{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-69901757","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-26T02:08:15-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T03:26:50-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"names_only_amounts_unreadable","message":"The panel read captured 4 ingredient name(s), but no usable amounts; dose comparison is withheld.","product_conclusion":false}],"gtin":null,"listing_identifier":"B01MZCPOTT","brand":"Pure Therapro Rx","title":"Pure Therapro Rx Vegan D3 + K2 Organic 100% Liposomal 10ml Made in USA | 3 Month Supply …","listing_title":"Pure Therapro Rx Vegan D3 + K2 Organic 100% Liposomal 10ml Made in USA | 3 Month Supply | Maximum Absorption Vitamin D3 and Vitamin K2 Supplements for Men and Women, D3 Vitamin 5000 IU","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B01MZCPOTT","product_image":"https://m.media-amazon.com/images/I/713zOZSkAAL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B01MZCPOTT","primary_url":"https://m.media-amazon.com/images/I/713zOZSkAAL.jpg","image_count":8,"last_attempted":"2026-07-26T02:08:14-0700","attempts":1},"observed_at":"2026-07-26","source_confirmations":[],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Pure Therapro Rx","package_brand":"PURE THERAPRO Rx®","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Digitalev, LLC","entity":"LIMITED LIABILITY COMPANY","country":"COLORADO, USA","address_filed":"#6080, 8781 Sheridan Boulevard, Westminster, COLORADO 80003, UNITED STATES","address_public":"COLORADO 80003, UNITED STATES","serial_number":"97550089","registration_number":"7211041","wordmark":"PURE THERAPRO RX","status_description":"REGISTERED","filed_date":"2022-08-16T00:00:00","first_use_commerce_date":"2016-01-08","registration_date":"2023-11-07","assignment_recorded":false,"goods_services":["IC 005: dietary and nutritional supplements; nutritional supplement energy bars; nutritionally fortified meal replacement beverages, shakes, and powders adapted for therapeutic purposes.","IC 035: retail store services offering dietary and nutritional supplements, energy bars, nutritionally fortified beverages, shakes and powders for meal replacement; online and telephone ordering services for dietary and nutritional supplements, energy bars, nutritionally fortified beverages, shakes and powders for meal replacement."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=97550089&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Digitalev, LLC","country":"COLORADO, USA","address":"#6080, 8781 Sheridan Boulevard, Westminster, COLORADO 80003, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"The useful read","headline":"The observed listing says it is tested, but names no lab or certifier.","deck":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","display_mode":"single_home_per_finding","finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97550089&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7211041","registry_name":"USPTO","standard":null,"identifier":"Registration 7211041"}],"evidence_id":"ev-b0490eda080b","evidence_url":"https://lookcloser.ai/e/ev-b0490eda080b","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 747 to 751 between February 13 and June 15, 2026 — no sudden jump.","evidence":"Written reviews rose from 747 to 751 between February 13 and June 15, 2026. The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B01MZCPOTT","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-d711e98f78c6","evidence_url":"https://lookcloser.ai/e/ev-d711e98f78c6","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Digitalev, LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Digitalev, LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=97550089&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-b0490eda080b","evidence_url":"https://lookcloser.ai/e/ev-b0490eda080b","content_fingerprint":"sha256:9e22bdaa118cf59cb3b12cbc43418fbbd4525ff5ce29bf070dfe61d5c52b1484","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97550089&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7211041","registry_name":"USPTO","standard":null,"identifier":"Registration 7211041"}],"evidence":{"summary":"USPTO lists Digitalev, LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-69901757/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B01MZCPOTT","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-15da2acd77aa","evidence_url":"https://lookcloser.ai/e/ev-15da2acd77aa","content_fingerprint":"sha256:9da16055dfe48d787f0a7415d7cd6b5ca0412c2ddf8e6b663fb8e6315de5e3ef","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/lc-69901757/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B01MZCPOTT","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-9ebbdeed66da","evidence_url":"https://lookcloser.ai/e/ev-9ebbdeed66da","content_fingerprint":"sha256:ab4a11d9b41d07f379a28f15042b651858b2e20604ce9d7fc3b68ccc286c85fe","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01MZCPOTT","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01MZCPOTT","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-69901757/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 747 to 751 between February 13 and June 15, 2026. The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst.","proof":{"first":["2026-02-13",747],"last":["2026-06-15",751],"max_30d_review_gain":2},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B01MZCPOTT","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-d711e98f78c6","evidence_url":"https://lookcloser.ai/e/ev-d711e98f78c6","content_fingerprint":"sha256:8c32d3a95fe1026aa3d9c35204ee9d1dc0b0e8852d1d9a78206d96af9a435f4c","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-13",747],"last":["2026-06-15",751],"max_30d_review_gain":2},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01MZCPOTT","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked keepa.","found":"Written reviews rose from 747 to 751 between February 13 and June 15, 2026. The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-69901757/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 26, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Pure+Therapro+Rx%22+OR+product_description:%22Pure+Therapro+Rx%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-9597b14ca926","evidence_url":"https://lookcloser.ai/e/ev-9597b14ca926","content_fingerprint":"sha256:6e7977f6fa232562fdcc52cc887687d347c7d4d6bccdb1986879588fad7435e0","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Pure+Therapro+Rx%22+OR+product_description:%22Pure+Therapro+Rx%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Pure Therapro Rx","receipt_label":"FDA enforcement search · Pure Therapro Rx"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","report_url":"https://lookcloser.ai/p/lc-69901757/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B01MZCPOTT","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-cf67860f681c","evidence_url":"https://lookcloser.ai/e/ev-cf67860f681c","content_fingerprint":"sha256:4e1e7122c6de7e478230d6c89bb594149ca032effdf3569833f3b13642d24d8c","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01MZCPOTT","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01MZCPOTT","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-69901757/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 744 on 2026-01-30 to 751 on 2026-06-15 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 744 on 2026-01-30 to 751 on 2026-06-15 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B01MZCPOTT","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-1d0f67a52c76","evidence_url":"https://lookcloser.ai/e/ev-1d0f67a52c76","content_fingerprint":"sha256:0c1aaf77c7948ea5dc30282ab73c8f756b7b900f3144675a9461f46ea46087a4","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 744 on 2026-01-30 to 751 on 2026-06-15 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01MZCPOTT","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01MZCPOTT","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 744 on 2026-01-30 to 751 on 2026-06-15 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-69901757/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-9ebbdeed66da","record_id":"lc-69901757","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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