{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-4b9fcb97","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-26T04:50:14-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T07:41:59-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"names_only_amounts_unreadable","message":"The panel read captured 8 ingredient name(s), but no usable amounts; dose comparison is withheld.","product_conclusion":false}],"gtin":null,"listing_identifier":"B0CV66J8L7","brand":"VitaUp","title":"VitaUp Beet Root Gummies – Beetroot Gummies with CoQ10, Grape Seed, Vitamin C, B12 & B3","listing_title":"VitaUp Beet Root Gummies – Beetroot Gummies with CoQ10, Grape Seed, Vitamin C, B12 & B3 – Beets Gummies for Circulation Support – Beet Supplement for Energy & Immune Support – 60 Beets Chews","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B0CV66J8L7","product_image":"https://m.media-amazon.com/images/I/81uiq1QKpdL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0CV66J8L7","primary_url":"https://m.media-amazon.com/images/I/81uiq1QKpdL.jpg","image_count":8,"last_attempted":"2026-07-26T04:50:13-0700","attempts":1},"observed_at":"2026-07-26","source_confirmations":[],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"VitaUp","package_brand":"VitaUp","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Vitaup Corp","entity":"CORPORATION","country":"WYOMING, USA","address_filed":"30 N Gould St Ste 31405, Sheridan, WYOMING 82801, UNITED STATES","address_public":"WYOMING 82801, UNITED STATES","serial_number":"97824554","registration_number":"7338755","wordmark":"VITAUP","status_description":"REGISTERED","filed_date":"2023-03-06T00:00:00","first_use_commerce_date":"2023-02-05","registration_date":"2024-03-26","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=97824554&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Vitaup Corp","country":"WYOMING, USA","address":"30 N Gould St Ste 31405, Sheridan, WYOMING 82801, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"The observed listing says it is tested, but names no lab or certifier.","deck":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","display_mode":"single_home_per_finding","finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97824554&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7338755","registry_name":"USPTO","standard":null,"identifier":"Registration 7338755"}],"evidence_id":"ev-e780fab3cb0b","evidence_url":"https://lookcloser.ai/e/ev-e780fab3cb0b","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews fell from 607 to 534 between February 2 and July 8, 2026 — no sudden jump.","evidence":"Written reviews fell from 607 to 534 between February 2 and July 8, 2026. The largest rise inside any single 30-day window was about 24, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0CV66J8L7","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-fd92cf1ba35b","evidence_url":"https://lookcloser.ai/e/ev-fd92cf1ba35b","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Vitaup Corp (CORPORATION) in WYOMING, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Vitaup Corp (CORPORATION) in WYOMING, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=97824554&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-e780fab3cb0b","evidence_url":"https://lookcloser.ai/e/ev-e780fab3cb0b","content_fingerprint":"sha256:c25b544e969a614aecfb6a3b800b5a53c8198796ffb348d69e7bbc6b99d4675d","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97824554&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7338755","registry_name":"USPTO","standard":null,"identifier":"Registration 7338755"}],"evidence":{"summary":"USPTO lists Vitaup Corp (CORPORATION) in WYOMING, USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-4b9fcb97/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CV66J8L7","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-514c155be4d8","evidence_url":"https://lookcloser.ai/e/ev-514c155be4d8","content_fingerprint":"sha256:2e8f859e0b07687f7a144e3bee7e23040a763c856b40938ba2f0d547a75e2dcf","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/lc-4b9fcb97/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0CV66J8L7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-e876d0652057","evidence_url":"https://lookcloser.ai/e/ev-e876d0652057","content_fingerprint":"sha256:d5ebc11f28e1ff52776a6642dc1efe41cd6bbfaf51c7693669ac004aa322c933","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-4b9fcb97/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews fell from 607 to 534 between February 2 and July 8, 2026. The largest rise inside any single 30-day window was about 24, so the count moved in steps rather than in one burst.","proof":{"first":["2026-02-02",607],"last":["2026-07-08",534],"max_30d_review_gain":24},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CV66J8L7","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-fd92cf1ba35b","evidence_url":"https://lookcloser.ai/e/ev-fd92cf1ba35b","content_fingerprint":"sha256:dbbad4472d10247b3728aff58f649b25cfdd47dbdc627842d4afe2177b9e611b","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-02",607],"last":["2026-07-08",534],"max_30d_review_gain":24},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked keepa.","found":"Written reviews fell from 607 to 534 between February 2 and July 8, 2026. The largest rise inside any single 30-day window was about 24, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-4b9fcb97/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 26, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22VitaUp%22+OR+product_description:%22VitaUp%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-ea5d149c3127","evidence_url":"https://lookcloser.ai/e/ev-ea5d149c3127","content_fingerprint":"sha256:ec1b6f0f3a3d014d49ff3cf64a844d07b69110c3cdae7d91aaef645581dc66ca","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22VitaUp%22+OR+product_description:%22VitaUp%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"VitaUp","receipt_label":"FDA enforcement search · VitaUp"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","report_url":"https://lookcloser.ai/p/lc-4b9fcb97/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CV66J8L7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-f3b2777f02f2","evidence_url":"https://lookcloser.ai/e/ev-f3b2777f02f2","content_fingerprint":"sha256:3b424faf1e1c39efb2f8df2dab97991ecca71a1f273a173c17259cbb80090918","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-4b9fcb97/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 604 on 2026-01-31 to 534 on 2026-07-08 (net -70). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 604 on 2026-01-31 to 534 on 2026-07-08 (net -70). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CV66J8L7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-14ced85f10db","evidence_url":"https://lookcloser.ai/e/ev-14ced85f10db","content_fingerprint":"sha256:833e316bf1e36bb49a878ec9a24947215d36328648a845c65162fd5b5a002180","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 604 on 2026-01-31 to 534 on 2026-07-08 (net -70). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 604 on 2026-01-31 to 534 on 2026-07-08 (net -70). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-4b9fcb97/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-e876d0652057","record_id":"lc-4b9fcb97","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CV66J8L7","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:d5ebc11f28e1ff52776a6642dc1efe41cd6bbfaf51c7693669ac004aa322c933","evidence_url":"https://lookcloser.ai/e/ev-e876d0652057"},{"evidence_id":"ev-ea5d149c3127","record_id":"lc-4b9fcb97","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 26, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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