The review count moved gradually, not in one burst
Written reviews rose from 65 to 125 between August 4, 2025 and August 25, 2026. The largest rise inside any single 30-day window was about 9, so the count moved in steps rather than in one burst.
Full record · lc-3849a472 · back to the summary
NEW AGE Biotin Collagen Keratin Hyaluronic Acid
Exact product checkedGTIN not published · checked 2026-07-23
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 10 mg biotin claim matches the panel
MARKETING10 mg — listing title
PANELBiotin 10 mg — same amountMulti Collagen Complex 1 g + Keratin Support Blend 500 mg + Saw Palmetto 250 mg
matches panelWe did the comparison: the listing claims 10 mg of biotin, and the listing-image panel shows 10 mg biotin serving size: 3 capsules. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin E (as dl-Alpha Tocopheryl Acetate) | 15 mg | — | |
| Folate (as Folic Acid) | 1,000 mcg | — | |
| Biotin | 10,000 mcg | — | |
| Multi Collagen Complex | 1,000 mg | — | |
| Keratin Support Blend | 500 mg | — | |
| Saw Palmetto | 250 mg | — | |
| Black Pepper Extract | 5 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out1
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Globaltek Distribution Services Inc., New Age Wholesale Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Research context is available for the listed ingredients
Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.
FDA recall appears in this brand's history
This recall is not about the product on this page. New Age International, Inc. recalled a different product on September 29, 2025. FDA has since closed that case. The recalled item was “Signature brand Enoki Mushroom; 200g; clear plastic package”. FDA recorded the reason as “Product may be contaminated with Listeria monocytogenes”. Verify at FDA’s recall database.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 56 on 2025-08-02 to 125 on 2026-08-25 (net +69). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Answered by the panel: the 0.01 g listing number equals Folate (as Folic Acid) 1 mg + Biotin 10 mg. What lot-specific document confirms those listed amounts?
The panel resolves what the headline number includes. The remaining question is whether the product in hand matches those listed amounts; ask for a lot-specific certificate of analysis.
2
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
3
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
4
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…GMP…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “…Biotin with Hyaluronic Acid, Collagen & Keratin Supplement - New Age all in 1 beatuy blend contains potent Biotin, Collagen, Keratin, and other essential nutrients that ” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Multi Collagen Complex | shaded = doses used in studies (2.5 g–15 g) · bar = this label | 1 g — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-3849a472 (internal — no barcode published, which limits cross-checking) |
| Brand | NEW AGE |
| Source listing identifier | B0DCXLFLQ1 |
| Retailer listing title | NEW AGE Biotin Collagen Keratin Hyaluronic Acid - Hair Growth Vitamins… show full titleNEW AGE Biotin Collagen Keratin Hyaluronic Acid - Hair Growth Vitamins for Men and Women, Nails, Hair, Skin Vitamins and DHT Blocker with Vitamin E Folic Acid Pumpkin Seed MSM- 180 Count |
| USPTO brand-owner record | Globaltek Distribution Services Inc. · ARIZONA, USA · registration 6756549 · 1808 W 3rd Street, Tempe, ARIZONA 85281, UNITED STATES |
| USPTO brand-owner record | New Age Wholesale Inc. · Arizona, USA · registration not stated · 8455 N 90th Street, Suite 4, Scottsdale, Arizona 85258, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size: 3 Capsules |
| Servings per container | 30 |
| Pack statement | 90 CAPSULES |
| Badges printed on pack | NON GMO, GLUTEN-FREE, GMP, Non-GMO, NON-GMO INGREDIENTS* |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin E (as dl-Alpha Tocopheryl Acetate) | 15 mg | High clearly legible in the photo |
| Folate (as Folic Acid) | 1,000 mcg | High clearly legible in the photo |
| Biotin | 10,000 mcg | High clearly legible in the photo |
| Multi Collagen Complex | 1,000 mg | High clearly legible in the photo |
| Keratin Support Blend | 500 mg | High clearly legible in the photo |
| Saw Palmetto | 250 mg | High clearly legible in the photo |
| Black Pepper Extract | 5 mg | High clearly legible in the photo |
Claims printed on the packaging:
“NON GMO” · “EFFECTIVE” · “GLUTEN-FREE” · “BEAUTY COMPLEX*” · “HIGH ABSORPTION*” · “NATURAL FORMULA*” · “NON-GMO INGREDIENTS*” · “Hair, Skin, Nails Support*”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: www.newage.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
collagen peptides — PubMed search: collagen peptide supplementation trial · WebMD search: collagen · ClinicalTrials.gov — 587 registered studies
ℹ Use pattern in research: daily oral use over 8+ weeks in studies.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-3849a472 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai