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Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed)."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/864066000462/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 290 to 294 across 2026-03-27 – 2026-07-07 with no single manufactured spike (largest 30-day gain ~2).","proof":{"first":["2026-03-27",290],"last":["2026-07-07",294],"max_30d_review_gain":2},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0B6GKMZCL","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-dd1e9f98109f","evidence_url":"https://lookcloser.ai/e/ev-dd1e9f98109f","content_fingerprint":"sha256:a9e0beff86d4d8332b1da7084a432f5feb9898db4c84bb4755bff535ae2e2d2a","registry_receipts":[],"evidence":{"summary":{"first":["2026-03-27",290],"last":["2026-07-07",294],"max_30d_review_gain":2},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 290 to 294 across 2026-03-27 – 2026-07-07 with no single manufactured spike (largest 30-day gain ~2)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/864066000462/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-appeared-in-published-creatine-tes","source":"Certification / laboratory record","class":"gap","severity":"info","weight":19,"headline":"Brand appeared in published creatine testing","detail":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement.","proof":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0B6GKMZCL","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-98da075d0dea","evidence_url":"https://lookcloser.ai/e/ev-98da075d0dea","content_fingerprint":"sha256:6ba4ecb3ae4e0e73a5e07dd09da63a4df0e6bf4ba66383a7cc8fbc61ca6bac79","registry_receipts":[],"evidence":{"summary":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Certification / laboratory record.","found":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement."},"html_anchor":"finding-certification-laboratory-record-brand-appeared-in-published-creatine-tes","report_url":"https://lookcloser.ai/p/864066000462/full#finding-certification-laboratory-record-brand-appeared-in-published-creatine-tes"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0B6GKMZCL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-5c252785f782","evidence_url":"https://lookcloser.ai/e/ev-5c252785f782","content_fingerprint":"sha256:02d146dd32dcf7c6a509510ea74297fed7529d84e0d606fc1a34e2d855d1469d","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/864066000462/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0B6GKMZCL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-1aa773154cc1","evidence_url":"https://lookcloser.ai/e/ev-1aa773154cc1","content_fingerprint":"sha256:f5b44709ac6fc881697e3f28b50307ca75e9da89f1dbb1befa5e38233fa85c7b","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/864066000462/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 289 on 2026-03-13 to 294 on 2026-07-07 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 289 on 2026-03-13 to 294 on 2026-07-07 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0B6GKMZCL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-1729134bbf94","evidence_url":"https://lookcloser.ai/e/ev-1729134bbf94","content_fingerprint":"sha256:1dc4c5089fb35f0e99b02d4e022f96e93938bc6b413595cccfb40c82f9d732ef","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 289 on 2026-03-13 to 294 on 2026-07-07 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 289 on 2026-03-13 to 294 on 2026-07-07 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/864066000462/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-21b88535f168","record_id":"864066000462","gtin":"864066000462","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:febc26d2aac4d7f1be9d3a69561fdc8daf42e110950dac7bed7950b31aad46c6","evidence_url":"https://lookcloser.ai/e/ev-21b88535f168"},{"evidence_id":"ev-96a4dc87aa06","record_id":"864066000462","gtin":"864066000462","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_creatine","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how creatine monohydrate, magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).","proof":{"detail":"Published sources describe how creatine monohydrate, magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed)."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:9c9c3ebff5f7650e2febed8868defcc53fee2eeb84e8570418faf217eb6f796d","evidence_url":"https://lookcloser.ai/e/ev-96a4dc87aa06"},{"evidence_id":"ev-70ab51907756","record_id":"864066000462","gtin":"864066000462","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_creatine","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:3e8eccbb5d6acc9fbda3fe9b783aa5829bcf9273c3393ef03977c84ec11f2c56","evidence_url":"https://lookcloser.ai/e/ev-70ab51907756"},{"evidence_id":"ev-5c252785f782","record_id":"864066000462","gtin":"864066000462","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:02d146dd32dcf7c6a509510ea74297fed7529d84e0d606fc1a34e2d855d1469d","evidence_url":"https://lookcloser.ai/e/ev-5c252785f782"},{"evidence_id":"ev-9d5f46692ae1","record_id":"864066000462","gtin":"864066000462","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists NOBY INC (CORPORATION; INDIVIDUAL) in FLORIDA, USA; USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists NOBY INC (CORPORATION; INDIVIDUAL) in FLORIDA, USA; USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98189999&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Serial 98189999","receipt_label":"USPTO · Serial 98189999"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:3250e4db1527de1746d6137000b976100cd96c43fc8d8c5504caad7d6781ed92","evidence_url":"https://lookcloser.ai/e/ev-9d5f46692ae1"},{"evidence_id":"ev-0b036da2c941","record_id":"864066000462","gtin":"864066000462","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 864066000462 to \"Creatine HCL Pills - Monohydrate Alternative - HCL - 150 Pills - Muscle Growth  \" (Psycho Sloth) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 864066000462 to \"Creatine HCL Pills - Monohydrate Alternative - HCL - 150 Pills - Muscle Growth  \" (Psycho Sloth) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00864066000462","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:09a54d997561fab6199c16d8b9334303555644cace969f641556296f6b689784","evidence_url":"https://lookcloser.ai/e/ev-0b036da2c941"},{"evidence_id":"ev-c756d79a5925","record_id":"864066000462","gtin":"864066000462","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"source_listing","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":{"detail":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:6744cb0e71a89ba379a36693678a031a376c1744d0650afcc64f99cf8a2e3d93","evidence_url":"https://lookcloser.ai/e/ev-c756d79a5925"},{"evidence_id":"ev-98da075d0dea","record_id":"864066000462","gtin":"864066000462","claim_key":"finding:certification-laboratory-record-brand-appeared-in-published-creatine-tes","primary_source":"source_listing","claim":"Brand appeared in published creatine testing","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement.","proof":{"detail":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0B6GKMZCL","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:6ba4ecb3ae4e0e73a5e07dd09da63a4df0e6bf4ba66383a7cc8fbc61ca6bac79","evidence_url":"https://lookcloser.ai/e/ev-98da075d0dea"},{"evidence_id":"ev-1729134bbf94","record_id":"864066000462","gtin":"864066000462","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 289 on 2026-03-13 to 294 on 2026-07-07 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 289 on 2026-03-13 to 294 on 2026-07-07 (net +5). 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