{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"860706002674","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-26T09:40:20-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T12:42:39-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"860706002674","listing_identifier":"B07WZP45Y8","brand":"Further Food","title":"Further Food Unflavored Collagen Peptides Powder","listing_title":"Further Food Unflavored Collagen Peptides Powder, 100% Grass-Fed, 9.88 Oz","identity":{"canonical_gtin":"00860706002674","source_listing_gtin":"00860706002674","listing_identifier":"B07WZP45Y8","product_image":"https://m.media-amazon.com/images/I/61VRWm1zYsL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B07WZP45Y8","primary_url":"https://m.media-amazon.com/images/I/61VRWm1zYsL.jpg","image_count":8,"last_attempted":"2026-07-26T09:40:19-0700","attempts":1},"observed_at":"2026-07-26","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Further Food","package_brand":"FURTHER","match_method":"normalized_exact","similarity":0.7778},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Further Inc.","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"Suite 6H, PMB 1447, 407 Lincoln Road, Miami Beach, Florida 33139, UNITED STATES","address_public":"Florida 33139, UNITED STATES","serial_number":"88923464","registration_number":"6220799","wordmark":"FURTHER FOOD","status_description":"SECTION 8-ACCEPTED","filed_date":"2020-05-19T00:00:00","first_use_commerce_date":"2016-11-15","registration_date":"2020-12-15","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements; Nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88923464&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Further Inc.","country":"DELAWARE, USA","address":"Suite 6H, PMB 1447, 407 Lincoln Road, Miami Beach, Florida 33139, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"The headline amount is not tied to a same-name panel row","deck":"You are being sold on an ingredient the verified panel does not separately declare. 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A price observation, not a recommendation.","so_what":"Comparing cost at a research-relevant amount shows how quickly the package is used and what the routine actually costs.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-02688b479527","evidence_url":"https://lookcloser.ai/e/ev-02688b479527","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Further Inc. · corporation, DELAWARE, USA","evidence":"USPTO lists Further Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88923464&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6220799","registry_name":"USPTO","standard":null,"identifier":"Registration 6220799"}],"evidence_id":"ev-ebdb1ba995d4","evidence_url":"https://lookcloser.ai/e/ev-ebdb1ba995d4","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 22 to 39 between March 29 and July 13, 2026 — no sudden jump.","evidence":"Written reviews rose from 22 to 39 between March 29 and July 13, 2026. The largest rise inside any single 30-day window was about 8, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. 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Missing public data is a gap, never a strike."},"consistency_score":8.5,"findings":[{"id":"label-and-serving-arithmetic-label-math-is-physically-consistent","source":"Label and serving arithmetic","class":"ok","severity":"ok","weight":46,"headline":"Label math is physically consistent","detail":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 860706002674) — within physical limits.","proof":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 860706002674) — within physical limits.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07WZP45Y8","scope":"exact_listing","inference_level":"derived","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-baed4d9a7a44","evidence_url":"https://lookcloser.ai/e/ev-baed4d9a7a44","content_fingerprint":"sha256:f73244dda9dec17c7ffddb25b6e06c136cdd9a570d4bb80d4fa2b0e02ccdab8e","registry_receipts":[],"evidence":{"summary":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 860706002674) — within physical limits.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 860706002674) — within physical limits."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-is-physically-consistent","report_url":"https://lookcloser.ai/p/860706002674/full#finding-label-and-serving-arithmetic-label-math-is-physically-consistent"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","severity":"ok","weight":46,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Unflavored Collagen Peptides Powder” (variant: 10 oz. 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(14 SERVINGS)) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/860706002674/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-103e5216068a","evidence_url":"https://lookcloser.ai/e/ev-103e5216068a","content_fingerprint":"sha256:c33fa7cd83bad3a2f9c0a307e007beb701750038ef77982edf4eb1420b8a93f9","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/860706002674/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Further Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Further Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88923464&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-ebdb1ba995d4","evidence_url":"https://lookcloser.ai/e/ev-ebdb1ba995d4","content_fingerprint":"sha256:4c3aa54946bfa6db51f4e9e3aa3f7c637a852acb654d73008c03a6abff8937e5","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88923464&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6220799","registry_name":"USPTO","standard":null,"identifier":"Registration 6220799"}],"evidence":{"summary":"USPTO lists Further Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88923464&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6220799","receipt_label":"USPTO · Registration 6220799"}],"observed_at":"2026-07-26","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Further Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/860706002674/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"claim_not_on_panel","source":"Listing claim vs Supplement Facts","class":"gap","severity":"info","weight":38,"headline":"The headline amount is not tied to a same-name panel row","detail":"The listing presents 20,000 mg for collagen, but vision:google/gemini-flash-1.5 does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction.","proof":{"headline_claim_mg":20000,"headline_subject":"collagen","panel_source":"listing_image","same_name_row_found":false},"identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07WZP45Y8","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-164c7a43c1cd","evidence_url":"https://lookcloser.ai/e/ev-164c7a43c1cd","content_fingerprint":"sha256:b69db30ee6ab434a6ac130733ca11fd21a0183e257dc5f39c18edc002160808d","registry_receipts":[],"evidence":{"summary":{"headline_claim_mg":20000,"headline_subject":"collagen","panel_source":"listing_image","same_name_row_found":false},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Listing claim vs Supplement Facts.","found":"The listing presents 20,000 mg for collagen, but vision:google/gemini-flash-1.5 does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction."},"html_anchor":"finding-claim_not_on_panel","report_url":"https://lookcloser.ai/p/860706002674/full#finding-claim_not_on_panel"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 860706002674 to \"Grass fed collagen, peptides unflavored\" (Further Food) — consistent with this listing.","proof":"Open Food Facts resolves 860706002674 to \"Grass fed collagen, peptides unflavored\" (Further Food) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00860706002674","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-c22d5580bbe9","evidence_url":"https://lookcloser.ai/e/ev-c22d5580bbe9","content_fingerprint":"sha256:56a45bb51807b4ce6a8030d3b21b82ab8fbe7e777810881ead6b50919a171e80","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 860706002674 to \"Grass fed collagen, peptides unflavored\" (Further Food) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860706002674","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 860706002674 to \"Grass fed collagen, peptides unflavored\" (Further Food) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/860706002674/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"14 servings × 20 g = 280 g, matching the printed net weight 280 g (Net Wt. 9.88oz (280g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"14 servings × 20 g = 280 g, matching the printed net weight 280 g (Net Wt. 9.88oz (280g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07WZP45Y8","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-ef83486aec47","evidence_url":"https://lookcloser.ai/e/ev-ef83486aec47","content_fingerprint":"sha256:1cc70114700ba3981bd7a06bfee8e824ba03cb1ae3e9e5772a24d6d79585bfd0","registry_receipts":[],"evidence":{"summary":"14 servings × 20 g = 280 g, matching the printed net weight 280 g (Net Wt. 9.88oz (280g)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"14 servings × 20 g = 280 g, matching the printed net weight 280 g (Net Wt. 9.88oz (280g)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/860706002674/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-reaching-a-studied-dose-costs-about-54-month","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Reaching a studied dose costs about $54/month","detail":"At 1.0 serving(s) a day to reach the low end of the studied range (3000–10000 mg), this product runs roughly $54 per month. A price observation, not a recommendation.","proof":"At 1.0 serving(s) a day to reach the low end of the studied range (3000–10000 mg), this product runs roughly $54 per month. A price observation, not a recommendation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-02688b479527","evidence_url":"https://lookcloser.ai/e/ev-02688b479527","content_fingerprint":"sha256:a78163aac52cc822478d52671750e46a395b79f08e58cf33b693009d91c8adcc","registry_receipts":[],"evidence":{"summary":"At 1.0 serving(s) a day to reach the low end of the studied range (3000–10000 mg), this product runs roughly $54 per month. A price observation, not a recommendation.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (3000–10000 mg), this product runs roughly $54 per month. A price observation, not a recommendation."},"html_anchor":"finding-nih-published-research-reaching-a-studied-dose-costs-about-54-month","report_url":"https://lookcloser.ai/p/860706002674/full#finding-nih-published-research-reaching-a-studied-dose-costs-about-54-month"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-4c464d987d36","evidence_url":"https://lookcloser.ai/e/ev-4c464d987d36","content_fingerprint":"sha256:4f35c81cfadd88ba8cc5a89f3e72bfb48530b66ce2a6ea30af591038b2d659c6","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence":{"summary":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/860706002674/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 22 to 39 between March 29 and July 13, 2026. The largest rise inside any single 30-day window was about 8, so the count moved in steps rather than in one burst.","proof":{"first":["2026-03-29",22],"last":["2026-07-13",39],"max_30d_review_gain":8},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07WZP45Y8","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-d42ada81d46b","evidence_url":"https://lookcloser.ai/e/ev-d42ada81d46b","content_fingerprint":"sha256:c60806da9098b198433ae3705432b4072d096ec40366f302c5b7e79a85f4973b","registry_receipts":[],"evidence":{"summary":{"first":["2026-03-29",22],"last":["2026-07-13",39],"max_30d_review_gain":8},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked keepa.","found":"Written reviews rose from 22 to 39 between March 29 and July 13, 2026. The largest rise inside any single 30-day window was about 8, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/860706002674/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07WZP45Y8","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-51e429360f79","evidence_url":"https://lookcloser.ai/e/ev-51e429360f79","content_fingerprint":"sha256:eab7abb37efbbf62052616d417c73d8f66bf3ee2e226c3e3c1bdeada59401e10","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/860706002674/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 26, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Further+Food%22+OR+product_description:%22Further+Food%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-8e2589e2cdd3","evidence_url":"https://lookcloser.ai/e/ev-8e2589e2cdd3","content_fingerprint":"sha256:27590b2386fb3296af22c0324995bca447931ad3f7b99aa20a26d00284bf4505","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Further+Food%22+OR+product_description:%22Further+Food%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Further Food","receipt_label":"FDA enforcement search · Further Food"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","report_url":"https://lookcloser.ai/p/860706002674/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07WZP45Y8","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-279c214cdbde","evidence_url":"https://lookcloser.ai/e/ev-279c214cdbde","content_fingerprint":"sha256:50b9dd09f734a8595dcba2a522b86da2a7b63df384d3635a70820ba2a89bbb6f","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/860706002674/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 20 on 2026-03-01 to 39 on 2026-07-13 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 20 on 2026-03-01 to 39 on 2026-07-13 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07WZP45Y8","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-5642285bd8c5","evidence_url":"https://lookcloser.ai/e/ev-5642285bd8c5","content_fingerprint":"sha256:84ce494d5b2bca3ee43bd748491acb869709aea9a0e4fcb677a9160df0c29b62","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 20 on 2026-03-01 to 39 on 2026-07-13 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 20 on 2026-03-01 to 39 on 2026-07-13 (net +19). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/860706002674/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-ebdb1ba995d4","record_id":"860706002674","gtin":"860706002674","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Further Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Further Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88923464&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6220799","receipt_label":"USPTO · Registration 6220799"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:4c3aa54946bfa6db51f4e9e3aa3f7c637a852acb654d73008c03a6abff8937e5","evidence_url":"https://lookcloser.ai/e/ev-ebdb1ba995d4"},{"evidence_id":"ev-b16b83b1a4e1","record_id":"860706002674","gtin":"860706002674","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Unflavored Collagen Peptides Powder” (variant: 10 oz. (14 SERVINGS)) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Unflavored Collagen Peptides Powder” (variant: 10 oz. (14 SERVINGS)) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://furtherfood.com/products/collagen-peptides-powder","observed_at":"2026-07-26","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:f7a600848ad800e7ba80569d7ca6a9e5f25a896c74551748bb64eb4885f661b6","evidence_url":"https://lookcloser.ai/e/ev-b16b83b1a4e1"},{"evidence_id":"ev-baed4d9a7a44","record_id":"860706002674","gtin":"860706002674","claim_key":"finding:label-and-serving-arithmetic-label-math-is-physically-consistent","primary_source":"facts_panel","claim":"Label math is physically consistent","bucket":"checks_out","looked":"LookCloser checked Label and serving arithmetic.","found":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 860706002674) — within physical limits.","proof":{"detail":"Claimed collagen 20,000.0 mg is 100% of the ≈20,000 mg serving (serving size on the label, keyed to UPC 860706002674) — within physical limits."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:f73244dda9dec17c7ffddb25b6e06c136cdd9a570d4bb80d4fa2b0e02ccdab8e","evidence_url":"https://lookcloser.ai/e/ev-baed4d9a7a44"},{"evidence_id":"ev-c22d5580bbe9","record_id":"860706002674","gtin":"860706002674","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 860706002674 to \"Grass fed collagen, peptides unflavored\" (Further Food) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 860706002674 to \"Grass fed collagen, peptides unflavored\" (Further Food) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00860706002674","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:56a45bb51807b4ce6a8030d3b21b82ab8fbe7e777810881ead6b50919a171e80","evidence_url":"https://lookcloser.ai/e/ev-c22d5580bbe9"},{"evidence_id":"ev-d42ada81d46b","record_id":"860706002674","gtin":"860706002674","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 22 to 39 between March 29 and July 13, 2026. The largest rise inside any single 30-day window was about 8, so the count moved in steps rather than in one burst.","proof":{"first":["2026-03-29",22],"last":["2026-07-13",39],"max_30d_review_gain":8},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07WZP45Y8","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:c60806da9098b198433ae3705432b4072d096ec40366f302c5b7e79a85f4973b","evidence_url":"https://lookcloser.ai/e/ev-d42ada81d46b"},{"evidence_id":"ev-103e5216068a","record_id":"860706002674","gtin":"860706002674","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:c33fa7cd83bad3a2f9c0a307e007beb701750038ef77982edf4eb1420b8a93f9","evidence_url":"https://lookcloser.ai/e/ev-103e5216068a"},{"evidence_id":"ev-8e2589e2cdd3","record_id":"860706002674","gtin":"860706002674","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 26, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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