full reportFull record · lc-7d39e5ec · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 9 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 15 | — | |
| Total Fat | 0 gr | — | |
| Sodium | 35 mg | — | |
| Total Carbohydrate | 1 gr | — | |
| Protein | 2 gr | — | |
| Vitamin A | 220% | — | |
| Calcium | 0% | — | |
| Iron | 8% | — | |
| Vitamin B-12 | 190% | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
USPTO lists Dexterity Health, LLC (LIMITED LIABILITY COMPANY) in NEW JERSEY, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Written reviews grew from 1264 to 1321 across 2026-02-17 – 2026-07-16 with no single manufactured spike (largest 30-day gain ~14).
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
303 servings × 3.3 g = 999.9 g, matching the printed net weight 1000 g (WEIGHT 2.2 LB (1 KG)). This checks agreement within the photo read; it is not an independent contents test.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 1,256 on 2026-02-02 to 1,321 on 2026-07-16 (net +65). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
The package says manufactured for: ZAZZEE ORGANICS, 400 Rella Boulevard Suite 123, Box 182 Montebello, NY 10901. USPTO names Dexterity Health, LLC as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the saved records do not establish the relationship.
What to ask and check
Ask the brand or seller
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Where are the ingredients sourced, and where is the product manufactured?
“Made in USA” can describe only the final bottling step. Ask which country the actives came from and whether the facility is audited.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…A, in a compliant facility with adherence to good manufacturing practices and stringent quality control. 100% PURE Or…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Origin claim “…ty are our priority. Our Spirulina Powder is manufactured in the USA, in a compliant facility with adherence to g…” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-7d39e5ec (internal — no barcode published, which limits cross-checking) |
| Brand | Zazzee |
| Source listing identifier | B01MT2VPRC |
| Retailer listing title | Zazzee USDA Organic Spirulina Powder, 2.2 Pounds (1 KG), 303 Servings… show full titleZazzee USDA Organic Spirulina Powder, 2.2 Pounds (1 KG), 303 Servings |
| USPTO brand owner | Dexterity Health, LLC · LIMITED LIABILITY COMPANY · NEW JERSEY, USA |
| Owner filed address | 2028 E. Ben White Blvd., Suite 240, Box 67894, Austin, TEXAS 78741, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Level Teaspoon (3.3 g) |
| Servings per container | 303 |
| Net weight | WEIGHT 2.2 LB (1 KG) |
| Badges printed on pack | VEGAN, GLUTEN FREE, GMO, 100% PURE, U, USDA ORGANIC, GMP CERTIFIED, MADE WITH PRIDE IN AMERICA |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 15 | High clearly legible in the photo |
| Total Fat | 0 gr | High clearly legible in the photo |
| Sodium | 35 mg | High clearly legible in the photo |
| Total Carbohydrate | 1 gr | High clearly legible in the photo |
| Protein | 2 gr | High clearly legible in the photo |
| Vitamin A | 220% | High clearly legible in the photo |
| Calcium | 0% | High clearly legible in the photo |
| Iron | 8% | High clearly legible in the photo |
| Vitamin B-12 | 190% | High clearly legible in the photo |
Claims printed on the packaging:
“100% PURE” · “Organic” · “Pure Superfood” · “No Additives” · “All Natural” · “VEGETARIAN/VEGAN” · “100%” · “Pure Spirulina”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
A brand storefront was found, but no exact-product price was published or matched to this exact product at build time.
Official brand domain: zazzeenaturals.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record lc-7d39e5ec · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai