{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-36754459","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-23T21:00:21-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":null,"listing_identifier":"B000E95HP0","brand":"Isopure","title":"Isopure Zero Carb 100% Pure Whey Isolate Protein Powder","listing_title":"Isopure Zero Carb 100% Pure Whey Isolate Protein Powder, Gluten Free, with Vitamins, Creamy Vanilla, 25g Protein Per Serving, 3 lb","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B000E95HP0","product_image":"https://m.media-amazon.com/images/I/61+kFm+AJTL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/61+kFm+AJTL.jpg","image_count":8,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1},"observed_at":"2026-07-21","source_confirmations":[],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"Isopure","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Nature's Best Inc.","entity":["CORPORATION","LIMITED LIABILITY COMPANY"],"country":"['NEW YORK, USA', 'DELAWARE, USA']","address_filed":"195 Engineers Road, Hauppauge, NEW YORK 117884003, UNITED STATES","address_public":["NEW YORK 117884003, UNITED STATES","Illinois 60515, UNITED STATES"],"serial_number":"75461733","registration_number":"2304802","wordmark":"ISOPURE","status_description":"REGISTERED AND RENEWED","filed_date":"1998-04-03T00:00:00","first_use_commerce_date":"1998-06-30","registration_date":"1999-12-28","assignment_recorded":true,"goods_services":["IC 005: food supplements in powdered drink mix and beverage form."],"source":"USPTO Trademark Search","source_url":"https://tmsearch.uspto.gov/","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Nature's Best Inc.","country":"['NEW YORK, USA', 'DELAWARE, USA']","address":"195 Engineers Road, Hauppauge, NEW YORK 117884003, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"Panel carries documented template or translation artifacts","deck":"Template, translation, or duplicate-row artifacts are reasons to trust the printed numbers less until the brand supplies a clean, product-specific panel.","display_mode":"single_home_per_finding","finding_ids":["panel_integrity","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-published-research-research-context-is-available-for-the-listed-ingr","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["panel_integrity","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-published-research-research-context-is-available-for-the-listed-ingr"],"cards":[{"finding_id":"panel_integrity","card_type":"panel_integrity","question":"label","tone":"warn","weight":88,"headline":"Panel carries documented template or translation artifacts","evidence":"The panel carries these quoted observations: “Calories has no unit”. 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Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"},{"label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","role":"zinc context · not product evidence"},{"label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","role":"zinc context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence_id":"ev-2357e4491eee","evidence_url":"https://lookcloser.ai/e/ev-2357e4491eee","presentation_home":"research_section"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Nature's Best Inc. · corporation; limited liability company, NEW YORK, USA; DELAWARE, USA","evidence":"USPTO lists Nature's Best Inc. 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US-market labels are produced under cGMP controls; these are template or translation artifacts worth checking, not proof that the label is fabricated or that the product is unsafe.","lead_finding_id":"panel_integrity","key_findings":[{"id":"panel_integrity","class":"warn","headline":"Panel carries documented template or translation artifacts","source":"Supplement Facts panel","scope":"exact_listing"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":1,"confirmed_check_count":2,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. 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US-market labels are produced under cGMP controls; these are template or translation artifacts worth checking, not proof that the label is fabricated or that the product is unsafe."},"html_anchor":"finding-panel_integrity","report_url":"https://lookcloser.ai/p/lc-36754459#finding-panel_integrity"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","nih_ods_zinc","pubmed_magnesium","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-21","presentation_tone":"ok","evidence_id":"ev-f0a64b861676","evidence_url":"https://lookcloser.ai/e/ev-f0a64b861676","content_fingerprint":"sha256:668fc855f659390c99d55e46d258bbf1ff1a3ed519f6e731f465606121aa3c5c","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_magnesium","nih_ods_zinc","pubmed_magnesium","pubmed_zinc"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/lc-36754459#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Nature's Best Inc. (['CORPORATION', 'LIMITED LIABILITY COMPANY']) in ['NEW YORK, USA', 'DELAWARE, USA'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Nature's Best Inc. (['CORPORATION', 'LIMITED LIABILITY COMPANY']) in ['NEW YORK, USA', 'DELAWARE, USA'] for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 2304802","receipt_label":"USPTO · Registration 2304802"}],"observed_at":"2026-07-21","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Nature's Best Inc. (['CORPORATION', 'LIMITED LIABILITY COMPANY']) in ['NEW YORK, USA', 'DELAWARE, USA'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-36754459#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 17 actives sum to 898 mg, which fits inside the ≈31,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 17 actives sum to 898 mg, which fits inside the ≈31,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B000E95HP0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-af0d7bda96a0","evidence_url":"https://lookcloser.ai/e/ev-af0d7bda96a0","content_fingerprint":"sha256:09ad550226727e2f84d4259c0eb655496e6df17edc3901214a4a2d47b748f9fd","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 17 actives sum to 898 mg, which fits inside the ≈31,000 mg serving. 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This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/lc-36754459#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"40 servings × 31 g = 1240 g, matching the printed net weight 1240 g (NET WT 43.73 OZ (2.73 LB) 1.24 KG). This checks agreement within the photo read; it is not an independent contents test.","proof":"40 servings × 31 g = 1240 g, matching the printed net weight 1240 g (NET WT 43.73 OZ (2.73 LB) 1.24 KG). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B000E95HP0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-49e84e85a710","evidence_url":"https://lookcloser.ai/e/ev-49e84e85a710","content_fingerprint":"sha256:71d0c583886e48575c8cbfc09338c6bbda7bde6f6284c63f59c04409e34ce2f5","registry_receipts":[],"evidence":{"summary":"40 servings × 31 g = 1240 g, matching the printed net weight 1240 g (NET WT 43.73 OZ (2.73 LB) 1.24 KG). 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This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/lc-36754459#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","nih_ods_zinc","pubmed_magnesium","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-2357e4491eee","evidence_url":"https://lookcloser.ai/e/ev-2357e4491eee","content_fingerprint":"sha256:f70fd345fbe788297087084e0b4ee1c27bea44a1fc93a4f20cee6cb479ee4228","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how magnesium, zinc have been studied. 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This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-36754459#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!api","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-de4d285f45b5","evidence_url":"https://lookcloser.ai/e/ev-de4d285f45b5","content_fingerprint":"sha256:24c5e666a4e1bfcda5e7f0eb7a3da29b724a181f0cdca3130f93a951dfe91188","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!api","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-36754459#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 2,525 on 2026-01-27 to 2,607 on 2026-07-13 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 2,525 on 2026-01-27 to 2,607 on 2026-07-13 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!api","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-21","presentation_tone":"gap","evidence_id":"ev-2fcb8ed0e581","evidence_url":"https://lookcloser.ai/e/ev-2fcb8ed0e581","content_fingerprint":"sha256:18665cd31594abee1654f025e3bb061869b8d84f47986b9ae63a70b65e791185","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 2,525 on 2026-01-27 to 2,607 on 2026-07-13 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!api","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 2,525 on 2026-01-27 to 2,607 on 2026-07-13 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-36754459#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-af0d7bda96a0","record_id":"lc-36754459","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 17 actives sum to 898 mg, which fits inside the ≈31,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 17 actives sum to 898 mg, which fits inside the ≈31,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:09ad550226727e2f84d4259c0eb655496e6df17edc3901214a4a2d47b748f9fd","evidence_url":"https://lookcloser.ai/e/ev-af0d7bda96a0"},{"evidence_id":"ev-2357e4491eee","record_id":"lc-36754459","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, zinc have been studied. 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Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:f70fd345fbe788297087084e0b4ee1c27bea44a1fc93a4f20cee6cb479ee4228","evidence_url":"https://lookcloser.ai/e/ev-2357e4491eee"},{"evidence_id":"ev-f0a64b861676","record_id":"lc-36754459","gtin":null,"claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:668fc855f659390c99d55e46d258bbf1ff1a3ed519f6e731f465606121aa3c5c","evidence_url":"https://lookcloser.ai/e/ev-f0a64b861676"},{"evidence_id":"ev-49e84e85a710","record_id":"lc-36754459","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"40 servings × 31 g = 1240 g, matching the printed net weight 1240 g (NET WT 43.73 OZ (2.73 LB) 1.24 KG). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"40 servings × 31 g = 1240 g, matching the printed net weight 1240 g (NET WT 43.73 OZ (2.73 LB) 1.24 KG). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:71d0c583886e48575c8cbfc09338c6bbda7bde6f6284c63f59c04409e34ce2f5","evidence_url":"https://lookcloser.ai/e/ev-49e84e85a710"},{"evidence_id":"ev-f5d6c40856c5","record_id":"lc-36754459","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Nature's Best Inc. (['CORPORATION', 'LIMITED LIABILITY COMPANY']) in ['NEW YORK, USA', 'DELAWARE, USA'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Nature's Best Inc. (['CORPORATION', 'LIMITED LIABILITY COMPANY']) in ['NEW YORK, USA', 'DELAWARE, USA'] for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-21","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 2304802","receipt_label":"USPTO · Registration 2304802"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:3725bad239777337c74597dad226c69766a0ad744fbcb94e2592bc9f0ae755c9","evidence_url":"https://lookcloser.ai/e/ev-f5d6c40856c5"},{"evidence_id":"ev-2fcb8ed0e581","record_id":"lc-36754459","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 2,525 on 2026-01-27 to 2,607 on 2026-07-13 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 2,525 on 2026-01-27 to 2,607 on 2026-07-13 (net +82). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!api","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:18665cd31594abee1654f025e3bb061869b8d84f47986b9ae63a70b65e791185","evidence_url":"https://lookcloser.ai/e/ev-2fcb8ed0e581"},{"evidence_id":"ev-de4d285f45b5","record_id":"lc-36754459","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!api","observed_at":"2026-07-21","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:24c5e666a4e1bfcda5e7f0eb7a3da29b724a181f0cdca3130f93a951dfe91188","evidence_url":"https://lookcloser.ai/e/ev-de4d285f45b5"},{"evidence_id":"ev-f04676c168db","record_id":"lc-36754459","gtin":null,"claim_key":"finding:panel_integrity","primary_source":"facts_panel","claim":"Panel carries documented template or translation artifacts","bucket":"claimed_no_support","looked":"LookCloser checked Supplement Facts panel.","found":"The panel carries these quoted observations: “Calories has no unit”. US-market labels are produced under cGMP controls; these are template or translation artifacts worth checking, not proof that the label is fabricated or that the product is unsafe.","proof":{"quoted_tells":["Calories has no unit"],"observation_only":true},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-21","content_fingerprint":"sha256:d646fd70a1dd0b2ded0a7f631deb87e666e29467fcb39846b9e9ad396ade78b3","evidence_url":"https://lookcloser.ai/e/ev-f04676c168db"},{"evidence_id":"ev-81233d5bad06","record_id":"lc-36754459","gtin":null,"claim_key":"claim:efficacy","primary_source":"source_listing","claim":"Advertised health or performance benefit","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…b 25g of high-quality protein per serving to support daily protein needs Ultra-filtered protein t…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000E95HP0","observed_at":"2026-07-21","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_calcium","source_url":"https://ods.od.nih.gov/factsheets/Calcium-HealthProfessional/","observed_at":"2026-07-21","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"calcium","receipt_label":"NIH ODS · calcium fact 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