Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · lc-9c8765ee · back to the summary
5-hour ENERGY BERRY Flavor, 30 Count, 1.93 Fl Oz Energy Shot
Exact product checkedGTIN not published · checked 2026-08-04
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
4listed rows
4separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 4 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Niacin (as Niacinamide) | 30 mg | — | |
| Vitamin B6 (as Pyridoxine Hydrochloride) | 40 mg | — | |
| Vitamin B12 (as Cyanocobalamin) | 500 mcg | — | |
| Energy Blend (Taurine, Glucuronic Acid (as or from glucuronolactone), Malic Acid, N-Acetyl L Tyrosine, L-Phenylalanine, Caffeine (200mg), Citicoline) | 1870 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out1
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing5
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Innovation Ventures LLC, Innovation Ventures, LLC, INNOVATION VENTURES, LLC, International IP Holdings, LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 130 on 2025-07-10 to 145 on 2026-07-30 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Speed-of-results claim “…THESE SHOTS ARE QUICK & EASY: This fast-acting formula gets you a quick boost of 230mg of caffeine without wasting any time mixing, shaking or dealing with messes.…” | No evidence located We looked for: a study measuring the stated outcome over the stated time | We found no study of this product measuring the stated outcome over the stated timeframe. |
| Benefit claim “…PUNCHY, FRUITY BERRY: Bring on the bold berry taste and dive into a flavor boost.…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 2 of 6 public signals
✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-9c8765ee (internal — no barcode published, which limits cross-checking) |
| Brand | 5-hour ENERGY |
| Source listing identifier | B08WWTKWJF |
| Retailer listing title | 5-hour ENERGY BERRY Flavor, 30 Count, 1.93 Fl Oz Energy Shot, Regular … show full title5-hour ENERGY BERRY Flavor, 30 Count, 1.93 Fl Oz Energy Shot, Regular Strength, Amino Acids, B Vitamins, Sugar Free and Zero Calories |
| USPTO brand-owner record | Innovation Ventures LLC · MICHIGAN, USA · registration 3003077 · MICHIGAN, USA) DBA Living Essentials; 3141 Old Farm Lane, Walled Lake, MICHIGAN 48390, UNITED STATES |
| USPTO brand-owner record | Innovation Ventures, LLC · MICHIGAN, USA · registration 4104670 · 39533 Woodward Ave, Ste. 318, Bloomfield Hills, MICHIGAN 48304, UNITED STATES |
| USPTO brand-owner record | INNOVATION VENTURES, LLC · MICHIGAN, USA; USA · registration 4004225 · 38955 Hills Tech Drive, Farmington Hills, MICHIGAN 48331, UNITED STATES |
| USPTO brand-owner record | International IP Holdings, LLC · MICHIGAN, USA · registration 4797801 · 39533 Woodward Ave, Ste. 318, Bloomfield Hills, Michigan 48304, UNITED STATES |
From the label (photo-read)
| Serving size | 1.93 fl oz |
| Net weight | 1.93 fl oz (57mL) |
| Pack statement | 30X 1.93 fl oz BOTTLES |
| Badges printed on pack | K (Kosher) |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Niacin (as Niacinamide) | 30 mg | High clearly legible in the photo |
| Vitamin B6 (as Pyridoxine Hydrochloride) | 40 mg | High clearly legible in the photo |
| Vitamin B12 (as Cyanocobalamin) | 500 mcg | High clearly legible in the photo |
| Energy Blend (Taurine, Glucuronic Acid (as or from glucurono | 1870 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Sugar Free” · “Vitamins” · “200mg Caffeine” · “REGULAR STRENGTH” · “BERRY FLAVOR” · “10 Count Value Pack” · “Big Bold BERRY FLAVOR” · “DIETARY SUPPLEMENT”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Brand store 5hourenergy.com: 98 supplement products (+34 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record lc-9c8765ee · built August 04, 2026 · lookcloser.ai · corrections@lookcloser.ai