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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-61ae5ae6/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-61ae5ae6/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber have been studied. 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Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-61ae5ae6/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 3577 to 3693 across 2026-02-12 – 2026-07-20 with no single manufactured spike (largest 30-day gain ~42).","proof":{"first":["2026-02-12",3577],"last":["2026-07-20",3693],"max_30d_review_gain":42},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B00HSMS5OQ","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-d02f644200ba","evidence_url":"https://lookcloser.ai/e/ev-d02f644200ba","content_fingerprint":"sha256:80d16f3f6cb5bd0bd48f8d3daca3cbf4e2438a72ede7ddfb3cdf4e8b71cd8101","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-12",3577],"last":["2026-07-20",3693],"max_30d_review_gain":42},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 3577 to 3693 across 2026-02-12 – 2026-07-20 with no single manufactured spike (largest 30-day gain ~42)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-61ae5ae6/full#finding-review_velocity_gradual"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00HSMS5OQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-3d603f8161e1","evidence_url":"https://lookcloser.ai/e/ev-3d603f8161e1","content_fingerprint":"sha256:ab602608c2c6a222340d57ee4f48d89a8d325f753c54686df2cdd1400d51ae98","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-61ae5ae6/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 3,562 on 2026-01-29 to 3,693 on 2026-07-20 (net +131). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 3,562 on 2026-01-29 to 3,693 on 2026-07-20 (net +131). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00HSMS5OQ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-e024d24894ad","evidence_url":"https://lookcloser.ai/e/ev-e024d24894ad","content_fingerprint":"sha256:0ad51db5343f12afe4d670681dc39dc15ef6cb0fb38bb0e0b3917a5994a73a93","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 3,562 on 2026-01-29 to 3,693 on 2026-07-20 (net +131). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-61ae5ae6/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-b4cbb7ecfc12","record_id":"lc-61ae5ae6","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":{"detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:d8792bb50acaec3b5ec15f24bde11601a61e16476b1a4b13cc4495ace83991dc","evidence_url":"https://lookcloser.ai/e/ev-9b75c95bf1c0"},{"evidence_id":"ev-80d91bcd26fd","record_id":"lc-61ae5ae6","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside a blend","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Proprietary Blend: (1.252 Billion CFU**)” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Proprietary Blend: (1.252 Billion CFU**)” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:39786514c9482bbfd433aac6d95b0573de995fe8bc839b00882f494d94d96716","evidence_url":"https://lookcloser.ai/e/ev-80d91bcd26fd"},{"evidence_id":"ev-f8d6a69078f5","record_id":"lc-61ae5ae6","gtin":null,"claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #240214 “Probiotics with Prebiotics & Cranberry” (vH Essentials), entered 2020-11-21, with the full Supplement Facts on file — see the panel below. Company on file: Distributor — Lake Consumer Products, Inc. a Subsidiary of Wisconsin Pharmacal Company, LLC, Jackson, WI.","proof":{"detail":"Label #240214 “Probiotics with Prebiotics & Cranberry” (vH Essentials), entered 2020-11-21, with the full Supplement Facts on file — see the panel below. Company on file: Distributor — Lake Consumer Products, Inc. a Subsidiary of Wisconsin Pharmacal Company, LLC, Jackson, WI."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/240214","observed_at":"2026-07-25","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #240214","receipt_label":"NIH DSLD · Label #240214"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:97a668d84bc625ed3031dd45d431a20e5e62d557479b031ff7260d886de9e05a","evidence_url":"https://lookcloser.ai/e/ev-f8d6a69078f5"},{"evidence_id":"ev-e8d1ad079dc7","record_id":"lc-61ae5ae6","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Lake Consumer Products, Inc. (CORPORATION) in NEVADA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Lake Consumer Products, Inc. (CORPORATION) in NEVADA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=86979206&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4994935","receipt_label":"USPTO · Registration 4994935"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:ec4c5c0c45692a63031e953f6737408daefff614b84c3d371764e40363caf60e","evidence_url":"https://lookcloser.ai/e/ev-e8d1ad079dc7"},{"evidence_id":"ev-e024d24894ad","record_id":"lc-61ae5ae6","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 3,562 on 2026-01-29 to 3,693 on 2026-07-20 (net +131). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 3,562 on 2026-01-29 to 3,693 on 2026-07-20 (net +131). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:0ad51db5343f12afe4d670681dc39dc15ef6cb0fb38bb0e0b3917a5994a73a93","evidence_url":"https://lookcloser.ai/e/ev-e024d24894ad"},{"evidence_id":"ev-3d603f8161e1","record_id":"lc-61ae5ae6","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:ab602608c2c6a222340d57ee4f48d89a8d325f753c54686df2cdd1400d51ae98","evidence_url":"https://lookcloser.ai/e/ev-3d603f8161e1"},{"evidence_id":"ev-d02f644200ba","record_id":"lc-61ae5ae6","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 3577 to 3693 across 2026-02-12 – 2026-07-20 with no single manufactured spike (largest 30-day gain ~42).","proof":{"first":["2026-02-12",3577],"last":["2026-07-20",3693],"max_30d_review_gain":42},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00HSMS5OQ","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:80d16f3f6cb5bd0bd48f8d3daca3cbf4e2438a72ede7ddfb3cdf4e8b71cd8101","evidence_url":"https://lookcloser.ai/e/ev-d02f644200ba"},{"evidence_id":"ev-81dd1217dc8f","record_id":"lc-61ae5ae6","gtin":null,"claim_key":"claim:clinical","primary_source":"source_listing","claim":"“Supports optimal vaginal pH levels† Clinically studied cranberry for urinary health† Broad”","bucket":"claimed_no_support","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. 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