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The largest rise inside any single 30-day window was about 61, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-261f2406/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22KEY+NUTRIENTS%22+OR+product_description:%22KEY+NUTRIENTS%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"caution","evidence_id":"ev-561c8ae607c0","evidence_url":"https://lookcloser.ai/e/ev-561c8ae607c0","content_fingerprint":"sha256:dd56025c9d9e3b008603f1d89c2b4c9a7768ee085d6b971f4685aec7d1755989","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22KEY+NUTRIENTS%22+OR+product_description:%22KEY+NUTRIENTS%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"KEY NUTRIENTS","receipt_label":"FDA enforcement search · KEY NUTRIENTS"}],"observed_at":"2026-07-30","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/lc-261f2406/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0C59GKX6L","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-5bfff4ba2f4e","evidence_url":"https://lookcloser.ai/e/ev-5bfff4ba2f4e","content_fingerprint":"sha256:d278284281be156f18616180427d07585d4f34b81ec2e923447eb2de9b6b0349","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-261f2406/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 53 on 2025-07-09 to 67 on 2026-07-21 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 53 on 2025-07-09 to 67 on 2026-07-21 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0C59GKX6L","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-53f665bee206","evidence_url":"https://lookcloser.ai/e/ev-53f665bee206","content_fingerprint":"sha256:7fa469bc61a9d956bdd34aee90747330ff5a87c1e8df76c888751ed2042d90c2","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 53 on 2025-07-09 to 67 on 2026-07-21 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 53 on 2025-07-09 to 67 on 2026-07-21 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-261f2406/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-23735e561bf6","record_id":"lc-261f2406","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Key Nutrients (LIMITED LIABILITY COMPANY) in ARIZONA, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Key Nutrients (LIMITED LIABILITY COMPANY) in ARIZONA, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87543734&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6127206","receipt_label":"USPTO · Registration 6127206"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:928f8c69638b59f421867ae1ad28db70f74afe2d692aac1a7940b4d6e5d3aa34","evidence_url":"https://lookcloser.ai/e/ev-23735e561bf6"},{"evidence_id":"ev-734475799db5","record_id":"lc-261f2406","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 54 to 67 between September 2, 2025 and July 21, 2026. The largest rise inside any single 30-day window was about 61, so the count moved in steps rather than in one burst.","proof":{"first":["2025-09-02",54],"last":["2026-07-21",67],"max_30d_review_gain":61},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:b716a194932caa381ca5c7a963a0099d99e0f833c3a83f586b5cd2378910ac56","evidence_url":"https://lookcloser.ai/e/ev-734475799db5"},{"evidence_id":"ev-a3f33c10f93c","record_id":"lc-261f2406","gtin":null,"claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:a125b64af57829781366fc63404e859c5f636831906c99c9c91114933109c81f","evidence_url":"https://lookcloser.ai/e/ev-a3f33c10f93c"},{"evidence_id":"ev-561c8ae607c0","record_id":"lc-261f2406","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22KEY+NUTRIENTS%22+OR+product_description:%22KEY+NUTRIENTS%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"KEY NUTRIENTS","receipt_label":"FDA enforcement search · KEY NUTRIENTS"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:dd56025c9d9e3b008603f1d89c2b4c9a7768ee085d6b971f4685aec7d1755989","evidence_url":"https://lookcloser.ai/e/ev-561c8ae607c0"},{"evidence_id":"ev-ab6229e633c0","record_id":"lc-261f2406","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 16 actives sum to 921 mg, which fits inside the ≈4,300 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 16 actives sum to 921 mg, which fits inside the ≈4,300 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:02d2e1e02c465ed79be364fff6fef552937e0a94f5eb107539bd602171002e84","evidence_url":"https://lookcloser.ai/e/ev-ab6229e633c0"},{"evidence_id":"ev-fa479fc6587e","record_id":"lc-261f2406","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"90 servings × 4.3 g = 387 g, matching the printed net weight 375.7 g (Net Wt. 13.25 OZ (375.7 g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"90 servings × 4.3 g = 387 g, matching the printed net weight 375.7 g (Net Wt. 13.25 OZ (375.7 g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:8bdad4b688ccbcfb353e950aa5b87c02eb1c486e981aca72326ccceca39f8872","evidence_url":"https://lookcloser.ai/e/ev-fa479fc6587e"},{"evidence_id":"ev-53f665bee206","record_id":"lc-261f2406","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 53 on 2025-07-09 to 67 on 2026-07-21 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 53 on 2025-07-09 to 67 on 2026-07-21 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:7fa469bc61a9d956bdd34aee90747330ff5a87c1e8df76c888751ed2042d90c2","evidence_url":"https://lookcloser.ai/e/ev-53f665bee206"},{"evidence_id":"ev-5bfff4ba2f4e","record_id":"lc-261f2406","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:d278284281be156f18616180427d07585d4f34b81ec2e923447eb2de9b6b0349","evidence_url":"https://lookcloser.ai/e/ev-5bfff4ba2f4e"},{"evidence_id":"ev-e730ee919d64","record_id":"lc-261f2406","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-30","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:bc98e509f925abc7204b39a3994569ee6b68ac6c395867ec77683aceb35d7eab","evidence_url":"https://lookcloser.ai/e/ev-e730ee919d64"},{"evidence_id":"ev-2db8cb2de121","record_id":"lc-261f2406","gtin":null,"claim_key":"claim:origin","primary_source":"source_listing","claim":"“KEY NUTRIENTS Selenium Multivitamin Electrolytes Powder No Sugar - Tropical Pineapple Coconut Electrolyte Powder - Endurance & Energy Supplement -…”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"KEY NUTRIENTS Selenium Multivitamin Electrolytes Powder No Sugar - Tropical Pineapple Coconut Electrolyte Powder - Endurance & Energy Supplement - Hydration Powder - 90 S"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0C59GKX6L","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:312f496267891c03bbcb66fcd42f9d4404b419ef0b7013047886d00406f70963","evidence_url":"https://lookcloser.ai/e/ev-2db8cb2de121"},{"evidence_id":"ev-00525d2bcd0a","record_id":"lc-261f2406","gtin":null,"claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“with Key Nutrients - Refuel with our pineapple coconut electrolyte powder, powered by 6 key electrolytes plus Selenium, Zinc, and B Vitamins — 18…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. 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