{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-4ca0d8bb","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-01T10:21:25-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T15:20:36-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":null,"listing_identifier":"B004UJ84QO","brand":"New Chapter","title":"New Chapter Wholemega Fish Oil Supplement - 2000mg per Serving","listing_title":"New Chapter Wholemega Fish Oil Supplement - 2000mg per Serving, Clinically Proven Wild Alaskan Salmon Oil with Omega-3 + Vitamin D3 + Astaxanthin, 180 Softgels","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B004UJ84QO","product_image":"https://m.media-amazon.com/images/I/71gmfiW2QUL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B004UJ84QO","primary_url":"https://m.media-amazon.com/images/I/71gmfiW2QUL.jpg","image_count":8,"last_attempted":"2026-08-01T10:21:25-0700","attempts":1},"observed_at":"2026-08-01","source_confirmations":[],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"New Chapter","package_brand":"NEW CHAPTER","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"New Chapter, Inc.","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"90 Technology Driive, Brattleboro, VERMONT 05301, UNITED STATES","address_public":"VERMONT 05301, UNITED STATES","serial_number":"90022704","registration_number":"6412831","wordmark":"NEW CHAPTER","status_description":"REGISTERED","filed_date":"2020-06-26T00:00:00","first_use_commerce_date":"2020-06-22","registration_date":"2021-07-06","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"New Moon Extracts, Inc.","entity":"CORPORATION","country":"VERMONT, USA; DELAWARE, USA","address_filed":"P. O. Box 1947, 105 Main St., Brattleboro, VERMONT 053021947, UNITED STATES","address_public":"VERMONT 053021947, UNITED STATES; Vermont 05301, UNITED STATES","serial_number":"74401346","registration_number":"1828013","wordmark":"NEW CHAPTER","status_description":"REGISTERED AND RENEWED","filed_date":"1993-06-14T00:00:00","first_use_commerce_date":"1988-06-01","registration_date":"1994-03-29","assignment_recorded":true,"goods_services":["IC 005: food supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=74401346&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"distributed_by","name":"NEW CHAPTER, INC.","address":"90 TECHNOLOGY DRIVE, BRATTLEBORO, VT 05301 USA","verbatim":"Distributed by NEW CHAPTER, INC., 90 TECHNOLOGY DRIVE, BRATTLEBORO, VT 05301 USA"}],"identity_nodes":[{"role":"distributed_by","name":"NEW CHAPTER, INC.","address":"90 TECHNOLOGY DRIVE, BRATTLEBORO, VT 05301 USA","verbatim":"Distributed by NEW CHAPTER, INC., 90 TECHNOLOGY DRIVE, BRATTLEBORO, VT 05301 USA","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"FDA recall appears in this brand's history","deck":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","display_mode":"single_home_per_finding","finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","dose_vs_research","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["fda-public-records-fda-recall-appears-in-this-brand-s-history","dose_vs_research","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"],"cards":[{"finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","card_type":"fda_recall","question":"safety","tone":"warn","weight":96,"headline":"FDA recall appears in this brand's history","evidence":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. …","so_what":"An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.","source":"FDA public records","source_links":[],"registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","label":"FDA enforcement search · New Chapter","registry_name":"FDA enforcement","standard":null,"identifier":"New Chapter"}],"evidence_id":"ev-a32de1ab2ebb","evidence_url":"https://lookcloser.ai/e/ev-a32de1ab2ebb","presentation_home":"finding_catalog"},{"finding_id":"dose_vs_research","card_type":"dose_vs_research","question":"label","tone":"ok","weight":64,"headline":"EPA + DHA dose is within one studied range","evidence":"The panel declares 400 mg EPA + DHA per serving (Serving size 2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","so_what":"This lines up the amount on the label with the range used in the linked studies.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","role":"omega-3 (EPA + DHA) context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-6da053f60ebb","evidence_url":"https://lookcloser.ai/e/ev-6da053f60ebb","presentation_home":"claim_scorecard"},{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: New Chapter, Inc. · New Moon Extracts, Inc.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6412831, 1828013","registry_name":"USPTO","standard":null,"identifier":"Registrations 6412831, 1828013"}],"evidence_id":"ev-d39b4dd45ab9","evidence_url":"https://lookcloser.ai/e/ev-d39b4dd45ab9","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for omega-3.","evidence":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","role":"omega-3 (EPA + DHA) context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"}],"evidence_id":"ev-ffa2b49ef4bb","evidence_url":"https://lookcloser.ai/e/ev-ffa2b49ef4bb","presentation_home":"research_section"}],"research_links":[{"ingredient":"omega-3 (EPA + DHA)","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"omega-3 (EPA + DHA)","label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","scope":"ingredient_context","product_evidence":false}],"open_items":[]},"tldr":{"assessment":"checks_confirmed","headline":"FDA recall appears in this brand's history","summary":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","key_findings":[{"id":"dose_vs_research","class":"ok","headline":"EPA + DHA dose is within one studied range","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":1,"confirmed_check_count":1,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","lead_finding_id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Ingredient amounts are hidden inside “Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet”.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"nih-published-research-ingredient-amounts-are-hidden-inside-botanical-an","source":"NIH / published research","class":"warn","noted":false,"severity":"warn","weight":80,"headline":"Ingredient amounts are hidden inside “Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet”","detail":"The panel lists “Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet” (12 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":"The panel lists “Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet” (12 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"warn","evidence_id":"ev-22d5611b5b1a","evidence_url":"https://lookcloser.ai/e/ev-22d5611b5b1a","content_fingerprint":"sha256:9c73e5fae33eb6e32eaa026de5cb3e2b8bfdcaa663995b88fc87549f19e14b6e","registry_receipts":[],"evidence":{"summary":"The panel lists “Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet” (12 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"The panel lists “Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet” (12 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-nih-published-research-ingredient-amounts-are-hidden-inside-botanical-an","report_url":"https://lookcloser.ai/p/lc-4ca0d8bb/full#finding-nih-published-research-ingredient-amounts-are-hidden-inside-botanical-an"},{"id":"dose_vs_research","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":58,"headline":"EPA + DHA dose is within one studied range","detail":"The panel declares 400 mg EPA + DHA per serving (Serving size 2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":400,"studied_range_mg":[300,1800],"if_present":true},"identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-6da053f60ebb","evidence_url":"https://lookcloser.ai/e/ev-6da053f60ebb","content_fingerprint":"sha256:78883eabde2470db03aa72da3f703b24d200b65b690499c436697562d9c2a39f","registry_receipts":[],"evidence":{"summary":{"subject":"EPA + DHA","declared_mg":400,"studied_range_mg":[300,1800],"if_present":true},"source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"The panel declares 400 mg EPA + DHA per serving (Serving size 2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict."},"html_anchor":"finding-dose_vs_research","report_url":"https://lookcloser.ai/p/lc-4ca0d8bb/full#finding-dose_vs_research"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B004UJ84QO","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-921ba2cb6238","evidence_url":"https://lookcloser.ai/e/ev-921ba2cb6238","content_fingerprint":"sha256:bbe36c68b12fdcecda9361816601702e9eea2aed69fd3d19048190a588f4f213","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-4ca0d8bb/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-ffa2b49ef4bb","evidence_url":"https://lookcloser.ai/e/ev-ffa2b49ef4bb","content_fingerprint":"sha256:1a4dca1b49b318c6a1816768ccf3f6326b9475d28b7d688d9e7651b2952173db","registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"}],"evidence":{"summary":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-4ca0d8bb/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","noted":true,"severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"caution","evidence_id":"ev-a32de1ab2ebb","evidence_url":"https://lookcloser.ai/e/ev-a32de1ab2ebb","content_fingerprint":"sha256:3ab32b52d50f86847730bbbf018f5cfc1e9d74fa78b352b775f3a2fa8299e93c","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","label":"FDA enforcement search · New Chapter","registry_name":"FDA enforcement","standard":null,"identifier":"New Chapter"}],"evidence":{"summary":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","observed_at":"2026-08-01","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"New Chapter","receipt_label":"FDA enforcement search · New Chapter"}],"observed_at":"2026-08-01","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/lc-4ca0d8bb/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B004UJ84QO","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-ce98e0412c57","evidence_url":"https://lookcloser.ai/e/ev-ce98e0412c57","content_fingerprint":"sha256:27a8030e38fe5a12eb6d780b923253533dd4586695e0ed08713b876dde19734c","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B004UJ84QO","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-4ca0d8bb/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-d39b4dd45ab9","evidence_url":"https://lookcloser.ai/e/ev-d39b4dd45ab9","content_fingerprint":"sha256:1146ef2677d8a9de04513fa8a72d83e2b6822146159a121b6e07f2e8660e1b3f","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6412831, 1828013","registry_name":"USPTO","standard":null,"identifier":"Registrations 6412831, 1828013"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6412831, 1828013","receipt_label":"USPTO · Registrations 6412831, 1828013"}],"observed_at":"2026-08-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/lc-4ca0d8bb/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 422 on 2025-08-07 to 435 on 2026-07-28 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 422 on 2025-08-07 to 435 on 2026-07-28 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B004UJ84QO","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-524becf7a783","evidence_url":"https://lookcloser.ai/e/ev-524becf7a783","content_fingerprint":"sha256:8eed325ec21170b0f795de9560c3ba8f5586ad4378fbd4f91699ad6309694c49","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 422 on 2025-08-07 to 435 on 2026-07-28 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B004UJ84QO","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 422 on 2025-08-07 to 435 on 2026-07-28 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-4ca0d8bb/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-22d5611b5b1a","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"finding:nih-published-research-ingredient-amounts-are-hidden-inside-botanical-an","primary_source":"nih_ods_omega-3","claim":"Ingredient amounts are hidden inside “Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet”","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"The panel lists “Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet” (12 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Botanical Antioxidant Stability System™ (B.A.S.S.™) Propriet” (12 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:9c73e5fae33eb6e32eaa026de5cb3e2b8bfdcaa663995b88fc87549f19e14b6e","evidence_url":"https://lookcloser.ai/e/ev-22d5611b5b1a"},{"evidence_id":"ev-6da053f60ebb","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"finding:dose_vs_research","primary_source":"nih_ods_omega-3","claim":"EPA + DHA dose is within one studied range","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel declares 400 mg EPA + DHA per serving (Serving size 2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":400,"studied_range_mg":[300,1800],"if_present":true},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:78883eabde2470db03aa72da3f703b24d200b65b690499c436697562d9c2a39f","evidence_url":"https://lookcloser.ai/e/ev-6da053f60ebb"},{"evidence_id":"ev-a32de1ab2ebb","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"This recall is not about the product on this page. New Chapter, Inc. recalled a different product on March 13, 2013. FDA has since closed that case. The recalled item was “NewChapter Probiotic Elderberry, 90 vegetarian capsules bottle. Dietary Supplement UPC: 7-27783-00123-8”. FDA recorded the reason as “The product may contain an undeclared allergen soy”. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Chapter%22+OR+product_description:%22New+Chapter%22)&limit=5","observed_at":"2026-08-01","identity_basis":"recalling_firm","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"New Chapter","receipt_label":"FDA enforcement search · New Chapter"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:3ab32b52d50f86847730bbbf018f5cfc1e9d74fa78b352b775f3a2fa8299e93c","evidence_url":"https://lookcloser.ai/e/ev-a32de1ab2ebb"},{"evidence_id":"ev-d39b4dd45ab9","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Chapter, Inc., New Moon Extracts, Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90022704&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6412831, 1828013","receipt_label":"USPTO · Registrations 6412831, 1828013"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:1146ef2677d8a9de04513fa8a72d83e2b6822146159a121b6e07f2e8660e1b3f","evidence_url":"https://lookcloser.ai/e/ev-d39b4dd45ab9"},{"evidence_id":"ev-921ba2cb6238","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:bbe36c68b12fdcecda9361816601702e9eea2aed69fd3d19048190a588f4f213","evidence_url":"https://lookcloser.ai/e/ev-921ba2cb6238"},{"evidence_id":"ev-524becf7a783","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 422 on 2025-08-07 to 435 on 2026-07-28 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 422 on 2025-08-07 to 435 on 2026-07-28 (net +13). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B004UJ84QO","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:8eed325ec21170b0f795de9560c3ba8f5586ad4378fbd4f91699ad6309694c49","evidence_url":"https://lookcloser.ai/e/ev-524becf7a783"},{"evidence_id":"ev-ce98e0412c57","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B004UJ84QO","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:27a8030e38fe5a12eb6d780b923253533dd4586695e0ed08713b876dde19734c","evidence_url":"https://lookcloser.ai/e/ev-ce98e0412c57"},{"evidence_id":"ev-ffa2b49ef4bb","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_omega-3","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":{"detail":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:1a4dca1b49b318c6a1816768ccf3f6326b9475d28b7d688d9e7651b2952173db","evidence_url":"https://lookcloser.ai/e/ev-ffa2b49ef4bb"},{"evidence_id":"ev-d8627689c03d","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"claim:clinical","primary_source":"source_listing","claim":"“New Chapter Wholemega Fish Oil Supplement - 2000mg per Serving, Clinically Proven Wild Alaskan Salmon Oil with Omega-3 + Vitamin D3 + Astaxanthin, 180”","bucket":"claimed_no_support","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","proof":{"kind":"clinical","status":"not-substantiated","snippet":"New Chapter Wholemega Fish Oil Supplement - 2000mg per Serving, Clinically Proven Wild Alaskan Salmon Oil with Omega-3 + Vitamin D3 + Astaxanthin, 180 Softgels…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-d","source_url":"https://ods.od.nih.gov/factsheets/VitaminD-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin d","receipt_label":"NIH ODS · vitamin d fact sheet"},{"source":"pubmed_vitamin-d","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+d%22","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:f02a2ba938101c0527dc980e4c21799b95a3c915cfd4f9ef8cea991c89eacc13","evidence_url":"https://lookcloser.ai/e/ev-d8627689c03d"},{"evidence_id":"ev-1fe9baeec3f1","record_id":"lc-4ca0d8bb","gtin":null,"claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“PROVEN HEART SUPPORT: Shown to retain healthy triglyceride levels and improve the Omega-3 Index in just 2”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"The panel declares 400 mg EPA + DHA per serving (Serving size 2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"kind":"efficacy","status":"partly","snippet":"…CLINICALLY PROVEN HEART SUPPORT: Shown to retain healthy triglyceride levels and improve the Omega-3 Index in just 2 weeks.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B004UJ84QO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-d","source_url":"https://ods.od.nih.gov/factsheets/VitaminD-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin d","receipt_label":"NIH ODS · vitamin d fact sheet"},{"source":"pubmed_vitamin-d","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+d%22","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:c7f0df018c8f993558484e44e22f771ffa52881bfa235dec2f6b644b23613b27","evidence_url":"https://lookcloser.ai/e/ev-1fe9baeec3f1"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":5340,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":true},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["CLINICALLY PROVEN HEART SUPPORT*","Heart, Brain, Eye, Joint & Skin Support*","DIETARY SUPPLEMENT","EST 1982","Feel your best with 5-in-1 benefits","17 omega fatty acids","Support heart health and more*","Vitamin D3 & astaxanthin","Naturally occurring in salmon","Organic oregano & rosemary extract"],"certification_text":["MEETS NSF MERCURY TESTING STANDARDS","NSF","CERTIFIED GLUTEN-FREE","CSI Certified","UPCYCLED CERTIFIED","Non-GMO Project Verified","IGEN","IGEN NON-GMO TESTED"],"claim_checks":[{"kind":"clinical","label":"Clinical-evidence claim","snippet":"New Chapter Wholemega Fish Oil Supplement - 2000mg per Serving, Clinically Proven Wild Alaskan Salmon Oil with Omega-3 + Vitamin D3 + Astaxanthin, 180 Softgels…","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","status":"not-substantiated"},{"kind":"efficacy","label":"Benefit claim","snippet":"…CLINICALLY PROVEN HEART SUPPORT: Shown to retain healthy triglyceride levels and improve the Omega-3 Index in just 2 weeks.…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": \"NEW CHAPTER\",\n  \"product_name\": \"WHOLEMEGA FISH OIL\",\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": \"180 SOFTGELS\",\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [],\n  \"label_claims\": [\n    \"CLINICALLY PROVEN HEART SUPPORT*\",\n    \"Heart, Brain, Eye, Joint & Skin Support*\",\n    \"DIETARY SUPPLEMENT\",\n    \"EST 1982\"\n  ],\n  \"certifications\": [\n    \"MEETS NSF MERCURY TESTING STANDARDS\",\n  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