Full record · lc-3849a472 · back to the summary
NEW AGE Biotin Collagen Keratin Hyaluronic Acid
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The 10 mg biotin claim matches the panel
We did the comparison: the listing claims 10 mg of biotin, and the listing-image panel shows 10 mg biotin 3 capsules. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin E (as dl-Alpha Tocopheryl Acetate) | 15 mg | — | |
| Folate (as Folic Acid) | 1,000 mcg | — | |
| Biotin | 10,000 mcg | — | |
| Multi Collagen Complex | 1,000 mg | — | |
| Keratin Support Blend | 500 mg | — | |
| Saw Palmetto | 250 mg | — | |
| Black Pepper Extract | 5 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a declared “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-flash-1.5 Amounts are shown as declared panel data, not independently lab-tested contents.
Every check we ran
Ingredient amounts are hidden inside a blend
The panel lists “Multi Collagen Complex” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.
FDA recall appears in this brand's history
Brand-level context only, not a finding about this product. New Age International, Inc. recalled a different or not-exactly-bound product on 2025-09-29: “Product may be contaminated with Listeria monocytogenes.” (status: Terminated). The recalled product was: “Signature brand Enoki Mushroom; 200g; clear plastic package” — not necessarily the product on this page. Verify at FDA’s recall database.
180-day review-count history is on file
Exact-listing history records written-review counts from 90 on 2026-01-25 to 119 on 2026-07-23 (net +29). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…y* Strengthens the Hair* NON GMO GLUTEN-FREE GMP” | Claimed, not verifiable We looked for: the facility registration or certificate behind the claim | Facility-level claims can be accurate and still say nothing about this product’s contents. No registration document was located. |
| Benefit claim “…and other essential nutrients that naturally support your health and beauty. Our biotin 10000mcg…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Multi Collagen Complex | shaded = doses used in studies (2.5 g–15 g) · bar = this label | 1 g — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 1 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-3849a472 (internal — no barcode published, which limits cross-checking) |
| Brand | NEW AGE |
| Source listing identifier | B0DCXLFLQ1 |
| Retailer listing title | NEW AGE Biotin Collagen Keratin Hyaluronic Acid - Hair Growth Vitamins… show full titleNEW AGE Biotin Collagen Keratin Hyaluronic Acid - Hair Growth Vitamins for Men and Women, Nails, Hair, Skin Vitamins and DHT Blocker with Vitamin E Folic Acid Pumpkin Seed MSM- 180 Count |
From the label (photo-read)
| Serving size | 3 Capsules |
| Servings per container | 30 |
| Pack statement | 90 CAPSULES |
| Badges printed on pack | NON GMO, GLUTEN-FREE, GMP |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin E (as dl-Alpha Tocopheryl Acetate) | 15 mg | High clearly legible in the photo |
| Folate (as Folic Acid) | 1,000 mcg | High clearly legible in the photo |
| Biotin | 10,000 mcg | High clearly legible in the photo |
| Multi Collagen Complex | 1,000 mg | High clearly legible in the photo |
| Keratin Support Blend | 500 mg | High clearly legible in the photo |
| Saw Palmetto | 250 mg | High clearly legible in the photo |
| Black Pepper Extract | 5 mg | High clearly legible in the photo |
Claims printed on the packaging:
“NON GMO” · “EFFECTIVE” · “GLUTEN-FREE” · “BEAUTY COMPLEX*” · “HIGH ABSORPTION*” · “NATURAL FORMULA*” · “NON-GMO INGREDIENTS*” · “Hair, Skin, Nails Support*”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Ingredient science — NIH references
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
collagen peptides — PubMed search: collagen peptide supplementation trial · WebMD search: collagen · ClinicalTrials.gov — 587 registered studies
ℹ Use pattern in research: daily oral use over 8+ weeks in studies.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-3849a472 · built July 23, 2026 · lookcloser.ai · corrections@lookcloser.ai