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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=87725540&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-12","presentation_tone":"ok","evidence_id":"ev-b511f1551537","evidence_url":"https://lookcloser.ai/e/ev-b511f1551537","content_fingerprint":"sha256:c8a09acfc25d213bce43c67dc86aba561f37ba6e757e10c3915ada46c74fd780","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87725540&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5539477","registry_name":"USPTO","standard":null,"identifier":"Registration 5539477"}],"evidence":{"summary":"USPTO lists NGUYEN, TUONG (INDIVIDUAL) in USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-1fb936fa/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"claim_not_on_panel","source":"Listing claim vs Supplement Facts","class":"gap","noted":false,"severity":"info","weight":38,"headline":"The headline amount is not tied to a same-name panel row","detail":"The listing presents 400 mg for turmeric, but vision:claude-cli:subscription does not contain a same-name quantified row. 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The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction."},"html_anchor":"finding-claim_not_on_panel","report_url":"https://lookcloser.ai/p/lc-1fb936fa/full#finding-claim_not_on_panel"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. Under NSF/ANSI 173, NSF lists Smarter Nutrition Inc. products, including Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. Under NSF/ANSI 173, NSF lists Smarter Nutrition Inc. products, including Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smarternutrition&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-12","presentation_tone":"gap","evidence_id":"ev-7e492f50cb83","evidence_url":"https://lookcloser.ai/e/ev-7e492f50cb83","content_fingerprint":"sha256:0d076e7a60ea93ad6970ff780bc3e0719ae60115082b5b053a65cded3c78d440","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smarternutrition&","label":"NSF/ANSI 173 · Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels"}],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. 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IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smarternutrition&","observed_at":"2026-08-12","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels","receipt_label":"NSF/ANSI 173 · Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. Under NSF/ANSI 173, NSF lists Smarter Nutrition Inc. products, including Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/lc-1fb936fa/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B074MJND9Y","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-12","presentation_tone":"gap","evidence_id":"ev-83270a357f08","evidence_url":"https://lookcloser.ai/e/ev-83270a357f08","content_fingerprint":"sha256:d2c74345ed5e9c5c5b9ee8f8353144715e4f394270def6aa1dcad2d8f91b5877","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-1fb936fa/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","proof":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_turmeric"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-12","presentation_tone":"gap","evidence_id":"ev-6092b28188ae","evidence_url":"https://lookcloser.ai/e/ev-6092b28188ae","content_fingerprint":"sha256:6e5009e96269ee59c691b24a7bd78a8a679066ba958098341755fc5d534cb8d3","registry_receipts":[],"evidence":{"summary":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","source_refs":["pubmed_turmeric"],"source_records":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-12","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-12","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-1fb936fa/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Smarter Nutrition Inc. appears in NSF’s certified-products registry with 2 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels”. Certification covers contents and contaminants — not effectiveness.","proof":"Smarter Nutrition Inc. appears in NSF’s certified-products registry with 2 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smarternutrition&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-12","presentation_tone":"gap","evidence_id":"ev-263611f774c2","evidence_url":"https://lookcloser.ai/e/ev-263611f774c2","content_fingerprint":"sha256:7a3dcbdedf88a2fcd384ad849375a4b51712a3cd64580825f4c3af180af0dcba","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smarternutrition&","label":"NSF/ANSI 173 · Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels"}],"evidence":{"summary":"Smarter Nutrition Inc. appears in NSF’s certified-products registry with 2 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smarternutrition&","observed_at":"2026-08-12","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels","receipt_label":"NSF/ANSI 173 · Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","looked":"LookCloser checked Certification / laboratory record.","found":"Smarter Nutrition Inc. appears in NSF’s certified-products registry with 2 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/lc-1fb936fa/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-12-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 12, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SMARTERNUTRITION%22+OR+product_description:%22SMARTERNUTRITION%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-12","presentation_tone":"caution","evidence_id":"ev-88d81b9cefdf","evidence_url":"https://lookcloser.ai/e/ev-88d81b9cefdf","content_fingerprint":"sha256:ed5008cf1d630f9c6053b3bef0b3cee1c2c6bb0557c843cf9ec11d37dc6fe43f","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SMARTERNUTRITION%22+OR+product_description:%22SMARTERNUTRITION%22)&limit=5","observed_at":"2026-08-12","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"SMARTERNUTRITION","receipt_label":"FDA enforcement search · SMARTERNUTRITION"}],"observed_at":"2026-08-12","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-12-2026","report_url":"https://lookcloser.ai/p/lc-1fb936fa/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-12-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B074MJND9Y","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-12","presentation_tone":"gap","evidence_id":"ev-2fec4db87ef1","evidence_url":"https://lookcloser.ai/e/ev-2fec4db87ef1","content_fingerprint":"sha256:98a011d465ac27845858b1bca0501fd8f6942407fc361b4dbb6352f20decf731","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B074MJND9Y","observed_at":"2026-08-12","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-1fb936fa/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 3,301 on 2025-07-14 to 3,295 on 2026-07-27 (net -6). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 3,301 on 2025-07-14 to 3,295 on 2026-07-27 (net -6). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B074MJND9Y","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-12","presentation_tone":"gap","evidence_id":"ev-d0b125f5ac5c","evidence_url":"https://lookcloser.ai/e/ev-d0b125f5ac5c","content_fingerprint":"sha256:03a9015f8705e38a4294c3f2fa15bbd5093e091582c85c4d6037a7d7fe017d02","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 3,301 on 2025-07-14 to 3,295 on 2026-07-27 (net -6). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B074MJND9Y","observed_at":"2026-08-12","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 3,301 on 2025-07-14 to 3,295 on 2026-07-27 (net -6). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-1fb936fa/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-b511f1551537","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists NGUYEN, TUONG (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists NGUYEN, TUONG (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87725540&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-12","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5539477","receipt_label":"USPTO · Registration 5539477"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:c8a09acfc25d213bce43c67dc86aba561f37ba6e757e10c3915ada46c74fd780","evidence_url":"https://lookcloser.ai/e/ev-b511f1551537"},{"evidence_id":"ev-05f8393cc4d8","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_turmeric","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-12","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:38b206f632b60de5e5c49a20aeb9f3f48f502370b4e8a7c2dd13eadf9a1fa561","evidence_url":"https://lookcloser.ai/e/ev-05f8393cc4d8"},{"evidence_id":"ev-88d81b9cefdf","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-12-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 12, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22SMARTERNUTRITION%22+OR+product_description:%22SMARTERNUTRITION%22)&limit=5","observed_at":"2026-08-12","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"SMARTERNUTRITION","receipt_label":"FDA enforcement search · SMARTERNUTRITION"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:ed5008cf1d630f9c6053b3bef0b3cee1c2c6bb0557c843cf9ec11d37dc6fe43f","evidence_url":"https://lookcloser.ai/e/ev-88d81b9cefdf"},{"evidence_id":"ev-369095085f76","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:claim_not_on_panel","primary_source":"source_listing","claim":"The headline amount is not tied to a same-name panel row","bucket":"unverified","looked":"LookCloser checked Listing claim vs Supplement Facts.","found":"The listing presents 400 mg for turmeric, but vision:claude-cli:subscription does not contain a same-name quantified row. The retained image read may be incomplete, so this is a specific question to resolve rather than a contradiction.","proof":{"headline_claim_mg":400,"headline_subject":"turmeric","panel_source":"listing_image","same_name_row_found":false},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:7093c0d41738049a1078e75b5d91cfdeb8b8c2ded46744f31c0db9e0db70ba80","evidence_url":"https://lookcloser.ai/e/ev-369095085f76"},{"evidence_id":"ev-83270a357f08","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:d2c74345ed5e9c5c5b9ee8f8353144715e4f394270def6aa1dcad2d8f91b5877","evidence_url":"https://lookcloser.ai/e/ev-83270a357f08"},{"evidence_id":"ev-263611f774c2","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Smarter Nutrition Inc. appears in NSF’s certified-products registry with 2 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Smarter Nutrition Inc. appears in NSF’s certified-products registry with 2 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smarternutrition&","observed_at":"2026-08-12","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels","receipt_label":"NSF/ANSI 173 · Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:7a3dcbdedf88a2fcd384ad849375a4b51712a3cd64580825f4c3af180af0dcba","evidence_url":"https://lookcloser.ai/e/ev-263611f774c2"},{"evidence_id":"ev-7e492f50cb83","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"nsf_search","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. Under NSF/ANSI 173, NSF lists Smarter Nutrition Inc. products, including Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. Under NSF/ANSI 173, NSF lists Smarter Nutrition Inc. products, including Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=smarternutrition&","observed_at":"2026-08-12","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels","receipt_label":"NSF/ANSI 173 · Smarter Nutrition Smarter Curcumin with Black Seed Oil Softgels"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:0d076e7a60ea93ad6970ff780bc3e0719ae60115082b5b053a65cded3c78d440","evidence_url":"https://lookcloser.ai/e/ev-7e492f50cb83"},{"evidence_id":"ev-d0b125f5ac5c","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 3,301 on 2025-07-14 to 3,295 on 2026-07-27 (net -6). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 3,301 on 2025-07-14 to 3,295 on 2026-07-27 (net -6). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B074MJND9Y","observed_at":"2026-08-12","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:03a9015f8705e38a4294c3f2fa15bbd5093e091582c85c4d6037a7d7fe017d02","evidence_url":"https://lookcloser.ai/e/ev-d0b125f5ac5c"},{"evidence_id":"ev-2fec4db87ef1","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B074MJND9Y","observed_at":"2026-08-12","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B074MJND9Y","observed_at":"2026-08-12","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:98a011d465ac27845858b1bca0501fd8f6942407fc361b4dbb6352f20decf731","evidence_url":"https://lookcloser.ai/e/ev-2fec4db87ef1"},{"evidence_id":"ev-6092b28188ae","record_id":"lc-1fb936fa","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_turmeric","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","proof":{"detail":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-12","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-12","content_fingerprint":"sha256:6e5009e96269ee59c691b24a7bd78a8a679066ba958098341755fc5d534cb8d3","evidence_url":"https://lookcloser.ai/e/ev-6092b28188ae"},{"evidence_id":"ev-bc059f960c34","record_id":"lc-1fb936fa","gtin":null,"claim_key":"claim:testing","primary_source":"source_listing","claim":"“PARTY TESTED, USA MANUFACTURED: Smarter Nutrition Curcumin is manufactured in the USA with clean, premium quality ingredients in a cGMP-certified…”","bucket":"unverified","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. 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