“Bone Support Tablets*, 1,200 mg Calcium, 120”
Evidence →Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Exact product checked · barcode not publishedNature's Way · checked Aug 31, 2026 · on sale since Jul 12, 2012USPTO returned 5 exact supplement-class owner records · inspect the identity trail
Quick read · Nature's Way
Nature’s Way Alive! Calcium Bone Support Tablets*
Checked against public sources on August 31, 2026 · LookCloser does not sell or recommend supplements.
120tablets · 30 servings
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Is the dose real?✓Listing and panel agreeboth say 1,200 mg of Calcium
What a serving costsNo price found for this exact barcode
Is it tested?No testing claim made
Who’s behind it?USPTO lists 5 owner recordssame brand name, more than one registrant — we don’t choose between them
Is it the real thing?No barcode publishedso it can’t be matched against certification, recall or other retailer records
Trouble on record?Brand history — not this product
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
1◖ partly confirmedno contradictions · brand-level recall on file
The label itself
What the Supplement Facts panel says
| Calories | 10 |
|---|---|
| Total Carbohydrate | 2 g |
| Vitamin D3 (as cholecalciferol) | 100 mcg |
| Calcium (from Aquamin® calcified mineral source Red Algae Lithothamnion sp. [whole plant]) | 1,200 mg |
| Magnesium (from Aquamin® calcified mineral source Red Algae Lithothamnion sp. [whole plant] and as magnesium citrate, oxide) | 264 mg |
| Sodium | 30 mg |
| Greens Blend: Organic Kale (leaf), Organic Collard Greens (leaf), Organic Spinach (leaf) | 100 mg |
| Orchard Fruits™ & Garden Veggies™ Powder Blend: Beet, Apple, Pomegranate, Carrot, Orange, Asparagus, Brussels Sprout, Cabbage, Cucumber, Pea, Pear, Pumpkin, Tomato, Blueberry, Banana, Cranberry, Pineapple, Strawberry, Raspberry, Acai, Plum, Cauliflower, Cherry, Grape, Broccoli, Spinach | 100 mg |
| Strontium (from Aquamin® calcified mineral source Red Algae Lithothamnion sp. [whole plant]) | 8 mg |
| Vitamin K2 (menaquinone-7) from Natto (fermented soybean extract) | 150 mcg |
Printed on the package: DAIRY FREE · CONTAINS SOY · NO ARTIFICIAL COLORS · PLANT-SOURCE CALCIUM · VEGETARIAN
We read 10 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
Marketing claims, checked
The checks, one by one
The public sources did not settle the marketing promises on this label.
◐Partly confirmed1
Ingredient research can support context, but it is not a trial of this exact product.
Marketing language, not scored
ADVANCED BONE SUPPORT*
Quick read · 3 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
Needs explanationAny trouble in public records?
FDA recall appears in this brand's history
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Evidence and sources
This recall is not about the product on this page. Nature's Way Purewater Systems, Inc. recalled a different product on October 31, 2014. FDA has since closed that case. The recalled item was “ESSENTIA Hydration Perfected Purified Water and Electrolytes, 9.5 pH, Manufactured for…”
Locked evidence record →Open the full source-linked findingPublic contextWho is behind it?
Registered owner records: NATURE'S WAY PRODUCTS, LLC · Nature's Way Products, LLC · Nature's Way Products, Inc.
The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.
Evidence and sources
USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURE'S WAY PRODUCTS, LLC, Nature's Way Products, LLC, Nature's Way Products, Inc., NATURE'S WAY PRODUCTS, INC.. …
Locked evidence record →Open the full source-linked findingCheckedIs the label honest?
Every ingredient shows its amount · 10 ingredients listed.
Every ingredient shows its real amount — nothing is hidden in a proprietary blend.
Evidence and sources
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Locked evidence record →Open the full source-linked findingWho owns the brand wordmark?
The brand has 5 exact supplement-class records
These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.
🇺🇸NATURE'S WAY PRODUCTS, LLC
WISCONSIN, USA · Registration 7269521
825 CHALLENGER DR, GREEN BAY, WISCONSIN 54311, UNITED STATES
Goods covered by this record
IC 005: Dietary and nutritional supplements.
🇺🇸Nature's Way Products, LLC
WISCONSIN, USA · Registration 4964881
825 Challenger Drive, Green Bay, WISCONSIN 54311, UNITED STATES
Goods covered by this record
IC 005: [ Vitamin and mineral supplements for use as ingredients in the food industry; nutritional supplements in the nature of nutritionally fortified nutritional supplement shakes used for meal replacement; ] nutritional food additives in the nature of dietary food supplements; food supplements [ ; nutritional supplements in the nature of nutritionally fortified dairy-based, fruit-based, and vegetable-based food beverages used for meal replacement; nutritional supplements in the nature of nutritionally fortified water-based meal replacement beverages ].; IC 029: Fruit-based food beverages containing fortified nutrients for use as a healthy snack; Fruit-based and vegetable-based food beverages containing fortified nutrients for use as a healthy snack.; IC 030: Grain-based and herbal food beverages containing fortified nutrients for use as a healthy snack.; IC 032: Water-based food beverages containing fortified nutrients for use as a healthy snack.
🇺🇸Nature's Way Products, Inc.
UTAH, USA; WISCONSIN, USA · Registration 2741805
825 Challenger Drive, Green Bay, WISCONSIN 54311, UNITED STATES
Goods covered by this record
IC 005: Vitamins, mineral supplements, herbal dietary supplements, homeopathic pharmaceuticals and over-the-counter medications for the treatment of colds, [ allergies, constipation, internal odor, asthma, pain, arthritis, backache, ] bronchial congestion, [ fever, ] cough, [ earache, fatigue, ] headache, [ indigestion, insomnia, menopause, migraine, premenstrual syndrome, restlessness, ] sinusitis, sore throat [, stress, teething, vaginitis, and water retention ].
🇺🇸Nature's Way Products, Inc.
ARIZONA, USA; WISCONSIN, USA · Registration 1356165
1775 S. 350 East, Provo, UTAH 84601, UNITED STATES
Goods covered by this record
IC 005: Dietary Supplements Containing Herbs and Minerals.
🇺🇸NATURE'S WAY PRODUCTS, INC.
ARIZONA, USA; WISCONSIN, USA · Registration 1400087
10 MOUNTAIN SPRINGS PARKWAY, SPRINGVILLE, UTAH 84663, UNITED STATES
Goods covered by this record
IC 005: VITAMINS, MINERALS, DIETARY SUPPLEMENTS.
This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗
Research behind the findings
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Background reading
What the research says about these amounts
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 264 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits inside that range.
0studied 200 mg–420 mg
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
Buying options
Where you can check or buy it
Open related seller leads before buying, then confirm the flavor, count, and serving size. Their prices are visible, but LookCloser does not claim savings until the pages share a UPC/GTIN.
Amazon
Submitted listing$37.19
Amazon Retail observed via Keepa on 2026-09-02.
View on Amazon ↗Brand website
Official product-page candidate · UPC absent$46.49
Useful official shopping lead; excluded from exact price comparisons.
Alive!® Calcium Bone Support · 120 tablets. The page matches the same named product, but omits the identifier needed to bind the exact sellable unit.
Check brand website ↗iHerb
Not confirmedNo price confirmed
No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.
Search iHerb ↗Target
Not confirmedNo price confirmed
No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.
Search Target ↗Walmart
Not confirmedNo price confirmed
No matching product page was confirmed in the current record. Search results cannot be attached as this product until the UPC/GTIN matches.
Search Walmart ↗Related brand page publishes 4.4/5 across 35 reviews
The related page's review pool may differ from the observed listing. Because the page does not publish a matching UPC/GTIN, LookCloser does not attribute that review aggregate to this exact sellable unit.
Prices and stock are point-in-time observations. Related pages are never used as product evidence. No affiliate links; LookCloser earns nothing from these sellers.
Want to inspect the evidence?
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built September 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.