parties":[],"label_claims":["Supports Wellness","Supports Energy","DIETARY SUPPLEMENT","Supports Digestive Health","Supports Gut Microbiome","Organic Greens + Non-GMO","Supports Digestion","Inspired by nature, backed by science.","Complete. Multivitamin & Mineral","Supporte Wellness'"],"certifications":[],"barcode_observations":["1270336"],"panel_rows":[]},"resolved_facts_panel":null,"nih_dsld":null,"ingredient_science":null,"nsf_certification":null,"brand_documentation_request":null,"plain_summary":null,"fda_recalls":null,"offers_at_check_time":[["Retailer listing",24.97],["Brand website",50.01]],"price_comparison":{"identity_basis":"upc_gtin","record_gtin":"860009270336","source_listing_gtin":"860009270336","retailer_gtin_match":true,"brand_store_gtin_match":true,"seller_identifiers":{"Brand store (envitamin.com)":"00860009270336"},"same_product_only":true,"offers":[["Amazon",24.97],["Brand website",50.01]],"offer_records":[{"seller":"Amazon","price":24.97,"currency":"USD","url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-24T06:26:59.557105+00:00","identity_basis":"exact_gtin","gtin":"860009270336","rating":null,"price_source":"Keepa","price_type":"lowest_new"},{"seller":"Brand website","price":50.01,"currency":"USD","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","observed_at":"2026-07-23","identity_basis":"exact_gtin","gtin":"860009270336","rating":{"value":null,"count":5}}],"observed_at":"2026-07-23"},"commerce_context":{"observed_at":"2026-07-23","record_gtin":"860009270336","source_listing":{"status":"exact_listing","url":"https://www.amazon.com/dp/B0BYK9Z575","price":24.97,"price_receipt":{"status":"available","amount":24.97,"currency":"USD","price_type":"lowest_new","observed_at":"2026-07-24T06:26:59.557105+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B0BYK9Z575","listing_url":"https://www.amazon.com/dp/B0BYK9Z575","identity_basis":"exact_listing_identifier","listing_identifier":"B0BYK9Z575","raw_cents":2497},"rating":null,"rating_count":null,"published_gtin":"860009270336"},"brand_site":{"status":"exact_product","host":"https://envitamin.com","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","title":"Ultimate Multivitamin","variant":"1 Pack","price":"50.01","availability":"unknown","published_gtin":"00860009270336","identity_basis":"exact_gtin","comparison_allowed":true,"candidate_binding":null,"shared_marketing_markers":[],"review_surface":{"status":"found","rating":null,"count":5,"source":"brand product page markup","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","observed_at":"2026-07-23"},"testing_surface":{"status":"claim_found","third_party_tested_claim":false,"gmp_claim":true,"named_lab_or_certifier":[],"document_links":[],"source_url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","scope":"brand_product_page","meaning":"A published testing statement is a claim until a named issuer or product-bound report can be checked."}},"exact_offers":[{"seller":"Amazon","price":24.97,"currency":"USD","url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-24T06:26:59.557105+00:00","identity_basis":"exact_gtin","gtin":"860009270336","rating":null,"price_source":"Keepa","price_type":"lowest_new"},{"seller":"Brand website","price":50.01,"currency":"USD","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","observed_at":"2026-07-23","identity_basis":"exact_gtin","gtin":"860009270336","rating":{"value":null,"count":5}}],"external_marketplaces":{"iherb":{"source":"iHerb","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"860009270336","search_url":"https://www.iherb.com/search?kw=envitamin+envitamin+Ultimate+Multivitamin+Multimineral+and+Superfood+with+42+Fruit+and+Vegetable+Blend%2C+60+Count"},"target":{"source":"Target","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"860009270336","search_url":"https://www.target.com/s?searchTerm=envitamin+envitamin+Ultimate+Multivitamin+Multimineral+and+Superfood+with+42+Fruit+and+Vegetable+Blend%2C+60+Count"},"walmart":{"source":"Walmart","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"860009270336","search_url":"https://www.walmart.com/search?q=envitamin+envitamin+Ultimate+Multivitamin+Multimineral+and+Superfood+with+42+Fruit+and+Vegetable+Blend%2C+60+Count"}},"comparison_status":"exact_multi_seller","identity_rule":"Prices and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"host":"https://envitamin.com","sku_count":36,"supp_count":32,"distinct_trend_cats":1,"cats":["magnesium"],"specialist":false,"review_surface":{"status":"found","rating":null,"count":5,"source":"brand product page markup","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","observed_at":"2026-07-23"}},"brand_review_surface":{"status":"found","rating":null,"count":5,"source":"brand product page markup","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","observed_at":"2026-07-23"},"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-07-23","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[["2026-01-31",472],["2026-02-15",483],["2026-03-01",509],["2026-03-15",513],["2026-03-29",522],["2026-04-12",531],["2026-04-26",539],["2026-05-05",543],["2026-05-14",549],["2026-05-28",557],["2026-06-11",568],["2026-06-23",569],["2026-07-08",571]],"summary":{"start":["2026-01-31",472],"latest":["2026-07-08",571],"net_change":99,"largest_increase":26,"largest_decrease":1}},"price_snapshot":{"status":"available","amount":24.97,"currency":"USD","price_type":"lowest_new","observed_at":"2026-07-24T06:26:59.557105+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B0BYK9Z575","listing_url":"https://www.amazon.com/dp/B0BYK9Z575","identity_basis":"exact_listing_identifier","listing_identifier":"B0BYK9Z575","raw_cents":2497},"catalog_snapshot":{"observed_at":"2026-07-24T06:26:59.557105+00:00","listed_since":"2023-03-15","parent_listing_identifier":"B0GQVR6N21","root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":23675621011,"name":"Vitamins, Minerals & Supplements"},{"id":6936790011,"name":"Vitamins"},{"id":3774861,"name":"Multivitamins"}],"brand":"envitamin","manufacturer":"envitamin","monthly_sold_estimate":2000,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":"2026-07-14","sales_rank_drops":{"30_days":37,"90_days":146,"180_days":400},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":1,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-07-23","url":"https://www.amazon.com/dp/B0BYK9Z575","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-07-23","url":"https://world.openfoodfacts.org/product/860009270336","identity_basis":"gtin"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-07-23","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-07-23","url":"https://tmsearch.uspto.gov/","identity_basis":"exact_wordmark_and_supplement_goods","checked":false,"registry_name":"USPTO","identifier":null,"receipt_label":null},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-07-23","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22envitamin%22+OR+product_description:%22envitamin%22)&limit=5","identity_basis":"search_only","checked":false,"registry_name":"FDA enforcement","identifier":"envitamin","receipt_label":null},"nsf_search":{"type":"certification_registry_search","scope":"product_or_brand","observed_at":"2026-07-23","url":"https://info.nsf.org/Certified/dietary/","identity_basis":"search_only","checked":false,"registry_name":"NSF","standard":null,"identifier":null,"receipt_label":null},"keepa_history":{"type":"paid_catalog_history","scope":"exact_listing","observed_at":"2026-07-23","url":"https://keepa.com/#!product/1-B0BYK9Z575","identity_basis":"exact_listing_identifier"},"brand_store":{"type":"brand_storefront","scope":"brand_or_exact_product","observed_at":"2026-07-23","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","identity_basis":"exact_gtin","comparison_allowed":true,"limitation":null},"brand_review_surface":{"type":"brand_store_review_aggregate","scope":"exact_product","observed_at":"2026-07-23","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","identity_basis":"exact_gtin","comparison_allowed":true,"limitation":"Aggregate and star distribution only; review text is not retained. A skewed distribution is a curation signal, not proof of fabrication."},"nih_ods_multivitamin":{"type":"government_ingredient_reference","scope":"ingredient","observed_at":"2026-07-23","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","identity_basis":"named_ingredient","checked":true,"registry_name":"NIH ODS","identifier":"multivitamin / greens blend","receipt_label":"NIH ODS — Multivitamin/mineral supplements fact sheet"},"pubmed_multivitamin":{"type":"research_index","scope":"ingredient","observed_at":"2026-07-23","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","identity_basis":"named_ingredient"}},"decision_support":{"disclosure":{"status":"panel_unavailable","summary":"No identity-bound Supplement Facts rows are available.","captured_rows":0,"quantified_rows":0,"separately_quantified_rows":0,"combined_blend_rows":[],"integrity_tells":[],"derived_from":["nih_dsld_search","source_listing"]},"identity_convergence":{"gtin":"860009270336","confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"confirmation_count":3,"summary":"3 identity-bound source(s) converge on this product.","not_a_quality_score":true},"research_coverage":{"panel_rows":0,"ingredients_with_reference_context":0,"exact_product_dose_comparisons":0,"dose_comparison_finding_ids":[],"blend_limits_dose_comparison":false,"limitation":"Ingredient context is not product efficacy evidence."},"review_trajectory":{"status":"observed","start":{"date":"2026-01-31","count":472},"latest":{"date":"2026-07-08","count":571},"net_change":99,"span_days":158,"average_change_per_30_days":18.8,"largest_single_interval_increase":26,"identity_basis":"exact_listing_identifier","limitation":"Count movement does not establish review authenticity; variation families may share counts."},"review_surface_comparison":null,"market":{"offers":[{"seller":"Amazon","price":24.97,"currency":"USD","url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-24T06:26:59.557105+00:00","identity_basis":"exact_gtin","gtin":"860009270336","rating":null,"price_source":"Keepa","price_type":"lowest_new"},{"seller":"Brand website","price":50.01,"currency":"USD","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","observed_at":"2026-07-23","identity_basis":"exact_gtin","gtin":"860009270336","rating":{"value":null,"count":5}}],"exact_gtin_only":true,"price_spread":25.04,"servings_basis":null,"limitation":"Prices are point-in-time observations."},"ownership":{"status":"not_found","owner":null,"candidate_count":0,"brand_age_months":40.3,"manufacturer_link":"not_established","limitation":"Trademark ownership does not establish manufacturer or country of manufacture."},"open_questions":[],"connected_signals":[],"evidence_balance":{"documented_concerns":0,"confirmed_checks":3,"neutral_or_open_findings":4,"material_open_questions":0,"concern_finding_ids":[],"confirmation_finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","barcode-gtin-record-upc-independently-corroborated","review_velocity_gradual"]},"claim_scorecard":{"version":"2026-07-23.9","fairness_note":"Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[],"claimed_no_support":[],"unverified":[]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":0,"claimed_no_support":0,"unverified":0},"puffery":[],"consumed_finding_ids":[]},"brand_presence":{"status":"exact_product","host":"https://envitamin.com","exact_product_page":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Amazon","price":24.97,"currency":"USD","url":"https://www.amazon.com/dp/B0BYK9Z575","observed_at":"2026-07-24T06:26:59.557105+00:00","identity_basis":"exact_gtin","gtin":"860009270336","rating":null,"price_source":"Keepa","price_type":"lowest_new"},{"seller":"Brand website","price":50.01,"currency":"USD","url":"https://envitamin.com/products/ultimate-multivitamin-limited-deal","observed_at":"2026-07-23","identity_basis":"exact_gtin","gtin":"860009270336","rating":{"value":null,"count":5}}],"ratings":{"stars":null,"count":null,"observed_at":"2026-07-23","source_ref":"source_listing"},"facts_panel_source":null},"report_url":"https://lookcloser.ai/p/860009270336","methodology":"https://lookcloser.ai/methodology","built_at":"2026-07-24T09:34:48Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:b6260ea964c31179ef69860a95d5affb8d37cd89179df4e1c4f0f943eabcf61f"}