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This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/868095000332/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/868095000332/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Genex Formulas LLC appears in NSF’s certified-products registry with 5 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":"Genex Formulas LLC appears in NSF’s certified-products registry with 5 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=genex&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-84356aa1e6a9","evidence_url":"https://lookcloser.ai/e/ev-84356aa1e6a9","content_fingerprint":"sha256:bb23f18727dd6b23adfcca0d9aa5137237b382b5b0e57424abca46df44228cf0","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=genex&","label":"NSF/ANSI 173 · Genex Formulas LLC","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Genex Formulas LLC"}],"evidence":{"summary":"Genex Formulas LLC appears in NSF’s certified-products registry with 5 certified product(s), but we couldn’t confirm this exact listing is among them. 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New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/868095000332/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B079S3XF4H","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-2eb2d300e144","evidence_url":"https://lookcloser.ai/e/ev-2eb2d300e144","content_fingerprint":"sha256:47ec7236f7d088c50553b330d1645ce3caf94fd98be58e57fa6b1b4d9766a7ff","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/868095000332/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 243 on 2025-10-02 to 293 on 2026-08-25 (net +50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 243 on 2025-10-02 to 293 on 2026-08-25 (net +50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B079S3XF4H","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-72b129072077","evidence_url":"https://lookcloser.ai/e/ev-72b129072077","content_fingerprint":"sha256:5aadaa0e08e868884fb014dc4cd510a50e20794c01cd51ceae2c873d464b9f59","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 243 on 2025-10-02 to 293 on 2026-08-25 (net +50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B079S3XF4H","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 243 on 2025-10-02 to 293 on 2026-08-25 (net +50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/868095000332/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 868095000332 to \"Nmn Nicotinamide Mononucleotide\" (GeneXM Formulas), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 868095000332 to \"Nmn Nicotinamide Mononucleotide\" (GeneXM Formulas), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00868095000332","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-6641d7976303","evidence_url":"https://lookcloser.ai/e/ev-6641d7976303","content_fingerprint":"sha256:2e419b21b3e2fdf71440aaf35715a110ab42bcad107875cd24f629efb1e44cfa","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 868095000332 to \"Nmn Nicotinamide Mononucleotide\" (GeneXM Formulas), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00868095000332","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 868095000332 to \"Nmn Nicotinamide Mononucleotide\" (GeneXM Formulas), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/868095000332/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-3cf85266282e","evidence_url":"https://lookcloser.ai/e/ev-3cf85266282e","content_fingerprint":"sha256:d19a160a2ec9cf51b873e0ad0a74373e7ca4e19a28ffaaeb4397a63460fa62e4","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-21","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/868095000332/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-90eaa29d0202","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Genex Formulas 250mg NMN Nicotinamide Mononucleotide (60 Capsules)” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Genex Formulas 250mg NMN Nicotinamide Mononucleotide (60 Capsules)” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://genexformulas.com/products/nmn-nicotinamide-mononucleotide-250mg-serving","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:b0d5b21576d4feee951342ad8da4a781086cbc9188e34f02df36160476221554","evidence_url":"https://lookcloser.ai/e/ev-90eaa29d0202"},{"evidence_id":"ev-c859b936b513","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_nmn","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:e4ec94eaaa41b6936c62041d067ab0c3481681df0bcf7189373fefcdfc384f8d","evidence_url":"https://lookcloser.ai/e/ev-c859b936b513"},{"evidence_id":"ev-4fed5ae9ee51","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Genex+Formulas%22+OR+product_description:%22Genex+Formulas%22)&limit=5","observed_at":"2026-07-21","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Genex Formulas","receipt_label":"FDA enforcement search · Genex Formulas"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:aaf19ed2354209445bcfbcdcf61e431745c11c56e8918b5fa201737d8d971590","evidence_url":"https://lookcloser.ai/e/ev-4fed5ae9ee51"},{"evidence_id":"ev-3d6574f0673d","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:959095d6213e1d2fe9d86be044287c7a5374cf7f7ece19f99ede57df77d7d123","evidence_url":"https://lookcloser.ai/e/ev-3d6574f0673d"},{"evidence_id":"ev-6d676aebf14c","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:6a49b70881b90b6507e4112efaf2f73f014d29c515826944d340edb7934299e1","evidence_url":"https://lookcloser.ai/e/ev-6d676aebf14c"},{"evidence_id":"ev-6641d7976303","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 868095000332 to \"Nmn Nicotinamide Mononucleotide\" (GeneXM Formulas), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 868095000332 to \"Nmn Nicotinamide Mononucleotide\" (GeneXM Formulas), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00868095000332","observed_at":"2026-07-21","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:2e419b21b3e2fdf71440aaf35715a110ab42bcad107875cd24f629efb1e44cfa","evidence_url":"https://lookcloser.ai/e/ev-6641d7976303"},{"evidence_id":"ev-84356aa1e6a9","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Genex Formulas LLC appears in NSF’s certified-products registry with 5 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Genex Formulas LLC appears in NSF’s certified-products registry with 5 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=genex&","observed_at":"2026-07-21","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Genex Formulas LLC","receipt_label":"NSF/ANSI 173 · Genex Formulas LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:bb23f18727dd6b23adfcca0d9aa5137237b382b5b0e57424abca46df44228cf0","evidence_url":"https://lookcloser.ai/e/ev-84356aa1e6a9"},{"evidence_id":"ev-72b129072077","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 243 on 2025-10-02 to 293 on 2026-08-25 (net +50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 243 on 2025-10-02 to 293 on 2026-08-25 (net +50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B079S3XF4H","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:5aadaa0e08e868884fb014dc4cd510a50e20794c01cd51ceae2c873d464b9f59","evidence_url":"https://lookcloser.ai/e/ev-72b129072077"},{"evidence_id":"ev-2eb2d300e144","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B079S3XF4H","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:47ec7236f7d088c50553b330d1645ce3caf94fd98be58e57fa6b1b4d9766a7ff","evidence_url":"https://lookcloser.ai/e/ev-2eb2d300e144"},{"evidence_id":"ev-e95b418afab2","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_nmn","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":{"detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:bcaed2ad2764b2602eb10f88b2eb8545f524d20cf8404d9d07e83c27790b69fa","evidence_url":"https://lookcloser.ai/e/ev-e95b418afab2"},{"evidence_id":"ev-3cf85266282e","record_id":"868095000332","gtin":"868095000332","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d19a160a2ec9cf51b873e0ad0a74373e7ca4e19a28ffaaeb4397a63460fa62e4","evidence_url":"https://lookcloser.ai/e/ev-3cf85266282e"},{"evidence_id":"ev-0dd3eed40956","record_id":"868095000332","gtin":"868095000332","claim_key":"claim:testing","primary_source":"source_listing","claim":"“PARTY LAB”","bucket":"partly","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the brand page (NSF), but we found no lot-specific certificate of analysis.","proof":{"kind":"testing","status":"partly","snippet":"…THIRD PARTY LAB TESTED…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://genexformulas.com/products/nmn-nicotinamide-mononucleotide-250mg-serving","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=genex&","observed_at":"2026-07-21","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Genex Formulas LLC","receipt_label":"NSF/ANSI 173 · Genex Formulas LLC"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:b466e5d37ca38de655746ebbe1f9bcdcbe21f451f0edaf5ac6b60bc5c999abbd","evidence_url":"https://lookcloser.ai/e/ev-0dd3eed40956"},{"evidence_id":"ev-9d669676ec14","record_id":"868095000332","gtin":"868095000332","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“Genex Formulas NMN 250mg - Stabilized Form (60 Capsules), 99% Pure Supplement Capsules for Increased NAD Levels, DNA Repair, & Healthy Aging, GMP”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"Genex Formulas NMN 250mg - Stabilized Form (60 Capsules), 99% Pure Supplement Capsules for Increased NAD Levels, DNA Repair, & Healthy Aging, GMP Certified…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://genexformulas.com/products/nmn-nicotinamide-mononucleotide-250mg-serving","observed_at":"2026-07-21","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:94d3eb295315f5cee9a778803c0207d9e493ed43f70075baa7e91db413ffde49","evidence_url":"https://lookcloser.ai/e/ev-9d669676ec14"},{"evidence_id":"ev-ceb7286f1a7b","record_id":"868095000332","gtin":"868095000332","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“YOUR NAD LEVELS - Genex Formulas NMN supplement promotes muscle endurance and”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…BOOST YOUR NAD LEVELS - Genex Formulas NMN supplement promotes muscle endurance and strength.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079S3XF4H","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:42d8cfee20cae3c31bc45371fe1f9207710d08858a688d8442f64969e17ec61d","evidence_url":"https://lookcloser.ai/e/ev-ceb7286f1a7b"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":250,"headline_claim_mg":250,"headline_subject":"nmn","subject_actual_mg":250},"listing_claims":{"dose_claims":[{"subject":"nmn","amount_mg":250,"basis":"unspecified"}],"testing":{"claimed":false,"named_lab_or_certifier":true},"container":{"units":60,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["MANUFACTURED IN A GMP CERTIFIED FACILITY","BOTTLED & TESTED IN THE USA","GMO & GLUTEN FREE","Dietary Supplement","CERTIFICATE OF ANALYSIS","INDEPENDENT THIRD PARTY LAB RESULTS","Daily Value not established.","Does not contain: Milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy, GMO, or preservatives. No colors added. 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