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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","report_url":"https://lookcloser.ai/p/lc-67265bfe/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","source":"NIH label catalog","class":"ok","severity":"ok","weight":43,"headline":"Registered in NIH's supplement label database (DSLD)","detail":"Label #293566 “Women's Raw Probiotic 100 Billion CFU” (Wholesome Wellness), entered 2023-10-24, with the full Supplement Facts on file — see the panel below. NIH marks this label as off-market (superseded or discontinued version). 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Company on file: Distributor — Wholesome Wellness, Portland, Oregon, USA."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/lc-67265bfe/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-67265bfe/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 26, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Wholesome+Wellness%22+OR+product_description:%22Wholesome+Wellness%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-c327a825985c","evidence_url":"https://lookcloser.ai/e/ev-c327a825985c","content_fingerprint":"sha256:23578b062ed30c60ee2e68d3ec7e5ddb7d9221d6005b5d637ff13205350985e7","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Wholesome+Wellness%22+OR+product_description:%22Wholesome+Wellness%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Wholesome Wellness","receipt_label":"FDA enforcement search · Wholesome Wellness"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","report_url":"https://lookcloser.ai/p/lc-67265bfe/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 4,143 on 2026-05-28 to 4,074 on 2026-07-09 (net -69). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 4,143 on 2026-05-28 to 4,074 on 2026-07-09 (net -69). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0811P73BT","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-3d24a6eeed6f","evidence_url":"https://lookcloser.ai/e/ev-3d24a6eeed6f","content_fingerprint":"sha256:982deb1c0e369e69f40f941853a1f796e1e75d596c41d67d5847e029f969701d","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 4,143 on 2026-05-28 to 4,074 on 2026-07-09 (net -69). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-67265bfe/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-ac06eaf891cd","evidence_url":"https://lookcloser.ai/e/ev-ac06eaf891cd","content_fingerprint":"sha256:b55b4ff7de81b3c9d14d9d7fcb8f3c0eae94d3e46a17b85cbb40ec48b56f0c89","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-26","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. 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Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:4f35c81cfadd88ba8cc5a89f3e72bfb48530b66ce2a6ea30af591038b2d659c6","evidence_url":"https://lookcloser.ai/e/ev-d763afcff15b"},{"evidence_id":"ev-8fb5942dcde8","record_id":"lc-67265bfe","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside a blend","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “100 Billion CFU Probiotic Complex” as a combined amount. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0811P73BT","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0811P73BT","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:b2c39e57c5b582d8784656d28886b5e17be5f8e3d08d352cb5ace6a0cb1c390f","evidence_url":"https://lookcloser.ai/e/ev-8fb5942dcde8"},{"evidence_id":"ev-e604b29f54ab","record_id":"lc-67265bfe","gtin":null,"claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #293566 “Women's Raw Probiotic 100 Billion CFU” (Wholesome Wellness), entered 2023-10-24, with the full Supplement Facts on file — see the panel below. NIH marks this label as off-market (superseded or discontinued version). Company on file: Distributor — Wholesome Wellness, Portland, Oregon, USA.","proof":{"detail":"Label #293566 “Women's Raw Probiotic 100 Billion CFU” (Wholesome Wellness), entered 2023-10-24, with the full Supplement Facts on file — see the panel below. NIH marks this label as off-market (superseded or discontinued version). 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New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Wholesome+Wellness%22+OR+product_description:%22Wholesome+Wellness%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Wholesome Wellness","receipt_label":"FDA enforcement search · Wholesome Wellness"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:23578b062ed30c60ee2e68d3ec7e5ddb7d9221d6005b5d637ff13205350985e7","evidence_url":"https://lookcloser.ai/e/ev-c327a825985c"},{"evidence_id":"ev-ac06eaf891cd","record_id":"lc-67265bfe","gtin":null,"claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:b55b4ff7de81b3c9d14d9d7fcb8f3c0eae94d3e46a17b85cbb40ec48b56f0c89","evidence_url":"https://lookcloser.ai/e/ev-ac06eaf891cd"},{"evidence_id":"ev-b56106ee64e9","record_id":"lc-67265bfe","gtin":null,"claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0811P73BT","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:364b1b9afdec12799c4fbad75c25943269f23232ff42991da05c0dc262ea470d","evidence_url":"https://lookcloser.ai/e/ev-b56106ee64e9"},{"evidence_id":"ev-3d24a6eeed6f","record_id":"lc-67265bfe","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 4,143 on 2026-05-28 to 4,074 on 2026-07-09 (net -69). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 4,143 on 2026-05-28 to 4,074 on 2026-07-09 (net -69). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0811P73BT","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0811P73BT","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:982deb1c0e369e69f40f941853a1f796e1e75d596c41d67d5847e029f969701d","evidence_url":"https://lookcloser.ai/e/ev-3d24a6eeed6f"},{"evidence_id":"ev-fe7802a8a34c","record_id":"lc-67265bfe","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 4,070 to 4,074 between June 11 and July 9, 2026. 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