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Closest listed product: “PURE FOR MEN stay ready (Canada)”. Certification covers contents and contaminants — not effectiveness.","proof":"Pure for Men, LLC appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “PURE FOR MEN stay ready (Canada)”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=pure&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-57c844311ee7","evidence_url":"https://lookcloser.ai/e/ev-57c844311ee7","content_fingerprint":"sha256:a810a51737f7a1d5d05254fbb48369ca463e13c006d2e5f3183ab9f2b00aadc8","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=pure&","label":"NSF/ANSI 173 · Pure for Men, LLC","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Pure for Men, LLC"}],"evidence":{"summary":"Pure for Men, LLC appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “PURE FOR MEN stay ready (Canada)”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=pure&","observed_at":"2026-07-24","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Pure for Men, LLC","receipt_label":"NSF/ANSI 173 · Pure for Men, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked Certification / laboratory record.","found":"Pure for Men, LLC appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “PURE FOR MEN stay ready (Canada)”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/862257000451#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07CYNYLPB","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-809dd403700c","evidence_url":"https://lookcloser.ai/e/ev-809dd403700c","content_fingerprint":"sha256:c68073a5accc8dd8b0d54e18c37c583e414060c6fae0a730665260cd5a63355e","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/862257000451#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 1,427 on 2026-01-29 to 1,440 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 1,427 on 2026-01-29 to 1,440 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07CYNYLPB","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-dd0d2974c065","evidence_url":"https://lookcloser.ai/e/ev-dd0d2974c065","content_fingerprint":"sha256:3c1dd50abf6d9c0a3ca05e1261f3b031f98b06e5ebf666c8c1bda9e85ebb7fd4","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 1,427 on 2026-01-29 to 1,440 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,427 on 2026-01-29 to 1,440 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/862257000451#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says distributed by: Pure for Men, Austin, TX 78701. USPTO names Pure For Men, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says distributed by: Pure for Men, Austin, TX 78701. USPTO names Pure For Men, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=87275208&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-24","presentation_tone":"gap","evidence_id":"ev-7406cdef6e25","evidence_url":"https://lookcloser.ai/e/ev-7406cdef6e25","content_fingerprint":"sha256:d992ecbc3d75512e9fe507e3b2e5ce0abc332878e5ff5d4f9fd9a8fc05aba3d0","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87275208&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5421190","registry_name":"USPTO","standard":null,"identifier":"Registration 5421190"}],"evidence":{"summary":"The package says distributed by: Pure for Men, Austin, TX 78701. 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This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.","proof":{"detail":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:52e5dfe368f54c34122044a7403b169df6c799ebe19f4e8022b9313638c0a3a3","evidence_url":"https://lookcloser.ai/e/ev-fa4fce8b6cce"},{"evidence_id":"ev-72c703242124","record_id":"862257000451","gtin":"862257000451","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside a blend","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Proprietary Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Proprietary Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:383e6421dcf8f01109c652e8146cd950fa8dbde68b272c4c3547cc9cb65a3cd2","evidence_url":"https://lookcloser.ai/e/ev-72c703242124"},{"evidence_id":"ev-aca7cfb3526d","record_id":"862257000451","gtin":"862257000451","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #296817 “Stay Ready” (Pure For Men), entered 2023-06-22, with the full Supplement Facts on file — see the panel below. Company on file: Distributor — Pure for Men, Austin, TX.","proof":{"detail":"Label #296817 “Stay Ready” (Pure For Men), entered 2023-06-22, with the full Supplement Facts on file — see the panel below. Company on file: Distributor — Pure for Men, Austin, TX."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/296817","observed_at":"2026-07-24","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #296817","receipt_label":"NIH DSLD · Label #296817"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:2e12b0d7197c8fe251956fd366260416ec4db65cf09c72a1e547e2490a282427","evidence_url":"https://lookcloser.ai/e/ev-aca7cfb3526d"},{"evidence_id":"ev-57c844311ee7","record_id":"862257000451","gtin":"862257000451","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Pure for Men, LLC appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “PURE FOR MEN stay ready (Canada)”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Pure for Men, LLC appears in NSF’s certified-products registry with 4 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “PURE FOR MEN stay ready (Canada)”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=pure&","observed_at":"2026-07-24","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Pure for Men, LLC","receipt_label":"NSF/ANSI 173 · Pure for Men, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:a810a51737f7a1d5d05254fbb48369ca463e13c006d2e5f3183ab9f2b00aadc8","evidence_url":"https://lookcloser.ai/e/ev-57c844311ee7"},{"evidence_id":"ev-e232f979026d","record_id":"862257000451","gtin":"862257000451","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Pure For Men, LLC (LIMITED LIABILITY COMPANY) in TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Pure For Men, LLC (LIMITED LIABILITY COMPANY) in TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87275208&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-24","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5421190","receipt_label":"USPTO · Registration 5421190"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:dadce118d7db07c1d1e2c426c0f99043d2696fd49e272c4ae36543be01d5bf30","evidence_url":"https://lookcloser.ai/e/ev-e232f979026d"},{"evidence_id":"ev-7406cdef6e25","record_id":"862257000451","gtin":"862257000451","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: Pure for Men, Austin, TX 78701. USPTO names Pure For Men, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says distributed by: Pure for Men, Austin, TX 78701. USPTO names Pure For Men, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87275208&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-24","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5421190","receipt_label":"USPTO · Registration 5421190"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:d992ecbc3d75512e9fe507e3b2e5ce0abc332878e5ff5d4f9fd9a8fc05aba3d0","evidence_url":"https://lookcloser.ai/e/ev-7406cdef6e25"},{"evidence_id":"ev-ff329212a654","record_id":"862257000451","gtin":"862257000451","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 862257000451 to \"Pure for Men Fiber Supplement\" (Pure for Men) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 862257000451 to \"Pure for Men Fiber Supplement\" (Pure for Men) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/862257000451","observed_at":"2026-07-24","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:b39cf1201290f00b1f4193db062d80e69520ba147c03240e927d1ea55965f392","evidence_url":"https://lookcloser.ai/e/ev-ff329212a654"},{"evidence_id":"ev-dd0d2974c065","record_id":"862257000451","gtin":"862257000451","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,427 on 2026-01-29 to 1,440 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 1,427 on 2026-01-29 to 1,440 on 2026-07-13 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:3c1dd50abf6d9c0a3ca05e1261f3b031f98b06e5ebf666c8c1bda9e85ebb7fd4","evidence_url":"https://lookcloser.ai/e/ev-dd0d2974c065"},{"evidence_id":"ev-809dd403700c","record_id":"862257000451","gtin":"862257000451","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:c68073a5accc8dd8b0d54e18c37c583e414060c6fae0a730665260cd5a63355e","evidence_url":"https://lookcloser.ai/e/ev-809dd403700c"},{"evidence_id":"ev-edc98ffe69a3","record_id":"862257000451","gtin":"862257000451","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 1427 to 1440 across 2026-01-29 – 2026-07-13 with no single manufactured spike (largest 30-day gain ~5).","proof":{"first":["2026-01-29",1427],"last":["2026-07-13",1440],"max_30d_review_gain":5},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07CYNYLPB","observed_at":"2026-07-24","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-24","content_fingerprint":"sha256:fd41475ac74e154cbb490a9d47504001c5fab75c749692b42e80da0655000840","evidence_url":"https://lookcloser.ai/e/ev-edc98ffe69a3"},{"evidence_id":"ev-69bc9de4a25e","record_id":"862257000451","gtin":"862257000451","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"GMP or manufacturing-quality language","bucket":"unverified","looked":"the facility registration or certificate behind the claim","found":"Facility-level claims can be accurate and still say nothing about this product’s contents. 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