{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-5713acf0","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-03T19:22:38-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-04T17:23:54-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":null,"listing_identifier":"B0GVPM7Q79","brand":"Simply Nature's Pledge","title":"Simply Nature's Pledge Simply NMN Powder – 108g Fast Dissolve Nicotinamide Mononucleotide","listing_title":"Simply Nature's Pledge Simply NMN Powder – 108g Fast Dissolve Nicotinamide Mononucleotide – 500mg Pure NMN NAD+ Booster – USA Manufactured & Third-Party Tested - The Renued Science of Longevity","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B0GVPM7Q79","product_image":"https://m.media-amazon.com/images/I/61UebAdiZgL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","primary_url":"https://m.media-amazon.com/images/I/61UebAdiZgL.jpg","image_count":8,"last_attempted":"2026-08-03T19:22:37-0700","attempts":1},"observed_at":"2026-08-03","source_confirmations":[],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Simply Nature's Pledge","package_brand":"SIMPLY NATURE'S PLEDGE","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Mister Brightside LLC","entity":"LIMITED LIABILITY COMPANY","country":"ARIZONA, USA","address_filed":"415 Laurel Street, No. 340, San Diego, California 92101, UNITED STATES","address_public":"California 92101, UNITED STATES","serial_number":"98170707","registration_number":"7852807","wordmark":"SIMPLY NATURE'S PLEDGE","status_description":"REGISTERED","filed_date":"2023-09-08T00:00:00","first_use_commerce_date":"2024-10-14","registration_date":"2025-07-01","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98170707&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Mister Brightside LLC","country":"ARIZONA, USA","address":"415 Laurel Street, No. 340, San Diego, California 92101, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"What we found","headline":"Testing claimed — documentation not found","deck":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. …","display_mode":"single_home_per_finding","finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-published-research-research-context-is-available-for-the-listed-ingr","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-published-research-research-context-is-available-for-the-listed-ingr"],"cards":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The listing and related brand page both say it is tested, but neither names the lab.","evidence":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. The related page does not publish this record's UPC. …","so_what":"A related brand page repeats the marketing claim, but its UPC is not published and repetition is not independent testing evidence. A named issuer and lot-specific report would make it checkable.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B0GVPM7Q79","role":"claim surface"},{"label":"Related brand product page","url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","role":"product anchors match · UPC absent"}],"registry_receipts":[],"evidence_id":"ev-af91282d1140","evidence_url":"https://lookcloser.ai/e/ev-af91282d1140","presentation_home":"claim_scorecard"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 1 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-a09a8ca10f85","evidence_url":"https://lookcloser.ai/e/ev-a09a8ca10f85","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for NMN.","evidence":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"PubMed search: nicotinamide mononucleotide human trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","role":"NMN (nicotinamide mononucleotide) context · not product evidence"},{"label":"ClinicalTrials.gov — NMN","url":"https://clinicaltrials.gov/search?term=nicotinamide%20mononucleotide","role":"NMN (nicotinamide mononucleotide) context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-c0549c460bb2","evidence_url":"https://lookcloser.ai/e/ev-c0549c460bb2","presentation_home":"research_section"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Mister Brightside LLC · limited liability company, ARIZONA, USA","evidence":"USPTO lists Mister Brightside LLC (LIMITED LIABILITY COMPANY) in ARIZONA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98170707&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7852807","registry_name":"USPTO","standard":null,"identifier":"Registration 7852807"}],"evidence_id":"ev-2738ee2e9821","evidence_url":"https://lookcloser.ai/e/ev-2738ee2e9821","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 21 to 42 between May 13 and August 1, 2026 — no sudden jump.","evidence":"Written reviews rose from 21 to 42 between May 13 and August 1, 2026. The largest rise inside any single 30-day window was about 10, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0GVPM7Q79","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-2ca4e57dec00","evidence_url":"https://lookcloser.ai/e/ev-2ca4e57dec00","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"NMN (nicotinamide mononucleotide)","label":"PubMed search: nicotinamide mononucleotide human trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","product_evidence":false},{"ingredient":"NMN (nicotinamide mononucleotide)","label":"ClinicalTrials.gov — NMN","url":"https://clinicaltrials.gov/search?term=nicotinamide%20mononucleotide","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. The related page does not publish this record's UPC. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Testing claimed — documentation not found","detail":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. The related page does not publish this record's UPC. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_nmn"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-03","presentation_tone":"ok","evidence_id":"ev-a09a8ca10f85","evidence_url":"https://lookcloser.ai/e/ev-a09a8ca10f85","content_fingerprint":"sha256:c933a4dbccec36fb0fd6f065bf0d5d1910ce66b219d6b6890589698bc87d5050","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["pubmed_nmn"],"source_records":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-03","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Mister Brightside LLC (LIMITED LIABILITY COMPANY) in ARIZONA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Mister Brightside LLC (LIMITED LIABILITY COMPANY) in ARIZONA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98170707&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-03","presentation_tone":"ok","evidence_id":"ev-2738ee2e9821","evidence_url":"https://lookcloser.ai/e/ev-2738ee2e9821","content_fingerprint":"sha256:38dbc1097fb5551cef8a1c52cf58c4a101e63be846ec27393065062bc6c7ec1b","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98170707&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7852807","registry_name":"USPTO","standard":null,"identifier":"Registration 7852807"}],"evidence":{"summary":"USPTO lists Mister Brightside LLC (LIMITED LIABILITY COMPANY) in ARIZONA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98170707&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-03","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7852807","receipt_label":"USPTO · Registration 7852807"}],"observed_at":"2026-08-03","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Mister Brightside LLC (LIMITED LIABILITY COMPANY) in ARIZONA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GVPM7Q79","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-f939f4fb8b5a","evidence_url":"https://lookcloser.ai/e/ev-f939f4fb8b5a","content_fingerprint":"sha256:46afc8c353eed2324efa3c99cf166868ec2aa7c2358580a89ccedd81f50cb5c9","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. The related page does not publish this record's UPC. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. The related page does not publish this record's UPC. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing","brand_store"],"source_url":"https://www.amazon.com/dp/B0GVPM7Q79","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-af91282d1140","evidence_url":"https://lookcloser.ai/e/ev-af91282d1140","content_fingerprint":"sha256:c9334b8ad41a6de793b2256168dbc9f662d59ae12abe57c30fb4896c5e867509","registry_receipts":[],"evidence":{"summary":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. The related page does not publish this record's UPC. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing","brand_store"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","observed_at":"2026-08-03","identity_basis":"product_anchor_candidate","scope":"brand_or_exact_product"}],"observed_at":"2026-08-03","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. The related page does not publish this record's UPC. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"200 servings × 0.54 g = 108 g, matching the printed net weight 108 g (108G (3.81OZ)). This checks agreement within the photo read; it is not an independent contents test.","proof":"200 servings × 0.54 g = 108 g, matching the printed net weight 108 g (108G (3.81OZ)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GVPM7Q79","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-ef6a2c3999a2","evidence_url":"https://lookcloser.ai/e/ev-ef6a2c3999a2","content_fingerprint":"sha256:150974faee7b3627784dfc46b808061e53796772cd3397c2e3187ef911432811","registry_receipts":[],"evidence":{"summary":"200 servings × 0.54 g = 108 g, matching the printed net weight 108 g (108G (3.81OZ)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Label and serving arithmetic.","found":"200 servings × 0.54 g = 108 g, matching the printed net weight 108 g (108G (3.81OZ)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_nmn"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-c0549c460bb2","evidence_url":"https://lookcloser.ai/e/ev-c0549c460bb2","content_fingerprint":"sha256:de46dd38613a0896858d11d37d7faa9f640c4cfa1e93ec2111cd92b4e47cc02c","registry_receipts":[],"evidence":{"summary":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","source_refs":["pubmed_nmn"],"source_records":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-03","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 21 to 42 between May 13 and August 1, 2026. The largest rise inside any single 30-day window was about 10, so the count moved in steps rather than in one burst.","proof":{"first":["2026-05-13",21],"last":["2026-08-01",42],"max_30d_review_gain":10},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0GVPM7Q79","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-03","presentation_tone":"ok","evidence_id":"ev-2ca4e57dec00","evidence_url":"https://lookcloser.ai/e/ev-2ca4e57dec00","content_fingerprint":"sha256:446cd8ca7cfff4b351234ee8051b53ff51e1372c720bf8e3fcb7f13bcf10f325","registry_receipts":[],"evidence":{"summary":{"first":["2026-05-13",21],"last":["2026-08-01",42],"max_30d_review_gain":10},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked keepa.","found":"Written reviews rose from 21 to 42 between May 13 and August 1, 2026. The largest rise inside any single 30-day window was about 10, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-04-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 04, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Simply+Nature%27s+Pledge%22+OR+product_description:%22Simply+Nature%27s+Pledge%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"caution","evidence_id":"ev-eff1d5b6ff14","evidence_url":"https://lookcloser.ai/e/ev-eff1d5b6ff14","content_fingerprint":"sha256:ab8a810f3d77879baad162cd8f845b86922d8765d60266d44e43d01d803344ed","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Simply+Nature%27s+Pledge%22+OR+product_description:%22Simply+Nature%27s+Pledge%22)&limit=5","observed_at":"2026-08-03","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Simply Nature's Pledge","receipt_label":"FDA enforcement search · Simply Nature's Pledge"}],"observed_at":"2026-08-03","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-04-2026","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-04-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GVPM7Q79","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-585ed5366a19","evidence_url":"https://lookcloser.ai/e/ev-585ed5366a19","content_fingerprint":"sha256:d897b7f5b54e24f69196ec464146088678be2eef0e29ecf8efcda7670212a514","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 21 on 2026-05-13 to 42 on 2026-08-01 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 21 on 2026-05-13 to 42 on 2026-08-01 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GVPM7Q79","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-73a258b619de","evidence_url":"https://lookcloser.ai/e/ev-73a258b619de","content_fingerprint":"sha256:656bbc11fa39ed4149b7f151f0a9a798bccdb2a1cf71d2b2b2e075dce9edc602","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 21 on 2026-05-13 to 42 on 2026-08-01 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 21 on 2026-05-13 to 42 on 2026-08-01 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-5713acf0/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-2738ee2e9821","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Mister Brightside LLC (LIMITED LIABILITY COMPANY) in ARIZONA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Mister Brightside LLC (LIMITED LIABILITY COMPANY) in ARIZONA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98170707&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-03","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7852807","receipt_label":"USPTO · Registration 7852807"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:38dbc1097fb5551cef8a1c52cf58c4a101e63be846ec27393065062bc6c7ec1b","evidence_url":"https://lookcloser.ai/e/ev-2738ee2e9821"},{"evidence_id":"ev-2ca4e57dec00","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 21 to 42 between May 13 and August 1, 2026. The largest rise inside any single 30-day window was about 10, so the count moved in steps rather than in one burst.","proof":{"first":["2026-05-13",21],"last":["2026-08-01",42],"max_30d_review_gain":10},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:446cd8ca7cfff4b351234ee8051b53ff51e1372c720bf8e3fcb7f13bcf10f325","evidence_url":"https://lookcloser.ai/e/ev-2ca4e57dec00"},{"evidence_id":"ev-a09a8ca10f85","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_nmn","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:c933a4dbccec36fb0fd6f065bf0d5d1910ce66b219d6b6890589698bc87d5050","evidence_url":"https://lookcloser.ai/e/ev-a09a8ca10f85"},{"evidence_id":"ev-eff1d5b6ff14","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-04-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 04, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Simply+Nature%27s+Pledge%22+OR+product_description:%22Simply+Nature%27s+Pledge%22)&limit=5","observed_at":"2026-08-03","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Simply Nature's Pledge","receipt_label":"FDA enforcement search · Simply Nature's Pledge"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:ab8a810f3d77879baad162cd8f845b86922d8765d60266d44e43d01d803344ed","evidence_url":"https://lookcloser.ai/e/ev-eff1d5b6ff14"},{"evidence_id":"ev-f939f4fb8b5a","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:46afc8c353eed2324efa3c99cf166868ec2aa7c2358580a89ccedd81f50cb5c9","evidence_url":"https://lookcloser.ai/e/ev-f939f4fb8b5a"},{"evidence_id":"ev-ef6a2c3999a2","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"200 servings × 0.54 g = 108 g, matching the printed net weight 108 g (108G (3.81OZ)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"200 servings × 0.54 g = 108 g, matching the printed net weight 108 g (108G (3.81OZ)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:150974faee7b3627784dfc46b808061e53796772cd3397c2e3187ef911432811","evidence_url":"https://lookcloser.ai/e/ev-ef6a2c3999a2"},{"evidence_id":"ev-af91282d1140","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. The related page does not publish this record's UPC. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing and a related brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. The related page does not publish this record's UPC. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","observed_at":"2026-08-03","identity_basis":"product_anchor_candidate","scope":"brand_or_exact_product"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:c9334b8ad41a6de793b2256168dbc9f662d59ae12abe57c30fb4896c5e867509","evidence_url":"https://lookcloser.ai/e/ev-af91282d1140"},{"evidence_id":"ev-73a258b619de","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 21 on 2026-05-13 to 42 on 2026-08-01 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 21 on 2026-05-13 to 42 on 2026-08-01 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:656bbc11fa39ed4149b7f151f0a9a798bccdb2a1cf71d2b2b2e075dce9edc602","evidence_url":"https://lookcloser.ai/e/ev-73a258b619de"},{"evidence_id":"ev-585ed5366a19","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:d897b7f5b54e24f69196ec464146088678be2eef0e29ecf8efcda7670212a514","evidence_url":"https://lookcloser.ai/e/ev-585ed5366a19"},{"evidence_id":"ev-c0549c460bb2","record_id":"lc-5713acf0","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_nmn","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":{"detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:de46dd38613a0896858d11d37d7faa9f640c4cfa1e93ec2111cd92b4e47cc02c","evidence_url":"https://lookcloser.ai/e/ev-c0549c460bb2"},{"evidence_id":"ev-9d1346e365fd","record_id":"lc-5713acf0","gtin":null,"claim_key":"claim:testing","primary_source":"source_listing","claim":"“Simply Nature's Pledge Simply NMN Powder – 108g Fast Dissolve Nicotinamide Mononucleotide – 500mg Pure NMN NAD+ Booster – USA Manufactured &…”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. A related brand page repeats a testing claim but names no issuer; its UPC is not published. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"Simply Nature's Pledge Simply NMN Powder – 108g Fast Dissolve Nicotinamide Mononucleotide – 500mg Pure NMN NAD+ Booster – USA Manufactured & Third-Party Tested - The Renu"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","observed_at":"2026-08-03","identity_basis":"product_anchor_candidate","scope":"brand_or_exact_product"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:de527e0314eafedaf2d6790f83c498e7fd4e4e7901cd39ec89694c0080fc6863","evidence_url":"https://lookcloser.ai/e/ev-9d1346e365fd"},{"evidence_id":"ev-9ea59b419e04","record_id":"lc-5713acf0","gtin":null,"claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“QUALITY YOU CAN TRUST — USA MANUFACTURED: Made in a GMP-compliant, FDA-registered facility and third-party tested for purity and”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…CLINICAL-GRADE QUALITY YOU CAN TRUST — USA MANUFACTURED: Made in a GMP-compliant, FDA-registered facility and third-party tested for purity and potency.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","observed_at":"2026-08-03","identity_basis":"product_anchor_candidate","scope":"brand_or_exact_product"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:78319ea8516af5d0f404d3938ced9916570f6cc06022333a8869426e1a4f9a65","evidence_url":"https://lookcloser.ai/e/ev-9ea59b419e04"},{"evidence_id":"ev-58d673b6a56e","record_id":"lc-5713acf0","gtin":null,"claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“RENEWED APPROACH TO AGING — BOOST NAD+ FOR CELLULAR ENERGY & VITALITY: Simply Nature's Pledge SimplyNMN delivers 500mg of pure β-Nicotinamide…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…A RENEWED APPROACH TO AGING — BOOST NAD+ FOR CELLULAR ENERGY & VITALITY: Simply Nature's Pledge SimplyNMN delivers 500mg of pure β-Nicotinamide Mononucleotide per servin"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_niacin","source_url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"niacin","receipt_label":"NIH ODS · niacin fact sheet"},{"source":"pubmed_niacin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:a72a77779796a08b0f719c462d164fb4ef8fb3e000cf8e993da300fa9f2453bd","evidence_url":"https://lookcloser.ai/e/ev-58d673b6a56e"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":540,"percent_of_serving":null,"serving_mass_source":"serving size printed on the packaging (photo-read from listing images)","ambiguity":null,"declared_actives_total_mg":500,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["500mg β-Nicotinamide mononucleotide","FAST DISSOLVE POWDER","DIETARY SUPPLEMENT","Boost NAD+ and aid healthy aging","500mg β-Nicotinamide Mononucleotide per scoop","Premium crystalline NMN powder","Fast-dissolving and easy to take","Supercharge your vitality and metabolism","Boosts NAD+ levels for cellular energy*","Supports metabolic health and activity*"],"certification_text":["GMP-compliant","Vegan Friendly","Non GMO","Gluten Free"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"Simply Nature's Pledge Simply NMN Powder – 108g Fast Dissolve Nicotinamide Mononucleotide – 500mg Pure NMN NAD+ Booster – USA Manufactured & Third-Party Tested - The Renu","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. A related brand page repeats a testing claim but names no issuer; its UPC is not published. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…CLINICAL-GRADE QUALITY YOU CAN TRUST — USA MANUFACTURED: Made in a GMP-compliant, FDA-registered facility and third-party tested for purity and potency.…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"efficacy","label":"Benefit claim","snippet":"…A RENEWED APPROACH TO AGING — BOOST NAD+ FOR CELLULAR ENERGY & VITALITY: Simply Nature's Pledge SimplyNMN delivers 500mg of pure β-Nicotinamide Mononucleotide per servin","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"SIMPLY NATURE'S PLEDGE\", \"product_name\": \"SimplyNMN NMN POWDER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"108G (3.81OZ)\", \"net_weight_g\": 108, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"500mg \\u03b2-Nicotinamide mononucleotide\", \"FAST DISSOLVE POWDER\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"1 scoop (0.54 g)\", \"serving_size_g\": 0.54, \"servings_per_container\": 200, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"β-Nicotinamide mononucleotide (NMN)\", \"amount\": \"500\", \"unit\": \"mg\"}], \"label_claims\": [], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Boost NAD+ and aid healthy aging\", \"500mg \\u03b2-Nicotinamide Mononucleotide per scoop\", \"Premium crystalline NMN powder\", \"Fast-dissolving and easy to take\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Supercharge your vitality and metabolism\", \"Boosts NAD+ levels for cellular energy*\", \"Supports metabolic health and activity*\", \"Promotes natural resilience with age*\", \"Helps maintain cognitive clarity*\"], \"certifications\": []}\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"SIMPLY NATURE'S PLEDGE\", \"product_name\": \"SimplyNMN\\u2122 NMN POWDER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"108G (3.81OZ)\", \"net_weight_g\": 108, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Youthfullness made easy\", \"Fast-dissolving NMN for quick absorption\", \"One scoop per day, travel-friendly\", \"Mixes easily in water, juice, or smoothie\", \"Perfect addition to AM or PM routine\", \"FAST DISSOLVE POWDER\"], \"certifications\": []}\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": \"1 heaped scoop=1 serving\", \"serving_size_g\": null, \"servings_per_container\": 200, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Promote cellular energy and DNA repair\", \"NMN naturally supports NAD+ production, which is essential for energy metabolism, DNA repair, and maintaining cellular health — the foundation of healthy aging.\"], \"certifications\": []}\n"},{"img":6,"model":"claude-cli:subscription","text":"{\"brand\": \"SIMPLY POTENT\", \"product_name\": \"SimplyNMN NMN POWDER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Clinical-grade quality you can trust\", \"Manufactured in USA, GMP-compliant\", \"3rd party tested for purity & potency\", \"Vegan Friendly\", \"Non GMO\", \"Gluten Free\"], \"certifications\": [\"GMP-compliant\", \"Vegan Friendly\", \"Non GMO\", \"Gluten Free\"]}\n"},{"img":7,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Exceptional value per serving\", \"Maximum value per gram, delivering pure, potent NAD+ precursor that supports healthy aging and everyday cellular function.\", \"No additives\", \"100% pure NMN\"], \"certifications\": []}\n"}],"source_images":["https://m.media-amazon.com/images/I/61UebAdiZgL.jpg","https://m.media-amazon.com/images/I/61Vuk-lZYQL.jpg","https://m.media-amazon.com/images/I/71lLxY0pdqL.jpg","https://m.media-amazon.com/images/I/71cJkGYeUkL.jpg","https://m.media-amazon.com/images/I/71q-LvY3oML.jpg","https://m.media-amazon.com/images/I/71KQt71uUoL.jpg","https://m.media-amazon.com/images/I/71tgbVxIYuL.jpg","https://m.media-amazon.com/images/I/71Yt6UfoAUL.jpg"],"facts_panel_image":1,"brand":"SIMPLY NATURE'S PLEDGE","product_name":"SimplyNMN NMN POWDER","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"1 scoop (0.54 g)","serving_size_g":0.54,"servings_per_container":200,"net_weight_text":"108G (3.81OZ)","net_weight_g":108,"unit_count_text":null,"actives":[{"name":"β-Nicotinamide mononucleotide (NMN)","amount":"500","unit":"mg"}],"responsible_parties":[],"websites":[],"label_claims":["500mg β-Nicotinamide mononucleotide","FAST DISSOLVE POWDER","DIETARY SUPPLEMENT","Boost NAD+ and aid healthy aging","500mg β-Nicotinamide Mononucleotide per scoop","Premium crystalline NMN powder","Fast-dissolving and easy to take","Supercharge your vitality and metabolism","Boosts NAD+ levels for cellular energy*","Supports metabolic health and activity*"],"certifications":["GMP-compliant","Vegan Friendly","Non GMO","Gluten Free"],"panel_rows":[{"name":"β-Nicotinamide mononucleotide (NMN)","amount":"500","unit":"mg"}]},"resolved_facts_panel":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"SIMPLY NATURE'S PLEDGE\", \"product_name\": \"SimplyNMN NMN POWDER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"108G (3.81OZ)\", \"net_weight_g\": 108, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"500mg \\u03b2-Nicotinamide mononucleotide\", \"FAST DISSOLVE POWDER\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"1 scoop (0.54 g)\", \"serving_size_g\": 0.54, \"servings_per_container\": 200, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"β-Nicotinamide mononucleotide (NMN)\", \"amount\": \"500\", \"unit\": \"mg\"}], \"label_claims\": [], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Boost NAD+ and aid healthy aging\", \"500mg \\u03b2-Nicotinamide Mononucleotide per scoop\", \"Premium crystalline NMN powder\", \"Fast-dissolving and easy to take\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Supercharge your vitality and metabolism\", \"Boosts NAD+ levels for cellular energy*\", \"Supports metabolic health and activity*\", \"Promotes natural resilience with age*\", \"Helps maintain cognitive clarity*\"], \"certifications\": []}\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"SIMPLY NATURE'S PLEDGE\", \"product_name\": \"SimplyNMN\\u2122 NMN POWDER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"108G (3.81OZ)\", \"net_weight_g\": 108, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Youthfullness made easy\", \"Fast-dissolving NMN for quick absorption\", \"One scoop per day, travel-friendly\", \"Mixes easily in water, juice, or smoothie\", \"Perfect addition to AM or PM routine\", \"FAST DISSOLVE POWDER\"], \"certifications\": []}\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": \"1 heaped scoop=1 serving\", \"serving_size_g\": null, \"servings_per_container\": 200, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Promote cellular energy and DNA repair\", \"NMN naturally supports NAD+ production, which is essential for energy metabolism, DNA repair, and maintaining cellular health — the foundation of healthy aging.\"], \"certifications\": []}\n"},{"img":6,"model":"claude-cli:subscription","text":"{\"brand\": \"SIMPLY POTENT\", \"product_name\": \"SimplyNMN NMN POWDER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Clinical-grade quality you can trust\", \"Manufactured in USA, GMP-compliant\", \"3rd party tested for purity & potency\", \"Vegan Friendly\", \"Non GMO\", \"Gluten Free\"], \"certifications\": [\"GMP-compliant\", \"Vegan Friendly\", \"Non GMO\", \"Gluten Free\"]}\n"},{"img":7,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Exceptional value per serving\", \"Maximum value per gram, delivering pure, potent NAD+ precursor that supports healthy aging and everyday cellular function.\", \"No additives\", \"100% pure NMN\"], \"certifications\": []}\n"}],"source_images":["https://m.media-amazon.com/images/I/61UebAdiZgL.jpg","https://m.media-amazon.com/images/I/61Vuk-lZYQL.jpg","https://m.media-amazon.com/images/I/71lLxY0pdqL.jpg","https://m.media-amazon.com/images/I/71cJkGYeUkL.jpg","https://m.media-amazon.com/images/I/71q-LvY3oML.jpg","https://m.media-amazon.com/images/I/71KQt71uUoL.jpg","https://m.media-amazon.com/images/I/71tgbVxIYuL.jpg","https://m.media-amazon.com/images/I/71Yt6UfoAUL.jpg"],"facts_panel_image":1,"brand":"SIMPLY NATURE'S PLEDGE","product_name":"SimplyNMN NMN POWDER","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"1 scoop (0.54 g)","serving_size_g":0.54,"servings_per_container":200,"net_weight_text":"108G (3.81OZ)","net_weight_g":108,"unit_count_text":null,"actives":[{"name":"β-Nicotinamide mononucleotide (NMN)","amount":"500","unit":"mg"}],"responsible_parties":[],"websites":[],"label_claims":["500mg β-Nicotinamide mononucleotide","FAST DISSOLVE POWDER","DIETARY SUPPLEMENT","Boost NAD+ and aid healthy aging","500mg β-Nicotinamide Mononucleotide per scoop","Premium crystalline NMN powder","Fast-dissolving and easy to take","Supercharge your vitality and metabolism","Boosts NAD+ levels for cellular energy*","Supports metabolic health and activity*"],"certifications":["GMP-compliant","Vegan Friendly","Non GMO","Gluten Free"],"panel_rows":[{"name":"β-Nicotinamide mononucleotide (NMN)","amount":"500","unit":"mg"}]},"nih_dsld":null,"ingredient_science":{"ingredients":[{"ingredient":"niacin","declared_name":"β-Nicotinamide mononucleotide (NMN)","ods_url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","medlineplus_url":"https://medlineplus.gov/search/?query=niacin","pubmed_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","ul":35,"ul_unit":"mg","ul_scope":"supplemental/added niacin, adults","pubmed_count":2689}],"ul_exceedances":[],"source":"NIH ODS fact sheets + IOM Dietary Reference Intakes; PubMed E-utilities"},"nsf_certification":null,"brand_documentation_request":null,"plain_summary":null,"fda_recalls":{"count":0},"offers_at_check_time":[],"price_comparison":{"identity_basis":"not_bound","record_gtin":null,"source_listing_gtin":null,"retailer_gtin_match":false,"brand_store_gtin_match":false,"seller_identifiers":{},"same_product_only":true,"offers":[],"offer_records":[],"observed_at":"2026-08-03"},"commerce_context":{"observed_at":"2026-08-03","record_gtin":null,"source_listing":{"status":"exact_listing","url":"https://www.amazon.com/dp/B0GVPM7Q79","price":39.99,"price_receipt":{"status":"available","amount":39.99,"currency":"USD","price_type":"lowest_new","observed_at":"2026-08-04T02:34:12.709024+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B0GVPM7Q79","listing_url":"https://www.amazon.com/dp/B0GVPM7Q79","identity_basis":"exact_listing_identifier","listing_identifier":"B0GVPM7Q79","raw_cents":3999},"rating":null,"rating_count":null,"published_gtin":null},"brand_site":{"status":"candidate_product","host":"https://simplynaturespledge.com","url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","title":"Simply NMN Powder","variant":"Default Title","price":"39.99","availability":"unknown","published_gtin":null,"identity_basis":"product_anchor_candidate","comparison_allowed":false,"candidate_binding":{"valid":true,"reason":"shared_product_anchor_and_dosage_form","score":598,"overlap":["nmn"],"strong_overlap":["nmn"],"listing_forms":["powder"],"candidate_forms":["powder"],"listing_doses":[["mass_mg",500],["mass_mg",108000]],"candidate_doses":[],"listing_audience":[],"candidate_audience":[],"listing_primary":["nmn"],"candidate_primary":["nmn"],"identity_basis":"product_anchor_candidate"},"shared_marketing_markers":["108 g","500 mg"],"review_surface":{"status":"not_published","url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","observed_at":"2026-08-03","identity_basis":"product_anchor_candidate","comparison_allowed":false},"testing_surface":{"status":"claim_found","third_party_tested_claim":true,"gmp_claim":false,"named_lab_or_certifier":[],"document_links":[],"source_url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","scope":"brand_product_page","meaning":"A published testing statement is a claim until a named issuer or product-bound report can be checked."}},"exact_offers":[],"external_marketplaces":{"iherb":{"source":"iHerb","status":"blocked_missing_gtin","identity_basis":"exact_gtin_required","gtin":null,"search_url":"https://www.iherb.com/search?kw=Simply+Nature%27s+Pledge+Simply+Nature%27s+Pledge+Simply+NMN+Powder+%E2%80%93+108g+Fast+Dissolve+Nicotinamide+Mononucleotide+%E2%80%93+500mg+Pure+NMN+NAD%2B+Booster+%E2%80%93+USA+Manufactured+%26+Third-Party+Test"},"target":{"source":"Target","status":"blocked_missing_gtin","identity_basis":"exact_gtin_required","gtin":null,"search_url":"https://www.target.com/s?searchTerm=Simply+Nature%27s+Pledge+Simply+Nature%27s+Pledge+Simply+NMN+Powder+%E2%80%93+108g+Fast+Dissolve+Nicotinamide+Mononucleotide+%E2%80%93+500mg+Pure+NMN+NAD%2B+Booster+%E2%80%93+USA+Manufactured+%26+Third-Party+Test"},"walmart":{"source":"Walmart","status":"blocked_missing_gtin","identity_basis":"exact_gtin_required","gtin":null,"search_url":"https://www.walmart.com/search?q=Simply+Nature%27s+Pledge+Simply+Nature%27s+Pledge+Simply+NMN+Powder+%E2%80%93+108g+Fast+Dissolve+Nicotinamide+Mononucleotide+%E2%80%93+500mg+Pure+NMN+NAD%2B+Booster+%E2%80%93+USA+Manufactured+%26+Third-Party+Test"}},"comparison_status":"blocked_missing_gtin","identity_rule":"Prices and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"host":"https://simplynaturespledge.com","sku_count":7,"supp_count":7,"distinct_trend_cats":2,"cats":["collagen","nmn"],"specialist":false,"candidate_review_surface":{"status":"not_published","url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","observed_at":"2026-08-03","identity_basis":"product_anchor_candidate","comparison_allowed":false},"domain_lookup":{"status":"confirmed","brand":"Simply Nature's Pledge","host":"https://simplynaturespledge.com","source_url":"https://simplynaturespledge.com","identity_basis":"retained_brand_storefront","observed_at":"2026-08-03"}},"brand_review_surface":null,"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-08-03","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[["2026-05-13",21],["2026-05-29",30],["2026-06-10",31],["2026-06-15",32],["2026-06-24",35],["2026-06-30",38],["2026-07-20",40],["2026-07-27",41],["2026-08-01",42]],"summary":{"start":["2026-05-13",21],"latest":["2026-08-01",42],"net_change":21,"largest_increase":9,"largest_decrease":0}},"price_snapshot":{"status":"available","amount":39.99,"currency":"USD","price_type":"lowest_new","observed_at":"2026-08-04T02:34:12.709024+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B0GVPM7Q79","listing_url":"https://www.amazon.com/dp/B0GVPM7Q79","identity_basis":"exact_listing_identifier","listing_identifier":"B0GVPM7Q79","raw_cents":3999},"catalog_snapshot":{"observed_at":"2026-08-04T02:34:12.709024+00:00","listed_since":"2026-04-08","parent_listing_identifier":"B0H1JQC437","root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":23675621011,"name":"Vitamins, Minerals & Supplements"},{"id":6936790011,"name":"Vitamins"},{"id":3774671,"name":"Vitamin B"},{"id":3774701,"name":"B3 (Niacin)"}],"brand":"Simply Nature's Pledge","manufacturer":"Simply Nature's Pledge","monthly_sold_estimate":100,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":"2026-08-01","sales_rank_drops":{"30_days":10,"90_days":29,"180_days":40},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":1,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-08-03","url":"https://www.amazon.com/dp/B0GVPM7Q79","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-08-03","url":"https://world.openfoodfacts.org/","identity_basis":"not_bound"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-08-03","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-08-03","url":"https://tsdr.uspto.gov/#caseNumber=98170707&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods","checked":true,"registry_name":"USPTO","identifier":"Registration 7852807","receipt_label":"USPTO · Registration 7852807"},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-08-03","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Simply+Nature%27s+Pledge%22+OR+product_description:%22Simply+Nature%27s+Pledge%22)&limit=5","identity_basis":"search_only","checked":true,"registry_name":"FDA enforcement","identifier":"Simply Nature's Pledge","receipt_label":"FDA enforcement search · Simply Nature's Pledge"},"nsf_search":{"type":"certification_registry_search","scope":"product_or_brand","observed_at":"2026-08-03","url":"https://info.nsf.org/Certified/dietary/","identity_basis":"search_only","checked":false,"registry_name":"NSF","standard":null,"identifier":null,"receipt_label":null},"keepa_history":{"type":"paid_catalog_history","scope":"exact_listing","observed_at":"2026-08-03","url":"https://keepa.com/#!product/1-B0GVPM7Q79","identity_basis":"exact_listing_identifier"},"facts_panel":{"type":"image_read_supplement_facts","scope":"exact_listing","observed_at":"2026-08-03","url":"https://www.amazon.com/dp/B0GVPM7Q79","identity_basis":"listing_identifier","limitation":null},"brand_store":{"type":"brand_storefront","scope":"brand_or_exact_product","observed_at":"2026-08-03","url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","identity_basis":"product_anchor_candidate","comparison_allowed":false,"limitation":"Price, claims, and aggregate reviews are discovery evidence only; this page does not publish the record's matching UPC/GTIN."},"nih_ods_niacin":{"type":"government_ingredient_reference","scope":"ingredient","observed_at":"2026-08-03","url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","identity_basis":"named_ingredient","checked":true,"registry_name":"NIH ODS","identifier":"niacin","receipt_label":"NIH ODS · niacin fact sheet"},"pubmed_niacin":{"type":"research_index","scope":"ingredient","observed_at":"2026-08-03","url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","identity_basis":"named_ingredient"},"pubmed_nmn":{"type":"research_index","scope":"ingredient","observed_at":"2026-08-03","url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","identity_basis":"named_ingredient"}},"decision_support":{"disclosure":{"status":"amounts_disclosed","summary":"All 1 captured rows publish an amount.","captured_rows":1,"quantified_rows":1,"separately_quantified_rows":1,"combined_blend_rows":[],"integrity_tells":[],"derived_from":["facts_panel"]},"identity_convergence":{"gtin":null,"confirmations":[],"confirmation_count":0,"summary":"0 source(s) matched to this exact product agree on its identity.","not_a_quality_score":true},"research_coverage":{"panel_rows":1,"ingredients_with_reference_context":1,"exact_product_dose_comparisons":0,"dose_comparison_finding_ids":[],"blend_limits_dose_comparison":false,"limitation":"Ingredient context is not product efficacy evidence."},"review_trajectory":{"status":"observed","start":{"date":"2026-05-13","count":21},"latest":{"date":"2026-08-01","count":42},"net_change":21,"span_days":80,"average_change_per_30_days":7.9,"largest_single_interval_increase":9,"identity_basis":"exact_listing_identifier","limitation":"Count movement does not establish review authenticity; variation families may share counts."},"review_surface_comparison":null,"market":{"offers":[],"exact_gtin_only":true,"price_spread":null,"servings_basis":200,"limitation":"Prices are point-in-time observations."},"ownership":{"status":"found","owner":{"name":"Mister Brightside LLC","entity":"LIMITED LIABILITY COMPANY","country":"ARIZONA, USA","address_filed":"415 Laurel Street, No. 340, San Diego, California 92101, UNITED STATES","address_public":"California 92101, UNITED STATES","serial_number":"98170707","registration_number":"7852807","wordmark":"SIMPLY NATURE'S PLEDGE","status_description":"REGISTERED","filed_date":"2023-09-08T00:00:00","first_use_commerce_date":"2024-10-14","registration_date":"2025-07-01","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98170707&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"candidate_count":1,"brand_age_months":34.9,"manufacturer_link":"not_established","limitation":"Trademark ownership does not establish manufacturer or country of manufacture."},"open_questions":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","question":"Can the testing claim be tied to a named laboratory and this product lot?","source_headline":"Testing claimed — documentation not found","needed_evidence":"lot-specific COA naming the laboratory and matching the product lot","priority":23,"absence_is_not_a_strike":true},{"finding_id":"label-and-serving-arithmetic-label-math-could-not-be-verified","question":"Do the labeled amounts reconcile with the stated serving and container?","source_headline":"Label math could not be verified","needed_evidence":"Supplement Facts panel matched to this exact product","priority":26,"absence_is_not_a_strike":true}],"connected_signals":[],"evidence_balance":{"documented_concerns":0,"confirmed_checks":3,"neutral_or_open_findings":7,"material_open_questions":2,"concern_finding_ids":[],"confirmation_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual","nih-published-research-each-ingredient-s-amount-is-disclosed"]},"claim_scorecard":{"version":"2026-07-23.9","fairness_note":"Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[{"bucket":"partly","claim_key":"claim:manufacturing","claim":"“QUALITY YOU CAN TRUST — USA MANUFACTURED: Made in a GMP-compliant, FDA-registered facility and third-party tested for purity and”","check":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-9ea59b419e04","evidence_url":"https://lookcloser.ai/e/ev-9ea59b419e04","content_fingerprint":"sha256:78319ea8516af5d0f404d3938ced9916570f6cc06022333a8869426e1a4f9a65","observed_at":"2026-08-03","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","observed_at":"2026-08-03","identity_basis":"product_anchor_candidate","scope":"brand_or_exact_product"}],"proof":{"kind":"manufacturing","status":"partly","snippet":"…CLINICAL-GRADE QUALITY YOU CAN TRUST — USA MANUFACTURED: Made in a GMP-compliant, FDA-registered facility and third-party tested for purity and potency.…"}},{"bucket":"partly","claim_key":"claim:efficacy","claim":"“RENEWED APPROACH TO AGING — BOOST NAD+ FOR CELLULAR ENERGY & VITALITY: Simply Nature's Pledge SimplyNMN delivers 500mg of pure β-Nicotinamide…”","check":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-58d673b6a56e","evidence_url":"https://lookcloser.ai/e/ev-58d673b6a56e","content_fingerprint":"sha256:a72a77779796a08b0f719c462d164fb4ef8fb3e000cf8e993da300fa9f2453bd","observed_at":"2026-08-03","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_niacin","source_url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"niacin","receipt_label":"NIH ODS · niacin fact sheet"},{"source":"pubmed_niacin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"proof":{"kind":"efficacy","status":"partly","snippet":"…A RENEWED APPROACH TO AGING — BOOST NAD+ FOR CELLULAR ENERGY & VITALITY: Simply Nature's Pledge SimplyNMN delivers 500mg of pure β-Nicotinamide Mononucleotide per servin"}}],"claimed_no_support":[],"unverified":[{"bucket":"unverified","claim_key":"claim:testing","claim":"“Simply Nature's Pledge Simply NMN Powder – 108g Fast Dissolve Nicotinamide Mononucleotide – 500mg Pure NMN NAD+ Booster – USA Manufactured &…”","check":"No named laboratory or lot-specific certificate was found for this exact product. A related brand page repeats a testing claim but names no issuer; its UPC is not published. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. A related brand page repeats a testing claim but names no issuer; its UPC is not published. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","registry_receipts":[],"evidence_id":"ev-9d1346e365fd","evidence_url":"https://lookcloser.ai/e/ev-9d1346e365fd","content_fingerprint":"sha256:de527e0314eafedaf2d6790f83c498e7fd4e4e7901cd39ec89694c0080fc6863","observed_at":"2026-08-03","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GVPM7Q79","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://simplynaturespledge.com/products/simply-natures-pledge-simply-nmn-powder","observed_at":"2026-08-03","identity_basis":"product_anchor_candidate","scope":"brand_or_exact_product"}],"proof":{"kind":"testing","status":"unverified","snippet":"Simply Nature's Pledge Simply NMN Powder – 108g Fast Dissolve Nicotinamide Mononucleotide – 500mg Pure NMN NAD+ Booster – USA Manufactured & Third-Party Tested - The Renu"}}]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":2,"claimed_no_support":0,"unverified":1},"puffery":["Premium crystalline NMN powder"],"consumed_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found"]},"brand_presence":{"status":"candidate_product","host":"https://simplynaturespledge.com","exact_product_page":null,"consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[],"ratings":{"stars":null,"count":null,"observed_at":"2026-08-03","source_ref":"source_listing"},"facts_panel_source":"listing_image"},"report_url":"https://lookcloser.ai/p/lc-5713acf0","methodology":"https://lookcloser.ai/methodology","built_at":"2026-08-05T00:23:54Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Listing-image panel data was machine-read; transcription errors are possible.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:31198317da6518b0bf08561df36c42e0a76003987d73e0940a48be99420ee39d"}