{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-6f68e008","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-24T16:26:52-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:37-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":null,"listing_identifier":"B09MJYVXX9","brand":"NatureBell","title":"NatureBell Vitamin D3 5,000 IU & K2 100mcg, 240 Softgels","listing_title":"NatureBell Vitamin D3 5,000 IU & K2 100mcg, 240 Softgels","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B09MJYVXX9","product_image":"https://m.media-amazon.com/images/I/71Nhviy9NpL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B09MJYVXX9","primary_url":"https://m.media-amazon.com/images/I/71Nhviy9NpL.jpg","image_count":8,"last_attempted":"2026-08-24T16:26:52-0700","attempts":1},"observed_at":"2026-09-01","source_confirmations":[],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"NatureBell","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Nature Bell, Inc.","entity":"CORPORATION","country":"CALIFORNIA, USA","address_filed":"4951 Holt Blvd, Suite C, Montclair, California 91763, UNITED STATES","address_public":"California 91763, UNITED STATES","serial_number":"88315012","registration_number":"5845207","wordmark":"NATUREBELL","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2019-02-25T00:00:00","first_use_commerce_date":"2017-06-01","registration_date":"2019-08-27","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88315012&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Nature Bell, Inc.","country":"CALIFORNIA, USA","address":"4951 Holt Blvd, Suite C, Montclair, California 91763, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"What we found","headline":"Testing claimed — documentation not found","deck":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. …","display_mode":"single_home_per_finding","finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","so_what":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B09MJYVXX9","role":"claim surface"}],"registry_receipts":[],"evidence_id":"ev-c10949b78a03","evidence_url":"https://lookcloser.ai/e/ev-c10949b78a03","presentation_home":"claim_scorecard"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Nature Bell, Inc. · corporation, CALIFORNIA, USA","evidence":"USPTO lists Nature Bell, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88315012&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5845207","registry_name":"USPTO","standard":null,"identifier":"Registration 5845207"}],"evidence_id":"ev-48477fd41559","evidence_url":"https://lookcloser.ai/e/ev-48477fd41559","presentation_home":"ownership_section"}],"research_links":[],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"}],"documented_concern_count":0,"confirmed_check_count":1,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Nature Bell, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Nature Bell, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88315012&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-09-01","presentation_tone":"ok","evidence_id":"ev-48477fd41559","evidence_url":"https://lookcloser.ai/e/ev-48477fd41559","content_fingerprint":"sha256:27044716916b1759aaf374d6ea1be2c1ef72af0ea739e959fb7e965990ad8b9a","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88315012&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5845207","registry_name":"USPTO","standard":null,"identifier":"Registration 5845207"}],"evidence":{"summary":"USPTO lists Nature Bell, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88315012&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5845207","receipt_label":"USPTO · Registration 5845207"}],"observed_at":"2026-09-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Nature Bell, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-6f68e008/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B09MJYVXX9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-015fdffdd6a5","evidence_url":"https://lookcloser.ai/e/ev-015fdffdd6a5","content_fingerprint":"sha256:930d103bfc86149956f4e9770b0b0a89485e16d0d97d78e72f6923382a3f1f05","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/lc-6f68e008/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B09MJYVXX9","scope":"search_scope","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-c10949b78a03","evidence_url":"https://lookcloser.ai/e/ev-c10949b78a03","content_fingerprint":"sha256:db875687d8422897245ee4d36b7c41409cd7d17fae1c5578ec2b02e846564b55","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/lc-6f68e008/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureBell%22+OR+product_description:%22NatureBell%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"caution","evidence_id":"ev-ef7da2d53c99","evidence_url":"https://lookcloser.ai/e/ev-ef7da2d53c99","content_fingerprint":"sha256:848b9b9a33de157573dab9c86ac906fb965d1ea61b075771edafb55099d6affe","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureBell%22+OR+product_description:%22NatureBell%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NatureBell","receipt_label":"FDA enforcement search · NatureBell"}],"observed_at":"2026-09-01","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/lc-6f68e008/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 292 on 2025-07-26 to 297 on 2025-08-24 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 292 on 2025-07-26 to 297 on 2025-08-24 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09MJYVXX9","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-32addc41301f","evidence_url":"https://lookcloser.ai/e/ev-32addc41301f","content_fingerprint":"sha256:2c707d35f1ad5b14ba429c859b6355732a09fcd31598ce3f069e5fb953ed608a","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 292 on 2025-07-26 to 297 on 2025-08-24 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 292 on 2025-07-26 to 297 on 2025-08-24 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-6f68e008/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-48477fd41559","record_id":"lc-6f68e008","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Nature Bell, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Nature Bell, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88315012&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5845207","receipt_label":"USPTO · Registration 5845207"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:27044716916b1759aaf374d6ea1be2c1ef72af0ea739e959fb7e965990ad8b9a","evidence_url":"https://lookcloser.ai/e/ev-48477fd41559"},{"evidence_id":"ev-ef7da2d53c99","record_id":"lc-6f68e008","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureBell%22+OR+product_description:%22NatureBell%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NatureBell","receipt_label":"FDA enforcement search · NatureBell"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:848b9b9a33de157573dab9c86ac906fb965d1ea61b075771edafb55099d6affe","evidence_url":"https://lookcloser.ai/e/ev-ef7da2d53c99"},{"evidence_id":"ev-015fdffdd6a5","record_id":"lc-6f68e008","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:930d103bfc86149956f4e9770b0b0a89485e16d0d97d78e72f6923382a3f1f05","evidence_url":"https://lookcloser.ai/e/ev-015fdffdd6a5"},{"evidence_id":"ev-c10949b78a03","record_id":"lc-6f68e008","gtin":null,"claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:db875687d8422897245ee4d36b7c41409cd7d17fae1c5578ec2b02e846564b55","evidence_url":"https://lookcloser.ai/e/ev-c10949b78a03"},{"evidence_id":"ev-32addc41301f","record_id":"lc-6f68e008","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 292 on 2025-07-26 to 297 on 2025-08-24 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 292 on 2025-07-26 to 297 on 2025-08-24 (net +5). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:2c707d35f1ad5b14ba429c859b6355732a09fcd31598ce3f069e5fb953ed608a","evidence_url":"https://lookcloser.ai/e/ev-32addc41301f"},{"evidence_id":"ev-91f1c3500e7b","record_id":"lc-6f68e008","gtin":null,"claim_key":"claim:testing","primary_source":"source_listing","claim":"“Tested: These softgels are third-party lab tested for quality and potency; they are also non-GMO, gluten-free, dairy-free, soy-free, wheat-free,…”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…Third-Party Tested: These softgels are third-party lab tested for quality and potency; they are also non-GMO, gluten-free, dairy-free, soy-free, wheat-free, egg-free, an"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://www.naturebellusa.com","observed_at":"2026-09-01","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:6dbc60517c10e3e6bbc1fcc38310cd2e4eb8b25cdc5fc1928ebf9d231ed978c2","evidence_url":"https://lookcloser.ai/e/ev-91f1c3500e7b"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[{"subject":"vitamin k2","amount_mg":0.1,"basis":"unspecified"}],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":[],"certification_text":[],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…Third-Party Tested: These softgels are third-party lab tested for quality and potency; they are also non-GMO, gluten-free, dairy-free, soy-free, wheat-free, egg-free, an","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"…Complete D3 K2 Support: NatureBell Vitamin D3 K2 includes 5,000 IU Vitamin D3 and 100mcg MK-7 to support bone, teeth, heart, and immune health while aiding calcium absor","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"not_captured","label_photo_read":{"barcode":null,"actives":[],"panel_rows":[]},"resolved_facts_panel":null,"nih_dsld":null,"ingredient_science":null,"nsf_certification":null,"brand_documentation_request":null,"plain_summary":null,"fda_recalls":{"count":0},"offers_at_check_time":[],"price_comparison":{"identity_basis":"not_bound","record_gtin":null,"source_listing_gtin":null,"retailer_gtin_match":false,"brand_store_gtin_match":false,"seller_identifiers":{},"same_product_only":true,"offers":[],"offer_records":[],"observed_at":"2026-09-01"},"commerce_context":{"observed_at":"2026-09-01","record_gtin":null,"source_listing":{"status":"exact_listing","url":"https://www.amazon.com/dp/B09MJYVXX9","price":22.99,"price_receipt":{"status":"available","amount":22.99,"currency":"USD","price_type":"listing_page","observed_at":"2026-09-01","source":"Submitted listing","source_url":"https://www.amazon.com/dp/B09MJYVXX9","identity_basis":"exact_listing_identifier","listing_identifier":"B09MJYVXX9"},"rating":null,"rating_count":null,"published_gtin":null},"brand_site":{"status":"store_found_no_product","host":"https://www.naturebellusa.com","url":"https://www.naturebellusa.com","title":null,"variant":null,"price":null,"availability":"unknown","published_gtin":null,"identity_basis":"brand_domain_only","comparison_allowed":false,"candidate_binding":null,"shared_marketing_markers":[],"review_surface":null,"testing_surface":null},"exact_offers":[],"external_marketplaces":{"iherb":{"source":"iHerb","status":"blocked_missing_gtin","identity_basis":"exact_gtin_required","gtin":null,"search_url":"https://www.iherb.com/search?kw=NatureBell+NatureBell+Vitamin+D3+5%2C000+IU+%26+K2+100mcg%2C+240+Softgels"},"target":{"source":"Target","status":"blocked_missing_gtin","identity_basis":"exact_gtin_required","gtin":null,"search_url":"https://www.target.com/s?searchTerm=NatureBell+NatureBell+Vitamin+D3+5%2C000+IU+%26+K2+100mcg%2C+240+Softgels"},"walmart":{"source":"Walmart","status":"blocked_missing_gtin","identity_basis":"exact_gtin_required","gtin":null,"search_url":"https://www.walmart.com/search?q=NatureBell+NatureBell+Vitamin+D3+5%2C000+IU+%26+K2+100mcg%2C+240+Softgels"}},"comparison_status":"blocked_missing_gtin","identity_rule":"Prices and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"domain_lookup":{"status":"confirmed","brand":"NatureBell","host":"https://www.naturebellusa.com","source_url":"https://www.naturebellusa.com/products/naturebell-d3-k2-vitamin-5000-iu-8-months-supply-240-softgels-infused-with-virgin-coconut-oil-duo-ack-d3-5000-iu-k2-mk7-100mcg-third-party-tested-non-gmo-no-gluten","identity_basis":"search_result_brand_domain_plus_brand_context","observed_at":"2026-08-24","attempts":[{"url":"https://www.naturebell.com","outcome":"brand_name_not_observed"},{"url":"https://naturebell.com","outcome":"brand_name_not_observed"},{"url":"https://www.naturebell.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://naturebell.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://getnaturebell.com","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://getnaturebell.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://trynaturebell.com","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://trynaturebell.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://usenaturebell.com","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://usenaturebell.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://mynaturebell.com","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://mynaturebell.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://shopnaturebell.com","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://shopnaturebell.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://drinknaturebell.com","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"},{"url":"https://drinknaturebell.co","outcome":"unavailable","detail":"<urlopen error [Errno -2] Name or service not known>"}],"search_receipt":{"checked_at":"2026-08-24","provider":"Firecrawl Search","query":"naturebell vitamin official website","queries":["naturebell vitamin official website"],"query_fingerprint":"naturebell vitamin official website|nature bell inc","discovery_version":"2026-07-24.2-owner-label","result_count":5,"outcome":"validated_brand_domain","source_url":"https://www.naturebellusa.com/products/naturebell-d3-k2-vitamin-5000-iu-8-months-supply-240-softgels-infused-with-virgin-coconut-oil-duo-ack-d3-5000-iu-k2-mk7-100mcg-third-party-tested-non-gmo-no-gluten","title":"Vitamin D3 K2 with Coconut Oil - NatureBell","description":"NatureBell one of a kind vitamin D3 K2 softgels. Formulated with pure virgin coconut oil liquid. Free shipping on all orders over $50","guidance":null,"validation_basis":"brand_domain_match","onsite_validation":"brand-domain-and-search-surface"},"product_sitemap_count":1},"host":"https://www.naturebellusa.com","platform":"headless_or_other","discovery_basis":"search_result_brand_domain_plus_brand_context"},"brand_review_surface":null,"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-09-01","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[["2025-07-26",292],["2025-08-02",294],["2025-08-10",303],["2025-08-17",295],["2025-08-24",297]],"summary":{"start":["2025-07-26",292],"latest":["2025-08-24",297],"net_change":5,"largest_increase":9,"largest_decrease":-8}},"price_snapshot":{"status":"available","amount":22.99,"currency":"USD","price_type":"lowest_new","observed_at":"2026-08-24T23:27:02.702558+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B09MJYVXX9","listing_url":"https://www.amazon.com/dp/B09MJYVXX9","identity_basis":"exact_listing_identifier","listing_identifier":"B09MJYVXX9","raw_cents":2299},"catalog_snapshot":{"observed_at":"2026-08-24T23:27:02.702558+00:00","listed_since":"2021-11-25","parent_listing_identifier":null,"root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":23675621011,"name":"Vitamins, Minerals & Supplements"},{"id":6936790011,"name":"Vitamins"},{"id":216950304011,"name":"Vitamin D3 & K2 Combinations"}],"brand":"NatureBell","manufacturer":"NATUREBELL","monthly_sold_estimate":2000,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":"2025-09-09","sales_rank_drops":{"30_days":4,"90_days":20,"180_days":34},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":2,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-09-01","url":"https://www.amazon.com/dp/B09MJYVXX9","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-09-01","url":"https://world.openfoodfacts.org/","identity_basis":"not_bound"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-09-01","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-09-01","url":"https://tsdr.uspto.gov/#caseNumber=88315012&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods","checked":true,"registry_name":"USPTO","identifier":"Registration 5845207","receipt_label":"USPTO · Registration 5845207"},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-09-01","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NatureBell%22+OR+product_description:%22NatureBell%22)&limit=5","identity_basis":"search_only","checked":true,"registry_name":"FDA enforcement","identifier":"NatureBell","receipt_label":"FDA enforcement search · NatureBell"},"nsf_search":{"type":"certification_registry_search","scope":"product_or_brand","observed_at":"2026-09-01","url":"https://info.nsf.org/Certified/dietary/","identity_basis":"search_only","checked":false,"registry_name":"NSF","standard":null,"identifier":null,"receipt_label":null},"keepa_history":{"type":"paid_catalog_history","scope":"exact_listing","observed_at":"2026-09-01","url":"https://keepa.com/#!product/1-B09MJYVXX9","identity_basis":"exact_listing_identifier"},"brand_store":{"type":"brand_storefront","scope":"brand_or_exact_product","observed_at":"2026-09-01","url":"https://www.naturebellusa.com","identity_basis":"brand_domain_only","comparison_allowed":false,"limitation":null}},"decision_support":{"disclosure":{"status":"panel_unavailable","summary":"No Supplement Facts rows for this exact product are available.","captured_rows":0,"quantified_rows":0,"separately_quantified_rows":0,"combined_blend_rows":[],"integrity_tells":[],"derived_from":["nih_dsld_search","source_listing"]},"identity_convergence":{"gtin":null,"confirmations":[],"confirmation_count":0,"summary":"0 source(s) matched to this exact product agree on its identity.","not_a_quality_score":true},"research_coverage":{"panel_rows":0,"ingredients_with_reference_context":0,"exact_product_dose_comparisons":0,"dose_comparison_finding_ids":[],"blend_limits_dose_comparison":false,"limitation":"Ingredient context is not product efficacy evidence."},"review_trajectory":{"status":"observed","start":{"date":"2025-07-26","count":292},"latest":{"date":"2025-08-24","count":297},"net_change":5,"span_days":29,"average_change_per_30_days":5.2,"largest_single_interval_increase":9,"identity_basis":"exact_listing_identifier","limitation":"Count movement does not establish review authenticity; variation families may share counts."},"review_surface_comparison":null,"market":{"offers":[],"exact_gtin_only":true,"price_spread":null,"servings_basis":null,"limitation":"Prices are point-in-time observations."},"ownership":{"status":"found","owner":{"name":"Nature Bell, Inc.","entity":"CORPORATION","country":"CALIFORNIA, USA","address_filed":"4951 Holt Blvd, Suite C, Montclair, California 91763, UNITED STATES","address_public":"California 91763, UNITED STATES","serial_number":"88315012","registration_number":"5845207","wordmark":"NATUREBELL","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2019-02-25T00:00:00","first_use_commerce_date":"2017-06-01","registration_date":"2019-08-27","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88315012&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"candidate_count":1,"brand_age_months":111.1,"manufacturer_link":"not_established","limitation":"Trademark ownership does not establish manufacturer or country of manufacture."},"open_questions":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","question":"Can the testing claim be tied to a named laboratory and this product lot?","source_headline":"Testing claimed — documentation not found","needed_evidence":"lot-specific COA naming the laboratory and matching the product lot","priority":23,"absence_is_not_a_strike":true},{"finding_id":"label-and-serving-arithmetic-label-math-could-not-be-verified","question":"Do the labeled amounts reconcile with the stated serving and container?","source_headline":"Label math could not be verified","needed_evidence":"Supplement Facts panel matched to this exact product","priority":26,"absence_is_not_a_strike":true}],"connected_signals":[],"evidence_balance":{"documented_concerns":0,"confirmed_checks":1,"neutral_or_open_findings":4,"material_open_questions":2,"concern_finding_ids":[],"confirmation_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified"]},"claim_scorecard":{"version":"2026-07-23.9","fairness_note":"Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[],"claimed_no_support":[],"unverified":[{"bucket":"unverified","claim_key":"claim:testing","claim":"“Tested: These softgels are third-party lab tested for quality and potency; they are also non-GMO, gluten-free, dairy-free, soy-free, wheat-free,…”","check":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","registry_receipts":[],"evidence_id":"ev-91f1c3500e7b","evidence_url":"https://lookcloser.ai/e/ev-91f1c3500e7b","content_fingerprint":"sha256:6dbc60517c10e3e6bbc1fcc38310cd2e4eb8b25cdc5fc1928ebf9d231ed978c2","observed_at":"2026-09-01","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09MJYVXX9","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://www.naturebellusa.com","observed_at":"2026-09-01","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"proof":{"kind":"testing","status":"unverified","snippet":"…Third-Party Tested: These softgels are third-party lab tested for quality and potency; they are also non-GMO, gluten-free, dairy-free, soy-free, wheat-free, egg-free, an"}}]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":0,"claimed_no_support":0,"unverified":1},"puffery":[],"consumed_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found"]},"brand_presence":{"status":"store_found_no_product","host":"https://www.naturebellusa.com","exact_product_page":null,"consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[],"ratings":{"stars":null,"count":null,"observed_at":"2026-09-01","source_ref":"source_listing"},"facts_panel_source":null},"report_url":"https://lookcloser.ai/p/lc-6f68e008","methodology":"https://lookcloser.ai/methodology","built_at":"2026-09-03T20:44:37Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:0169279fce7ad9036a4cb5fd7d42f6256598487d7bd474068ed4ca731b61f882"}