Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · lc-7ddfdf6a · back to the summary
Nello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement
Exact product checkedGTIN not published · checked 2026-08-10
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 400 mg number matches named panel rows
MARKETING400 mg — listing title
PANELMagnesium (as Magnesium Glycinate) 100 mg + KSM-66 Ashwagandha root extract (Withania somnifera root) 300 mg = 400 mgMagnesium (as Magnesium Glycinate) 100 mg + L-theanine 400 mg + KSM-66 Ashwagandha root extract (Withania somnifera root) 300 mg
component totalWe did the comparison: the listing title uses 400 mg, which equals Magnesium (as Magnesium Glycinate) 100 mg + KSM-66 Ashwagandha root extract (Withania somnifera root) 300 mg. It is a combined amount, not the amount of one ingredient. The full listed active total is 800 mg including the other panel rows. This explains the label framing; it does not independently test the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 10 | — | |
| Total Carbohydrate | 3 g | — | |
| Vitamin D3 (as Cholecalciferol) | 25 mcg | — | |
| Magnesium (as Magnesium Glycinate) | 100 mg | — | |
| L-theanine | 400 mg | — | |
| KSM-66 Ashwagandha root extract (Withania somnifera root) | 300 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out1
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Vitalize Official LLC, Cuckoo Electronics Co., Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Listed amounts fit the serving
Technical check only: the panel’s 4 actives sum to 800 mg, which fits inside the ≈4,480 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
Photo-read pack math is internally consistent
20 servings × 4.48 g = 89.6 g, matching the printed net weight 89.6 g (Net Wt. 89.60g (3.16oz)). This checks agreement within the photo read; it is not an independent contents test.
Research context is available for the listed ingredients
Published sources describe how magnesium, ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 1,001 on 2025-07-08 to 1,512 on 2026-08-05 (net +511). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Answered by the panel: the 0.4 g listing number equals Magnesium (as Magnesium Glycinate) 100 mg + KSM-66 Ashwagandha root extract (Withania somnifera root) 300 mg. What lot-specific document confirms those listed amounts?
The panel resolves what the headline number includes. The remaining question is whether the product in hand matches those listed amounts; ask for a lot-specific certificate of analysis.
2
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
3
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
4
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
5
Where are the ingredients sourced, and where is the product manufactured?
“Made in USA” can describe only the final bottling step. Ask which country the actives came from and whether the facility is audited.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…THIRD PARTY TESTED” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. A related brand page names no testing issuer and links no product-bound report; its UPC is not published. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Manufacturing claim “…GMP…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Origin claim “…MADE IN THE USA with globally sourced in…” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
| Benefit claim “…REFRESH, RELAX, REFOCUS: Nello's SuperCalm supports you in effortlessly enjoying relaxation and focus anytime, anywhere.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as Magnesium Glycinate) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 100 mg — below the studied range |
| KSM-66 Ashwagandha root extract (Withania so | shaded = doses used in studies (250 mg–600 mg) · bar = this label | 300 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 2 of 6 public signals
✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-7ddfdf6a (internal — no barcode published, which limits cross-checking) |
| Brand | Nello |
| Source listing identifier | B0BY3FDX3K |
| Retailer listing title | Nello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Sup… show full titleNello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade |
| USPTO brand-owner record | Vitalize Official LLC · Utah, USA; NEVADA, USA · registration 7800113 · 1072 W 530 S, American Fork, Utah 84003, UNITED STATES |
| USPTO brand-owner record | Cuckoo Electronics Co., Ltd. · REPUBLIC OF KOREA · registration 6291520 · 14, Yusangongdan 2-gil,, Yangsan-si Gyeongsangnam-do, KOREA, SOUTH |
From the label (photo-read)
| Serving size | 1 Packet (4.48g) |
| Servings per container | 20 |
| Net weight | Net Wt. 89.60g (3.16oz) |
| Pack statement | 20 On-The-Go Sticks |
| Badges printed on pack | GMP, Made in a GMP Certified Facility, MADE IN THE USA with globally sourced in, THIRD PARTY TESTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 10 | High clearly legible in the photo |
| Total Carbohydrate | 3 g | High clearly legible in the photo |
| Vitamin D3 (as Cholecalciferol) | 25 mcg | High clearly legible in the photo |
| Magnesium (as Magnesium Glycinate) | 100 mg | High clearly legible in the photo |
| L-theanine | 400 mg | High clearly legible in the photo |
| KSM-66 Ashwagandha root extract (Withania somnifera root) | 300 mg | High clearly legible in the photo |
Claims printed on the packaging:
“300mg KSM-66 Ashwagandha” · “400mg L-Theanine” · “100mg Magnesium Glycinate” · “1000 IU Vitamin D3” · “Calming Drink Mix” · “0g SUGAR” · “DIETARY SUPPLEMENT” · “Add to 8-16oz of Water”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: drinknello.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Ashwagandha — NIH ODS · MedlinePlus · PubMed (204) · botanical; liver-injury case reports exist
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
ashwagandha — NIH NCCIH — Ashwagandha · PubMed search: ashwagandha randomized trial · WebMD: ashwagandha · ClinicalTrials.gov — 78 registered studies
ℹ Use pattern in research: daily use over 6–12 weeks in studies; extract concentration matters (root powder ≠ standardized extract).
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-7ddfdf6a · built August 10, 2026 · lookcloser.ai · corrections@lookcloser.ai