Exact trademark owner identified
USPTO lists WILL BARTON VENTURES (CORPORATION) in FLORIDA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Full record · 860014372346 · back to the summary
MyGevity NMN 250mg – Zero Synthetic Fillers, 99% Pure Stabilized NAD+
Exact product checkedGTIN 00860014372346 · checked 2026-07-25
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
1listed rows
1separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 1 listed row. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| B-Nicotinamide Mononucleotide (NMN) | 250 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Reviews accumulated gradually
Written reviews grew from 12 to 11 across 2026-06-18 – 2026-07-03 with no single manufactured spike (largest 30-day gain ~0).
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
“Lab tested” claimed, but no lab or report named
The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is saved, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.
Panel amounts are awaiting a clearer image read
The current image extraction saved 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.
Research context is available for the listed ingredients
Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.
Public label filing not saved
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 12 on 2026-06-18 to 11 on 2026-07-03 (net -1). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
UPC valid, no independent record
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
3
Were the endorsing professionals compensated, and what exactly did they review?
An endorsement can be genuine and still not mean the product was tested. Ask whether they reviewed the formula, the manufacturing, or only the marketing.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 860014372346.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…Synthetic Fillers, 99% Pure Stabilized NAD+ THIRD-PARTY TESTED BY MULTIPLE LABS: MyGevity NMN is independen…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Professional-endorsement claim “…r ingredient list. Then read a competitor's. PHYSICIAN FORMULATED | cGMP-CERTIFIED | FDA-REGISTERED U.S. FACIL…” | Marketing credential We looked for: who the professionals are, whether they were compensated, and what the endorsement covers | A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed. |
| Benefit claim “…verting to NAD+ inside the cell in one step. Supports cellular energy, cognitive function, mitocho…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| B-Nicotinamide Mononucleotide (NMN) | shaded = doses used in studies (250 mg–1 g) · bar = this label | 250 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Brand's own store found — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 860014372346 — via source listing UPC |
| Brand | MyGevity |
| Source listing identifier | B0GVPNSK9R |
| USPTO brand owner | WILL BARTON VENTURES · CORPORATION · FLORIDA, USA |
| Owner filed address | 204 37TH AVE N. #174, ST. PETERSBURG, FLORIDA 33704, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Capsule |
| Servings per container | 30 |
| Badges printed on pack | VEGAN CAPSULES, cGMP, GLUTEN FREE, 100% VEGAN, CGMP, THIRD PARTY LAB TESTED, NO SEED OILS |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| B-Nicotinamide Mononucleotide (NMN) | 250 mg | High clearly legible in the photo |
Claims printed on the packaging:
“MITO ENERGY*” · “HEALTHY AGING*” · “BRAIN HEALTH*” · “Daily value not established” · “Bring Life to Your Years.” · “Pharmaceutical-grade purity. Physician-formulated. No compromises” · “Pharmaceutical-grade purity.” · “Physician-formulated. No compromises.”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $24.95 checked Jul 25, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
NMN (nicotinamide mononucleotide) — PubMed search: nicotinamide mononucleotide human trial · ClinicalTrials.gov — NMN · ClinicalTrials.gov — 39 registered studies
ℹ Use pattern in research: trials report raised NAD+ blood markers; whether that produces anti-aging or energy outcomes people care about remains unsettled in humans.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 860014372346 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai