full reportFull record · 863737000176 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 13 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 45 | — | |
| Total Fat | 0 g | — | |
| Sodium | 500 mg | — | |
| Total Carbohydrate | 11 g | — | |
| Total Sugars | 11 g | — | |
| Added Sugars | 11 g | — | |
| Protein | 0 g | — | |
| Potassium | 370 mg | — | |
| Vitamin C | 62 mg | — | |
| Niacin | 19.3 mg | — | |
| Vitamin B6 | 1.93 mg | — | |
| Vitamin B12 | 5.79 mcg | — | |
| Pantothenic Acid | 9.6 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Label #249696 “Hydration Multiplier Lemon Lime” (Liquid I.V.), entered 2021-06-23, with the full Supplement Facts on file. Company on file: Distributor — The LIV Group Inc., Marina del Rey, CA.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
USPTO lists The LIV Group, Inc. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Open Food Facts resolves 863737000176 to "Lemon Lime" (Liquid IV) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Technical check only: the panel’s 7 actives sum to 11,463 mg, which fits inside the ≈16,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
16 servings × 16 g = 256 g, matching the printed net weight 256 g (NET WT. 9.03oz (256g)). This checks agreement within the photo read; it is not an independent contents test.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 7,715 on 2025-07-28 to 7,936 on 2026-08-31 (net +221). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Which specific study supports this claim — and was it run on this exact formula?
Ask for the citation, how many people took part, the dose used, and whether the study tested this product or just one ingredient in it. Ingredient research is not product evidence.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 863737000176.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Clinical-evidence claim “…is designed with an optimized ratio of electrolytes and clinically tested nutrients.…” | No evidence located We looked for: a named, citable clinical study of this product or formula | We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 4 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 863737000176 |
| Brand | Liquid I.V. |
| Source listing identifier | B01IT9NLHW |
| Retailer listing title | Liquid I.V.® Hydration Multiplier - Lemon Lime | Electrolyte Powder Dr… show full titleLiquid I.V.® Hydration Multiplier - Lemon Lime | Electrolyte Powder Drink Mix | 1 Pack (16 Servings) |
| USPTO brand owner | The LIV Group, Inc. · CORPORATION · DELAWARE, USA |
| Owner filed address | 127 Nevada Street, El Segundo, CALIFORNIA 90245, UNITED STATES |
From the label (photo-read)
| Serving size | 1 stick (16g) |
| Servings per container | 16 |
| Net weight | NET WT. 9.03oz (256g) |
| Pack statement | 16-0.56 oz (16g) STICKS |
| Badges printed on pack | NON GMO Project VERIFIED, CERTIFIED GLUTEN FREE, OSMOLab CERTIFIED, VEGAN, SOY FREE, DAIRY FREE, OSMOLABS CERTIFIED, ON-THE-GO STICKS |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 45 | High clearly legible in the photo |
| Total Fat | 0 g | High clearly legible in the photo |
| Sodium | 500 mg | High clearly legible in the photo |
| Total Carbohydrate | 11 g | High clearly legible in the photo |
| Total Sugars | 11 g | High clearly legible in the photo |
| Added Sugars | 11 g | High clearly legible in the photo |
| Protein | 0 g | High clearly legible in the photo |
| Potassium | 370 mg | High clearly legible in the photo |
| Vitamin C | 62 mg | High clearly legible in the photo |
| Niacin | 19.3 mg | High clearly legible in the photo |
| Vitamin B6 | 1.93 mg | High clearly legible in the photo |
| Vitamin B12 | 5.79 mcg | High clearly legible in the photo |
| Pantothenic Acid | 9.6 mg | High clearly legible in the photo |
Claims printed on the packaging:
“16 ON-THE-GO STICKS” · “FLAVORED WITH OTHER NATURAL FLAVORS” · “FASTER HYDRATION THAN WATER ALONE” · “SCIENTIFICALLY FORMULATED” · “8 VITAMINS & NUTRIENTS” · “POWERED BY LIV HYDRASCIENCE™” · “Liquid I.V. is formulated with an optimized ratio of electrolytes and clinically tested nutrients, turning ordinary wate” · “FUSED WITH”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 16 Gram(s) · contents: 16 Individual Stick Pack(s) · label #249696 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Calories | 45 Calorie(s) |
| Total Fat | 0 Gram(s) |
| Cholesterol | 0 mg |
| Sodium | 500 mg |
| Potassium | 370 mg |
| Total Carbohydrates | 11 Gram(s) |
| Protein | 0 Gram(s) |
| Vitamin A | 0 NP |
| Vitamin C | 0 NP |
| Calcium | 0 NP |
| Iron | 0 NP |
| Niacin | 0 NP |
| Vitamin B6 | 0 NP |
| Vitamin B12 | 0 NP |
| Pantothenic Acid | 0 NP |
| Phosphorus | 0 NP |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Listed ingredients (as stated on the listing)
Ingredients: Pure Cane Sugar, Dextrose, Citric Acid, Salt, Potassium Citrate, Sodium Citrate, Dipotassium Phosphate, Silicon Dioxide, Rebaudioside-A (Stevia Leaf Extract), Natural Flavors, Vitamin C (Ascorbic Acid), Vitamin B3 (Niacinamide), Vitamin B5 (D-Calcium Pantothenate), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B12 (Cyanocobalamin).
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: www.liquid-iv.co.uk. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 863737000176 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai