{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"868095000349","processing":{"collection_process_version":"2026-07-22.1","last_collected_at":"2026-07-23T01:16:22-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:42-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"868095000349","listing_identifier":"B079Z1R94L","brand":"Genex Formulas","title":"Genex Formulas 250mg NMN Nicotinamide Mononucleotide (3 Pack)","listing_title":"Genex Formulas NMN Supplement 250mg (3 Pack) - 99% Pure Shelf Stabilized Capsules for Increasing NAD Levels, DNA Repair, & Healthy Aging, GMP Certified, 90 Day Supply","identity":{"canonical_gtin":"00868095000349","source_listing_gtin":"00868095000349","listing_identifier":"B079Z1R94L","product_image":"https://m.media-amazon.com/images/I/61ogTExESpL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/61ogTExESpL.jpg","image_count":8,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-09-01T00:25:26-0700","last_http_status":206,"reachable":true},"observed_at":"2026-07-23","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Genex Formulas","package_brand":"GENE X","match_method":"normalized_exact","similarity":0.5556},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"distributed_by","name":"GeneX Formulas LLC","address":"11870W State Rd 84 Unit C11\nDavie, FL 33325","verbatim":"Distributed by GeneX Formulas LLC\n11870W State Rd 84 Unit C11\nDavie, FL 33325"}],"identity_nodes":[{"role":"distributed_by","name":"GeneX Formulas LLC","address":"11870W State Rd 84 Unit C11\nDavie, FL 33325","verbatim":"Distributed by GeneX Formulas LLC\n11870W State Rd 84 Unit C11\nDavie, FL 33325","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 868095000349.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr"],"cards":[{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 868095000349.","evidence":"The brand's store lists this exact barcode as “Genex Formulas 250mg NMN Nicotinamide Mononucleotide (3 Pack)” (variant: Default Title) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-a546dca0d276","evidence_url":"https://lookcloser.ai/e/ev-a546dca0d276","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for NMN.","evidence":"Published sources describe how NMN have been studied. 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This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.","proof":"The current image extraction retained 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B079Z1R94L","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-00cf10820ad0","evidence_url":"https://lookcloser.ai/e/ev-00cf10820ad0","content_fingerprint":"sha256:a20c018b304e068a8a410e2bbb606e92af4da4f7a29a7fcdf6424205c06eb0bc","registry_receipts":[],"evidence":{"summary":"The current image extraction retained 1 ingredient name(s) but no usable amounts. 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This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read."},"html_anchor":"finding-label-and-serving-arithmetic-panel-amounts-are-awaiting-a-clearer-image-","report_url":"https://lookcloser.ai/p/868095000349/full#finding-label-and-serving-arithmetic-panel-amounts-are-awaiting-a-clearer-image-"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_nmn"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-982092fcd5e3","evidence_url":"https://lookcloser.ai/e/ev-982092fcd5e3","content_fingerprint":"sha256:0c4f58471080fba92058d465a79860a9513e39dccd32737068be5e30aae21da1","registry_receipts":[],"evidence":{"summary":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/868095000349/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Genex Formulas LLC appears in NSF’s certified-products registry with 5 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":"Genex Formulas LLC appears in NSF’s certified-products registry with 5 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=genex&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-e05f0cd285ce","evidence_url":"https://lookcloser.ai/e/ev-e05f0cd285ce","content_fingerprint":"sha256:665d37d04937239b253b20787c097a8c2adbe5aea936ac3147407ef1fb468957","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=genex&","label":"NSF/ANSI 173 · Genex Formulas LLC","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Genex Formulas LLC"}],"evidence":{"summary":"Genex Formulas LLC appears in NSF’s certified-products registry with 5 certified product(s), but we couldn’t confirm this exact listing is among them. 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Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/868095000349/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B079Z1R94L","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-6e5ed13e0454","evidence_url":"https://lookcloser.ai/e/ev-6e5ed13e0454","content_fingerprint":"sha256:459abe3cfadd056ab83e8316a9b41529bd635f1514efd65bb203eba13770c9d4","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079Z1R94L","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/868095000349/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B079Z1R94L","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-603004d29abe","evidence_url":"https://lookcloser.ai/e/ev-603004d29abe","content_fingerprint":"sha256:00151e32ee782d05821c8c97d38c0eab4860530ee4b9931ff59d979317d7dc51","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B079Z1R94L","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079Z1R94L","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/868095000349/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 68 on 2025-10-03 to 74 on 2026-08-24 (net +6). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 68 on 2025-10-03 to 74 on 2026-08-24 (net +6). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B079Z1R94L","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-386b358c008c","evidence_url":"https://lookcloser.ai/e/ev-386b358c008c","content_fingerprint":"sha256:ef52c75e39977d19db7db1602640c2730c74a17418bb658ef38dcf2721af649a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 68 on 2025-10-03 to 74 on 2026-08-24 (net +6). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/868095000349/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. 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This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079Z1R94L","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:a20c018b304e068a8a410e2bbb606e92af4da4f7a29a7fcdf6424205c06eb0bc","evidence_url":"https://lookcloser.ai/e/ev-00cf10820ad0"},{"evidence_id":"ev-6e5ed13e0454","record_id":"868095000349","gtin":"868095000349","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B079Z1R94L","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B079Z1R94L","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:ef52c75e39977d19db7db1602640c2730c74a17418bb658ef38dcf2721af649a","evidence_url":"https://lookcloser.ai/e/ev-386b358c008c"},{"evidence_id":"ev-603004d29abe","record_id":"868095000349","gtin":"868095000349","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. 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Send us a message!\"], \"certifications\": [\"CERTIFICATE OF ANALYSIS\", \"INDEPENDENT THIRD PARTY LAB RESULTS\"]}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"GENE X\", \"product_name\": \"NMN NICOTINAMIDE MONONUCLEOTIDE\", \"barcode\": null, \"panel\": true, \"serving_size_text\": \"(2) Capsules\", \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Vegetarian Capsuls\", \"responsible_parties\": [{\"role\": \"distributed_by\", \"name\": \"GeneX Formulas LLC\", \"address\": \"11870W State Rd 84 Unit C11\\nDavie, FL 33325\", \"verbatim\": \"Distributed by GeneX Formulas LLC\\n11870W State Rd 84 Unit C11\\nDavie, FL 33325\"}], \"websites\": [], \"actives\": [{\"name\": \"NMN\", \"amount\": \"250mg\", \"unit\": \"\"}], \"label_claims\": [\"Does not contain: Milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy, GMO, or preservatives. No colors added. 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\"NSF\"]}\n```"},{"img":4,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"GENE XM FORMULAS\", \"product_name\": \"Shelf Stabilized NMN NICOTINAMIDE MONONUCLEOTIDE\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Vegetarian Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Tightly sealed cap with safety seal inside\", \"Sturdy, durable material\", \"Opaque bottle to reduce light exposure\", \"MANUFACTURED IN A GMP CERTIFIED FACILITY\", \"BOTTLED & TESTED IN THE USA\"], \"certifications\": [\"GMP\", \"GMO\", \"GLUTEN FREE\"]}\n```"},{"img":5,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"GENEXM FORMULAS\", \"product_name\": \"NMN NICOTINAMIDE MONONUCLEOTIDE\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, 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\"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Vegetarian Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"MANUFACTURED IN A GMP CERTIFIED FACILITY\", \"BOTTLED & TESTED IN THE USA\", \"GMO & GLUTEN FREE\", \"Dietary Supplement\"], \"certifications\": [\"GMP\", \"GMO & GLUTEN FREE\"]}\n```"}],"source_images":["https://m.media-amazon.com/images/I/61ogTExESpL.jpg","https://m.media-amazon.com/images/I/71KASOrLVzL.jpg","https://m.media-amazon.com/images/I/719OHs9Iq8L.jpg","https://m.media-amazon.com/images/I/71U4AetcpBL.jpg","https://m.media-amazon.com/images/I/717W-nGlbUL.jpg","https://m.media-amazon.com/images/I/718r2cOOWcL.jpg","https://m.media-amazon.com/images/I/71XbZ7HE5vL.jpg","https://m.media-amazon.com/images/I/61DlCYzquvL.jpg"],"facts_panel_image":2,"brand":"GENE X","product_name":"NMN NICOTINAMIDE 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