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USPTO names Simpli Supplements LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98486529&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Serial 98486529","receipt_label":"USPTO · Serial 98486529"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CVZ6QFBZ","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Simpli Supplements, Palm Beach Gardens, FL 33418. USPTO names Simpli Supplements LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/860009489165/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00860009489165","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-739ad1f2e2f8","evidence_url":"https://lookcloser.ai/e/ev-739ad1f2e2f8","content_fingerprint":"sha256:01b57f5a704b0eedf518db6ad1ca3f9bb265c3b47885f2476c84f10d7d7c0a99","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860009489165","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CVZ6QFBZ","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/860009489165/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-fac3e5c61652","record_id":"860009489165","gtin":"860009489165","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Simpli Supplements LLC (LIMITED LIABILITY COMPANY) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Simpli Supplements LLC (LIMITED LIABILITY COMPANY) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98486529&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Serial 98486529","receipt_label":"USPTO · Serial 98486529"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:491e5b8fff05d84c94c0b95725412d0b0a2a9b7c525b1f6e2a494744bb446b7b","evidence_url":"https://lookcloser.ai/e/ev-fac3e5c61652"},{"evidence_id":"ev-92a685cd76ce","record_id":"860009489165","gtin":"860009489165","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:42136a75ed220e8be9f0d831a8495c218de3fb8e84f60f6ef53412f270a5ca20","evidence_url":"https://lookcloser.ai/e/ev-92a685cd76ce"},{"evidence_id":"ev-c8c3478b5fb5","record_id":"860009489165","gtin":"860009489165","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Simpli+Supplements%22+OR+product_description:%22Simpli+Supplements%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Simpli Supplements","receipt_label":"FDA enforcement search · Simpli Supplements"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:57cf2dfe2bb6d1fc30c5d27752a6854d1d6c743d075ab99f5aabe533a32d654a","evidence_url":"https://lookcloser.ai/e/ev-c8c3478b5fb5"},{"evidence_id":"ev-ec660f244264","record_id":"860009489165","gtin":"860009489165","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Simpli Supplements, Palm Beach Gardens, FL 33418. USPTO names Simpli Supplements LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says manufactured for: Simpli Supplements, Palm Beach Gardens, FL 33418. USPTO names Simpli Supplements LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98486529&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Serial 98486529","receipt_label":"USPTO · Serial 98486529"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CVZ6QFBZ","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:cd37d7efc51a66b9caa8d1d589795d5e11c736b80d95d1fbaad167e0db1f50c0","evidence_url":"https://lookcloser.ai/e/ev-ec660f244264"},{"evidence_id":"ev-4725134b804d","record_id":"860009489165","gtin":"860009489165","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CVZ6QFBZ","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CVZ6QFBZ","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:23af6356ae0bbad9900ab6e21d8f919e1628c9319c3942ddc5c100515cd8f7f1","evidence_url":"https://lookcloser.ai/e/ev-4725134b804d"},{"evidence_id":"ev-03db46daaf7d","record_id":"860009489165","gtin":"860009489165","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. 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No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CVZ6QFBZ","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CVZ6QFBZ","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:421cb6140817c157a2d66ae950cde07a47a6fba5ea9bebfc38e4c5c0c432378b","evidence_url":"https://lookcloser.ai/e/ev-a05feb99ddf1"},{"evidence_id":"ev-abdc5401f9c4","record_id":"860009489165","gtin":"860009489165","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:9ac67946d4a728e91a3f4b9406f07e050c19df563b0d2bbd3a925dc2cf992fca","evidence_url":"https://lookcloser.ai/e/ev-abdc5401f9c4"},{"evidence_id":"ev-677345e2950e","record_id":"860009489165","gtin":"860009489165","claim_key":"claim:testing","primary_source":"source_listing","claim":"“stringent quality control processes ensure exceptional purity and potency, delivering a product you can trust for your”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. 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This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…Our stringent quality control processes ensure exceptional purity and potency, delivering a product you can trust for your health.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CVZ6QFBZ","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:2cf3a551aa2b0bbced00598084697cbfd9150fb06d3f2739643af6483239077c","evidence_url":"https://lookcloser.ai/e/ev-677345e2950e"},{"evidence_id":"ev-1021b7efe715","record_id":"860009489165","gtin":"860009489165","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“Quality Assurance: Each batch of our magnesium glycinate supplement is meticulously crafted in our USA-based, GMP-certified”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. 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