{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"lc-aab9f8e0","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-20T12:17:00-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:35-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":null,"listing_identifier":"B0DHLBGFBW","brand":"Totaria","title":"Totaria NMNH 500mg (Dihydronicotinamide Mononucleotide)","listing_title":"Totaria NMNH 500mg (Dihydronicotinamide Mononucleotide), Premium NMN Alternative Supplement w/Niacinamide (Vitamin B3), Quercetin, Trans-Resveratrol, for NAD+, Skin Cell, Anti-Aging & Energy, 120 Ct","identity":{"canonical_gtin":null,"source_listing_gtin":null,"listing_identifier":"B0DHLBGFBW","product_image":"https://m.media-amazon.com/images/I/71R51RNxprL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DHLBGFBW","primary_url":"https://m.media-amazon.com/images/I/71R51RNxprL.jpg","image_count":8,"last_attempted":"2026-08-20T12:16:59-0700","attempts":1},"observed_at":"2026-08-31","source_confirmations":[],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"Totaria","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"OYANXI Inc.","entity":"CORPORATION","country":"Illinois, USA","address_filed":"Ave Unit C #1115, 18121 E Hampden, Aurora CO 80013 US, Illinois 80013, UNITED STATES","address_public":"Illinois 80013, UNITED STATES","serial_number":"98456565","registration_number":"7987131","wordmark":"TOTARIA","status_description":"REGISTERED","filed_date":"2024-03-19T00:00:00","first_use_commerce_date":"2024-04-01","registration_date":"2025-10-14","assignment_recorded":false,"goods_services":["IC 005: Calcium supplements; Dietary food supplements; Dietary pet supplements in the form of pet treats; Insecticides for agricultural use; Mineral food supplements; Natural herbal supplements; Protein supplements; Vitamin supplements; Vitamins and dietary food supplements for animals; Vitamins for pets."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98456565&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"OYANXI Inc.","country":"Illinois, USA","address":"Ave Unit C #1115, 18121 E Hampden, Aurora CO 80013 US, Illinois 80013, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"🇺🇸 Brand owner: OYANXI Inc. · corporation, Illinois, USA","deck":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: OYANXI Inc. · corporation, Illinois, USA","evidence":"USPTO lists OYANXI Inc. (CORPORATION) in Illinois, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98456565&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7987131","registry_name":"USPTO","standard":null,"identifier":"Registration 7987131"}],"evidence_id":"ev-ee1bf4d8bb33","evidence_url":"https://lookcloser.ai/e/ev-ee1bf4d8bb33","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 42 to 60 between August 21, 2025 and April 19, 2026 — no sudden jump.","evidence":"Written reviews rose from 42 to 60 between August 21, 2025 and April 19, 2026. The largest rise inside any single 30-day window was about 9, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. 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This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DHLBGFBW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-dd1d7b216a36","evidence_url":"https://lookcloser.ai/e/ev-dd1d7b216a36","content_fingerprint":"sha256:2c3dd8c7a14433c1cbb1a6afea7b4ffba3e2fd93fbe6a5fd8acd50904a95567b","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/lc-aab9f8e0/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 42 to 60 between August 21, 2025 and April 19, 2026. 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The largest rise inside any single 30-day window was about 9, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-aab9f8e0/full#finding-review_velocity_gradual"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Totaria%22+OR+product_description:%22Totaria%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"caution","evidence_id":"ev-b8a970466cf4","evidence_url":"https://lookcloser.ai/e/ev-b8a970466cf4","content_fingerprint":"sha256:b628c2963cdad0105b0e1ff393dccd3b431a992caea186afac424947a617a31a","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Totaria%22+OR+product_description:%22Totaria%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Totaria","receipt_label":"FDA enforcement search · Totaria"}],"observed_at":"2026-08-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/lc-aab9f8e0/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DHLBGFBW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-6e71c2c2fdbc","evidence_url":"https://lookcloser.ai/e/ev-6e71c2c2fdbc","content_fingerprint":"sha256:b2093bb4f74902eb479e1b013cf049ab1ed7902ac085c8a7d6b899a644d70fe2","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DHLBGFBW","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHLBGFBW","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-aab9f8e0/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 32 on 2025-08-14 to 60 on 2026-04-19 (net +28). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 32 on 2025-08-14 to 60 on 2026-04-19 (net +28). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DHLBGFBW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-b6d2779de7ca","evidence_url":"https://lookcloser.ai/e/ev-b6d2779de7ca","content_fingerprint":"sha256:b63843d7f818be3597b817ba830f56b86bc532033689ca2d802d3dac95f82a03","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 32 on 2025-08-14 to 60 on 2026-04-19 (net +28). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DHLBGFBW","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHLBGFBW","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 32 on 2025-08-14 to 60 on 2026-04-19 (net +28). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/lc-aab9f8e0/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-ee1bf4d8bb33","record_id":"lc-aab9f8e0","gtin":null,"claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists OYANXI Inc. (CORPORATION) in Illinois, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists OYANXI Inc. (CORPORATION) in Illinois, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98456565&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7987131","receipt_label":"USPTO · Registration 7987131"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:2218399f3b7bd0c61ad9ef0f6c1bce6ccbb9c2d8e62803e41c986a80f8e8befc","evidence_url":"https://lookcloser.ai/e/ev-ee1bf4d8bb33"},{"evidence_id":"ev-4f46218a07d0","record_id":"lc-aab9f8e0","gtin":null,"claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 42 to 60 between August 21, 2025 and April 19, 2026. The largest rise inside any single 30-day window was about 9, so the count moved in steps rather than in one burst.","proof":{"first":["2025-08-21",42],"last":["2026-04-19",60],"max_30d_review_gain":9},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHLBGFBW","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:b80a610f77e58e4fd50522a48b8e3eddb8cc7c06e29047723df3868e06e00d91","evidence_url":"https://lookcloser.ai/e/ev-4f46218a07d0"},{"evidence_id":"ev-b8a970466cf4","record_id":"lc-aab9f8e0","gtin":null,"claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Totaria%22+OR+product_description:%22Totaria%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Totaria","receipt_label":"FDA enforcement search · Totaria"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:b628c2963cdad0105b0e1ff393dccd3b431a992caea186afac424947a617a31a","evidence_url":"https://lookcloser.ai/e/ev-b8a970466cf4"},{"evidence_id":"ev-dd1d7b216a36","record_id":"lc-aab9f8e0","gtin":null,"claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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