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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-740cb099/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-740cb099/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber have been studied. 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This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/lc-740cb099/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 3341 to 3371 across 2026-02-05 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~13).","proof":{"first":["2026-02-05",3341],"last":["2026-07-24",3371],"max_30d_review_gain":13},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B000KPO9QG","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-748cb0fafadc","evidence_url":"https://lookcloser.ai/e/ev-748cb0fafadc","content_fingerprint":"sha256:68f2b19fc7e815e6ad5a268eacb7a2ff58b0597335fea421040cf793101b1fb5","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-05",3341],"last":["2026-07-24",3371],"max_30d_review_gain":13},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000KPO9QG","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 3341 to 3371 across 2026-02-05 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~13)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-740cb099/full#finding-review_velocity_gradual"},{"id":"fda-public-records-fda-recall-appears-in-this-brand-s-history","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"FDA recall appears in this brand's history","detail":"Brand-level context only, not a finding about this product. Good Herbs, Inc. recalled a different or not-exactly-bound product on 2014-03-25: “Products not manufactured under GMP's” (status: Terminated). The recalled product was: “Good Herbs, Inc., BACK HEALTH PLUS, 1 & 4 oz bottle, 550 Oliver Dr Troy, MI 48084 The Quality Herb That Works” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":"Brand-level context only, not a finding about this product. Good Herbs, Inc. recalled a different or not-exactly-bound product on 2014-03-25: “Products not manufactured under GMP's” (status: Terminated). The recalled product was: “Good Herbs, Inc., BACK HEALTH PLUS, 1 & 4 oz bottle, 550 Oliver Dr Troy, MI 48084 The Quality Herb That Works” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Health+Plus%22+OR+product_description:%22Health+Plus%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"caution","evidence_id":"ev-36538c4657a7","evidence_url":"https://lookcloser.ai/e/ev-36538c4657a7","content_fingerprint":"sha256:1fe0ab54d8a22cd36d5dd2b4866771187ad4ba11be6b4befca530ade66f24d4a","registry_receipts":[{"source":"openfda_search","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Health+Plus%22+OR+product_description:%22Health+Plus%22)&limit=5","label":"FDA enforcement search · Health Plus","registry_name":"FDA enforcement","standard":null,"identifier":"Health Plus"}],"evidence":{"summary":"Brand-level context only, not a finding about this product. Good Herbs, Inc. recalled a different or not-exactly-bound product on 2014-03-25: “Products not manufactured under GMP's” (status: Terminated). The recalled product was: “Good Herbs, Inc., BACK HEALTH PLUS, 1 & 4 oz bottle, 550 Oliver Dr Troy, MI 48084 The Quality Herb That Works” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Health+Plus%22+OR+product_description:%22Health+Plus%22)&limit=5","observed_at":"2026-07-25","identity_basis":"product_brand","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Health Plus","receipt_label":"FDA enforcement search · Health Plus"}],"observed_at":"2026-07-25","looked":"LookCloser checked FDA public records.","found":"Brand-level context only, not a finding about this product. Good Herbs, Inc. recalled a different or not-exactly-bound product on 2014-03-25: “Products not manufactured under GMP's” (status: Terminated). The recalled product was: “Good Herbs, Inc., BACK HEALTH PLUS, 1 & 4 oz bottle, 550 Oliver Dr Troy, MI 48084 The Quality Herb That Works” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"html_anchor":"finding-fda-public-records-fda-recall-appears-in-this-brand-s-history","report_url":"https://lookcloser.ai/p/lc-740cb099/full#finding-fda-public-records-fda-recall-appears-in-this-brand-s-history"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B000KPO9QG","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-38f3a38d5da8","evidence_url":"https://lookcloser.ai/e/ev-38f3a38d5da8","content_fingerprint":"sha256:c1631de4058e030c87f862138e7f8d6f7b8c815b9ef99e40158ae9db33cd6fa4","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B000KPO9QG","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000KPO9QG","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-740cb099/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 3,340 on 2026-01-30 to 3,371 on 2026-07-24 (net +31). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 3,340 on 2026-01-30 to 3,371 on 2026-07-24 (net +31). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B000KPO9QG","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-c4e9e388dd5e","evidence_url":"https://lookcloser.ai/e/ev-c4e9e388dd5e","content_fingerprint":"sha256:787d4b9a62627ec35d5396db3395260beded8604d4a73b0c00fe03f51deae2f9","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 3,340 on 2026-01-30 to 3,371 on 2026-07-24 (net +31). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B000KPO9QG","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000KPO9QG","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 3,340 on 2026-01-30 to 3,371 on 2026-07-24 (net +31). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-740cb099/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-34e3b9e52f62","record_id":"lc-740cb099","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B000KPO9QG","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000KPO9QG","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:518690f634d58aef758e51ef81f50f12fc7e7ba11a400b31efeef2ac2e4bc4a6","evidence_url":"https://lookcloser.ai/e/ev-34e3b9e52f62"},{"evidence_id":"ev-3f39d279ffd1","record_id":"lc-740cb099","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":{"detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:d8792bb50acaec3b5ec15f24bde11601a61e16476b1a4b13cc4495ace83991dc","evidence_url":"https://lookcloser.ai/e/ev-3f39d279ffd1"},{"evidence_id":"ev-cffe76bf7d2f","record_id":"lc-740cb099","gtin":null,"claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:e4e960598f6d7e25c21cac6c2f564c5ca159f129c816fbc574cf4c7f5e73611b","evidence_url":"https://lookcloser.ai/e/ev-cffe76bf7d2f"},{"evidence_id":"ev-e20c5bd8f385","record_id":"lc-740cb099","gtin":null,"claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #15917 “Super Colon Cleanse Day” (Health Plus), entered 2012-11-21, with the full Supplement Facts on file — see the panel below. Company on file: Distributor — health Plus Inc, CHINO, CA, U.S.A..","proof":{"detail":"Label #15917 “Super Colon Cleanse Day” (Health Plus), entered 2012-11-21, with the full Supplement Facts on file — see the panel below. Company on file: Distributor — health Plus Inc, CHINO, CA, U.S.A.."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/15917","observed_at":"2026-07-25","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #15917","receipt_label":"NIH DSLD · Label #15917"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:c9ea7b953c269a150c06b13399a300cfa528e4920553c83ea77ac952d3f3792a","evidence_url":"https://lookcloser.ai/e/ev-e20c5bd8f385"},{"evidence_id":"ev-36538c4657a7","record_id":"lc-740cb099","gtin":null,"claim_key":"finding:fda-public-records-fda-recall-appears-in-this-brand-s-history","primary_source":"openfda_search","claim":"FDA recall appears in this brand's history","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"Brand-level context only, not a finding about this product. Good Herbs, Inc. recalled a different or not-exactly-bound product on 2014-03-25: “Products not manufactured under GMP's” (status: Terminated). The recalled product was: “Good Herbs, Inc., BACK HEALTH PLUS, 1 & 4 oz bottle, 550 Oliver Dr Troy, MI 48084 The Quality Herb That Works” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>.","proof":{"detail":"Brand-level context only, not a finding about this product. Good Herbs, Inc. recalled a different or not-exactly-bound product on 2014-03-25: “Products not manufactured under GMP's” (status: Terminated). The recalled product was: “Good Herbs, Inc., BACK HEALTH PLUS, 1 & 4 oz bottle, 550 Oliver Dr Troy, MI 48084 The Quality Herb That Works” — not necessarily the product on this page. Verify at <a href=\"https://www.accessdata.fda.gov/scripts/ires/index.cfm\" rel=\"noopener\">FDA’s recall database</a>."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Health+Plus%22+OR+product_description:%22Health+Plus%22)&limit=5","observed_at":"2026-07-25","identity_basis":"product_brand","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Health Plus","receipt_label":"FDA enforcement search · Health Plus"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:1fe0ab54d8a22cd36d5dd2b4866771187ad4ba11be6b4befca530ade66f24d4a","evidence_url":"https://lookcloser.ai/e/ev-36538c4657a7"},{"evidence_id":"ev-274e6ea127ec","record_id":"lc-740cb099","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Health Plus, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Health Plus, Inc. (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=75179507&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 2150311","receipt_label":"USPTO · Registration 2150311"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:8d0f61a327dfb89d2f26a3f416e2dd031e2e7eb5d164d5b5c1b8ca3ff59df379","evidence_url":"https://lookcloser.ai/e/ev-274e6ea127ec"},{"evidence_id":"ev-c4e9e388dd5e","record_id":"lc-740cb099","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 3,340 on 2026-01-30 to 3,371 on 2026-07-24 (net +31). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 3,340 on 2026-01-30 to 3,371 on 2026-07-24 (net +31). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B000KPO9QG","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B000KPO9QG","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:787d4b9a62627ec35d5396db3395260beded8604d4a73b0c00fe03f51deae2f9","evidence_url":"https://lookcloser.ai/e/ev-c4e9e388dd5e"},{"evidence_id":"ev-38f3a38d5da8","record_id":"lc-740cb099","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. 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