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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/863949000254/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22just+better.%22+OR+product_description:%22just+better.%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"caution","evidence_id":"ev-15f047d31b9b","evidence_url":"https://lookcloser.ai/e/ev-15f047d31b9b","content_fingerprint":"sha256:2886d936de3b05b6744f45f7e808306bfd7395e7b07388604ab65ffe87cc5d28","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22just+better.%22+OR+product_description:%22just+better.%22)&limit=5","observed_at":"2026-08-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"just better.","receipt_label":"FDA enforcement search · just better."}],"observed_at":"2026-08-01","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/863949000254/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07L1D9VN6","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-b2c8f9f38d80","evidence_url":"https://lookcloser.ai/e/ev-b2c8f9f38d80","content_fingerprint":"sha256:c712470632b99508ee1ad3649c78ff83bba60eb4e1085c58f48991fe6fc321b6","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/863949000254/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 48 on 2026-02-25 to 46 on 2026-07-28 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 48 on 2026-02-25 to 46 on 2026-07-28 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07L1D9VN6","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-5c0f1d6135fc","evidence_url":"https://lookcloser.ai/e/ev-5c0f1d6135fc","content_fingerprint":"sha256:9b2da975ea38e7c26c5b43555cecb599dbb1b0040bc38331be0b705a34a27091","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 48 on 2026-02-25 to 46 on 2026-07-28 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 48 on 2026-02-25 to 46 on 2026-07-28 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/863949000254/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says manufactured by: JUST BETTER BRANDS, 2146 Westlake Ave N, Seattle, WA 98109. USPTO names Bites of Wisdom, PLLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says manufactured by: JUST BETTER BRANDS, 2146 Westlake Ave N, Seattle, WA 98109. USPTO names Bites of Wisdom, PLLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=86808688&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-0ffb23bcda8f","evidence_url":"https://lookcloser.ai/e/ev-0ffb23bcda8f","content_fingerprint":"sha256:4f379aa64d50e18ec94cfd160cd767c6b78b183292f89747622b26397af05918","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=86808688&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5233321","registry_name":"USPTO","standard":null,"identifier":"Registration 5233321"}],"evidence":{"summary":"The package says manufactured by: JUST BETTER BRANDS, 2146 Westlake Ave N, Seattle, WA 98109. USPTO names Bites of Wisdom, PLLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86808688&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5233321","receipt_label":"USPTO · Registration 5233321"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured by: JUST BETTER BRANDS, 2146 Westlake Ave N, Seattle, WA 98109. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Bites of Wisdom, PLLC (OTHER; LIMITED LIABILITY COMPANY) in WASHINGTON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86808688&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5233321","receipt_label":"USPTO · Registration 5233321"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:509427ef82fa1f67286f098842246678e0288cdf4b7cd3eb10b914409097e393","evidence_url":"https://lookcloser.ai/e/ev-119028fe9968"},{"evidence_id":"ev-bfa6afdc978a","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 863949000254 to \"Prebiotic Supplement Fiber Up / Slim Down\" (just better.) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 863949000254 to \"Prebiotic Supplement Fiber Up / Slim Down\" (just better.) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00863949000254","observed_at":"2026-08-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:b92cf5a5bdc962a1e09b96c88b9c26c18d7995157c7b501bcf04bfaad54fbb63","evidence_url":"https://lookcloser.ai/e/ev-bfa6afdc978a"},{"evidence_id":"ev-0b4da8374814","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:8170a9875c1b36d3a01079b3fef1bd03afdce6983a4cef1fd279a29a9362f9e0","evidence_url":"https://lookcloser.ai/e/ev-0b4da8374814"},{"evidence_id":"ev-15f047d31b9b","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22just+better.%22+OR+product_description:%22just+better.%22)&limit=5","observed_at":"2026-08-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"just better.","receipt_label":"FDA enforcement search · just better."}],"observed_at":"2026-08-01","content_fingerprint":"sha256:2886d936de3b05b6744f45f7e808306bfd7395e7b07388604ab65ffe87cc5d28","evidence_url":"https://lookcloser.ai/e/ev-15f047d31b9b"},{"evidence_id":"ev-0ffb23bcda8f","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured by: JUST BETTER BRANDS, 2146 Westlake Ave N, Seattle, WA 98109. USPTO names Bites of Wisdom, PLLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says manufactured by: JUST BETTER BRANDS, 2146 Westlake Ave N, Seattle, WA 98109. USPTO names Bites of Wisdom, PLLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86808688&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5233321","receipt_label":"USPTO · Registration 5233321"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:4f379aa64d50e18ec94cfd160cd767c6b78b183292f89747622b26397af05918","evidence_url":"https://lookcloser.ai/e/ev-0ffb23bcda8f"},{"evidence_id":"ev-5983c506534e","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 7 actives sum to 0 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 7 actives sum to 0 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:14cd15d45dd28fa89b29e3981b5a896fe08101ea4b834dae0da27e032367c916","evidence_url":"https://lookcloser.ai/e/ev-5983c506534e"},{"evidence_id":"ev-c0d3588266d7","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"200 servings × 6 g = 1200 g, matching the printed net weight 1200 g (NET WT 42.3oz (1200g) 2.65). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"200 servings × 6 g = 1200 g, matching the printed net weight 1200 g (NET WT 42.3oz (1200g) 2.65). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:ccd9c013c6637318457b44950b0adec4861e05cf6c9092d4fa1babf50979cbe5","evidence_url":"https://lookcloser.ai/e/ev-c0d3588266d7"},{"evidence_id":"ev-18abb7fbe760","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:2328a01ec12914c1be47a95514a2fcf2a6f9262285dd181a67366d452bae515a","evidence_url":"https://lookcloser.ai/e/ev-18abb7fbe760"},{"evidence_id":"ev-5c0f1d6135fc","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 48 on 2026-02-25 to 46 on 2026-07-28 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 48 on 2026-02-25 to 46 on 2026-07-28 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:9b2da975ea38e7c26c5b43555cecb599dbb1b0040bc38331be0b705a34a27091","evidence_url":"https://lookcloser.ai/e/ev-5c0f1d6135fc"},{"evidence_id":"ev-b2c8f9f38d80","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07L1D9VN6","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:c712470632b99508ee1ad3649c78ff83bba60eb4e1085c58f48991fe6fc321b6","evidence_url":"https://lookcloser.ai/e/ev-b2c8f9f38d80"},{"evidence_id":"ev-be1f8efa6e9b","record_id":"863949000254","gtin":"863949000254","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. 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