full reportFull record · lc-4c513396 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 5 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 15 | — | |
| Total Carbohydrate | 3 g | — | |
| Total Sugars | 2 g | — | |
| Includes 2 g Added Sugars | 4 % | — | |
| Vitamin D-3 (as cholecalciferol) | 50 mcg (2000 IU) | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Written reviews rose from 3,979 to 4,076 between August 2, 2025 and August 25, 2026. The largest rise inside any single 30-day window was about 20, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 3,976 on 2025-07-26 to 4,076 on 2026-08-25 (net +100). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “vitafusion Vitamin D3 Gummies, Bone and Immune Support, Peach, Blackberry, Strawberry Flavored, 50 mcg D3 Gummy Vitamin Supplement, 75 Day Supply, 150 Count…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-4c513396 (internal — no barcode published, which limits cross-checking) |
| Brand | Vitafusion |
| Source listing identifier | B004XLRTUQ |
| Retailer listing title | vitafusion Vitamin D3 Gummies, Bone and Immune Support, Peach, Blackbe… show full titlevitafusion Vitamin D3 Gummies, Bone and Immune Support, Peach, Blackberry, Strawberry Flavored, 50 mcg D3 Gummy Vitamin Supplement, 75 Day Supply, 150 Count |
| USPTO brand-owner record | Northwest Natural Products, Inc. · DELAWARE, USA · registration 3742301 · 6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES |
| USPTO brand-owner record | Church & Dwight Co., Inc. · DELAWARE, USA · registration 4886079 · 500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Gummy Vitamins |
| Servings per container | 75 |
| Pack statement | 150 GUMMIES |
| Badges printed on pack | Gluten Free, Dairy Free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 15 | High clearly legible in the photo |
| Total Carbohydrate | 3 g | High clearly legible in the photo |
| Total Sugars | 2 g | High clearly legible in the photo |
| Includes 2 g Added Sugars | 4 % | High clearly legible in the photo |
| Vitamin D-3 (as cholecalciferol) | 50 mcg (2000 IU) | High clearly legible in the photo |
Claims printed on the packaging:
“supports bone, muscle & immune health*” · “BERRY & PEACH FLAVORS” · “50 MCG PER SERVING” · “DIETARY SUPPLEMENT” · “High Potency Vitamin D3” · “50 mcg (2000 IU) of vitamin D3” · “per serving” · “free of”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store vitafusion.com: 42 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record lc-4c513396 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai