{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-0b682053","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-16T19:15:40-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-16T19:22:38-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":null,"listing_identifier":"B0DC14W9KL","brand":"Huel","title":"Huel Daily Greens Watermelon | Superfood Greens Powder | Adaptogens | 30 Servings","listing_title":"Huel Daily Greens Watermelon | Superfood Greens Powder | Adaptogens | 30 Servings","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B0DC14W9KL","product_image":"https://m.media-amazon.com/images/I/71qK6MZb8QL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DC14W9KL","primary_url":"https://m.media-amazon.com/images/I/71qK6MZb8QL.jpg","image_count":8,"last_attempted":"2026-08-16T19:15:40-0700","attempts":1},"observed_at":"2026-08-16","source_confirmations":[],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Huel","package_brand":"Huel","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"Huel Limited","entity":"OTHER","country":"UNITED KINGDOM","address_filed":"Unit 6, Icknield Way Industrial Estate, Icknield Way,, Tring, HP23 4RN, UNITED KINGDOM","address_public":"HP23 4RN, UNITED KINGDOM","serial_number":"79243026","registration_number":"5847673","wordmark":"HUEL","status_description":"PARTIAL SECTION 71 ACCEPTED","filed_date":"2018-07-18T00:00:00","first_use_commerce_date":null,"registration_date":"2019-09-03","assignment_recorded":false,"goods_services":["IC 005: [ Dietetic food and substances, namely, artificial sweeteners, low calorie foods, gluten free foods and lactose free foods, adapted for medical or veterinary use; food for babies; ] dietary supplements for humans [ and animals ] ; [ medical plasters; materials for dressings, namely, dressings for wounds; ] dietary supplements; dietary supplements consisting of vitamins; [ dietetic preparations, namely, dietetic infusions for medical use; dietary and nutritionally fortified food products adapted for medical use, namely, dietetic foods and beverages for medical use; ] vitamins for dietary supplements; minerals for dietary supplements; vitamin drinks, being dietary supplemental drinks; vitamin preparations in the nature of food supplements; dietary supplement drinks in the nature of vitamin and mineral beverages; [ flaxseed dietary supplements; linseed dietary supplements; ] protein dietary supplements; pea protein being protein dietary supplements; [ lecithin dietary supplements; sunflower lecithin for medical purposes and for use as a dietary supplement; ] preparations of vitamins; food supplements; health food supplements.","IC 029: [ Preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs; milk and milk products excluding ice cream, ice milk and frozen yogurt; oils and fats for food; protein milk; prepared coconut; coconut fat; coconut oil for food; coconut powder; coconut milk powder; processed coconut; edible fats; processed edible seeds, not being seasonings or flavorings; soup; soup concentrates; instant soup; soup cubes; soup paste; soup mixes; preparations for making soup; ] food bars, namely, nut-based food bars [ , processed fruit based food bars, soy-based food bars; snack food, namely, snack food based on fruit, nuts, vegetables, legumes, and soy ].","IC 030: [ Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and ] preparations made from cereals, namely, cereal bars and cereal based food bars; [ bread, pastries; confectionery, namely, confectionery made of sugar; edible ices; sugar, honey, treacle; yeast, baking-powder; salt; mustard; vinegar; sauces being condiments; spices; ice being frozen water; ] powdered food, namely, powders in the nature of flours made from cereals, oats, seeds, peas, rice, quinoa, soy and coconut; [ food flavorings, other than essential oils; oat flour; flapjacks; pancakes; pancake mixes; cookies; ] high-protein cereal bars; [ oat-based foods, namely, oatmeal, oat flakes; rice; ] ready to eat snack food; snack food, namely, snack food based on cereal, rice, grain [ , granola, wheat, and corn; powdered flavorings, other than essential oils, for food; flavorings, other than essential oils, for beverages; flaxseed for culinary purposes, namely, flaxseed for use as a seasoning ].","IC 032: [ Mineral and aerated waters; ] non-alcoholic beverages, namely, [ non-alcoholic malt beverages, ] non-alcoholic water-based beverages; fruit-based beverages [ and fruit juices ] ; [ syrups and other preparations for making beverages, namely, fruit drinks and non-alcoholic water-based beverages; nutritional drinks, not for food purposes, namely, drinks made from powdered cereals, oats, seeds, peas, rice, soy, quinoa, coconut; ] nutritional drinks, namely, mixed fruit juices [ , vegetable juices ] ; energy drinks; beverages containing vitamins, namely, [ drinking water with vitamins, ] sports drinks enhanced with vitamins; powders for the preparation of [ fruit-based, coconut water and ] water-based beverages.","IC 001: [ [ Triglycerides and medium-chain triglycerides, both being chemicals used in the manufacture of nutritional supplements ] ]."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=79243026&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM)","entity":"OTHER; PRIVATE LIMITED COMPANY","country":"UNITED KINGDOM","address_filed":"UNITED KINGDOM); 31 Turnfurlong Lane, Aylesbury, HP217PQ, UNITED KINGDOM","address_public":"HP217PQ, UNITED KINGDOM; HP234RN, UNITED KINGDOM","serial_number":"87005709","registration_number":"5108277","wordmark":"HUEL","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2016-04-19T00:00:00","first_use_commerce_date":null,"registration_date":"2016-12-27","assignment_recorded":false,"goods_services":["IC 005: Food supplements; Powdered nutritional supplement drink mix; Vitamin and mineral supplements; Dietary and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=87005709&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"What we found","headline":"Ingredient amounts are hidden inside “Organic Antioxidant Greens Blend”","deck":"The panel lists “Organic Antioxidant Greens Blend” (1161 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: Huel Limited · Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM)","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=79243026&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 5847673, 5108277","registry_name":"USPTO","standard":null,"identifier":"Registrations 5847673, 5108277"}],"evidence_id":"ev-fc5b0a351ecb","evidence_url":"https://lookcloser.ai/e/ev-fc5b0a351ecb","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for prebiotic fiber, multivitamin / greens blend.","evidence":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. …","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","role":"prebiotic fiber (inulin-type) context · not product evidence"},{"label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","role":"prebiotic fiber (inulin-type) context · not product evidence"},{"label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","role":"multivitamin / greens blend context · not product evidence"},{"label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","role":"multivitamin / greens blend context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"},{"source":"nih_ods_multivitamin","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"multivitamin / greens blend"}],"evidence_id":"ev-9093a6aff814","evidence_url":"https://lookcloser.ai/e/ev-9093a6aff814","presentation_home":"research_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 20 to 54 between August 20, 2025 and July 22, 2026 — no sudden jump.","evidence":"Written reviews rose from 20 to 54 between August 20, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 25, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0DC14W9KL","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-091dc7837d92","evidence_url":"https://lookcloser.ai/e/ev-091dc7837d92","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":1,"confirmed_check_count":1,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Ingredient amounts are hidden inside “Organic Antioxidant Greens Blend”.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-organi","source":"Label and serving arithmetic","class":"warn","noted":false,"severity":"warn","weight":80,"headline":"Ingredient amounts are hidden inside “Organic Antioxidant Greens Blend”","detail":"The panel lists “Organic Antioxidant Greens Blend” (1161 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":"The panel lists “Organic Antioxidant Greens Blend” (1161 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DC14W9KL","scope":"exact_listing","inference_level":"derived","observed_at":"2026-08-16","presentation_tone":"warn","evidence_id":"ev-946e5ac18ef1","evidence_url":"https://lookcloser.ai/e/ev-946e5ac18ef1","content_fingerprint":"sha256:6d15dac51ba0ed21b662e3f2876f79524ca42a03124e96b3d90c13cb117d4c7b","registry_receipts":[],"evidence":{"summary":"The panel lists “Organic Antioxidant Greens Blend” (1161 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Organic Antioxidant Greens Blend” (1161 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-organi","report_url":"https://lookcloser.ai/p/lc-0b682053/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-organi"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 19 actives sum to 3,214 mg, which fits inside the ≈8,500 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 19 actives sum to 3,214 mg, which fits inside the ≈8,500 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DC14W9KL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-900bc29a809e","evidence_url":"https://lookcloser.ai/e/ev-900bc29a809e","content_fingerprint":"sha256:41fbe89fb8c660a4ca41382467c1f1fc968c85f28feef4c22af6e19986ce77e9","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 19 actives sum to 3,214 mg, which fits inside the ≈8,500 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 19 actives sum to 3,214 mg, which fits inside the ≈8,500 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/lc-0b682053/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","nih_ods_multivitamin","pubmed_fiber","pubmed_multivitamin"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-9093a6aff814","evidence_url":"https://lookcloser.ai/e/ev-9093a6aff814","content_fingerprint":"sha256:a4a2419cbf4de87cbf559a84803f1f13438aef160d5cde89fb5730ad44707ef5","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"},{"source":"nih_ods_multivitamin","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"multivitamin / greens blend"}],"evidence":{"summary":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","source_refs":["nih_ods_fiber","nih_ods_multivitamin","pubmed_fiber","pubmed_multivitamin"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-16","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_multivitamin","source_url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","observed_at":"2026-08-16","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"multivitamin / greens blend","receipt_label":"NIH ODS — Multivitamin/mineral supplements fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-16","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_multivitamin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","observed_at":"2026-08-16","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-16","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-0b682053/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 20 to 54 between August 20, 2025 and July 22, 2026. 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The largest rise inside any single 30-day window was about 25, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-0b682053/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-16-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 16, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Huel%22+OR+product_description:%22Huel%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"caution","evidence_id":"ev-0941022fb4fb","evidence_url":"https://lookcloser.ai/e/ev-0941022fb4fb","content_fingerprint":"sha256:731204e5ef702f232f7641a44ac16f8671d7e64c519e538a4d0313fd6b81f841","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Huel%22+OR+product_description:%22Huel%22)&limit=5","observed_at":"2026-08-16","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Huel","receipt_label":"FDA enforcement search · Huel"}],"observed_at":"2026-08-16","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-16-2026","report_url":"https://lookcloser.ai/p/lc-0b682053/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-16-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DC14W9KL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-a13c383e3676","evidence_url":"https://lookcloser.ai/e/ev-a13c383e3676","content_fingerprint":"sha256:4be05a5585edea621367b640f86cc53a39cb1ef1e67c325f933cba53101d5d99","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-0b682053/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=79243026&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-fc5b0a351ecb","evidence_url":"https://lookcloser.ai/e/ev-fc5b0a351ecb","content_fingerprint":"sha256:18677d1b6538011ae4761d1fb38da9d227b9e52467f75dfe95eb5b0994dd611d","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=79243026&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 5847673, 5108277","registry_name":"USPTO","standard":null,"identifier":"Registrations 5847673, 5108277"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=79243026&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-16","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 5847673, 5108277","receipt_label":"USPTO · Registrations 5847673, 5108277"}],"observed_at":"2026-08-16","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/lc-0b682053/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 19 on 2025-07-13 to 54 on 2026-07-22 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 19 on 2025-07-13 to 54 on 2026-07-22 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DC14W9KL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-16","presentation_tone":"gap","evidence_id":"ev-591fcbbf6099","evidence_url":"https://lookcloser.ai/e/ev-591fcbbf6099","content_fingerprint":"sha256:24c4f41757926da30744034f1dea29c37cc4db7f60d247d52505ac970b83532f","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 19 on 2025-07-13 to 54 on 2026-07-22 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 19 on 2025-07-13 to 54 on 2026-07-22 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-0b682053/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-946e5ac18ef1","record_id":"lc-0b682053","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-organi","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “Organic Antioxidant Greens Blend”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Organic Antioxidant Greens Blend” (1161 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Organic Antioxidant Greens Blend” (1161 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:6d15dac51ba0ed21b662e3f2876f79524ca42a03124e96b3d90c13cb117d4c7b","evidence_url":"https://lookcloser.ai/e/ev-946e5ac18ef1"},{"evidence_id":"ev-091dc7837d92","record_id":"lc-0b682053","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 20 to 54 between August 20, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 25, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-20",20],"last":["2026-07-22",54],"max_30d_review_gain":25},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:4a0f4300d0e9f3ae5d74d77a80b4f606335b6dd8c632a705ad59693e8a6ce689","evidence_url":"https://lookcloser.ai/e/ev-091dc7837d92"},{"evidence_id":"ev-0941022fb4fb","record_id":"lc-0b682053","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-16-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 16, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Huel%22+OR+product_description:%22Huel%22)&limit=5","observed_at":"2026-08-16","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Huel","receipt_label":"FDA enforcement search · Huel"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:731204e5ef702f232f7641a44ac16f8671d7e64c519e538a4d0313fd6b81f841","evidence_url":"https://lookcloser.ai/e/ev-0941022fb4fb"},{"evidence_id":"ev-fc5b0a351ecb","record_id":"lc-0b682053","gtin":null,"claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=79243026&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-16","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 5847673, 5108277","receipt_label":"USPTO · Registrations 5847673, 5108277"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:18677d1b6538011ae4761d1fb38da9d227b9e52467f75dfe95eb5b0994dd611d","evidence_url":"https://lookcloser.ai/e/ev-fc5b0a351ecb"},{"evidence_id":"ev-900bc29a809e","record_id":"lc-0b682053","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 19 actives sum to 3,214 mg, which fits inside the ≈8,500 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 19 actives sum to 3,214 mg, which fits inside the ≈8,500 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:41fbe89fb8c660a4ca41382467c1f1fc968c85f28feef4c22af6e19986ce77e9","evidence_url":"https://lookcloser.ai/e/ev-900bc29a809e"},{"evidence_id":"ev-591fcbbf6099","record_id":"lc-0b682053","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 19 on 2025-07-13 to 54 on 2026-07-22 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 19 on 2025-07-13 to 54 on 2026-07-22 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:24c4f41757926da30744034f1dea29c37cc4db7f60d247d52505ac970b83532f","evidence_url":"https://lookcloser.ai/e/ev-591fcbbf6099"},{"evidence_id":"ev-a13c383e3676","record_id":"lc-0b682053","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DC14W9KL","observed_at":"2026-08-16","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:4be05a5585edea621367b640f86cc53a39cb1ef1e67c325f933cba53101d5d99","evidence_url":"https://lookcloser.ai/e/ev-a13c383e3676"},{"evidence_id":"ev-9093a6aff814","record_id":"lc-0b682053","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":{"detail":"Published sources describe how prebiotic fiber, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-16","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_multivitamin","source_url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","observed_at":"2026-08-16","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"multivitamin / greens blend","receipt_label":"NIH ODS — Multivitamin/mineral supplements fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-16","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_multivitamin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","observed_at":"2026-08-16","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-16","content_fingerprint":"sha256:a4a2419cbf4de87cbf559a84803f1f13438aef160d5cde89fb5730ad44707ef5","evidence_url":"https://lookcloser.ai/e/ev-9093a6aff814"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":8500,"percent_of_serving":null,"serving_mass_source":"serving size printed on the packaging (photo-read from listing images)","ambiguity":null,"declared_actives_total_mg":3139,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":30,"pack_count":1,"units_conflict":false},"marketing_text":["91 vitamins, minerals, and wholefood-sourced nutrients","30 SERVINGS","Watermelon Flavor","The ultimate super greens powder","146+ health benefits","91 vitamins, minerals & nutrients","Greens, adaptogens & superfoods","Original Flavor","Dairy-free probiotics","Over 140 health benefits"],"certification_text":["Vegan","Certified B Corporation","Non-GMO","Gluten Free","GLUTEN FREE"],"claim_checks":[],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"{\"brand\": \"Huel\", \"product_name\": \"daily greens\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 SERVINGS\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"91 vitamins, minerals, and wholefood-sourced nutrients\", \"30 SERVINGS\", \"Watermelon Flavor\"], \"certifications\": []}\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Huel\", \"product_name\": \"daily greens\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"The ultimate super greens powder\", \"146+ health benefits\", \"91 vitamins, minerals & nutrients\", \"Greens, adaptogens & superfoods\", \"Original Flavor\", \"Dairy-free probiotics\"], \"certifications\": []}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Over 140 health benefits\", \"Cognitive function\", \"A source of iron, contributing to normal cognitive function.\", \"Immune support\", \"A source of vitamin C, contributing to the normal function of the immune system\", \"Hair, skin & nails\"], \"certifications\": []}\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": null,\n  \"product_name\": \"daily greens\",\n  \"barcode\": null,\n  \"panel\": true,\n  \"serving_size_text\": \"Serving Size 1 Scoop (8.5g)\",\n  \"serving_size_g\": 8.5,\n  \"servings_per_container\": 30,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [\n    {\"name\": \"Calories\", \"amount\": \"25\", \"unit\": \"\"},\n    {\"name\": \"Total Fat\", \"amount\": \"0\", \"unit\": \"g\"},\n    {\"name\": \"Polyunsaturated Fat\", \"amount\": \"0\", \"unit\": \"g\"},\n    {\"name\": \"Total Carbohydrate\", \"amount\": \"5\", \"unit\": \"g\"},\n    {\"name\": \"Dietary Fiber\", \"amount\": \"1\", \"unit\": \"g\"},\n    {\"name\": \"Total Sugars\", \"amount\": \"<1\", \"unit\": \"g\"},\n    {\"name\": \"Protein\", \"amount\": \"<1\", \"unit\": \"g\"},\n    {\"name\": \"Vitamin A (as retinyl acetate)\", \"amount\": \"900\", \"unit\": \"mcg\"},\n    {\"name\": \"Vitamin C (as ascorbic acid)\", \"amount\": \"46.3\", \"unit\": \"mg\"},\n    {\"name\": \"Vitamin D (as cholecalciferol)\", \"amount\": \"6.7\", \"unit\": \"mcg\"},\n    {\"name\": \"Vitamin E (as d-alpha tocopherol)\", \"amount\": \"20\", \"unit\": \"mg\"},\n    {\"name\": \"Vitamin K (as menaquinone-7)\", \"amount\": \"132\", \"unit\": \"mcg\"},\n    {\"name\": \"Thiamin (Vitamin B1) (from quinoa)\", \"amount\": \"0.2\", \"unit\": \"mg\"},\n    {\"name\": \"Riboflavin (Vitamin B2) (from quinoa)\", \"amount\": \"0.3\", \"unit\": \"mg\"},\n    {\"name\": \"Niacin (as niacinamide)\", \"amount\": \"3\", \"unit\": \"mg\"},\n    {\"name\": \"Vitamin B6 (as pyridoxine hydrochloride)\", \"amount\": \"0.3\", \"unit\": \"mg\"},\n    {\"name\": \"Folate (as l-methylfolate calcium)\", \"amount\": \"660\", \"unit\": \"mcg DFE\"},\n    {\"name\": \"Vitamin B12 (as 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