{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"860014004438","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-23T13:16:10-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:36-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"860014004438","listing_identifier":"B0GVKWY955","brand":"milamend","title":"Milamend Hormone Balance","listing_title":"40:1 Inositol Powder Multi-Nutrient Women's Hormonal Supplement Drink Mix","identity":{"canonical_gtin":"00860014004438","source_listing_gtin":"00860014004438","listing_identifier":"B0GVKWY955","product_image":"https://m.media-amazon.com/images/I/71bcTJxZSWL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0GVKWY955","primary_url":"https://m.media-amazon.com/images/I/71bcTJxZSWL.jpg","image_count":8,"last_attempted":"2026-08-23T13:16:10-0700","attempts":1},"observed_at":"2026-09-01","source_confirmations":["source_listing_gtin","brand_store_gtin"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"milamend","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Mila Mend Inc.","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"511 E John Carpenter Fwy, Suite 500, Irving, Texas 75062, UNITED STATES","address_public":"Texas 75062, UNITED STATES","serial_number":"98359793","registration_number":"7932100","wordmark":"MILAMEND","status_description":"REGISTERED","filed_date":"2024-01-16T00:00:00","first_use_commerce_date":"2024-05-25","registration_date":"2025-09-02","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements; Nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98359793&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Mila Mend Inc.","country":"DELAWARE, USA","address":"511 E John Carpenter Fwy, Suite 500, Irving, Texas 75062, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 860014004438.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 860014004438.","evidence":"The brand's store lists this exact barcode as “Hormone Balance” (variant: Hibiscus Tea (Unsweetened) / Stick Packs / Single Pack) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-6927d68f15ec","evidence_url":"https://lookcloser.ai/e/ev-6927d68f15ec","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Mila Mend Inc. · corporation, DELAWARE, USA","evidence":"USPTO lists Mila Mend Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98359793&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7932100","registry_name":"USPTO","standard":null,"identifier":"Registration 7932100"}],"evidence_id":"ev-62b2a7de1fce","evidence_url":"https://lookcloser.ai/e/ev-62b2a7de1fce","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 0 to 3 between May 4 and August 17, 2026 — no sudden jump.","evidence":"Written reviews rose from 0 to 3 between May 4 and August 17, 2026. The largest rise inside any single 30-day window was about 1, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0GVKWY955","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-31fe11cf5f39","evidence_url":"https://lookcloser.ai/e/ev-31fe11cf5f39","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"zinc","label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"checks_confirmed","headline":"Same barcode on the brand's own store","summary":"The brand's store lists this exact barcode as “Hormone Balance” (variant: Hibiscus Tea (Unsweetened) / Stick Packs / Single Pack) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":4,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Hormone Balance” (variant: Hibiscus Tea (Unsweetened) / Stick Packs / Single Pack) — identity confirmed across retailer listings.","lead_finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"certification-laboratory-record-testing-claim-names-a-recognized-certifi","source":"Certification / laboratory record","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Testing claim names a recognized certifier","detail":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":"A named certifier/laboratory appears in the listing (registry cross-check pending).","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=milamend&","scope":"search_scope","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-c555a8a17eb9","evidence_url":"https://lookcloser.ai/e/ev-c555a8a17eb9","content_fingerprint":"sha256:d2daf1d5309609754aa2f592a675d73421dc735fa95e988559ba6c714eeb6d7b","registry_receipts":[],"evidence":{"summary":"A named certifier/laboratory appears in the listing (registry cross-check pending).","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=milamend&","observed_at":"2026-09-01","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Mila Mend Inc.","receipt_label":"NSF/ANSI 173 · Mila Mend Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"html_anchor":"finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi","report_url":"https://lookcloser.ai/p/860014004438/full#finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Mila Mend Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Mila Mend Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98359793&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-62b2a7de1fce","evidence_url":"https://lookcloser.ai/e/ev-62b2a7de1fce","content_fingerprint":"sha256:3d3e87692274b3bf245a98036b9734c00cf68a3742a1c5c1bd112356527517df","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98359793&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7932100","registry_name":"USPTO","standard":null,"identifier":"Registration 7932100"}],"evidence":{"summary":"USPTO lists Mila Mend Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98359793&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7932100","receipt_label":"USPTO · Registration 7932100"}],"observed_at":"2026-09-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Mila Mend Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/860014004438/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Hormone Balance” (variant: Hibiscus Tea (Unsweetened) / Stick Packs / Single Pack) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Hormone Balance” (variant: Hibiscus Tea (Unsweetened) / Stick Packs / Single Pack) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://milamend.com/products/hormone-balance","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-6927d68f15ec","evidence_url":"https://lookcloser.ai/e/ev-6927d68f15ec","content_fingerprint":"sha256:33a2f754a3b742289da6111c3dfcbf853e3fd3ab28b6c6c9a11ba7a7255c9488","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Hormone Balance” (variant: Hibiscus Tea (Unsweetened) / Stick Packs / Single Pack) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://milamend.com/products/hormone-balance","observed_at":"2026-09-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Hormone Balance” (variant: Hibiscus Tea (Unsweetened) / Stick Packs / Single Pack) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/860014004438/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0GVKWY955","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-3cf2bc73827a","evidence_url":"https://lookcloser.ai/e/ev-3cf2bc73827a","content_fingerprint":"sha256:411ad90ad919b696629d13f3b39ee07bde3be8f46cab618619b72594d0d39dde","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/860014004438/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 0 to 3 between May 4 and August 17, 2026. The largest rise inside any single 30-day window was about 1, so the count moved in steps rather than in one burst.","proof":{"first":["2026-05-04",0],"last":["2026-08-17",3],"max_30d_review_gain":1},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0GVKWY955","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-31fe11cf5f39","evidence_url":"https://lookcloser.ai/e/ev-31fe11cf5f39","content_fingerprint":"sha256:b584abf230d3071ee6f0dc32dfe8a4fb2851fb903d31b22cc78cda5e3ddfca32","registry_receipts":[],"evidence":{"summary":{"first":["2026-05-04",0],"last":["2026-08-17",3],"max_30d_review_gain":1},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked keepa.","found":"Written reviews rose from 0 to 3 between May 4 and August 17, 2026. The largest rise inside any single 30-day window was about 1, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/860014004438/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Mila Mend Inc. appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":"Mila Mend Inc. appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=milamend&","scope":"search_scope","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-cd1cda82dbc8","evidence_url":"https://lookcloser.ai/e/ev-cd1cda82dbc8","content_fingerprint":"sha256:61e1b27326b52746116cfa988cecbf45ecd99852084cbfc889b5f499cca2d1d1","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=milamend&","label":"NSF/ANSI 173 · Mila Mend Inc.","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Mila Mend Inc."}],"evidence":{"summary":"Mila Mend Inc. appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=milamend&","observed_at":"2026-09-01","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Mila Mend Inc.","receipt_label":"NSF/ANSI 173 · Mila Mend Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Certification / laboratory record.","found":"Mila Mend Inc. appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/860014004438/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0GVKWY955","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-d6c1db1ac317","evidence_url":"https://lookcloser.ai/e/ev-d6c1db1ac317","content_fingerprint":"sha256:fae33a15ccbc38e9caf347dd7e5a6fcfaa174699e484fa610b7254d0b1753114","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/860014004438/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22milamend%22+OR+product_description:%22milamend%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"caution","evidence_id":"ev-febb42019f78","evidence_url":"https://lookcloser.ai/e/ev-febb42019f78","content_fingerprint":"sha256:b555c389155a799fd4f9538d945f44f96b7749398909237c98237a017dc722d0","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22milamend%22+OR+product_description:%22milamend%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"milamend","receipt_label":"FDA enforcement search · milamend"}],"observed_at":"2026-09-01","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/860014004438/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GVKWY955","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-09c5893e8ed1","evidence_url":"https://lookcloser.ai/e/ev-09c5893e8ed1","content_fingerprint":"sha256:34ef9a4e31aa0294a9ad95be3afbde0bd151109e7c3f403a47218d37c448f2dc","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVKWY955","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/860014004438/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 0 on 2026-05-04 to 3 on 2026-08-17 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 0 on 2026-05-04 to 3 on 2026-08-17 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GVKWY955","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-eb539bcb30cd","evidence_url":"https://lookcloser.ai/e/ev-eb539bcb30cd","content_fingerprint":"sha256:14c67f7543054907fe7270b2431d9679e47c195959fadbd0163ab6cd9f196697","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 0 on 2026-05-04 to 3 on 2026-08-17 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVKWY955","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-05-04 to 3 on 2026-08-17 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/860014004438/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00860014004438","scope":"exact_product","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-05bf77ccc795","evidence_url":"https://lookcloser.ai/e/ev-05bf77ccc795","content_fingerprint":"sha256:9e0ed61b16d1e9eb4ea8a5259e40f42299a42413aaa4ef272b120d72e37d6bac","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860014004438","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/860014004438/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-62b2a7de1fce","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Mila Mend Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Mila Mend Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98359793&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7932100","receipt_label":"USPTO · Registration 7932100"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:3d3e87692274b3bf245a98036b9734c00cf68a3742a1c5c1bd112356527517df","evidence_url":"https://lookcloser.ai/e/ev-62b2a7de1fce"},{"evidence_id":"ev-6927d68f15ec","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Hormone Balance” (variant: Hibiscus Tea (Unsweetened) / Stick Packs / Single Pack) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Hormone Balance” (variant: Hibiscus Tea (Unsweetened) / Stick Packs / Single Pack) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://milamend.com/products/hormone-balance","observed_at":"2026-09-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:33a2f754a3b742289da6111c3dfcbf853e3fd3ab28b6c6c9a11ba7a7255c9488","evidence_url":"https://lookcloser.ai/e/ev-6927d68f15ec"},{"evidence_id":"ev-c555a8a17eb9","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"nsf_search","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":{"detail":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=milamend&","observed_at":"2026-09-01","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Mila Mend Inc.","receipt_label":"NSF/ANSI 173 · Mila Mend Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:d2daf1d5309609754aa2f592a675d73421dc735fa95e988559ba6c714eeb6d7b","evidence_url":"https://lookcloser.ai/e/ev-c555a8a17eb9"},{"evidence_id":"ev-31fe11cf5f39","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 0 to 3 between May 4 and August 17, 2026. The largest rise inside any single 30-day window was about 1, so the count moved in steps rather than in one burst.","proof":{"first":["2026-05-04",0],"last":["2026-08-17",3],"max_30d_review_gain":1},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:b584abf230d3071ee6f0dc32dfe8a4fb2851fb903d31b22cc78cda5e3ddfca32","evidence_url":"https://lookcloser.ai/e/ev-31fe11cf5f39"},{"evidence_id":"ev-febb42019f78","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22milamend%22+OR+product_description:%22milamend%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"milamend","receipt_label":"FDA enforcement search · milamend"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:b555c389155a799fd4f9538d945f44f96b7749398909237c98237a017dc722d0","evidence_url":"https://lookcloser.ai/e/ev-febb42019f78"},{"evidence_id":"ev-3cf2bc73827a","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:411ad90ad919b696629d13f3b39ee07bde3be8f46cab618619b72594d0d39dde","evidence_url":"https://lookcloser.ai/e/ev-3cf2bc73827a"},{"evidence_id":"ev-d6c1db1ac317","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:fae33a15ccbc38e9caf347dd7e5a6fcfaa174699e484fa610b7254d0b1753114","evidence_url":"https://lookcloser.ai/e/ev-d6c1db1ac317"},{"evidence_id":"ev-05bf77ccc795","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860014004438","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:9e0ed61b16d1e9eb4ea8a5259e40f42299a42413aaa4ef272b120d72e37d6bac","evidence_url":"https://lookcloser.ai/e/ev-05bf77ccc795"},{"evidence_id":"ev-cd1cda82dbc8","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Mila Mend Inc. appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Mila Mend Inc. appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=milamend&","observed_at":"2026-09-01","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Mila Mend Inc.","receipt_label":"NSF/ANSI 173 · Mila Mend Inc."},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:61e1b27326b52746116cfa988cecbf45ecd99852084cbfc889b5f499cca2d1d1","evidence_url":"https://lookcloser.ai/e/ev-cd1cda82dbc8"},{"evidence_id":"ev-eb539bcb30cd","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-05-04 to 3 on 2026-08-17 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 0 on 2026-05-04 to 3 on 2026-08-17 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVKWY955","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:14c67f7543054907fe7270b2431d9679e47c195959fadbd0163ab6cd9f196697","evidence_url":"https://lookcloser.ai/e/ev-eb539bcb30cd"},{"evidence_id":"ev-09c5893e8ed1","record_id":"860014004438","gtin":"860014004438","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVKWY955","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:34ef9a4e31aa0294a9ad95be3afbde0bd151109e7c3f403a47218d37c448f2dc","evidence_url":"https://lookcloser.ai/e/ev-09c5893e8ed1"},{"evidence_id":"ev-00374280f5bf","record_id":"860014004438","gtin":"860014004438","claim_key":"claim:testing","primary_source":"source_listing","claim":"“to High Standards: Third-party tested for”","bucket":"partly","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","proof":{"kind":"testing","status":"partly","snippet":"…Crafted to High Standards: Third-party tested for purity.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVKWY955","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://milamend.com/products/hormone-balance","observed_at":"2026-09-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=milamend&","observed_at":"2026-09-01","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Mila 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