Reviews accumulated gradually
Written reviews grew from 92 to 93 across 2026-03-23 – 2026-07-18 with no single manufactured spike (largest 30-day gain ~1).
Full record · lc-50c01d82 · back to the summary

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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 1 listed row. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Creatine Monohydrate | 5g | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Written reviews grew from 92 to 93 across 2026-03-23 – 2026-07-18 with no single manufactured spike (largest 30-day gain ~1).
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
The listing uses “pre workout” framing, but published research attributes creatine monohydrate’s effect to studied as a daily supplement — the effect comes from muscle saturation over weeks, not from timing a dose before a workout. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: Cend Limited, The Hut.com Limited. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Our image read produced 100 × 5 g = 500 g versus net weight 1000 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.
The current image extraction saved 1 ingredient name(s) but no usable amounts. This is a LookCloser processing gap, not evidence that the brand withheld the numbers; dose arithmetic is withheld until the panel is re-read.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 91 on 2026-02-20 to 93 on 2026-07-18 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…ut lots of people take it as a supplement to boost their performance in the gym Helps promote M…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Creatine Monohydrate | shaded = doses used in studies (3 g–5 g) · bar = this label | 5 g — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-50c01d82 (internal — no barcode published, which limits cross-checking) |
| Brand | Myprotein |
| Source listing identifier | B073KQL91T |
| Retailer listing title | Myprotein Creatine Monohydrate Powder, 200 Servings (2.2lbs), Pure Unf… show full titleMyprotein Creatine Monohydrate Powder, 200 Servings (2.2lbs), Pure Unflavored Creatine Powder, Post/Pre Workout Supplement for All Sports & Exercises |
| USPTO brand-owner record | Cend Limited · UNITED KINGDOM · registration 4766288 · Unit C, Ennis Close, Manchester, M23 9LE, UNITED KINGDOM |
| USPTO brand-owner record | The Hut.com Limited · UNITED KINGDOM · registration 5993037 · Meridian House, Rudheath, Gadbrook Park, Northwich, CW9 7, UNITED KINGDOM |
From the label (photo-read)
| Serving size | 1 Scoop (5g) |
| Servings per container | 100 |
| Net weight | 2.2lbs (1000g) |
| Badges printed on pack | VEGAN, SOY FREE, ADDITIVE FREE, GLUTEN-FREE, DAIRY-FREE |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Creatine Monohydrate | 5g | High clearly legible in the photo |
Claims printed on the packaging:
“Helps promote Muscle growth & Recovery” · “ADD 1 SCOOP TO 6-8 FLOZ OF WATER OR MILK” · “SHAKE” · “ENJOY!” · “20 YEARS OF RELENTLESS REFINEMENT” · “Expertly crafted by nutritionists” · “Quality assured by independent testers” · “Formulas refined by real research”
Read by a vision model from 5 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
A brand storefront was found, but no exact-product price was published or matched to this exact product at build time.
Official brand domain: www.myprotein.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — creatine monohydrate · Grade A
Ingredient science — NIH references
Creatine — NIH ODS · MedlinePlus · PubMed (4,996) · studied 3-5 g/day; no UL
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
creatine monohydrate — NIH ODS — Exercise & Athletic Performance fact sheet · Creatine stability by moisture and temperature (PubMed) · ISSN position stand on creatine (PubMed) · PubMed search: creatine monohydrate supplementation · WebMD: creatine · ClinicalTrials.gov — 2,506 registered studies
ℹ Use pattern in research: studied as a daily supplement — the effect comes from muscle saturation over weeks, not from timing a dose before a workout.
⚠ Consistency note: the listing markets “pre workout” framing, but published research attributes this ingredient's effect to sustained daily use — the marketing frame and the research mechanism don't line up.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-50c01d82 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai