full reportFull record · lc-9aa07292 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 12 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 40 | — | |
| Total Fat | 4.5 g | — | |
| Saturated Fat | 0.5 g | — | |
| Cholesterol | 15 mg | — | |
| Vitamin A (from cod liver oil and retinyl palmitate) | 255 mcg RAE | — | |
| Vitamin D (from cod liver oil and cholecalciferol) | 10 mcg (400 IU) | — | |
| Vitamin E (as d-alpha tocopherol) | 6.7 mg | — | |
| Norwegian Cod Liver Oil | 4.6 g | — | |
| Total Omega-3 Fatty Acids* | 1,100 mg | — | |
| DHA (Docosahexaenoic Acid)* | 500 mg | — | |
| EPA (Eicosapentaenoic Acid)* | 370 mg | — | |
| DPA (Docosapentaenoic Acid)* | 50 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The panel lists 870 mg EPA + DHA per serving (1 Teaspoon (5 mL)). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
USPTO lists J.R. Carlson Laboratories, Inc. (CORPORATION) in ILLINOIS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Label #337525 “Kid's Norwegian Cod Liver Oil Natural Lemon Flavor” (Carlson), entered 2025-08-22, with the full Supplement Facts on file. Company on file: Distributor — Carlson Division of J.R. Carlson Laboratories, Inc., Lincolnshire, IL, USA.
Written reviews fell from 2,412 to 2,380 between January 26 and August 27, 2026. The largest rise inside any single 30-day window was about 113, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 0 on 2026-01-22 to 2,380 on 2026-08-27 (net +2,380). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…SUPERIOR PURITY AND POTENCY…” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. A related brand page names no testing issuer and links no product-bound report; its UPC is not published. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Benefit claim “…HEART, BRAIN, AND JOINT HEALTH - A single teaspoonful of Carlson Cod Liver Oil provides 1,100 mg of omega-3s, including EPA and DHA, which support heart, brain, vision, ” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Total Omega-3 Fatty Acids* | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 1.1 g — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-9aa07292 (internal — no barcode published, which limits cross-checking) |
| Brand | Carlson |
| Source listing identifier | B003B3P4PO |
| Retailer listing title | Carlson - Cod Liver Oil 1100 mg Omega-3s Plus Vitamins A & D3, Wild Ca… show full titleCarlson - Cod Liver Oil 1100 mg Omega-3s Plus Vitamins A & D3, Wild Caught Norwegian Arctic, Sustainably Sourced Nordic Fish Oil Liquid, Lemon, 500 mL (16.9 Fl Oz) |
| USPTO brand owner | J.R. Carlson Laboratories, Inc. · CORPORATION · ILLINOIS, USA |
| Owner filed address | 600 W. University Drive, Arlington Heights, ILLINOIS 60074, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Teaspoon (5 mL) |
| Servings per container | 100 |
| Net weight | 16.9 fl oz (500 mL) |
| Badges printed on pack | iGen, NON-GMO TESTED, IFOS, REDUCED PLASTIC IMPACT, WOMEN OWNED CERTIFIED BY NATIONAL COUNCI, iTQi, Superior Taste AWARD, Non-GMO, FRESHNESS PURITY GUARANTEED & POTENCY, FRIEND OF THE SEA, FRESHNESS & |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 40 | High clearly legible in the photo |
| Total Fat | 4.5 g | High clearly legible in the photo |
| Saturated Fat | 0.5 g | High clearly legible in the photo |
| Cholesterol | 15 mg | High clearly legible in the photo |
| Vitamin A (from cod liver oil and retinyl palmitate) | 255 mcg RAE | High clearly legible in the photo |
| Vitamin D (from cod liver oil and cholecalciferol) | 10 mcg (400 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha tocopherol) | 6.7 mg | High clearly legible in the photo |
| Norwegian Cod Liver Oil | 4.6 g | High clearly legible in the photo |
| Total Omega-3 Fatty Acids* | 1,100 mg | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid)* | 500 mg | High clearly legible in the photo |
| EPA (Eicosapentaenoic Acid)* | 370 mg | High clearly legible in the photo |
| DPA (Docosapentaenoic Acid)* | 50 mg | High clearly legible in the photo |
Claims printed on the packaging:
“1,100 mg Omega-3s” · “+ Vitamins A & D3” · “Natural Lemon Flavor” · “Cardiovascular Function*” · “Cognitive Health*” · “Joint Support*” · “SUPERIOR PURITY AND POTENCY” · “MOLECULARLY DISTILLED”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 2.5 mL · contents: 8.4 Fluid Ounce(s) · label #337525 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Calories | 20 Calorie(s) |
| Total Fat | 2.5 Gram(s) |
| Cholesterol | 10 mg |
| Vitamin A | 127 mcg RAE |
| Vitamin D | 5 mcg |
| Vitamin E | 3.3 mg |
| Norwegian Cod Liver Oil | 2.3 Gram(s) |
| Total Omega-3 Fatty Acids | 550 mg |
| Docosahexaenoic Acid | 250 mg |
| Eicosapentaenoic Acid | 185 mg |
| Docosapentaenoic Acid | 25 mg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: carlsonlabs.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-9aa07292 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai