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A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0DM5XBQKQ","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-fb0bede4b4fc","evidence_url":"https://lookcloser.ai/e/ev-fb0bede4b4fc","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"collagen peptides","label":"PubMed search: collagen peptide supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","product_evidence":false},{"ingredient":"collagen peptides","label":"WebMD search: collagen","url":"https://www.webmd.com/vitamins/search?query=collagen","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"caution","headline":"Ingredient amounts are hidden inside “Multi Collagen Proprietary Blend*”","summary":"The panel lists “Multi Collagen Proprietary Blend*” (7 g) as a combined amount. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-1233173a/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/lc-1233173a/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 5 actives sum to 10,000 mg, which fits inside the ≈10,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 5 actives sum to 10,000 mg, which fits inside the ≈10,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-1a6d7d1be424","evidence_url":"https://lookcloser.ai/e/ev-1a6d7d1be424","content_fingerprint":"sha256:8eaeaaf297e087dd1bdf56458b867db8eef684a8a4fea70d429e178fbfd720b6","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 5 actives sum to 10,000 mg, which fits inside the ≈10,000 mg serving. 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This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/lc-1233173a/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"50 servings × 10 g = 500 g, matching the printed net weight 500 g (NET WT: 1.1LB (500g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"50 servings × 10 g = 500 g, matching the printed net weight 500 g (NET WT: 1.1LB (500g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-820d1a4245b7","evidence_url":"https://lookcloser.ai/e/ev-820d1a4245b7","content_fingerprint":"sha256:379aa7cac0edef2af275ceebf64965777ee0c52e67869b23c907030dab5b12b6","registry_receipts":[],"evidence":{"summary":"50 servings × 10 g = 500 g, matching the printed net weight 500 g (NET WT: 1.1LB (500g)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Label and serving arithmetic.","found":"50 servings × 10 g = 500 g, matching the printed net weight 500 g (NET WT: 1.1LB (500g)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/lc-1233173a/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_collagen"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-f68aec6f6159","evidence_url":"https://lookcloser.ai/e/ev-f68aec6f6159","content_fingerprint":"sha256:9708435f80e80aa742769ff27ba0416f3a728a965f0c73a88daf20b58a0969e8","registry_receipts":[],"evidence":{"summary":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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The largest rise inside any single 30-day window was about 12, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-1233173a/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 06, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DM5XBQKQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-cfa15c9df923","evidence_url":"https://lookcloser.ai/e/ev-cfa15c9df923","content_fingerprint":"sha256:7e509eea5f169d38fb159d7f331ee2da00313778a7a9be86c53e3975e9967215","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-1233173a/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 35 on 2025-07-03 to 99 on 2026-06-29 (net +64). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DM5XBQKQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-5d49c8558f7e","evidence_url":"https://lookcloser.ai/e/ev-5d49c8558f7e","content_fingerprint":"sha256:a6750876150d9a01a17f1d470fc6f6b347741451bd66c859c7e564dab49a850f","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 35 on 2025-07-03 to 99 on 2026-06-29 (net +64). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-1233173a/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-c51d20801f58","record_id":"lc-1233173a","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-multi-","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “Multi Collagen Proprietary Blend*”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Multi Collagen Proprietary Blend*” (7 g) as a combined amount. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:efe79c2c9281b4f131958a0e99bca2e4073ebd5d271da7d4982922bbd0ad7766","evidence_url":"https://lookcloser.ai/e/ev-c51d20801f58"},{"evidence_id":"ev-d7c69af37ba1","record_id":"lc-1233173a","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Lan, Zhiyuan (INDIVIDUAL; LIMITED LIABILITY COMPANY) in CHINA; MASSACHUSETTS, USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88566087&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6081847","receipt_label":"USPTO · Registration 6081847"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:527ad5b72d8bf161febc31fe3f294a85fce43df9475bcf5d117d2c6b279c7aff","evidence_url":"https://lookcloser.ai/e/ev-d7c69af37ba1"},{"evidence_id":"ev-fb0bede4b4fc","record_id":"lc-1233173a","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 39 to 99 between July 10, 2025 and June 29, 2026. 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New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURE+TARGET%22+OR+product_description:%22NATURE+TARGET%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NATURE TARGET","receipt_label":"FDA enforcement search · NATURE TARGET"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:a132ba055716fcd3bd65fdd401990cfd07da145831612cbd3578461010c8d384","evidence_url":"https://lookcloser.ai/e/ev-74950e579ee6"},{"evidence_id":"ev-1a6d7d1be424","record_id":"lc-1233173a","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 5 actives sum to 10,000 mg, which fits inside the ≈10,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 5 actives sum to 10,000 mg, which fits inside the ≈10,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:8eaeaaf297e087dd1bdf56458b867db8eef684a8a4fea70d429e178fbfd720b6","evidence_url":"https://lookcloser.ai/e/ev-1a6d7d1be424"},{"evidence_id":"ev-820d1a4245b7","record_id":"lc-1233173a","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"50 servings × 10 g = 500 g, matching the printed net weight 500 g (NET WT: 1.1LB (500g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"50 servings × 10 g = 500 g, matching the printed net weight 500 g (NET WT: 1.1LB (500g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:379aa7cac0edef2af275ceebf64965777ee0c52e67869b23c907030dab5b12b6","evidence_url":"https://lookcloser.ai/e/ev-820d1a4245b7"},{"evidence_id":"ev-0e1c1c642df6","record_id":"lc-1233173a","gtin":null,"claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:0b895e203a195dd223c95e0a2ec72f0d5bb08114cf1ba664a4c74ca1c4fffc2b","evidence_url":"https://lookcloser.ai/e/ev-0e1c1c642df6"},{"evidence_id":"ev-5d49c8558f7e","record_id":"lc-1233173a","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 35 on 2025-07-03 to 99 on 2026-06-29 (net +64). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 35 on 2025-07-03 to 99 on 2026-06-29 (net +64). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:a6750876150d9a01a17f1d470fc6f6b347741451bd66c859c7e564dab49a850f","evidence_url":"https://lookcloser.ai/e/ev-5d49c8558f7e"},{"evidence_id":"ev-cfa15c9df923","record_id":"lc-1233173a","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DM5XBQKQ","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:7e509eea5f169d38fb159d7f331ee2da00313778a7a9be86c53e3975e9967215","evidence_url":"https://lookcloser.ai/e/ev-cfa15c9df923"},{"evidence_id":"ev-f68aec6f6159","record_id":"lc-1233173a","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_collagen","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":{"detail":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:9708435f80e80aa742769ff27ba0416f3a728a965f0c73a88daf20b58a0969e8","evidence_url":"https://lookcloser.ai/e/ev-f68aec6f6159"},{"evidence_id":"ev-af6e4b0e1870","record_id":"lc-1233173a","gtin":null,"claim_key":"claim:testing","primary_source":"source_listing","claim":"“AND ETHICALLY MADE - Our grass-fed collagen powder is manufactured in a GMP-certified facility & is third-party tested to verify purity and”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. 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