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Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed)."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/864066000493/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 1198 to 1284 across 2026-02-18 – 2026-07-15 with no single manufactured spike (largest 30-day gain ~30).","proof":{"first":["2026-02-18",1198],"last":["2026-07-15",1284],"max_30d_review_gain":30},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-ad9f722840fc","evidence_url":"https://lookcloser.ai/e/ev-ad9f722840fc","content_fingerprint":"sha256:585f876120821a8c0fe6ad135ff5ec01bf496f14c85e4bb0e56b24bb0671a4a4","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-18",1198],"last":["2026-07-15",1284],"max_30d_review_gain":30},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 1198 to 1284 across 2026-02-18 – 2026-07-15 with no single manufactured spike (largest 30-day gain ~30)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/864066000493/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-appeared-in-published-creatine-tes","source":"Certification / laboratory record","class":"gap","severity":"info","weight":19,"headline":"Brand appeared in published creatine testing","detail":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement.","proof":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-354e5dd3d865","evidence_url":"https://lookcloser.ai/e/ev-354e5dd3d865","content_fingerprint":"sha256:96b5e89f423e1c6b9e93ecd4b3a64db96ed3967e657a82684557f90718cd4a11","registry_receipts":[],"evidence":{"summary":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Certification / laboratory record.","found":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement."},"html_anchor":"finding-certification-laboratory-record-brand-appeared-in-published-creatine-tes","report_url":"https://lookcloser.ai/p/864066000493/full#finding-certification-laboratory-record-brand-appeared-in-published-creatine-tes"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-6c2f26b0cc2c","evidence_url":"https://lookcloser.ai/e/ev-6c2f26b0cc2c","content_fingerprint":"sha256:1b949afdd2e94f9bc54a0647fe54c6434634122b004e7313d7e556a0d738f623","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/864066000493/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0BQ5S3P3P","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-6fe03ac2048c","evidence_url":"https://lookcloser.ai/e/ev-6fe03ac2048c","content_fingerprint":"sha256:89662eb6807820f76307083d39b35ed6d03aed7e70591faeed0f333be7d53e90","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/864066000493/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"lookcloser-record-check-photo-read-pack-numbers-need-confirmation","source":"LookCloser record check","class":"gap","severity":"pend","weight":18,"headline":"Photo-read pack numbers need confirmation","detail":"Our image read produced 30 × 15 g = 450 g versus net weight 250 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","proof":"Our image read produced 30 × 15 g = 450 g versus net weight 250 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-f820edf10002","evidence_url":"https://lookcloser.ai/e/ev-f820edf10002","content_fingerprint":"sha256:c448fd5fdaaba0e25632ce358116cc3f3fd03256390b92e699b2dcca9399c415","registry_receipts":[],"evidence":{"summary":"Our image read produced 30 × 15 g = 450 g versus net weight 250 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked LookCloser record check.","found":"Our image read produced 30 × 15 g = 450 g versus net weight 250 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction."},"html_anchor":"finding-lookcloser-record-check-photo-read-pack-numbers-need-confirmation","report_url":"https://lookcloser.ai/p/864066000493/full#finding-lookcloser-record-check-photo-read-pack-numbers-need-confirmation"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 1,188 on 2026-02-04 to 1,284 on 2026-07-15 (net +96). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 1,188 on 2026-02-04 to 1,284 on 2026-07-15 (net +96). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0BQ5S3P3P","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-d02d02cb1082","evidence_url":"https://lookcloser.ai/e/ev-d02d02cb1082","content_fingerprint":"sha256:98ad9186b39975bcf23dba4ac81889baddb71c807340f073a6bd25139f67cd22","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 1,188 on 2026-02-04 to 1,284 on 2026-07-15 (net +96). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,188 on 2026-02-04 to 1,284 on 2026-07-15 (net +96). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/864066000493/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-59e23eb4f9c3","record_id":"864066000493","gtin":"864066000493","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 3 actives sum to 6,300 mg, which fits inside the ≈15,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 3 actives sum to 6,300 mg, which fits inside the ≈15,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:72930c8115c7d6bc2c2be8178a45907e204a1de6e2fb2a58f5dff7386b476845","evidence_url":"https://lookcloser.ai/e/ev-59e23eb4f9c3"},{"evidence_id":"ev-5080ece85b5f","record_id":"864066000493","gtin":"864066000493","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_creatine","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how creatine monohydrate, collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).","proof":{"detail":"Published sources describe how creatine monohydrate, collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed)."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"},{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:1cec0986ac7441c66f2ce8b1bd8fb52a55ec0cf4e569537721dcf033556eb375","evidence_url":"https://lookcloser.ai/e/ev-5080ece85b5f"},{"evidence_id":"ev-6c0bd5cdf11d","record_id":"864066000493","gtin":"864066000493","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_creatine","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"},{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:48ecc0519730b5d613d4d71b17fffa0b2dc583c55c2988ddef3549759e6c6819","evidence_url":"https://lookcloser.ai/e/ev-6c0bd5cdf11d"},{"evidence_id":"ev-f820edf10002","record_id":"864066000493","gtin":"864066000493","claim_key":"finding:lookcloser-record-check-photo-read-pack-numbers-need-confirmation","primary_source":"source_listing","claim":"Photo-read pack numbers need confirmation","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"Our image read produced 30 × 15 g = 450 g versus net weight 250 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","proof":{"detail":"Our image read produced 30 × 15 g = 450 g versus net weight 250 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:c448fd5fdaaba0e25632ce358116cc3f3fd03256390b92e699b2dcca9399c415","evidence_url":"https://lookcloser.ai/e/ev-f820edf10002"},{"evidence_id":"ev-6c2f26b0cc2c","record_id":"864066000493","gtin":"864066000493","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:1b949afdd2e94f9bc54a0647fe54c6434634122b004e7313d7e556a0d738f623","evidence_url":"https://lookcloser.ai/e/ev-6c2f26b0cc2c"},{"evidence_id":"ev-4d140eccc571","record_id":"864066000493","gtin":"864066000493","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Creatine Powder” (variant: 1 Month / Pink Lemonade) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Creatine Powder” (variant: 1 Month / Pink Lemonade) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://peachperfect.com/products/creatine-booty-builder-v3","observed_at":"2026-07-25","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:aadc9991beb8c9f10aa3f366dd1aecf3402c0776dc6415773fb483c768f3a095","evidence_url":"https://lookcloser.ai/e/ev-4d140eccc571"},{"evidence_id":"ev-dfd53a80a6d5","record_id":"864066000493","gtin":"864066000493","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists NOBY INC (CORPORATION; INDIVIDUAL) in FLORIDA, USA; USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists NOBY INC (CORPORATION; INDIVIDUAL) in FLORIDA, USA; USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98028491&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7638099","receipt_label":"USPTO · Registration 7638099"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:092162b579704ca505606f96fe93f0e6d79a280515280b2f9918a0d106d39146","evidence_url":"https://lookcloser.ai/e/ev-dfd53a80a6d5"},{"evidence_id":"ev-1692797a29b7","record_id":"864066000493","gtin":"864066000493","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 864066000493 to \"Creatine\" (Peach Perfect) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 864066000493 to \"Creatine\" (Peach Perfect) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00864066000493","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BQ5S3P3P","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:54292caa08a821f0f7d25b0b427e3f881b9f7b3821f8c5d0f0c5a84b67bf71e2","evidence_url":"https://lookcloser.ai/e/ev-1692797a29b7"},{"evidence_id":"ev-354e5dd3d865","record_id":"864066000493","gtin":"864066000493","claim_key":"finding:certification-laboratory-record-brand-appeared-in-published-creatine-tes","primary_source":"source_listing","claim":"Brand appeared in published creatine testing","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and is not an endorsement.","proof":{"detail":"NOW Foods' 2024 program reported an on-label result for a product sold under this brand. 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