{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-9119bc10","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-26T00:22:33-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T03:09:56-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"1 of 8 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":null,"listing_identifier":"B0FLPQVN6X","brand":"Bcuelov","title":"Mushroom Coffee, Instant Mushroom Coffee Powder with 6 Adaptogenic Mushrooms (Cordyceps","listing_title":"Mushroom Coffee, Instant Mushroom Coffee Powder with 6 Adaptogenic Mushrooms (Cordyceps, Lion’s Mane, Shiitake, Turkey Tail) and MCT Oil for Better Energy, Focus, Immune Support - 30 Servings","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B0FLPQVN6X","product_image":"https://m.media-amazon.com/images/I/717mztlvoAL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0FLPQVN6X","primary_url":"https://m.media-amazon.com/images/I/717mztlvoAL.jpg","image_count":7,"last_attempted":"2026-07-26T00:22:32-0700","attempts":1},"observed_at":"2026-07-26","source_confirmations":[],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Bcuelov","package_brand":"Bcuelov","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Mengrui Pei","entity":"INDIVIDUAL; OTHER","country":"CHINA","address_filed":"Group 7,Humie Village, Kunwu Road Office,Hualong District, Puyang,Henan, 457000, CHINA","address_public":"457000, CHINA; 518000, CHINA","serial_number":"90338277","registration_number":"6469060","wordmark":"BCUELOV","status_description":"REGISTERED","filed_date":"2020-11-23T00:00:00","first_use_commerce_date":"2020-11-02","registration_date":"2021-08-31","assignment_recorded":true,"goods_services":["IC 005: Adult diapers; Alcohol for pharmaceutical purposes; Animal feed additive for use as a nutritional supplement for medical purposes; Anti-bacterial soap; Antimicrobial handwash; Antiparasitic preparations; Aseptic cotton; Babies' diaper-pants; Bath preparations for medical purposes; Chemical contraceptives; Dermatological pharmaceutical products; Dietary food supplements; Dietary supplements for animals; Dietary and nutritional supplements used for weight loss; Antiseptic cotton."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90338277&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Mengrui Pei","country":"CHINA","address":"Group 7,Humie Village, Kunwu Road Office,Hualong District, Puyang,Henan, 457000, CHINA","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"Ingredient amounts are hidden inside a blend","deck":"A blend total may be legal, but it prevents you from knowing whether any individual ingredient reaches a meaningful amount.","display_mode":"single_home_per_finding","finding_ids":["label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","card_type":"labeling_compliance","question":"label","tone":"warn","weight":80,"headline":"Ingredient amounts are hidden inside a blend","evidence":"The panel lists “Mushroom Blend” as a combined amount. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. 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A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0FLPQVN6X","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-d4d99a6c8eaa","evidence_url":"https://lookcloser.ai/e/ev-d4d99a6c8eaa","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"caution","headline":"Ingredient amounts are hidden inside a blend","summary":"The panel lists “Mushroom Blend” as a combined amount. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Mushroom Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","report_url":"https://lookcloser.ai/p/lc-9119bc10/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Mengrui Pei (INDIVIDUAL; OTHER) in CHINA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Mengrui Pei (INDIVIDUAL; OTHER) in CHINA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90338277&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-8d1667faedde","evidence_url":"https://lookcloser.ai/e/ev-8d1667faedde","content_fingerprint":"sha256:028fd5774c6e61f33b7290e7d0482500d2e41d0b6ccea41a86bcf5d39ec4040a","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90338277&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6469060","registry_name":"USPTO","standard":null,"identifier":"Registration 6469060"}],"evidence":{"summary":"USPTO lists Mengrui Pei (INDIVIDUAL; OTHER) in CHINA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90338277&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6469060","receipt_label":"USPTO · Registration 6469060"}],"observed_at":"2026-07-26","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Mengrui Pei (INDIVIDUAL; OTHER) in CHINA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-9119bc10/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0FLPQVN6X","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-7f6c15831050","evidence_url":"https://lookcloser.ai/e/ev-7f6c15831050","content_fingerprint":"sha256:1eed0f7949e99de08196062f41c41d76cbb61506397d085535c57d89e190e691","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/lc-9119bc10/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 3 actives sum to 3,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 3 actives sum to 3,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0FLPQVN6X","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-751929fb027a","evidence_url":"https://lookcloser.ai/e/ev-751929fb027a","content_fingerprint":"sha256:68219976b723bd8d0fc2c73c69b33bd4d88d68bff9fb9954372e439e42123b5f","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 3 actives sum to 3,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 3 actives sum to 3,000 mg, which fits inside the ≈6,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/lc-9119bc10/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"30 servings × 6 g = 180 g, matching the printed net weight 180 g (180G 6.35oz). This checks agreement within the photo read; it is not an independent contents test.","proof":"30 servings × 6 g = 180 g, matching the printed net weight 180 g (180G 6.35oz). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0FLPQVN6X","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-ef9a9d7b65ec","evidence_url":"https://lookcloser.ai/e/ev-ef9a9d7b65ec","content_fingerprint":"sha256:240296b40553fa2f4f628474286e003d77b11c7ba193915ae5b53faf535fe782","registry_receipts":[],"evidence":{"summary":"30 servings × 6 g = 180 g, matching the printed net weight 180 g (180G 6.35oz). 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This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/lc-9119bc10/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 76 to 240 between February 6 and July 21, 2026. The largest rise inside any single 30-day window was about 52, so the count moved in steps rather than in one burst.","proof":{"first":["2026-02-06",76],"last":["2026-07-21",240],"max_30d_review_gain":52},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0FLPQVN6X","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-d4d99a6c8eaa","evidence_url":"https://lookcloser.ai/e/ev-d4d99a6c8eaa","content_fingerprint":"sha256:43ddd94ff285f349c517f7cde27be08bc78e00e478e1b9ce83a181a66a303fbc","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-06",76],"last":["2026-07-21",240],"max_30d_review_gain":52},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked keepa.","found":"Written reviews rose from 76 to 240 between February 6 and July 21, 2026. The largest rise inside any single 30-day window was about 52, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-9119bc10/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 26, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Bcuelov%22+OR+product_description:%22Bcuelov%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-86e22508b2a0","evidence_url":"https://lookcloser.ai/e/ev-86e22508b2a0","content_fingerprint":"sha256:e56a8bb785421d568756d8122870941e88dc77dade30463359dc993f649f393a","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Bcuelov%22+OR+product_description:%22Bcuelov%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Bcuelov","receipt_label":"FDA enforcement search · Bcuelov"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","report_url":"https://lookcloser.ai/p/lc-9119bc10/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0FLPQVN6X","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-3072e00ecaa6","evidence_url":"https://lookcloser.ai/e/ev-3072e00ecaa6","content_fingerprint":"sha256:e4a619f52a9afd1f1c95dc9b5ba041608f79e5fe877c147d088c90f17504bca7","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-9119bc10/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 68 on 2026-01-27 to 240 on 2026-07-21 (net +172). 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FLPQVN6X","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:e4a619f52a9afd1f1c95dc9b5ba041608f79e5fe877c147d088c90f17504bca7","evidence_url":"https://lookcloser.ai/e/ev-3072e00ecaa6"},{"evidence_id":"ev-d4d99a6c8eaa","record_id":"lc-9119bc10","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 76 to 240 between February 6 and July 21, 2026. 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