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The largest rise inside any single 30-day window was about 15, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-a5810e03/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-07-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 07, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Plus%2BUltra%22+OR+product_description:%22Plus%2BUltra%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"caution","evidence_id":"ev-491cbc530c5c","evidence_url":"https://lookcloser.ai/e/ev-491cbc530c5c","content_fingerprint":"sha256:e2786bbd298a1d896a433a8194ba5255c6df4cae173a06367be04de66961dd5c","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Plus%2BUltra%22+OR+product_description:%22Plus%2BUltra%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Plus+Ultra","receipt_label":"FDA enforcement search · Plus+Ultra"}],"observed_at":"2026-08-06","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-07-2026","report_url":"https://lookcloser.ai/p/lc-a5810e03/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-07-2026"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 0 on 2026-01-02 to 61 on 2026-06-17 (net +61). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 0 on 2026-01-02 to 61 on 2026-06-17 (net +61). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0FY3TMNW5","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-9c957ad3c118","evidence_url":"https://lookcloser.ai/e/ev-9c957ad3c118","content_fingerprint":"sha256:db8533ef54ee7ceeb7c5d7ea64f2797a9ae3fcae30cee510ce26a12a81e508c5","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 0 on 2026-01-02 to 61 on 2026-06-17 (net +61). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-01-02 to 61 on 2026-06-17 (net +61). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-a5810e03/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-fb0fb4796a15","evidence_url":"https://lookcloser.ai/e/ev-fb0fb4796a15","content_fingerprint":"sha256:41599dadf4ef619312b7fc88e8bd33b810abf96ceca0421e5bb2604d79140840","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-06","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/lc-a5810e03/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-79b9173e419b","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:claim_count_vs_panel","primary_source":"source_listing","claim":"The front says 14-in-1; the label publishes 2 amounts","bucket":"claimed_no_support","looked":"LookCloser checked Listing claim vs Supplement Facts.","found":"The listing advertises “14-in-1”. The Supplement Facts panel publishes 2 amounts. Those amounts are blend totals, so what each individual ingredient contributes is not stated anywhere on the label. A count on the front of a pack is not the same as an amount on the back, and only the amount tells you how much you are getting.","proof":{"claimed_count":14,"published_amounts":2,"all_amounts_are_blends":true},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:9ae32c58d886d7ee5d811ab246e67f6a55d9d0a11694e48996b5e28fc32de005","evidence_url":"https://lookcloser.ai/e/ev-79b9173e419b"},{"evidence_id":"ev-97d7a6bd6b30","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:blend_only_panel","primary_source":"facts_panel","claim":"No individual ingredient amount is published — every figure is a blend total","bucket":"claimed_no_support","looked":"LookCloser checked Supplement Facts panel.","found":"Every amount on this panel is a blend total: Bioavailable Magnesium Complex; Liposomal Magnesium Complex. A blend total tells you the combined weight of several ingredients, not how much of any one of them you are getting — the amounts could be split in any proportion. Manufacturers are allowed to label this way. It means the individual doses are not public, so nobody outside the company can check them.","proof":{"blend_rows":2,"total_rows":2},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:6c79042d5f1a3058ac07abe6b8f93b3eef41e9037134307ffa8b6e849d6e6303","evidence_url":"https://lookcloser.ai/e/ev-97d7a6bd6b30"},{"evidence_id":"ev-c725c7a3f982","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:exact-listing-and-retained-package-package-brand-differs-from-the-listin","primary_source":"facts_panel","claim":"Package brand differs from the listing brand","bucket":"claimed_no_support","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “Plus+Ultra,” while the retained package/panel image reads “MAGPLUS+.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":{"detail":"The exact product listing names “Plus+Ultra,” while the retained package/panel image reads “MAGPLUS+.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:2234a17ff9316b1d7fb28c459df311223a048c0489161d3822f587d2287e2552","evidence_url":"https://lookcloser.ai/e/ev-c725c7a3f982"},{"evidence_id":"ev-bbf8348d2212","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:nih-published-research-ingredient-amounts-are-hidden-inside-bioavailable","primary_source":"nih_ods_magnesium","claim":"Ingredient amounts are hidden inside “Bioavailable Magnesium Complex”","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"The panel lists “Bioavailable Magnesium Complex” (350 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Bioavailable Magnesium Complex” (350 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:39642fa3d996a352ab5257749ea03374907cca8cee3f08c2a3dfc70b64063b07","evidence_url":"https://lookcloser.ai/e/ev-bbf8348d2212"},{"evidence_id":"ev-8787a4f52643","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 0 to 61 between January 2 and June 17, 2026. The largest rise inside any single 30-day window was about 15, so the count moved in steps rather than in one burst.","proof":{"first":["2026-01-02",0],"last":["2026-06-17",61],"max_30d_review_gain":15},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:cbb04bb8e1156908baa90b38d16d43921392654fcbe2daf6db67e229470e96a5","evidence_url":"https://lookcloser.ai/e/ev-8787a4f52643"},{"evidence_id":"ev-491cbc530c5c","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-07-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 07, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Plus%2BUltra%22+OR+product_description:%22Plus%2BUltra%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Plus+Ultra","receipt_label":"FDA enforcement search · Plus+Ultra"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:e2786bbd298a1d896a433a8194ba5255c6df4cae173a06367be04de66961dd5c","evidence_url":"https://lookcloser.ai/e/ev-491cbc530c5c"},{"evidence_id":"ev-5c45b30acc1b","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:37952e53ae6dd2eb5ccbba5e2be407bdec62f95bd91ef4a04a26b3904eebba80","evidence_url":"https://lookcloser.ai/e/ev-5c45b30acc1b"},{"evidence_id":"ev-7809f7b5cf2b","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:b3f25b30e902edb49a5e4b4041f878a0b2a8725a61c54b9c9dd8e7e3a4beac2d","evidence_url":"https://lookcloser.ai/e/ev-7809f7b5cf2b"},{"evidence_id":"ev-9c957ad3c118","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-01-02 to 61 on 2026-06-17 (net +61). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 0 on 2026-01-02 to 61 on 2026-06-17 (net +61). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:db8533ef54ee7ceeb7c5d7ea64f2797a9ae3fcae30cee510ce26a12a81e508c5","evidence_url":"https://lookcloser.ai/e/ev-9c957ad3c118"},{"evidence_id":"ev-05971d2b5e4e","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:f0ac08a64a418786cb5f338cac04980c8540d4096eaf0369e730fd3de3a75c54","evidence_url":"https://lookcloser.ai/e/ev-05971d2b5e4e"},{"evidence_id":"ev-fb0fb4796a15","record_id":"lc-a5810e03","gtin":null,"claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:41599dadf4ef619312b7fc88e8bd33b810abf96ceca0421e5bb2604d79140840","evidence_url":"https://lookcloser.ai/e/ev-fb0fb4796a15"},{"evidence_id":"ev-96ed260f0636","record_id":"lc-a5810e03","gtin":null,"claim_key":"claim:clinical","primary_source":"source_listing","claim":"“Studied”","bucket":"claimed_no_support","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","proof":{"kind":"clinical","status":"not-substantiated","snippet":"…Clinically Studied Ingredients…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0FY3TMNW5","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:d9962dfd24209db7e8f5ce4c1e98ed063d4ef9b29e46c97b4c57d66be5f84531","evidence_url":"https://lookcloser.ai/e/ev-96ed260f0636"},{"evidence_id":"ev-63059956013b","record_id":"lc-a5810e03","gtin":null,"claim_key":"claim:testing","primary_source":"source_listing","claim":"“in a GMP-compliant facility and third-party tested for purity and”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. 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