full reportFull record · lc-3206add9 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes 30 separately ingredients with amounts and 2 combined blend totals. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 40 | — | |
| Total Fat | 1 g | — | |
| Total Carbohydrate | 6 g | — | |
| Dietary Fiber | 2 g | — | |
| Total Sugars | <1 g | — | |
| Protein | 2 g | — | |
| VitaminA (as beta-carotene) | 550 mcg RAE | — | |
| Vitamin C (as ascorbic acid) | 420 mg | — | |
| Vitamin E (as d-alpha tocopherol succinate) | 83 mg | — | |
| Thiamin (Vitamin B1) (as thiamine hydrochloride) | 3 mg | — | |
| Riboflavin (Vitamin B2) | 2 mg | — | |
| Niacin (as nicotinic acid, niacinamide) | 20 mg NE | — | |
| Vitamin B6 (as pyridoxine hydrochloride) | 3 mg | — | |
| Folate (as 5-MTHF) | 680 mcg DFE | — | |
| Vitamin B12 (as methylcobalamin) | 22 mcg | — | |
| Biotin (Vitamin B7) | 330 mcg | — | |
| Pantothenic acid (as calcium pantothenate) | 4 mg | — | |
| Calcium (as calcium citrate, calcium carbonate, calcium phosphate) | 118 mg | — | |
| Iron | 1 mg | — | |
| Phosphorus (as potassium phosphate, calcium phosphate) | 130 mg | — | |
| Magnesium (as magnesium glycinate) | 26 mg | — | |
| Zinc (as zinc citrate) | 15 mg | — | |
| Selenium (as selenomethionine) | 20 mcg | — | |
| Copper (as copper gluconate) | 0.2 mg | — | |
| Manganese (as manganese amino acid chelate) | 0.4 mg | — | |
| Chromium (as chromium picolinate) | 25 mcg | — | |
| Sodium | 45 mg | — | |
| Potassium | 250 mg | — | |
| Alkaline, Nutrient-Dense Raw Superfood Complex | 7.3 g | — | |
| Nutrient-Dense Extracts, Herbs & Antioxidants | 2.1 g | — | |
| Digestive Enzyme & Super Mushroom Complex | 154 mg | — | |
| Dairy-Free Probiotics 7.2 billion CFU | 54 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Nothing could be independently confirmed from the available record.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: Athletic Greens International, Inc., Athletic Greens TM Holding Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Our image read produced 14 × 12 g = 168 g versus net weight 360 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.
Technical check only: the panel’s 25 actives sum to 10,685 mg, which fits inside the ≈12,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
Published sources describe how magnesium, prebiotic fiber, zinc, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
AG1 EU Enterprise Ltd. appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Athletic Greens Ultimate Daily”. Certification covers contents and contaminants — not effectiveness.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 310 on 2025-07-26 to 402 on 2026-08-24 (net +92). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Look the product up yourself in NSF’s certified-products registry.
Search “AG1 EU Enterprise Ltd.” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…AG1 makes your health routine easier by delivering what your body needs most - daily nutritional coverage and gut health support.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as magnesium glycinate) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 26 mg — below the studied range |
| Dietary Fiber | shaded = doses used in studies (3 g–10 g) · bar = this label | 2 g — below the studied range |
| Zinc (as zinc citrate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 15 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-3206add9 (internal — no barcode published, which limits cross-checking) |
| Brand | AG1 |
| Source listing identifier | B084GZNKZQ |
| USPTO brand-owner record | Athletic Greens International, Inc. · CAYMAN ISLANDS; IRELAND · registration 6886117 · Elgin Court, Elgin Avenue, 2nd Floor, George Town, Grand Cayman, KY1-1106, CAYMAN ISLANDS |
| USPTO brand-owner record | Athletic Greens TM Holding Limited · IRELAND · registration 7021210 · 2 Grand Canal Square, Dublin 2 D02 A342, IRELAND |
From the label (photo-read)
| Serving size | Serving Size: One Travel Pack (12g) |
| Servings per container | 14 |
| Net weight | NET WT. 360g (12.7 OZ) |
| Pack statement | 30-Day Supply |
| Badges printed on pack | NSF, SPORT, TGA CERTIFIED Registered Facility, NSF CERTIFIED SPORT, TGA Registered Facility, SPORT CERTIFIED, GMO FREE, ARTIFICIAL SWEETNER FREE, GLUTEN FREE, DAIRY & LACTOSE FREE, EGG FREE |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 40 | High clearly legible in the photo |
| Total Fat | 1 g | High clearly legible in the photo |
| Total Carbohydrate | 6 g | High clearly legible in the photo |
| Dietary Fiber | 2 g | High clearly legible in the photo |
| Total Sugars | <1 g | High clearly legible in the photo |
| Protein | 2 g | High clearly legible in the photo |
| VitaminA (as beta-carotene) | 550 mcg RAE | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 420 mg | High clearly legible in the photo |
| Vitamin E (as d-alpha tocopherol succinate) | 83 mg | High clearly legible in the photo |
| Thiamin (Vitamin B1) (as thiamine hydrochloride) | 3 mg | High clearly legible in the photo |
| Riboflavin (Vitamin B2) | 2 mg | High clearly legible in the photo |
| Niacin (as nicotinic acid, niacinamide) | 20 mg NE | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine hydrochloride) | 3 mg | High clearly legible in the photo |
| Folate (as 5-MTHF) | 680 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 22 mcg | High clearly legible in the photo |
| Biotin (Vitamin B7) | 330 mcg | High clearly legible in the photo |
| Pantothenic acid (as calcium pantothenate) | 4 mg | High clearly legible in the photo |
| Calcium (as calcium citrate, calcium carbonate, calcium phos | 118 mg | High clearly legible in the photo |
| Iron | 1 mg | High clearly legible in the photo |
| Phosphorus (as potassium phosphate, calcium phosphate) | 130 mg | High clearly legible in the photo |
| Magnesium (as magnesium glycinate) | 26 mg | High clearly legible in the photo |
| Zinc (as zinc citrate) | 15 mg | High clearly legible in the photo |
| Selenium (as selenomethionine) | 20 mcg | High clearly legible in the photo |
| Copper (as copper gluconate) | 0.2 mg | High clearly legible in the photo |
| Manganese (as manganese amino acid chelate) | 0.4 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Whole Food Dietary Supplement” · “Feel the power of one” · “30-Day Supply” · “REGULAR DIGESTION & LESS BLOATING*” · “HEALTHY BRAIN AND MOOD*” · “ENERGY PRODUCTION*” · “IMMUNE DEFENSE *” · “TASTING NOTES”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: drinkag1.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Probiotic — NIH ODS · MedlinePlus · PubMed (25,361) · strain-specific; label CFU at-manufacture vs at-expiry differ
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
multivitamin / greens blend — NIH ODS — Multivitamin/mineral supplements fact sheet · PubMed search: multivitamin supplementation outcomes · ClinicalTrials.gov — 497 registered studies
ℹ Use pattern in research: research evaluates multivitamins ingredient-by-ingredient — blend-level health claims outrun what blend-level evidence can show.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-3206add9 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai