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No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/lc-8e4cbffd/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FJMTL6KJ","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FJMTL6KJ","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:fdb8a44e3031c32e664dd673bec36a86a4411f8f18be2dcd8a9e6479a8d99cc4","evidence_url":"https://lookcloser.ai/e/ev-6a529fac152c"},{"evidence_id":"ev-0ccb59ac01d6","record_id":"lc-8e4cbffd","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists HelloBrands Inc (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists HelloBrands Inc (CORPORATION) in Delaware, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98542808&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7790852","receipt_label":"USPTO · Registration 7790852"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:8941d26305d7f83d82b8231325ffab8a0261e324ba267d066ce6b6b60e4e78fa","evidence_url":"https://lookcloser.ai/e/ev-0ccb59ac01d6"},{"evidence_id":"ev-143ebf59f8b7","record_id":"lc-8e4cbffd","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 26, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Bettervits%22+OR+product_description:%22Bettervits%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Bettervits","receipt_label":"FDA enforcement search · Bettervits"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:38cd7c2b38eeb32bf474aff044e45cb601c2ca1e256d67378f7bf86253fa1e42","evidence_url":"https://lookcloser.ai/e/ev-143ebf59f8b7"},{"evidence_id":"ev-4cfb51d393c9","record_id":"lc-8e4cbffd","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FJMTL6KJ","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FJMTL6KJ","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:bd22ff7fc31b697229006ef15abb5d42b8f48e93684b401a356ae1cdba560164","evidence_url":"https://lookcloser.ai/e/ev-4cfb51d393c9"},{"evidence_id":"ev-890eb4871ef6","record_id":"lc-8e4cbffd","gtin":null,"claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FJMTL6KJ","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:7b122f0759198bf1bac8b85ffb0aaf48c671f2fce33a1743fec94ef4e48ea5f6","evidence_url":"https://lookcloser.ai/e/ev-890eb4871ef6"},{"evidence_id":"ev-6311e814de4b","record_id":"lc-8e4cbffd","gtin":null,"claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FJMTL6KJ","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FJMTL6KJ","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:a2f37f396d7998ed3e2fd6fad9e16e50f52d30ebb187ae700b8dca7c7394d810","evidence_url":"https://lookcloser.ai/e/ev-6311e814de4b"},{"evidence_id":"ev-aeb37c715bad","record_id":"lc-8e4cbffd","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":{"detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:4f35c81cfadd88ba8cc5a89f3e72bfb48530b66ce2a6ea30af591038b2d659c6","evidence_url":"https://lookcloser.ai/e/ev-aeb37c715bad"},{"evidence_id":"ev-94ed55d98cf8","record_id":"lc-8e4cbffd","gtin":null,"claim_key":"claim:clinical","primary_source":"source_listing","claim":"“Clinically Studied Strains with Vitamin B12, Lactobacillus and Inulin”","bucket":"claimed_no_support","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","proof":{"kind":"clinical","status":"not-substantiated","snippet":"…14 Clinically Studied Strains with Vitamin B12, Lactobacillus and Inulin Fiber…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FJMTL6KJ","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-b12","source_url":"https://ods.od.nih.gov/factsheets/VitaminB12-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin b12","receipt_label":"NIH ODS · vitamin b12 fact sheet"},{"source":"pubmed_vitamin-b12","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+b12%22","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_probiotic","source_url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"probiotic","receipt_label":"NIH ODS · probiotic fact sheet"},{"source":"pubmed_probiotic","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:0bb64b16abe7144d4cfaf580c0f3fcaddb5cca36de096855b1bb5f35910c0748","evidence_url":"https://lookcloser.ai/e/ev-94ed55d98cf8"},{"evidence_id":"ev-e87c80599065","record_id":"lc-8e4cbffd","gtin":null,"claim_key":"claim:testing","primary_source":"source_listing","claim":"“Non-GMO & Made with Care Third-party tested to ensure quality, purity, and”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. 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