{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"860010750407","processing":{"collection_process_version":"2026-07-22.1","last_collected_at":"2026-07-23T09:24:53-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:43-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"860010750407","listing_identifier":"B0CCYZ4ZG4","brand":"Vital Vitamins","title":"Vital Vitamins Multi Collagen Complex Plus","listing_title":"Vital Vitamins Multi Collagen Complex Plus Biotin, Hyaluronic Acid & VIT. 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It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87695343&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5537383","registry_name":"USPTO","standard":null,"identifier":"Registration 5537383"}],"evidence_id":"ev-ea34cf79db61","evidence_url":"https://lookcloser.ai/e/ev-ea34cf79db61","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 304 to 559 between July 30, 2025 and August 23, 2026 — no sudden jump.","evidence":"Written reviews rose from 304 to 559 between July 30, 2025 and August 23, 2026. The largest rise inside any single 30-day window was about 36, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. 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Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Multi Collagen Complex Plus” (variant: Default Title) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Ingredient amounts are hidden inside “Multi Collagen Complex”.","meaning":"Evidence availability only. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-nih-published-research-ingredient-amounts-are-hidden-inside-multi-collag","report_url":"https://lookcloser.ai/p/860010750407/full#finding-nih-published-research-ingredient-amounts-are-hidden-inside-multi-collag"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","source":"NIH label catalog","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Registered in NIH's supplement label database (DSLD)","detail":"Label #322293 “Multi Collagen Complex Plus” (Vital Vitamins), entered 2025-03-25, with the full Supplement Facts on file. Company on file: Distributor — Vital Vitamins, Beverly Hills, CA.","proof":"Label #322293 “Multi Collagen Complex Plus” (Vital Vitamins), entered 2025-03-25, with the full Supplement Facts on file. 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Company on file: Distributor — Vital Vitamins, Beverly Hills, CA."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/860010750407/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists ROYAL LINKER LIMITED (limited company (ltd.); HONG KONG) (OTHER; LIMITED LIABILITY COMPANY) in HONG KONG; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists ROYAL LINKER LIMITED (limited company (ltd.); HONG KONG) (OTHER; LIMITED LIABILITY COMPANY) in HONG KONG; DELAWARE, USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87695343&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-23","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5537383","receipt_label":"USPTO · Registration 5537383"}],"observed_at":"2026-07-23","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists ROYAL LINKER LIMITED (limited company (ltd.); HONG KONG) (OTHER; LIMITED LIABILITY COMPANY) in HONG KONG; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/860010750407/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Multi Collagen Complex Plus” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Multi Collagen Complex Plus” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://vitalvitamins.co/products/vital-vitamin-multi-collagen-plus-biotin-hyaluronic-acid-vitamin-c","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-53e40c8eca3f","evidence_url":"https://lookcloser.ai/e/ev-53e40c8eca3f","content_fingerprint":"sha256:6289d40d24fee60ed202cab4d922b3154dce498b382e4f37e9572813bf4e79dc","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Multi Collagen Complex Plus” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://vitalvitamins.co/products/vital-vitamin-multi-collagen-plus-biotin-hyaluronic-acid-vitamin-c","observed_at":"2026-07-23","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Multi Collagen Complex Plus” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/860010750407/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 860010750407 to \"Multi-Collagen Complex Plus\" (Vital Vitamins) — consistent with this listing.","proof":"Open Food Facts resolves 860010750407 to \"Multi-Collagen Complex Plus\" (Vital Vitamins) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00860010750407","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-e25b35492601","evidence_url":"https://lookcloser.ai/e/ev-e25b35492601","content_fingerprint":"sha256:cc249aa117a899027fb5a9be738f12ac3f90430585438be491df195b48917e75","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 860010750407 to \"Multi-Collagen Complex Plus\" (Vital Vitamins) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860010750407","observed_at":"2026-07-23","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 860010750407 to \"Multi-Collagen Complex Plus\" (Vital Vitamins) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/860010750407/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/860010750407/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_collagen"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-d62bd8e18230","evidence_url":"https://lookcloser.ai/e/ev-d62bd8e18230","content_fingerprint":"sha256:0fbabb58144882f3214da4e4c103eab62142a20ff3affb3d36ddfea63ca7e2a6","registry_receipts":[],"evidence":{"summary":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","source_refs":["pubmed_collagen"],"source_records":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-23","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-23","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/860010750407/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 304 to 559 between July 30, 2025 and August 23, 2026. The largest rise inside any single 30-day window was about 36, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-30",304],"last":["2026-08-23",559],"max_30d_review_gain":36},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-700f8d983d97","evidence_url":"https://lookcloser.ai/e/ev-700f8d983d97","content_fingerprint":"sha256:db6eea9e3ec8badadbeb659f111197583b808728f24112754ddd9ed4f6763ef9","registry_receipts":[],"evidence":{"summary":{"first":["2025-07-30",304],"last":["2026-08-23",559],"max_30d_review_gain":36},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked keepa.","found":"Written reviews rose from 304 to 559 between July 30, 2025 and August 23, 2026. The largest rise inside any single 30-day window was about 36, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/860010750407/full#finding-review_velocity_gradual"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CCYZ4ZG4","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-343fddd42d34","evidence_url":"https://lookcloser.ai/e/ev-343fddd42d34","content_fingerprint":"sha256:7d3691813f42f4bf57440755d114db153e79ddb798b0af364fad36242f07a106","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/860010750407/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 302 on 2025-07-28 to 559 on 2026-08-23 (net +257). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 302 on 2025-07-28 to 559 on 2026-08-23 (net +257). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CCYZ4ZG4","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-c36c57701cca","evidence_url":"https://lookcloser.ai/e/ev-c36c57701cca","content_fingerprint":"sha256:e9301a98f0eaadd715d703763d7cc5542e604e997a1f12f232daf0782458e181","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 302 on 2025-07-28 to 559 on 2026-08-23 (net +257). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 302 on 2025-07-28 to 559 on 2026-08-23 (net +257). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/860010750407/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-a64f359f8b6d","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:nih-published-research-ingredient-amounts-are-hidden-inside-multi-collag","primary_source":"pubmed_collagen","claim":"Ingredient amounts are hidden inside “Multi Collagen Complex”","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"The panel lists “Multi Collagen Complex” (1,600 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Multi Collagen Complex” (1,600 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-23","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:af22adf5a9f38356934ff7e1d4d3ab747e40dffe8264e59c36312162498f8d49","evidence_url":"https://lookcloser.ai/e/ev-a64f359f8b6d"},{"evidence_id":"ev-ea34cf79db61","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists ROYAL LINKER LIMITED (limited company (ltd.); HONG KONG) (OTHER; LIMITED LIABILITY COMPANY) in HONG KONG; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists ROYAL LINKER LIMITED (limited company (ltd.); HONG KONG) (OTHER; LIMITED LIABILITY COMPANY) in HONG KONG; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87695343&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-23","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5537383","receipt_label":"USPTO · Registration 5537383"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:73898a5f7916c16146358216cd87e5e7a260aae44c85c10723feb0ac92b0f3bc","evidence_url":"https://lookcloser.ai/e/ev-ea34cf79db61"},{"evidence_id":"ev-53e40c8eca3f","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Multi Collagen Complex Plus” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Multi Collagen Complex Plus” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://vitalvitamins.co/products/vital-vitamin-multi-collagen-plus-biotin-hyaluronic-acid-vitamin-c","observed_at":"2026-07-23","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:6289d40d24fee60ed202cab4d922b3154dce498b382e4f37e9572813bf4e79dc","evidence_url":"https://lookcloser.ai/e/ev-53e40c8eca3f"},{"evidence_id":"ev-e25b35492601","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 860010750407 to \"Multi-Collagen Complex Plus\" (Vital Vitamins) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 860010750407 to \"Multi-Collagen Complex Plus\" (Vital Vitamins) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860010750407","observed_at":"2026-07-23","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:cc249aa117a899027fb5a9be738f12ac3f90430585438be491df195b48917e75","evidence_url":"https://lookcloser.ai/e/ev-e25b35492601"},{"evidence_id":"ev-700f8d983d97","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 304 to 559 between July 30, 2025 and August 23, 2026. The largest rise inside any single 30-day window was about 36, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-30",304],"last":["2026-08-23",559],"max_30d_review_gain":36},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:db6eea9e3ec8badadbeb659f111197583b808728f24112754ddd9ed4f6763ef9","evidence_url":"https://lookcloser.ai/e/ev-700f8d983d97"},{"evidence_id":"ev-7baba6bf559c","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #322293 “Multi Collagen Complex Plus” (Vital Vitamins), entered 2025-03-25, with the full Supplement Facts on file. Company on file: Distributor — Vital Vitamins, Beverly Hills, CA.","proof":{"detail":"Label #322293 “Multi Collagen Complex Plus” (Vital Vitamins), entered 2025-03-25, with the full Supplement Facts on file. Company on file: Distributor — Vital Vitamins, Beverly Hills, CA."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/322293","observed_at":"2026-07-23","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #322293","receipt_label":"NIH DSLD · Label #322293"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:9fff69096596b458cc6279daa47b4db98b7ecfcfc05f25c0545d9e1dfd194525","evidence_url":"https://lookcloser.ai/e/ev-7baba6bf559c"},{"evidence_id":"ev-1b05116efaa3","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:89cbb34de43371e28e1623ae4544406d6c782843e4038a9f6079dd4ad5766749","evidence_url":"https://lookcloser.ai/e/ev-1b05116efaa3"},{"evidence_id":"ev-c36c57701cca","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 302 on 2025-07-28 to 559 on 2026-08-23 (net +257). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:e9301a98f0eaadd715d703763d7cc5542e604e997a1f12f232daf0782458e181","evidence_url":"https://lookcloser.ai/e/ev-c36c57701cca"},{"evidence_id":"ev-343fddd42d34","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:7d3691813f42f4bf57440755d114db153e79ddb798b0af364fad36242f07a106","evidence_url":"https://lookcloser.ai/e/ev-343fddd42d34"},{"evidence_id":"ev-d62bd8e18230","record_id":"860010750407","gtin":"860010750407","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_collagen","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":{"detail":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-23","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:0fbabb58144882f3214da4e4c103eab62142a20ff3affb3d36ddfea63ca7e2a6","evidence_url":"https://lookcloser.ai/e/ev-d62bd8e18230"},{"evidence_id":"ev-542a1fdd2a33","record_id":"860010750407","gtin":"860010750407","claim_key":"claim:testing","primary_source":"source_listing","claim":"“Party”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…3rd Party Tested…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCYZ4ZG4","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://vitalvitamins.co/products/vital-vitamin-multi-collagen-plus-biotin-hyaluronic-acid-vitamin-c","observed_at":"2026-07-23","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:68e98f479aaa20384bd1608e0a641551ad721a0b4aa84b7838d0385a21b79630","evidence_url":"https://lookcloser.ai/e/ev-542a1fdd2a33"},{"evidence_id":"ev-d232ef71fa03","record_id":"860010750407","gtin":"860010750407","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“Compliant”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. 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