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The largest rise inside any single 30-day window was about 1, so the count moved in steps rather than in one burst.","proof":{"first":["2025-11-14",67],"last":["2026-02-28",68],"max_30d_review_gain":1},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B002G3PRXY","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-03","presentation_tone":"ok","evidence_id":"ev-34aee78e03d4","evidence_url":"https://lookcloser.ai/e/ev-34aee78e03d4","content_fingerprint":"sha256:c385743bf92c4694f57385bd4beec9a4f1f3bf12676a355c04df4e236e72e350","registry_receipts":[],"evidence":{"summary":{"first":["2025-11-14",67],"last":["2026-02-28",68],"max_30d_review_gain":1},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked keepa.","found":"Written reviews rose from 67 to 68 between November 14, 2025 and February 28, 2026. 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Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=designs&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-65ffd7005b7f","evidence_url":"https://lookcloser.ai/e/ev-65ffd7005b7f","content_fingerprint":"sha256:365020462bf680d5e626420fea41cffee4f59c552fc0b655b3e360e830f2b149","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=designs&","label":"NSF/ANSI 173 · Designs for Health","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Designs for Health"}],"evidence":{"summary":"Designs for Health appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Vitamin D + K”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=designs&","observed_at":"2026-08-03","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Designs for Health","receipt_label":"NSF/ANSI 173 · Designs for Health"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Certification / laboratory record.","found":"Designs for Health appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Vitamin D + K”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/879452000940/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B002G3PRXY","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-924af8b6266a","evidence_url":"https://lookcloser.ai/e/ev-924af8b6266a","content_fingerprint":"sha256:f4ec8a74c306bc204b2fb72610a2bf350b504c8ead46dffd02f79880c5e9f688","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/879452000940/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-04-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 04, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Designs+for+Health%22+OR+product_description:%22Designs+for+Health%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"caution","evidence_id":"ev-4493c012cb84","evidence_url":"https://lookcloser.ai/e/ev-4493c012cb84","content_fingerprint":"sha256:20563c02c37348bb74e0899e74baa8cfe2988e825344f9e25b06f8c131508f6f","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-04-2026","report_url":"https://lookcloser.ai/p/879452000940/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-04-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B002G3PRXY","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-a3a95f31aa6a","evidence_url":"https://lookcloser.ai/e/ev-a3a95f31aa6a","content_fingerprint":"sha256:6472563510fc6a77a782544123d94c032cdee9ff2179dabebe639c5e9baa35ff","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B002G3PRXY","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/879452000940/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 66 on 2025-09-18 to 68 on 2026-02-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 66 on 2025-09-18 to 68 on 2026-02-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B002G3PRXY","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-f1336424324a","evidence_url":"https://lookcloser.ai/e/ev-f1336424324a","content_fingerprint":"sha256:71cb0f1ac278ee9c39afaa654e1c752a20c1c869e329bdc7581aee82115d0c44","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 66 on 2025-09-18 to 68 on 2026-02-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B002G3PRXY","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 66 on 2025-09-18 to 68 on 2026-02-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/879452000940/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-dd7e3b8aee49","record_id":"879452000940","gtin":"879452000940","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Designs for Health, Inc. (CORPORATION) in CONNECTICUT, USA; DELAWARE, USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=77679645&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-03","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 3666757","receipt_label":"USPTO · Registration 3666757"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:864c982e0ce29bec65e7c00abf354a39df4d7dabe711b711b8133b161287eae7","evidence_url":"https://lookcloser.ai/e/ev-dd7e3b8aee49"},{"evidence_id":"ev-142163aa00ca","record_id":"879452000940","gtin":"879452000940","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 879452000940 to \"Twice Daily Multi\" (Designs for Health) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 879452000940 to \"Twice Daily Multi\" (Designs for Health) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00879452000940","observed_at":"2026-08-03","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:cf985ca23209ef8e0a30be0a3043e4b1e4a0e43e07c8b0c39ad8b7ddfa98038b","evidence_url":"https://lookcloser.ai/e/ev-142163aa00ca"},{"evidence_id":"ev-34aee78e03d4","record_id":"879452000940","gtin":"879452000940","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 67 to 68 between November 14, 2025 and February 28, 2026. 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New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Designs+for+Health%22+OR+product_description:%22Designs+for+Health%22)&limit=5","observed_at":"2026-08-03","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Designs for Health","receipt_label":"FDA enforcement search · Designs for Health"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:20563c02c37348bb74e0899e74baa8cfe2988e825344f9e25b06f8c131508f6f","evidence_url":"https://lookcloser.ai/e/ev-4493c012cb84"},{"evidence_id":"ev-1fe579ad9f77","record_id":"879452000940","gtin":"879452000940","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:4539a35e201bce372bf097d9ceead87b8157881dc9f244faaaa46c8e7732784a","evidence_url":"https://lookcloser.ai/e/ev-1fe579ad9f77"},{"evidence_id":"ev-924af8b6266a","record_id":"879452000940","gtin":"879452000940","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B002G3PRXY","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:f4ec8a74c306bc204b2fb72610a2bf350b504c8ead46dffd02f79880c5e9f688","evidence_url":"https://lookcloser.ai/e/ev-924af8b6266a"},{"evidence_id":"ev-65ffd7005b7f","record_id":"879452000940","gtin":"879452000940","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Designs for Health appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Vitamin D + K”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Designs for Health appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Vitamin D + K”. 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