{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"860011170860","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-06T10:22:06-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-06T12:30:17-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"860011170860","listing_identifier":"B0CPZWW5JS","brand":"VOLI WELLNESS","title":"Voli Hydration Packets Electrolyte Drink Mix | Sea Moss","listing_title":"Voli Hydration Packets Electrolyte Drink Mix | Sea Moss, Aquamin, Coconut Water & Himalayan Salt | No Added Sugar, Keto Friendly | Variety Pack, 15 Count","identity":{"canonical_gtin":"00860011170860","source_listing_gtin":"00860011170860","listing_identifier":"B0CPZWW5JS","product_image":"https://m.media-amazon.com/images/I/91SzwHuDmrL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0CPZWW5JS","primary_url":"https://m.media-amazon.com/images/I/91SzwHuDmrL.jpg","image_count":7,"last_attempted":"2026-08-06T10:22:05-0700","attempts":1},"observed_at":"2026-08-06","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"VOLI WELLNESS","package_brand":"Voli","match_method":"normalized_exact","similarity":0.5},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Pucks Ventures LLC","entity":"LIMITED LIABILITY COMPANY","country":"CALIFORNIA, USA","address_filed":"10765 Wilkins Ave. #8, Los Angeles, CALIFORNIA 90024, UNITED STATES","address_public":"CALIFORNIA 90024, UNITED STATES","serial_number":"97102716","registration_number":"7007842","wordmark":"VOLI WELLNESS","status_description":"REGISTERED","filed_date":"2021-11-01T00:00:00","first_use_commerce_date":"2022-10-24","registration_date":"2023-03-21","assignment_recorded":true,"goods_services":["IC 005: Nutritional supplements; Dietary and nutritional supplements; Vitamin supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=97102716&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Pucks Ventures LLC","country":"CALIFORNIA, USA","address":"10765 Wilkins Ave. #8, Los Angeles, CALIFORNIA 90024, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 860011170860.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 860011170860.","evidence":"Open Food Facts resolves 860011170860 to \"Hydration Variety Pack\" (Voli) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-190dd39892dc","evidence_url":"https://lookcloser.ai/e/ev-190dd39892dc","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Pucks Ventures LLC · limited liability company, CALIFORNIA, USA","evidence":"USPTO lists Pucks Ventures LLC (LIMITED LIABILITY COMPANY) in CALIFORNIA, USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/860011170860/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 860011170860 to \"Hydration Variety Pack\" (Voli) — consistent with this listing.","proof":"Open Food Facts resolves 860011170860 to \"Hydration Variety Pack\" (Voli) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00860011170860","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-06","presentation_tone":"ok","evidence_id":"ev-190dd39892dc","evidence_url":"https://lookcloser.ai/e/ev-190dd39892dc","content_fingerprint":"sha256:0e993148b7273b254a096e3f1401bcab150a895bbdd5a87c7c4197771b8e2a02","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 860011170860 to \"Hydration Variety Pack\" (Voli) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860011170860","observed_at":"2026-08-06","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CPZWW5JS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 860011170860 to \"Hydration Variety Pack\" (Voli) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/860011170860/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 35 to 55 between July 15, 2025 and August 5, 2026. 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The largest rise inside any single 30-day window was about 5, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/860011170860/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CPZWW5JS","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-ed59018cd11f","evidence_url":"https://lookcloser.ai/e/ev-ed59018cd11f","content_fingerprint":"sha256:1ee4b77f90b41391ebd3a93d548e2d756844378d15393083d71a33f02614a25b","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. 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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/860011170860/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CPZWW5JS","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-64549d1f3f67","evidence_url":"https://lookcloser.ai/e/ev-64549d1f3f67","content_fingerprint":"sha256:e3312e58e9f999d571de38ee17eef73db29b69b1d095743c8ebdabfe2ec066e1","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CPZWW5JS","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CPZWW5JS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/860011170860/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 34 on 2025-07-03 to 55 on 2026-08-05 (net +21). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CPZWW5JS","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-4151f110fb19","evidence_url":"https://lookcloser.ai/e/ev-4151f110fb19","content_fingerprint":"sha256:28537b13fd8bfd2e7949b4d492beba551b64fec2e634d0641d7f669e5bd5767e","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 34 on 2025-07-03 to 55 on 2026-08-05 (net +21). 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