{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-92a92bfc","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T14:35:59-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":null,"listing_identifier":"B0FQFHHN6C","brand":"Santa Cruz Paleo","title":"Santa Cruz Paleo Electrolyte Powder, P.O.G. Flavor (Passionfruit Orange Guava)","listing_title":"Santa Cruz Paleo Electrolyte Powder, P.O.G. 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It does not by itself identify the manufacturer.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Santa Cruz Paleo Incorporated · corporation, DELAWARE, USA","evidence":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. 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A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0FQFHHN6C","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-600f272fd428","evidence_url":"https://lookcloser.ai/e/ev-600f272fd428","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":[]},"tldr":{"assessment":"checks_confirmed","headline":"Exact trademark owner identified","summary":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. 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The largest rise inside any single 30-day window was about 18, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-92a92bfc/full#finding-review_velocity_gradual"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0FQFHHN6C","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-8b398b2aa5ee","evidence_url":"https://lookcloser.ai/e/ev-8b398b2aa5ee","content_fingerprint":"sha256:90f668069cfce14eff417e8ebc1906733e7f04302b2b05afcee3ae5c63a16673","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FQFHHN6C","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FQFHHN6C","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-92a92bfc/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 24 on 2026-02-01 to 87 on 2026-07-20 (net +63). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-92a92bfc/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-656189d6edc1","record_id":"lc-92a92bfc","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Santa Cruz Paleo Incorporated (CORPORATION) in DELAWARE, USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90055801&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6382516","receipt_label":"USPTO · Registration 6382516"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:e472d6f58cfbf735b66ad6713ee57032078ed580dfe29557ba0b11c02ea61fe2","evidence_url":"https://lookcloser.ai/e/ev-656189d6edc1"},{"evidence_id":"ev-600f272fd428","record_id":"lc-92a92bfc","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 25 to 87 between February 20 and July 20, 2026. 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This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FQFHHN6C","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:21f1c91416774029d1755b3357fef18b526bc70d9c6f36267fa7a5d0f1eeeca7","evidence_url":"https://lookcloser.ai/e/ev-9ee3eefc27bb"},{"evidence_id":"ev-978804f70027","record_id":"lc-92a92bfc","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 24 on 2026-02-01 to 87 on 2026-07-20 (net +63). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 24 on 2026-02-01 to 87 on 2026-07-20 (net +63). 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