{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"860012874460","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-27T08:31:41-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.3","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-27T10:57:32-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"860012874460","listing_identifier":"B0DWN1B88N","brand":"Baloo","title":"Baloo Clean Electrolytes Powder Packets - No Added Sugar","listing_title":"Baloo Clean Electrolytes Powder Packets - No Added Sugar - Hydration Packets with Real Fruit & Unrefined Sea Salt - Magnesium, Potassium & VIT C for Daily Clean Hydration - Variety Pack - 15ct","identity":{"canonical_gtin":"00860012874460","source_listing_gtin":"00860012874460","listing_identifier":"B0DWN1B88N","product_image":"https://m.media-amazon.com/images/I/819eqJyI1zL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DWN1B88N","primary_url":"https://m.media-amazon.com/images/I/819eqJyI1zL.jpg","image_count":7,"last_attempted":"2026-07-27T08:31:41-0700","attempts":1},"observed_at":"2026-07-27","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Baloo","package_brand":"BALOO","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"We can see -7 of this product’s 5 reviews — the count fell between July 6, 2025 and July 27, 2026. That is too small a slice to say anything about the wider pattern.","deck":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","display_mode":"single_home_per_finding","finding_ids":["review_velocity_gradual"],"point_finding_ids":["review_velocity_gradual"],"cards":[{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"We can see -7 of this product’s 5 reviews — the count fell between July 6, 2025 and July 27, 2026. That is too small a slice to say anything about the wider pattern.","evidence":"Written reviews fell from 12 to 5 between July 6, 2025 and July 27, 2026. The largest rise inside any single 30-day window was about 51, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0DWN1B88N","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-728cc22c9a0e","evidence_url":"https://lookcloser.ai/e/ev-728cc22c9a0e","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found.","Brand ownership is not settled in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"The review count moved gradually, not in one burst","summary":"Written reviews fell from 12 to 5 between July 6, 2025 and July 27, 2026. The largest rise inside any single 30-day window was about 51, so the count moved in steps rather than in one burst.","lead_finding_id":"review_velocity_gradual","key_findings":[{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":1,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"The review count moved gradually, not in one burst","detail":"Written reviews fell from 12 to 5 between July 6, 2025 and July 27, 2026. The largest rise inside any single 30-day window was about 51, so the count moved in steps rather than in one burst.","lead_finding_id":"review_velocity_gradual","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DWN1B88N","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-7ec5b9900c2b","evidence_url":"https://lookcloser.ai/e/ev-7ec5b9900c2b","content_fingerprint":"sha256:74c7e0130d1a02732be6ed8b85e2aee4172df57bb0ce0f795108990e61fc31d0","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWN1B88N","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/860012874460/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews fell from 12 to 5 between July 6, 2025 and July 27, 2026. The largest rise inside any single 30-day window was about 51, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-06",12],"last":["2026-07-27",5],"max_30d_review_gain":51},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DWN1B88N","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-728cc22c9a0e","evidence_url":"https://lookcloser.ai/e/ev-728cc22c9a0e","content_fingerprint":"sha256:1420eb99f5cf3d76857093f3e61e183a1021e9669af7e4de0c12574363399eb8","registry_receipts":[],"evidence":{"summary":{"first":["2025-07-06",12],"last":["2026-07-27",5],"max_30d_review_gain":51},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWN1B88N","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked keepa.","found":"Written reviews fell from 12 to 5 between July 6, 2025 and July 27, 2026. The largest rise inside any single 30-day window was about 51, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/860012874460/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DWN1B88N","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-fea9d39f03b6","evidence_url":"https://lookcloser.ai/e/ev-fea9d39f03b6","content_fingerprint":"sha256:72f9aad09a206a2cb18765e9e1581caaa9f16ac305b512809d465088a6cf6427","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWN1B88N","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/860012874460/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 27, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Baloo%22+OR+product_description:%22Baloo%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"caution","evidence_id":"ev-51b0c8aa550c","evidence_url":"https://lookcloser.ai/e/ev-51b0c8aa550c","content_fingerprint":"sha256:2ba260854dbd19115933be1cfff3d9af0a93f66edb306f115b800b4b1c1f772c","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Baloo%22+OR+product_description:%22Baloo%22)&limit=5","observed_at":"2026-07-27","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Baloo","receipt_label":"FDA enforcement search · Baloo"}],"observed_at":"2026-07-27","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","report_url":"https://lookcloser.ai/p/860012874460/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-27-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DWN1B88N","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-8d0d335cdc85","evidence_url":"https://lookcloser.ai/e/ev-8d0d335cdc85","content_fingerprint":"sha256:4deb658ae8945aa55d1f14f9afbbad3e9ec01531aa30b4aa4b90f6c1b45d9be5","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DWN1B88N","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWN1B88N","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/860012874460/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 6 on 2025-06-28 to 5 on 2026-07-27 (net -1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 6 on 2025-06-28 to 5 on 2026-07-27 (net -1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DWN1B88N","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-04171ecc22e2","evidence_url":"https://lookcloser.ai/e/ev-04171ecc22e2","content_fingerprint":"sha256:472bfe6fe5c3b8691fcf8469a00837bb2ab6dace382f8ea1be9adbf9290eaa57","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 6 on 2025-06-28 to 5 on 2026-07-27 (net -1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DWN1B88N","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWN1B88N","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 6 on 2025-06-28 to 5 on 2026-07-27 (net -1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/860012874460/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-1d87a83d09c4","evidence_url":"https://lookcloser.ai/e/ev-1d87a83d09c4","content_fingerprint":"sha256:38e0835647462985a5734826ee82dea63cf3bf81e86ff2e2be7d4d68f370d8e8","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-27","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/860012874460/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00860012874460","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-28492a0f42ed","evidence_url":"https://lookcloser.ai/e/ev-28492a0f42ed","content_fingerprint":"sha256:66a55cb8ad81ef948ffd5a90e07c34159bdb00fc251e8ed6e8401bb877f43f8f","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860012874460","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWN1B88N","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/860012874460/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-728cc22c9a0e","record_id":"860012874460","gtin":"860012874460","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews fell from 12 to 5 between July 6, 2025 and July 27, 2026. The largest rise inside any single 30-day window was about 51, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-06",12],"last":["2026-07-27",5],"max_30d_review_gain":51},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DWN1B88N","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:1420eb99f5cf3d76857093f3e61e183a1021e9669af7e4de0c12574363399eb8","evidence_url":"https://lookcloser.ai/e/ev-728cc22c9a0e"},{"evidence_id":"ev-51b0c8aa550c","record_id":"860012874460","gtin":"860012874460","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 27, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Baloo%22+OR+product_description:%22Baloo%22)&limit=5","observed_at":"2026-07-27","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Baloo","receipt_label":"FDA enforcement search · Baloo"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:2ba260854dbd19115933be1cfff3d9af0a93f66edb306f115b800b4b1c1f772c","evidence_url":"https://lookcloser.ai/e/ev-51b0c8aa550c"},{"evidence_id":"ev-7ec5b9900c2b","record_id":"860012874460","gtin":"860012874460","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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