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That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/860014372346/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 12 on 2026-06-18 to 11 on 2026-07-03 (net -1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GVPNSK9R","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-dd2d0b1fc29c","evidence_url":"https://lookcloser.ai/e/ev-dd2d0b1fc29c","content_fingerprint":"sha256:b4c6dd2cba27e0fbf377ebf7701ad7c0ddec830a41d845ba376cda2ab5d53618","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 12 on 2026-06-18 to 11 on 2026-07-03 (net -1). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/860014372346/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00860014372346","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-0a42659bc191","evidence_url":"https://lookcloser.ai/e/ev-0a42659bc191","content_fingerprint":"sha256:474203509445aa0b22a9705b7526f2cddc12cb684d167492547ca95ef6069c24","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860014372346","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/860014372346/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-b44628f5abe3","record_id":"860014372346","gtin":"860014372346","claim_key":"finding:label-and-serving-arithmetic-panel-amounts-are-awaiting-a-clearer-image-","primary_source":"facts_panel","claim":"Panel amounts are awaiting a clearer image read","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.","proof":{"detail":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:ce6c4b0e30a38553f815bbfa32032b97c91212f5419659095eb4131a0c8831fc","evidence_url":"https://lookcloser.ai/e/ev-b44628f5abe3"},{"evidence_id":"ev-8f51cb9e52dc","record_id":"860014372346","gtin":"860014372346","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_nmn","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":{"detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:387cf37388c8e3a33106322b980055dc4ad8f25056f11f94868fda3dcdf35666","evidence_url":"https://lookcloser.ai/e/ev-8f51cb9e52dc"},{"evidence_id":"ev-97d5fe746280","record_id":"860014372346","gtin":"860014372346","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:682215620149778d8cccde14107f3a37249b93f9c6605820fa9b9ca9d5fda8b4","evidence_url":"https://lookcloser.ai/e/ev-97d5fe746280"},{"evidence_id":"ev-28c6b41fb107","record_id":"860014372346","gtin":"860014372346","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists WILL BARTON VENTURES (CORPORATION) in FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists WILL BARTON VENTURES (CORPORATION) in FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98977722&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 8216923","receipt_label":"USPTO · Registration 8216923"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:89d81230e8e211ce26ee66841c16ed74af82f600ddaca51e86f904d39643e4a8","evidence_url":"https://lookcloser.ai/e/ev-28c6b41fb107"},{"evidence_id":"ev-0a42659bc191","record_id":"860014372346","gtin":"860014372346","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860014372346","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:474203509445aa0b22a9705b7526f2cddc12cb684d167492547ca95ef6069c24","evidence_url":"https://lookcloser.ai/e/ev-0a42659bc191"},{"evidence_id":"ev-c22b0d552abf","record_id":"860014372346","gtin":"860014372346","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:27b32907f23386dfc1a8ac9baadd6782b8f7edd795096edcf80f4a308c26f1d9","evidence_url":"https://lookcloser.ai/e/ev-c22b0d552abf"},{"evidence_id":"ev-dd2d0b1fc29c","record_id":"860014372346","gtin":"860014372346","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 12 on 2026-06-18 to 11 on 2026-07-03 (net -1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 12 on 2026-06-18 to 11 on 2026-07-03 (net -1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:b4c6dd2cba27e0fbf377ebf7701ad7c0ddec830a41d845ba376cda2ab5d53618","evidence_url":"https://lookcloser.ai/e/ev-dd2d0b1fc29c"},{"evidence_id":"ev-16ee17733bda","record_id":"860014372346","gtin":"860014372346","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:6f062a6149511dd742e1fa39d71cab390daa1d688874471dc0b08ad03f7d1440","evidence_url":"https://lookcloser.ai/e/ev-16ee17733bda"},{"evidence_id":"ev-4567554016b0","record_id":"860014372346","gtin":"860014372346","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 12 to 11 across 2026-06-18 – 2026-07-03 with no single manufactured spike (largest 30-day gain ~0).","proof":{"first":["2026-06-18",12],"last":["2026-07-03",11],"max_30d_review_gain":0},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:0edd793d7e1df1a90016ce8314bbb581ffb23317cf2ad01beac7248f2af0cfd6","evidence_url":"https://lookcloser.ai/e/ev-4567554016b0"},{"evidence_id":"ev-9e0c51596324","record_id":"860014372346","gtin":"860014372346","claim_key":"claim:testing","primary_source":"source_listing","claim":"“Fillers, 99% Pure Stabilized NAD+ THIRD-PARTY TESTED BY MULTIPLE LABS: MyGevity NMN is”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…Synthetic Fillers, 99% Pure Stabilized NAD+ THIRD-PARTY TESTED BY MULTIPLE LABS: MyGevity NMN is independen…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:fe410c24b6d21e3dd63e796a0b2884d16f69ef891f1dcc6ac972d723a9f5f615","evidence_url":"https://lookcloser.ai/e/ev-9e0c51596324"},{"evidence_id":"ev-3f7a689ef5c2","record_id":"860014372346","gtin":"860014372346","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“to NAD+ inside the cell in one step. Supports cellular energy, cognitive function,”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…verting to NAD+ inside the cell in one step. Supports cellular energy, cognitive function, mitocho…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPNSK9R","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_niacin","source_url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"niacin","receipt_label":"NIH ODS · niacin fact sheet"},{"source":"pubmed_niacin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:15932f50a6be86ffab17ea8cd84e006e98e72a9234d0ae0970091b93a695df74","evidence_url":"https://lookcloser.ai/e/ev-3f7a689ef5c2"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":250,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":30,"servings":30,"pack_count":1,"units_conflict":false},"marketing_text":["MITO ENERGY*","HEALTHY AGING*","BRAIN HEALTH*","Daily value not established","Bring Life to Your Years.","Pharmaceutical-grade purity. Physician-formulated. No compromises","Pharmaceutical-grade purity.","Physician-formulated. No compromises.","Lab-Verified Over 500mg NMN per Serving","99% Pharmaceutical-Grade Purity"],"certification_text":["VEGAN CAPSULES","cGMP","GLUTEN FREE","MADE WITH\nNON\nGMO\nINGREDIENTS","100% VEGAN","CGMP","THIRD PARTY LAB TESTED","NO SEED OILS"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…Synthetic Fillers, 99% Pure Stabilized NAD+ THIRD-PARTY TESTED BY MULTIPLE LABS: MyGevity NMN is independen…","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"authority","label":"Professional-endorsement claim","snippet":"…r ingredient list. Then read a competitor's. PHYSICIAN FORMULATED | cGMP-CERTIFIED | FDA-REGISTERED U.S. FACIL…","looked":"who the professionals are, whether they were compensated, and what the endorsement covers","found":"A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed.","status":"context"},{"kind":"efficacy","label":"Benefit claim","snippet":"…verting to NAD+ inside the cell in one step. Supports cellular energy, cognitive function, mitocho…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:google/gemini-flash-1.5","reader_version":"2026-07-24.6","images_read":8,"source_images":["https://m.media-amazon.com/images/I/71LIGAyLDwL.jpg","https://m.media-amazon.com/images/I/710r-pbnWRL.jpg","https://m.media-amazon.com/images/I/716llEWS3qL.jpg","https://m.media-amazon.com/images/I/81-+uDRVXFL.jpg","https://m.media-amazon.com/images/I/81zWA0qyC1L.jpg","https://m.media-amazon.com/images/I/81moqycd3-L.jpg","https://m.media-amazon.com/images/I/8150G26GZDL.jpg","https://m.media-amazon.com/images/I/71hrFOVZ+nL.jpg"],"facts_panel_image":1,"brand":"MyGEVITY","product_name":"NMN-250","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"1 Capsule","serving_size_g":null,"servings_per_container":30,"net_weight_text":null,"net_weight_g":null,"unit_count_text":null,"actives":[{"name":"B-Nicotinamide Mononucleotide (NMN)","amount":"250 mg","unit":null}],"responsible_parties":[],"websites":[],"label_claims":["MITO ENERGY*","HEALTHY AGING*","BRAIN HEALTH*","Daily value not established","Bring Life to Your Years.","Pharmaceutical-grade purity. Physician-formulated. No compromises","Pharmaceutical-grade purity.","Physician-formulated. 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