{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-8ae98244","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-25T13:43:37-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":null,"listing_identifier":"B0BZ8TMDQ5","brand":"Pure Encapsulations","title":"Pure Encapsulations Vitamin D3 & K2 - Bone & Vascular Health Support","listing_title":"Pure Encapsulations Vitamin D3 & K2 - Bone & Vascular Health Support - Immune Function* - Gluten Free - Non-GMO - 120 Capsules","identity":{"canonical_gtin":null,"source_listing_gtin":"00766298025223","listing_identifier":"B0BZ8TMDQ5","product_image":"https://m.media-amazon.com/images/I/71ZWZxrT73L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"retained_source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","primary_url":"https://m.media-amazon.com/images/I/71ZWZxrT73L.jpg","image_count":7,"last_attempted":"2026-07-25T04:06:15-0700","attempts":1,"backfilled_by_renderer":true},"observed_at":"2026-07-25","source_confirmations":[],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"Pure Encapsulations","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Pure Encapsulations, Inc.","entity":"CORPORATION; SOCIÉTÉ ANONYME (SA)","country":"DELAWARE, USA; SWITZERLAND","address_filed":"490 Boston Post Road, Sudbury, MASSACHUSETTS 01776, UNITED STATES","address_public":"MASSACHUSETTS 01776, UNITED STATES; 1800, SWITZERLAND","serial_number":"85382095","registration_number":"4111705","wordmark":"PURE ENCAPSULATIONS","status_description":"REGISTERED AND RENEWED","filed_date":"2011-07-27T00:00:00","first_use_commerce_date":"1991-01-13","registration_date":"2012-03-13","assignment_recorded":true,"goods_services":["IC 044: Providing information in the field of health, nutrition and diet.","IC 005: Nutritional and dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=85382095&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Pure Encapsulations, Inc.","country":"DELAWARE, USA; SWITZERLAND","address":"490 Boston Post Road, Sudbury, MASSACHUSETTS 01776, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"🇺🇸 Brand owner: Pure Encapsulations, Inc. · corporation; société anonyme (sa), DELAWARE, USA; SWITZERLAND","deck":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Pure Encapsulations, Inc. · corporation; société anonyme (sa), DELAWARE, USA; SWITZERLAND","evidence":"USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=85382095&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4111705","registry_name":"USPTO","standard":null,"identifier":"Registration 4111705"}],"evidence_id":"ev-393ff8d2cc17","evidence_url":"https://lookcloser.ai/e/ev-393ff8d2cc17","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews grew steadily — about 108 between February 4, 2026 to July 14, 2026, with no sudden spike.","evidence":"Written reviews grew from 348 to 452 across 2026-02-08 – 2026-07-14 with no single manufactured spike (largest 30-day gain ~31).","so_what":"Gradual growth is more ordinary. A sudden burst deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-6bf8e5112d5c","evidence_url":"https://lookcloser.ai/e/ev-6bf8e5112d5c","presentation_home":"finding_catalog"}],"research_links":[],"open_items":[]},"tldr":{"assessment":"checks_confirmed","headline":"Exact trademark owner identified","summary":"USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","lead_finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"review_velocity_gradual","class":"ok","headline":"Reviews accumulated gradually","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Exact trademark owner identified","detail":"USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","lead_finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=85382095&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-393ff8d2cc17","evidence_url":"https://lookcloser.ai/e/ev-393ff8d2cc17","content_fingerprint":"sha256:ac20e7b164a9e44cea501aaa288d4e9f8a04b9fb8a44965f92efe85bbfe4957a","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=85382095&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4111705","registry_name":"USPTO","standard":null,"identifier":"Registration 4111705"}],"evidence":{"summary":"USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85382095&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4111705","receipt_label":"USPTO · Registration 4111705"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-8ae98244/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-a189ba9f1967","evidence_url":"https://lookcloser.ai/e/ev-a189ba9f1967","content_fingerprint":"sha256:a244251207edf21dfc530528674b59bbd32a4b1ba29ce3e4c4a31c1360a0809d","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/lc-8ae98244/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 348 to 452 across 2026-02-08 – 2026-07-14 with no single manufactured spike (largest 30-day gain ~31).","proof":{"first":["2026-02-08",348],"last":["2026-07-14",452],"max_30d_review_gain":31},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-6bf8e5112d5c","evidence_url":"https://lookcloser.ai/e/ev-6bf8e5112d5c","content_fingerprint":"sha256:bd156cafcb12afccdd754cbe75c523448c1dc4e01d5a5b460dab06a675ed101f","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-08",348],"last":["2026-07-14",452],"max_30d_review_gain":31},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 348 to 452 across 2026-02-08 – 2026-07-14 with no single manufactured spike (largest 30-day gain ~31)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-8ae98244/full#finding-review_velocity_gradual"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-2c0f5bc90e12","evidence_url":"https://lookcloser.ai/e/ev-2c0f5bc90e12","content_fingerprint":"sha256:dc4e6b43e62dafd303a70aed9127b965e21a11c0e175154c4ac82f427a0c481d","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-8ae98244/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 344 on 2026-02-04 to 452 on 2026-07-14 (net +108). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 344 on 2026-02-04 to 452 on 2026-07-14 (net +108). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-2c9fe8e35a97","evidence_url":"https://lookcloser.ai/e/ev-2c9fe8e35a97","content_fingerprint":"sha256:1b25adb6cc2a9dfc454a9c3603c8b6b65aecb8fd7fe61911351505b2695ae52b","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 344 on 2026-02-04 to 452 on 2026-07-14 (net +108). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 344 on 2026-02-04 to 452 on 2026-07-14 (net +108). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-8ae98244/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-a189ba9f1967","record_id":"lc-8ae98244","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:a244251207edf21dfc530528674b59bbd32a4b1ba29ce3e4c4a31c1360a0809d","evidence_url":"https://lookcloser.ai/e/ev-a189ba9f1967"},{"evidence_id":"ev-393ff8d2cc17","record_id":"lc-8ae98244","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Pure Encapsulations, Inc. (CORPORATION; SOCIÉTÉ ANONYME (SA)) in DELAWARE, USA; SWITZERLAND for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85382095&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4111705","receipt_label":"USPTO · Registration 4111705"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:ac20e7b164a9e44cea501aaa288d4e9f8a04b9fb8a44965f92efe85bbfe4957a","evidence_url":"https://lookcloser.ai/e/ev-393ff8d2cc17"},{"evidence_id":"ev-2c9fe8e35a97","record_id":"lc-8ae98244","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 344 on 2026-02-04 to 452 on 2026-07-14 (net +108). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 344 on 2026-02-04 to 452 on 2026-07-14 (net +108). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:1b25adb6cc2a9dfc454a9c3603c8b6b65aecb8fd7fe61911351505b2695ae52b","evidence_url":"https://lookcloser.ai/e/ev-2c9fe8e35a97"},{"evidence_id":"ev-2c0f5bc90e12","record_id":"lc-8ae98244","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:dc4e6b43e62dafd303a70aed9127b965e21a11c0e175154c4ac82f427a0c481d","evidence_url":"https://lookcloser.ai/e/ev-2c0f5bc90e12"},{"evidence_id":"ev-6bf8e5112d5c","record_id":"lc-8ae98244","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 348 to 452 across 2026-02-08 – 2026-07-14 with no single manufactured spike (largest 30-day gain ~31).","proof":{"first":["2026-02-08",348],"last":["2026-07-14",452],"max_30d_review_gain":31},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:bd156cafcb12afccdd754cbe75c523448c1dc4e01d5a5b460dab06a675ed101f","evidence_url":"https://lookcloser.ai/e/ev-6bf8e5112d5c"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":120,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":[],"certification_text":[],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…ons Vitamin D3 & K2 - Bone & Vascular Health Support - Immune Function* - Gluten Free - Non-GMO -…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"not_captured","label_photo_read":{"barcode":null,"actives":[],"panel_rows":[]},"resolved_facts_panel":null,"nih_dsld":null,"ingredient_science":null,"nsf_certification":null,"brand_documentation_request":null,"plain_summary":null,"fda_recalls":null,"offers_at_check_time":[],"price_comparison":{"identity_basis":"not_bound","record_gtin":null,"source_listing_gtin":"00766298025223","retailer_gtin_match":false,"brand_store_gtin_match":false,"seller_identifiers":{},"same_product_only":true,"offers":[],"offer_records":[],"observed_at":"2026-07-25"},"commerce_context":{"observed_at":"2026-07-25","record_gtin":null,"source_listing":{"status":"exact_listing","url":"https://www.amazon.com/dp/B0BZ8TMDQ5","price":35.5,"price_receipt":{"status":"available","amount":35.5,"currency":"USD","price_type":"lowest_new","observed_at":"2026-07-25T11:07:07.501203+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","listing_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","identity_basis":"exact_listing_identifier","listing_identifier":"B0BZ8TMDQ5","raw_cents":3550},"rating":null,"rating_count":null,"published_gtin":"00766298025223"},"brand_site":{"status":"not_checked","host":null,"url":null,"title":null,"variant":null,"price":null,"availability":"unknown","published_gtin":null,"identity_basis":"not_checked","comparison_allowed":false,"candidate_binding":null,"shared_marketing_markers":[],"review_surface":null,"testing_surface":null},"exact_offers":[],"external_marketplaces":{"iherb":{"source":"iHerb","status":"blocked_missing_gtin","identity_basis":"exact_gtin_required","gtin":null,"search_url":"https://www.iherb.com/search?kw=Pure+Encapsulations+Pure+Encapsulations+Vitamin+D3+%26+K2+-+Bone+%26+Vascular+Health+Support+-+Immune+Function%2A+-+Gluten+Free+-+Non-GMO+-+120+Capsules"},"target":{"source":"Target","status":"blocked_missing_gtin","identity_basis":"exact_gtin_required","gtin":null,"search_url":"https://www.target.com/s?searchTerm=Pure+Encapsulations+Pure+Encapsulations+Vitamin+D3+%26+K2+-+Bone+%26+Vascular+Health+Support+-+Immune+Function%2A+-+Gluten+Free+-+Non-GMO+-+120+Capsules"},"walmart":{"source":"Walmart","status":"blocked_missing_gtin","identity_basis":"exact_gtin_required","gtin":null,"search_url":"https://www.walmart.com/search?q=Pure+Encapsulations+Pure+Encapsulations+Vitamin+D3+%26+K2+-+Bone+%26+Vascular+Health+Support+-+Immune+Function%2A+-+Gluten+Free+-+Non-GMO+-+120+Capsules"}},"comparison_status":"blocked_missing_gtin","identity_rule":"Prices and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":null,"brand_review_surface":null,"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-07-25","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[["2026-02-04",344],["2026-02-08",348],["2026-02-22",355],["2026-03-03",364],["2026-03-17",370],["2026-03-31",380],["2026-04-14",383],["2026-04-28",399],["2026-05-12",408],["2026-05-26",430],["2026-06-01",433],["2026-06-15",441],["2026-06-30",444],["2026-07-14",452]],"summary":{"start":["2026-02-04",344],"latest":["2026-07-14",452],"net_change":108,"largest_increase":22,"largest_decrease":3}},"price_snapshot":{"status":"available","amount":35.5,"currency":"USD","price_type":"lowest_new","observed_at":"2026-07-25T11:07:07.501203+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","listing_url":"https://www.amazon.com/dp/B0BZ8TMDQ5","identity_basis":"exact_listing_identifier","listing_identifier":"B0BZ8TMDQ5","raw_cents":3550},"catalog_snapshot":{"observed_at":"2026-07-25T11:07:07.501203+00:00","listed_since":"2023-03-22","parent_listing_identifier":"B0D1QTMBCG","root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":23675621011,"name":"Vitamins, Minerals & Supplements"},{"id":6936790011,"name":"Vitamins"}],"brand":"Pure Encapsulations","manufacturer":"Pure Encapsulations","monthly_sold_estimate":30000,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":"2026-07-14","sales_rank_drops":{"30_days":35,"90_days":108,"180_days":230},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":1,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-07-25","url":"https://www.amazon.com/dp/B0BZ8TMDQ5","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-07-25","url":"https://world.openfoodfacts.org/","identity_basis":"not_bound"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-07-25","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-07-25","url":"https://tsdr.uspto.gov/#caseNumber=85382095&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods","checked":true,"registry_name":"USPTO","identifier":"Registration 4111705","receipt_label":"USPTO · Registration 4111705"},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-07-25","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Pure+Encapsulations%22+OR+product_description:%22Pure+Encapsulations%22)&limit=5","identity_basis":"search_only","checked":false,"registry_name":"FDA enforcement","identifier":"Pure Encapsulations","receipt_label":null},"nsf_search":{"type":"certification_registry_search","scope":"product_or_brand","observed_at":"2026-07-25","url":"https://info.nsf.org/Certified/dietary/","identity_basis":"search_only","checked":false,"registry_name":"NSF","standard":null,"identifier":null,"receipt_label":null},"keepa_history":{"type":"paid_catalog_history","scope":"exact_listing","observed_at":"2026-07-25","url":"https://keepa.com/#!product/1-B0BZ8TMDQ5","identity_basis":"exact_listing_identifier"}},"decision_support":{"disclosure":{"status":"panel_unavailable","summary":"No identity-bound Supplement Facts rows are available.","captured_rows":0,"quantified_rows":0,"separately_quantified_rows":0,"combined_blend_rows":[],"integrity_tells":[],"derived_from":["nih_dsld_search","source_listing"]},"identity_convergence":{"gtin":null,"confirmations":[],"confirmation_count":0,"summary":"0 identity-bound source(s) converge on this product.","not_a_quality_score":true},"research_coverage":{"panel_rows":0,"ingredients_with_reference_context":0,"exact_product_dose_comparisons":0,"dose_comparison_finding_ids":[],"blend_limits_dose_comparison":false,"limitation":"Ingredient context is not product efficacy evidence."},"review_trajectory":{"status":"observed","start":{"date":"2026-02-04","count":344},"latest":{"date":"2026-07-14","count":452},"net_change":108,"span_days":160,"average_change_per_30_days":20.2,"largest_single_interval_increase":22,"identity_basis":"exact_listing_identifier","limitation":"Count movement does not establish review authenticity; variation families may share counts."},"review_surface_comparison":null,"market":{"offers":[],"exact_gtin_only":true,"price_spread":null,"servings_basis":null,"limitation":"Prices are point-in-time observations."},"ownership":{"status":"found","owner":{"name":"Pure Encapsulations, Inc.","entity":"CORPORATION; SOCIÉTÉ ANONYME (SA)","country":"DELAWARE, USA; SWITZERLAND","address_filed":"490 Boston Post Road, Sudbury, MASSACHUSETTS 01776, UNITED STATES","address_public":"MASSACHUSETTS 01776, UNITED STATES; 1800, SWITZERLAND","serial_number":"85382095","registration_number":"4111705","wordmark":"PURE ENCAPSULATIONS","status_description":"REGISTERED AND RENEWED","filed_date":"2011-07-27T00:00:00","first_use_commerce_date":"1991-01-13","registration_date":"2012-03-13","assignment_recorded":true,"goods_services":["IC 044: Providing information in the field of health, nutrition and diet.","IC 005: Nutritional and dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=85382095&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"candidate_count":1,"brand_age_months":426.4,"manufacturer_link":"not_established","limitation":"Trademark ownership does not establish manufacturer or country of manufacture."},"open_questions":[{"finding_id":"label-and-serving-arithmetic-label-math-could-not-be-verified","question":"Do the labeled amounts reconcile with the stated serving and container?","source_headline":"Label math could not be verified","needed_evidence":"identity-bound Supplement Facts panel","priority":26,"absence_is_not_a_strike":true}],"connected_signals":[],"evidence_balance":{"documented_concerns":0,"confirmed_checks":2,"neutral_or_open_findings":3,"material_open_questions":1,"concern_finding_ids":[],"confirmation_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"]},"claim_scorecard":{"version":"2026-07-23.9","fairness_note":"Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[],"claimed_no_support":[],"unverified":[]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":0,"claimed_no_support":0,"unverified":0},"puffery":[],"consumed_finding_ids":[]},"brand_presence":{"status":"not_checked","host":null,"exact_product_page":null,"consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[],"ratings":{"stars":null,"count":null,"observed_at":"2026-07-25","source_ref":"source_listing"},"facts_panel_source":null},"report_url":"https://lookcloser.ai/p/lc-8ae98244","methodology":"https://lookcloser.ai/methodology","built_at":"2026-07-25T20:43:37Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:5de384e543b2e77c0fe64233d2d0fbef6c55e7d64f390bd9ea77f09b335181df"}