full reportFull record · lc-20332c36 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
We did the comparison: the listing claims 1.2 g of calcium (as calcium carbonate), and the listing-image panel shows 1.2 g calcium (as calcium carbonate) 2 softgels. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 15 | — | |
| Total Fat | 1 g | — | |
| Vitamin D (as D3 Cholecalciferol) | 25 mcg (1,000 IU) | — | |
| Calcium (as Calcium Carbonate) | 1,200 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Written reviews rose from 814 to 1,101 between August 12, 2025 and August 30, 2026. The largest rise inside any single 30-day window was about 37, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURE'S BOUNTY, INC., NATURE'S BOUNTY (NY), INC., Société des Produits Nestlé S.A. (société anonyme (sa); SWITZERLAND). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
The listing claims 1.2 g; the photo-read Supplement Facts panel shows Calcium (as Calcium Carbonate) at 1.2 g per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 808 on 2025-08-04 to 1,101 on 2026-08-30 (net +293). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Answered by the panel: 1.2 g of the 1.2 g headline is calcium. Which independent lab can confirm that amount in this product?
The panel resolves the front-label arithmetic. The remaining question is lot-specific contents and stability; published category testing gives context, not a test of this product.
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…SUPPORTS BONE AND NEUROMUSCULAR HEALTH (1): Providing 1200 mg of Calcium per serving, this Calcium supplement supports bones and neuromuscular health (1) CALCIUM ABSORPT” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-20332c36 (internal — no barcode published, which limits cross-checking) |
| Brand | Nature's Bounty |
| Source listing identifier | B0016KITZ6 |
| Retailer listing title | Nature's Bounty Calcium 1200 mg with 1000 IU Vitamin D3 - Bone Health … show full titleNature's Bounty Calcium 1200 mg with 1000 IU Vitamin D3 - Bone Health Softgels, Calcium and Vitamin D Supplement, Gluten Free, 2 Softgels per Day, 120 ct (Pack of 1) |
| USPTO brand-owner record | NATURE'S BOUNTY, INC. · NEW YORK, USA; SWITZERLAND · registration 0963384 · 55 NORTH MALL, PLAINVIEW, NEW YORK 11803, UNITED STATES |
| USPTO brand-owner record | NATURE'S BOUNTY (NY), INC. · NEW YORK, USA; SWITZERLAND · registration 5165421 · 2100 SMITHTOWN AVENUE, LEGAL DEPT., RONKONKOMA, NEW YORK 11779, UNITED STATES |
| USPTO brand-owner record | Société des Produits Nestlé S.A. (société anonyme (sa); SWITZERLAND) · SWITZERLAND · registration 7583162 · SWITZERLAND); CH-1800 Vevey, SWITZERLAND |
From the label (photo-read)
| Serving size | 2 Softgels |
| Servings per container | 60 |
| Pack statement | 120 Softgels |
| Badges printed on pack | No Artificial Flavor, No Artificial Sweetener, No Sugar, No Starch, No Milk, No Lactose, No Gluten, No Wheat |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 15 | High clearly legible in the photo |
| Total Fat | 1 g | High clearly legible in the photo |
| Vitamin D (as D3 Cholecalciferol) | 25 mcg (1,000 IU) | High clearly legible in the photo |
| Calcium (as Calcium Carbonate) | 1,200 mg | High clearly legible in the photo |
Claims printed on the packaging:
“NEW COLOR” · “SAME GREAT PRODUCT” · “1200mg Plus 25mcg (1,000 IU) Vitamin D3” · “Supports Bone Health*” · “May Reduce the Risk of Osteoporosis**” · “MINERAL SUPPLEMENT” · “Supports Strong Bone Health*” · “1200mg of Calcium plus 1,000 IU of Vitamin D3 per serving”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store naturesbounty.com: 0 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record lc-20332c36 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai