{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-55937c14","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-01T15:24:24-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T15:20:36-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"12 of 14 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":null,"listing_identifier":"B00B3NYKPO","brand":"Xtendlife","title":"Xtendlife Omega‑3 Fish Oil + CoQ10 Supplement, 30 Day Supply","listing_title":"Xtendlife Omega‑3 Fish Oil + CoQ10 Supplement, 30 Day Supply","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B00B3NYKPO","product_image":"https://m.media-amazon.com/images/I/61yL5ERhlJL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B00B3NYKPO","primary_url":"https://m.media-amazon.com/images/I/61yL5ERhlJL.jpg","image_count":8,"last_attempted":"2026-08-01T15:24:24-0700","attempts":1},"observed_at":"2026-08-01","source_confirmations":[],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Xtendlife","package_brand":"xtendlife™","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"XTEND-LIFE HOLDINGS LIMITED","entity":"OTHER","country":"NEW ZEALAND","address_filed":"12 Mary Muller Drive,, Hillsborough, NEW ZEALAND","address_public":"NEW ZEALAND","serial_number":"79136750","registration_number":"4910619","wordmark":"XTENDLIFE","status_description":"SECTION 71 ACCEPTED","filed_date":"2013-08-19T00:00:00","first_use_commerce_date":null,"registration_date":"2016-03-08","assignment_recorded":false,"goods_services":["IC 005: nutritional and dietary supplements; natural healthcare preparations, namely, medicaments for promoting general health and vitality, digestive health, immune support, joint health and skin care; health food supplements; health food supplements made principally of minerals, vitamins, medicinal herbs, natural herbs and/or fruit; vitamins and vitamin supplements; minerals and mineral supplements; anti-oxidants and anti-oxidant supplements; nutritional supplements in the form of medicated powders for promoting general health and vitality, digestive health, immune support, joint health and skin care; medicinal herbal preparations; plant and fruit extracts for medical use; dietary preparations, namely, dietary food supplements, dietary pills, dietary tablets, and dietary capsules for slimming purposes; food supplements for medical purposes; food supplements for the dietary management of illness in humans; all of the aforesaid being goods for human consumption."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=79136750&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"XTEND-LIFE GROUP LIMITED","entity":"OTHER","country":"NEW ZEALAND","address_filed":"Unit 2, 21 Leslie Hills Drive,, Riccarton Christchurch 8011, NEW ZEALAND","address_public":"NEW ZEALAND","serial_number":"79411592","registration_number":null,"wordmark":"XTENDLIFE","status_description":"REPORT COMPLETED SUSPENSION CHECK - CASE STILL SUSPENDED","filed_date":"2024-09-17T00:00:00","first_use_commerce_date":null,"registration_date":null,"assignment_recorded":false,"goods_services":["IC 035: Retail and wholesale store services featuring dietary, nutritional and food supplements, anti-aging and health supplements, vitamins, vitamin preparations and vitamin supplements, minerals and mineral supplements; online retail store services featuring dietary, nutritional and food supplements, anti-aging and health supplements, vitamins, vitamin preparations and vitamin supplements, minerals and mineral supplements; advertising, marketing and promotion services; none of the foregoing for use with coatings for carved pumpkins, cut flowers and Christmas trees to preserve freshness or ingredients for use in preparing and improving bread, namely, mold inhibition enhancers; mold inhibitors for bread."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=79411592&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_by","name":"NATURAL PRODUCTS (NZ) LTD","address":null,"verbatim":"NATURAL PRODUCTS (NZ) LTD MEMBER OF THE XTEND-LIFE GROUP"}],"identity_nodes":[{"role":"manufactured_by","name":"NATURAL PRODUCTS (NZ) LTD","address":null,"verbatim":"NATURAL PRODUCTS (NZ) LTD MEMBER OF THE XTEND-LIFE GROUP","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"EPA + DHA dose is within one studied range","deck":"This lines up the amount on the label with the range used in the linked studies.","display_mode":"single_home_per_finding","finding_ids":["dose_vs_research","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["dose_vs_research","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-research-context-is-available-for-the-listed-ingr"],"cards":[{"finding_id":"dose_vs_research","card_type":"dose_vs_research","question":"label","tone":"ok","weight":64,"headline":"EPA + DHA dose is within one studied range","evidence":"The panel declares 1,000 mg EPA + DHA per serving (Serving size: 2 Soft Gels). 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These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=79136750&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 4910619, 79411592","registry_name":"USPTO","standard":null,"identifier":"Registrations 4910619, 79411592"}],"evidence_id":"ev-79c1fc70491f","evidence_url":"https://lookcloser.ai/e/ev-79c1fc70491f","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for omega-3.","evidence":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","role":"omega-3 (EPA + DHA) context · not product evidence"},{"label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","role":"omega-3 (EPA + DHA) context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"}],"evidence_id":"ev-f14c2c5133c5","evidence_url":"https://lookcloser.ai/e/ev-f14c2c5133c5","presentation_home":"research_section"}],"research_links":[{"ingredient":"omega-3 (EPA + DHA)","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"omega-3 (EPA + DHA)","label":"PubMed dose-response trial","url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"EPA + DHA dose is within one studied range","summary":"The panel declares 1,000 mg EPA + DHA per serving (Serving size: 2 Soft Gels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","lead_finding_id":"dose_vs_research","key_findings":[{"id":"dose_vs_research","class":"ok","headline":"EPA + DHA dose is within one studied range","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":0,"confirmed_check_count":1,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"EPA + DHA dose is within one studied range","detail":"The panel declares 1,000 mg EPA + DHA per serving (Serving size: 2 Soft Gels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","lead_finding_id":"dose_vs_research","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"dose_vs_research","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":58,"headline":"EPA + DHA dose is within one studied range","detail":"The panel declares 1,000 mg EPA + DHA per serving (Serving size: 2 Soft Gels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":1000,"studied_range_mg":[300,1800],"if_present":true},"identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-a5377751bcca","evidence_url":"https://lookcloser.ai/e/ev-a5377751bcca","content_fingerprint":"sha256:d2b6f960948c8ac828f8d14afa167bf76dc19a1971460cb126f40803cf0917f9","registry_receipts":[],"evidence":{"summary":{"subject":"EPA + DHA","declared_mg":1000,"studied_range_mg":[300,1800],"if_present":true},"source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"The panel declares 1,000 mg EPA + DHA per serving (Serving size: 2 Soft Gels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict."},"html_anchor":"finding-dose_vs_research","report_url":"https://lookcloser.ai/p/lc-55937c14/full#finding-dose_vs_research"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00B3NYKPO","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-aef9b10f69ea","evidence_url":"https://lookcloser.ai/e/ev-aef9b10f69ea","content_fingerprint":"sha256:600a1ebdf8b75fedf7f7d19ee3e3310e3be58596e3b9d32a87847bae6ccf2684","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-55937c14/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-f14c2c5133c5","evidence_url":"https://lookcloser.ai/e/ev-f14c2c5133c5","content_fingerprint":"sha256:1a4dca1b49b318c6a1816768ccf3f6326b9475d28b7d688d9e7651b2952173db","registry_receipts":[{"source":"nih_ods_omega-3","url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","label":"NIH ODS — Omega-3 Fatty Acids fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"omega-3 (EPA + DHA)"}],"evidence":{"summary":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","source_refs":["nih_ods_omega-3","pubmed_omega-3"],"source_records":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-55937c14/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Xtendlife%22+OR+product_description:%22Xtendlife%22)&limit=5","observed_at":"2026-08-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Xtendlife","receipt_label":"FDA enforcement search · Xtendlife"}],"observed_at":"2026-08-01","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/lc-55937c14/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00B3NYKPO","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-fc387f20d925","evidence_url":"https://lookcloser.ai/e/ev-fc387f20d925","content_fingerprint":"sha256:58101278315fe27b6551fef7dcdd3a5ceeb2e00c9260c3a7ed765d57bd8a8ce2","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-55937c14/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: XTEND-LIFE HOLDINGS LIMITED, XTEND-LIFE GROUP LIMITED. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: XTEND-LIFE HOLDINGS LIMITED, XTEND-LIFE GROUP LIMITED. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=79136750&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-79c1fc70491f","evidence_url":"https://lookcloser.ai/e/ev-79c1fc70491f","content_fingerprint":"sha256:000312e164d70d4676cb4cb87ee7bb3fab56273e812ef9beb2074e190a333c23","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=79136750&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 4910619, 79411592","registry_name":"USPTO","standard":null,"identifier":"Registrations 4910619, 79411592"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: XTEND-LIFE HOLDINGS LIMITED, XTEND-LIFE GROUP LIMITED. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=79136750&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 4910619, 79411592","receipt_label":"USPTO · Registrations 4910619, 79411592"}],"observed_at":"2026-08-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: XTEND-LIFE HOLDINGS LIMITED, XTEND-LIFE GROUP LIMITED. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/lc-55937c14/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 44 on 2025-08-07 to 46 on 2026-07-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 44 on 2025-08-07 to 46 on 2026-07-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00B3NYKPO","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-2782e0bfb787","evidence_url":"https://lookcloser.ai/e/ev-2782e0bfb787","content_fingerprint":"sha256:0da9c742caaf8b745790fda940f59b111f5058473d3de18aa8d87c5dc9e97624","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 44 on 2025-08-07 to 46 on 2026-07-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 44 on 2025-08-07 to 46 on 2026-07-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-55937c14/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-a5377751bcca","record_id":"lc-55937c14","gtin":null,"claim_key":"finding:dose_vs_research","primary_source":"nih_ods_omega-3","claim":"EPA + DHA dose is within one studied range","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel declares 1,000 mg EPA + DHA per serving (Serving size: 2 Soft Gels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"subject":"EPA + DHA","declared_mg":1000,"studied_range_mg":[300,1800],"if_present":true},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:d2b6f960948c8ac828f8d14afa167bf76dc19a1971460cb126f40803cf0917f9","evidence_url":"https://lookcloser.ai/e/ev-a5377751bcca"},{"evidence_id":"ev-34c8fc14f6ac","record_id":"lc-55937c14","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Xtendlife%22+OR+product_description:%22Xtendlife%22)&limit=5","observed_at":"2026-08-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Xtendlife","receipt_label":"FDA enforcement search · Xtendlife"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:54f1be87a209007ac3012337303c6b50e853b8d569b2888c5367d5cc940791d0","evidence_url":"https://lookcloser.ai/e/ev-34c8fc14f6ac"},{"evidence_id":"ev-79c1fc70491f","record_id":"lc-55937c14","gtin":null,"claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: XTEND-LIFE HOLDINGS LIMITED, XTEND-LIFE GROUP LIMITED. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: XTEND-LIFE HOLDINGS LIMITED, XTEND-LIFE GROUP LIMITED. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=79136750&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 4910619, 79411592","receipt_label":"USPTO · Registrations 4910619, 79411592"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:000312e164d70d4676cb4cb87ee7bb3fab56273e812ef9beb2074e190a333c23","evidence_url":"https://lookcloser.ai/e/ev-79c1fc70491f"},{"evidence_id":"ev-aef9b10f69ea","record_id":"lc-55937c14","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:600a1ebdf8b75fedf7f7d19ee3e3310e3be58596e3b9d32a87847bae6ccf2684","evidence_url":"https://lookcloser.ai/e/ev-aef9b10f69ea"},{"evidence_id":"ev-2782e0bfb787","record_id":"lc-55937c14","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 44 on 2025-08-07 to 46 on 2026-07-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 44 on 2025-08-07 to 46 on 2026-07-28 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:0da9c742caaf8b745790fda940f59b111f5058473d3de18aa8d87c5dc9e97624","evidence_url":"https://lookcloser.ai/e/ev-2782e0bfb787"},{"evidence_id":"ev-fc387f20d925","record_id":"lc-55937c14","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:58101278315fe27b6551fef7dcdd3a5ceeb2e00c9260c3a7ed765d57bd8a8ce2","evidence_url":"https://lookcloser.ai/e/ev-fc387f20d925"},{"evidence_id":"ev-f14c2c5133c5","record_id":"lc-55937c14","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_omega-3","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.","proof":{"detail":"Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial."},"source_refs":[{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:1a4dca1b49b318c6a1816768ccf3f6326b9475d28b7d688d9e7651b2952173db","evidence_url":"https://lookcloser.ai/e/ev-f14c2c5133c5"},{"evidence_id":"ev-99192707bf04","record_id":"lc-55937c14","gtin":null,"claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“OMEGA‑3 & COQ10 FOR COMPLETE WELLNESS: Combines omega‑3 fish oil with CoQ10 (ubiquinol) to support overall wellness, delivering key nutrients for…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"The panel declares 1,000 mg EPA + DHA per serving (Serving size: 2 Soft Gels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.","proof":{"kind":"efficacy","status":"partly","snippet":"…DAILY OMEGA‑3 & COQ10 FOR COMPLETE WELLNESS: Combines omega‑3 fish oil with CoQ10 (ubiquinol) to support overall wellness, delivering key nutrients for heart, brain, and"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00B3NYKPO","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_omega-3","source_url":"https://ods.od.nih.gov/factsheets/Omega3FattyAcids-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"omega-3 (EPA + DHA)","receipt_label":"NIH ODS — Omega-3 Fatty Acids fact sheet"},{"source":"pubmed_omega-3","source_url":"https://pubmed.ncbi.nlm.nih.gov/24252845/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:3c2162f7eb48dc36d4667097dd16ac89fa24fe66036ab15a98a9e9021f324839","evidence_url":"https://lookcloser.ai/e/ev-99192707bf04"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":6790,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Heart Health Support","PREMIUM","Kaneka Ubiquinol™ 50 mg / serving","DIETARY SUPPLEMENT","Premium Quality You Can Trust","Bioavailable & Easy for the Body to Absorb With No Fishy Aftertaste","Made from Sustainably Sourced New Zealand Hoki and Tuna","We Follow the International Standards of Oxidation Limits","Every Batch of Our Fish Oil is Independently Tested for Contaminants","Hyper Focus on Quality"],"certification_text":["Kaneka Ubiquinol","KANEKA QH","NEWZEALAND.COM Licence No. 100055"],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…DAILY OMEGA‑3 & COQ10 FOR COMPLETE WELLNESS: Combines omega‑3 fish oil with CoQ10 (ubiquinol) to support overall wellness, delivering key nutrients for heart, brain, and","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"xtendlife\", \"product_name\": \"omega 3 / QH premium CoQ10\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 SOFT GELS\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Heart Health Support\", \"PREMIUM\", \"Kaneka Ubiquinol\\u2122 50 mg / serving\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"xtendlife\", \"product_name\": \"omega 3 / QH premium CoQ10\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 SOFT GELS\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"PREMIUM\", \"DIETARY SUPPLEMENT\", \"Kaneka Ubiquinol\\u2122 50 mg / serving\"], \"certifications\": [\"Kaneka Ubiquinol\"]}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Quality You Can Trust\", \"Bioavailable & Easy for the Body to Absorb With No Fishy Aftertaste\", \"Made from Sustainably Sourced New Zealand Hoki and Tuna\", \"We Follow the International Standards of Oxidation Limits\", \"Every Batch of Our Fish Oil is Independently Tested for Contaminants\"], \"certifications\": []}\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": \"xtendlife\",\n  \"product_name\": \"omega 3 / QH premium CoQ10\",\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [],\n  \"label_claims\": [\n    \"Hyper Focus on Quality\",\n    \"Omega 3/QH Premium CoQ10 fish oil is made by us, and only us, at our pharmaceutical grade facility in New Zealand.\",\n    \"It's simply too complex to do any other way.\"\n  ],\n  \"certifications\": []\n}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"xtendlife™\", \"product_name\": \"omega 3 / QH premium CoQ10\", \"barcode\": \"9421901419240\", \"panel\": true, \"serving_size_text\": \"Serving size: 2 Soft Gels\", \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 SOFT GELS\", \"responsible_parties\": [{\"role\": \"manufactured_by\", \"name\": \"NATURAL PRODUCTS (NZ) LTD\", \"address\": null, \"verbatim\": \"NATURAL PRODUCTS (NZ) LTD MEMBER OF THE XTEND-LIFE GROUP\"}], \"websites\": [\"WWW.XTEND-LIFE.COM\", \"NEWZEALAND.COM\"], \"actives\": [{\"name\": \"Calories\", \"amount\": \"20\", \"unit\": \"\"}, {\"name\": \"Total Fat\", \"amount\": \"2\", \"unit\": \"g\"}, {\"name\": \"Saturated Fat\", \"amount\": \"<0.5\", \"unit\": \"g\"}, {\"name\": \"Polyunsaturated Fat\", \"amount\": \"1.5\", \"unit\": \"g\"}, {\"name\": \"Monounsaturated Fat\", \"amount\": \"<0.5\", \"unit\": \"g\"}, {\"name\": \"Fish Oil\", \"amount\": \"2\", \"unit\": \"g\"}, {\"name\": \"Total Omega 3 Fatty Acids\", \"amount\": \"1.1\", \"unit\": \"g\"}, {\"name\": \"DHA (Docosahexaenoic Acid)\", \"amount\": \"700\", \"unit\": \"mg\"}, {\"name\": \"EPA (Eicosapentaenoic Acid)\", \"amount\": \"300\", \"unit\": \"mg\"}, {\"name\": \"Total Omega 9 Fatty Acids\", \"amount\": \"190\", \"unit\": \"mg\"}, {\"name\": \"Total Omega 6 Fatty Acids\", \"amount\": \"40\", \"unit\": \"mg\"}, {\"name\": \"Kaneka Ubiquinol™\", \"amount\": \"50\", \"unit\": \"mg\"}, {\"name\": \"Lycopene (from Tomato)\", \"amount\": \"2\", \"unit\": \"mg\"}, {\"name\": \"Astaxanthin (from Haematococcus pluvialis)\", \"amount\": \"600\", \"unit\": \"mcg\"}], \"label_claims\": [\"PREMIUM\", \"Kaneka Ubiquinol™ 50 mg / serving\", \"DIETARY SUPPLEMENT\", \"MADE IN NEW ZEALAND FROM IMPORTED AND LOCAL INGREDIENTS\", \"Store in a cool, dry place.\"], \"certifications\": [\"KANEKA QH\", \"NEWZEALAND.COM Licence No. 100055\"]}\n```\n"},{"img":5,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Quality\", \"Trusted for Over 25 Years\", \"Made in New Zealand\", \"Serving Over 400,000 Customers Globally\"], \"certifications\": []}\n```\n"},{"img":6,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Omega-3 Essential Fatty Acids are the \\\"Good Fat\\\" Crucial for Health.\", \"Our premium fish oil with CoQ10 provides 1100mg of omega-3 fatty acid per serving\", \"plus a rich dose of highly bioavailable ubiquinol CoQ10 and lycopene\", \"offering additional cardiovascular benefits\", \"support CoQ10 levels, especially for those on statin medication\"], \"certifications\": []}\n```\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": \"Omega 3/QH Premium CoQ10\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Fresh, Natural & Effective\", \"No Artificial Flavors or Colors!\", \"The red color comes naturally from the ingredient Astaxanthin.\", \"provides a rich supply of essential fatty acids EPA and DHA\", \"enhanced health benefits in heart health, cognitive health, eye health, joint health\", \"supports optimal general wellness and 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