full reportFull record · lc-98551b68 · back to the summary
Free to read, download and share — no signup, no paywall, no ads.
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 25 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 50 | — | |
| Total Fat | 1 g | — | |
| Polyunsaturated | 1 g | — | |
| Total Carbohydrate | 8 g | — | |
| Dietary Fiber | 2 g | — | |
| Total Sugars | <1 g | — | |
| Protein | 6 g | — | |
| Vitamin A (as retinyl acetate) | 925 mcg | — | |
| Vitamin C (as ascorbic acid) | 425 mg | — | |
| Vitamin D (as ergocalciferol, cholecalciferol) | 46.3 mcg | — | |
| Vitamin E (as d-alpha tocopherol) | 21 mg | — | |
| Vitamin K (as menaquinone-7) | 140 mcg | — | |
| Thiamin (Vitamin B1) (from quinoa) | 0.2 mg | — | |
| Riboflavin (Vitamin B2) (from quinoa) | 0.2 mg | — | |
| Niacin (as niacinamide) | 21 mg | — | |
| Vitamin B6 (as pyridoxine hydrochloride) | 3.1 mg | — | |
| Folate (as methylfolate calcium) | 680 mcg DFE | — | |
| Vitamin B12 (as methylcobalamin) | 5.2 mcg | — | |
| Biotin (from chlorella) | 4.0 mcg | — | |
| Pantothenic Acid (as d-calcium pantothenate) | 5.2 mg | — | |
| Choline (from chlorella) | 23 mg | — | |
| Calcium (as calcium carbonate, dicalcium phosphate) | 130 mg | — | |
| Iron (as ferrous gluconate) | 5.5 mg | — | |
| Phosphorus (as dipotassium phosphate, dicalcium phosphate) | 133 mg | — | |
| Iodine (as potassium iodide) | 68 mcg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Nothing could be independently confirmed from the available record.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Technical check only: the panel’s 19 actives sum to 1,769 mg, which fits inside the ≈15,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 1 on 2026-02-21 to 1 on 2026-02-21 (net +0). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…Antioxidants Immune Support*…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Dietary Fiber | shaded = doses used in studies (3 g–10 g) · bar = this label | 2 g — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-98551b68 (internal — no barcode published, which limits cross-checking) |
| Brand | Huel |
| Source listing identifier | B0DGVP7NKK |
| USPTO brand-owner record | Huel Limited · UNITED KINGDOM · registration 5847673 · Unit 6, Icknield Way Industrial Estate, Icknield Way,, Tring, HP23 4RN, UNITED KINGDOM |
| USPTO brand-owner record | Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM) · UNITED KINGDOM · registration 5108277 · UNITED KINGDOM); 31 Turnfurlong Lane, Aylesbury, HP217PQ, UNITED KINGDOM |
From the label (photo-read)
| Serving size | Serving Size 1 Sachet (15g) |
| Net weight | NET WT. 0.53 OZ (15g) |
| Pack statement | 12 Sachets |
| Badges printed on pack | Gluten-Free, GMO-Free, Animal-Free, Dairy-Free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 50 | High clearly legible in the photo |
| Total Fat | 1 g | High clearly legible in the photo |
| Polyunsaturated | 1 g | High clearly legible in the photo |
| Total Carbohydrate | 8 g | High clearly legible in the photo |
| Dietary Fiber | 2 g | High clearly legible in the photo |
| Total Sugars | <1 g | High clearly legible in the photo |
| Protein | 6 g | High clearly legible in the photo |
| Vitamin A (as retinyl acetate) | 925 mcg | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 425 mg | High clearly legible in the photo |
| Vitamin D (as ergocalciferol, cholecalciferol) | 46.3 mcg | High clearly legible in the photo |
| Vitamin E (as d-alpha tocopherol) | 21 mg | High clearly legible in the photo |
| Vitamin K (as menaquinone-7) | 140 mcg | High clearly legible in the photo |
| Thiamin (Vitamin B1) (from quinoa) | 0.2 mg | High clearly legible in the photo |
| Riboflavin (Vitamin B2) (from quinoa) | 0.2 mg | High clearly legible in the photo |
| Niacin (as niacinamide) | 21 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine hydrochloride) | 3.1 mg | High clearly legible in the photo |
| Folate (as methylfolate calcium) | 680 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 5.2 mcg | High clearly legible in the photo |
| Biotin (from chlorella) | 4.0 mcg | High clearly legible in the photo |
| Pantothenic Acid (as d-calcium pantothenate) | 5.2 mg | High clearly legible in the photo |
| Choline (from chlorella) | 23 mg | High clearly legible in the photo |
| Calcium (as calcium carbonate, dicalcium phosphate) | 130 mg | High clearly legible in the photo |
| Iron (as ferrous gluconate) | 5.5 mg | High clearly legible in the photo |
| Phosphorus (as dipotassium phosphate, dicalcium phosphate) | 133 mg | High clearly legible in the photo |
| Iodine (as potassium iodide) | 68 mcg | High clearly legible in the photo |
Claims printed on the packaging:
“91 vitamins, minerals, and wholefood-sourced nutrients” · “Adaptogens” · “Super greens & fruit complex” · “Mushroom blend” · “Dairy-free probiotics” · “Antioxidants” · “The ultimate greens powder.” · “Packed with benefits.”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: huel.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-98551b68 · built August 02, 2026 · lookcloser.ai · corrections@lookcloser.ai