The review count moved gradually, not in one burst
Written reviews rose from 94 to 140 between August 19, 2025 and August 21, 2026. The largest rise inside any single 30-day window was about 20, so the count moved in steps rather than in one burst.
Full record · lc-aae7f321 · back to the summary
Huel Daily Greens | Superfood Greens Powder | 91 Vitamins
Exact product checkedGTIN not published · checked 2026-07-23
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
39listed rows
34separately quantified
5combined blend totals
The listing-image panel publishes 34 separately ingredients with amounts and 5 combined blend totals. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 25 | — | |
| Total Fat | 0g | — | |
| Polyunsaturated Fat | 0g | — | |
| Total Carbohydrate | 5g | — | |
| Dietary Fiber | 1g | — | |
| Total Sugars | <1g | — | |
| Protein | <1g | — | |
| Vitamin A (as retinyl acetate) | 900mcg (100% DV) | — | |
| Vitamin C (as ascorbic acid) | 425mg (472% DV) | — | |
| Vitamin D (as ergocalciferol, cholecalciferol) | 46.3mcg (232% DV) | — | |
| Vitamin E (as d-alpha tocopherol) | 20mg (133% DV) | — | |
| Vitamin K (as menaquinone-7) | 132mcg (110% DV) | — | |
| Thiamin (Vitamin B1) (from quinoa) | 0.2mg (17% DV) | — | |
| Riboflavin (Vitamin B2) (from quinoa) | 0.3mg (23% DV) | — | |
| Niacin (as niacinamide) | 21mg 131(% DV) | — | |
| Vitamin B6 (as pyridoxine hydrochloride) | 3.0mg (176% DV) | — | |
| Folate (as l-methylfolate calcium) | 680mcg (DFE) (170% DV) | — | |
| Vitamin B12 (as methylcobalamin) | 5.6mcg (233% DV) | — | |
| Biotin (from chlorella) | 7.5mcg (25% DV) | — | |
| Pantothenic Acid (as d-calcium pantothenate) | 5.2mg (104% DV) | — | |
| Choline (from chlorella) | 7.5mg (1% DV) | — | |
| Calcium (as calcium carbonate, dicalcium phosphate) | 130mg (10% DV) | — | |
| Iron (as ferrous gluconate) | 5.5mg (31% DV) | — | |
| Phosphorus (as dipotassium phosphate, dicalcium phosphate) | 125mg (10% DV) | — | |
| Iodine (as potassium iodide) | 44mcg (29% DV) | — | |
| Magnesium (as magnesium oxide) | 40mg (10% DV) | — | |
| Zinc (as zinc oxide) | 15mg (136% DV) | — | |
| Selenium (as selenium yeast) | 28mcg (51% DV) | — | |
| Copper (from flaxseed) | 0.1mg (11% DV) | — | |
| Manganese (from oats) | 0.3mg (13% DV) | — | |
| Chromium (as chromium picolinate) | 38mcg (109% DV) | — | |
| Molybdenum (from pea) | 5.0mcg (11% DV) | — | |
| Potassium (as dipotassium phosphate, potassium citrate) | 450mg (10% DV) | — | |
| Organic Antioxidant Greens Blend | 1161mg † | — | |
| Plant-Based Protein & Superfood Blend | 918mg † | — | |
| Organic Superfruit Blend | 750mg † | — | |
| Organic Adaptogen and Super Mushroom Complex | 172mg † | — | |
| Organic Botanical Blend | 138mg † | — | |
| Probiotics | 3mg † | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out1
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Huel Limited, Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Listed amounts fit the serving
Technical check only: the panel’s 33 actives sum to 4,392 mg, which fits inside the ≈8,500 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
Photo-read pack math is internally consistent
30 servings × 8.5 g = 255 g, matching the printed net weight 255 g (NET WT. 9 OZ (255g)). This checks agreement within the photo read; it is not an independent contents test.
Research context is available for the listed ingredients
Published sources describe how magnesium, prebiotic fiber, zinc, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 93 on 2025-08-05 to 140 on 2026-08-21 (net +47). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
What is the product’s UPC or GTIN?
The barcode is how a product gets matched to outside records — certification registries, label databases, recall data. Without it, almost nothing can be cross-checked.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
3
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (as magnesium oxide) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 40 mg — below the studied range |
| Dietary Fiber | shaded = doses used in studies (3 g–10 g) · bar = this label | 1 g — below the studied range |
| Zinc (as zinc oxide) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 15 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- magnesium — daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 2 of 6 public signals
✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· UPC / GTIN published — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| LookCloser record ID | lc-aae7f321 (internal — no barcode published, which limits cross-checking) |
| Brand | Huel |
| Source listing identifier | B0DNTZ1Y35 |
| Retailer listing title | Huel Daily Greens | Superfood Greens Powder | 91 Vitamins, Minerals, a… show full titleHuel Daily Greens | Superfood Greens Powder | 91 Vitamins, Minerals, and Wholefood-Sourced Ingredients | Adaptogens, Antioxidants, Gut-Friendly Probiotics | 30 Servings |
| USPTO brand-owner record | Huel Limited · UNITED KINGDOM · registration 5847673 · Unit 6, Icknield Way Industrial Estate, Icknield Way,, Tring, HP23 4RN, UNITED KINGDOM |
| USPTO brand-owner record | Bodyhack Ltd (limited company (ltd.); UNITED KINGDOM) · UNITED KINGDOM · registration 5108277 · UNITED KINGDOM); 31 Turnfurlong Lane, Aylesbury, HP217PQ, UNITED KINGDOM |
From the label (photo-read)
| Serving size | 1 Scoop (8.5g) |
| Servings per container | 30 |
| Net weight | NET WT. 9 OZ (255g) |
| Badges printed on pack | Certified, Vegan, B Corporation, Certified B Corporation, GLUTEN FREE, Certified Vegan, B Corps, No artificial flavors, No artificial colors, No artificial sweeteners, 100% vegan, Gluten-free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 25 | High clearly legible in the photo |
| Total Fat | 0g | High clearly legible in the photo |
| Polyunsaturated Fat | 0g | High clearly legible in the photo |
| Total Carbohydrate | 5g | High clearly legible in the photo |
| Dietary Fiber | 1g | High clearly legible in the photo |
| Total Sugars | <1g | High clearly legible in the photo |
| Protein | <1g | High clearly legible in the photo |
| Vitamin A (as retinyl acetate) | 900mcg (100% DV) | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 425mg (472% DV) | High clearly legible in the photo |
| Vitamin D (as ergocalciferol, cholecalciferol) | 46.3mcg (232% DV) | High clearly legible in the photo |
| Vitamin E (as d-alpha tocopherol) | 20mg (133% DV) | High clearly legible in the photo |
| Vitamin K (as menaquinone-7) | 132mcg (110% DV) | High clearly legible in the photo |
| Thiamin (Vitamin B1) (from quinoa) | 0.2mg (17% DV) | High clearly legible in the photo |
| Riboflavin (Vitamin B2) (from quinoa) | 0.3mg (23% DV) | High clearly legible in the photo |
| Niacin (as niacinamide) | 21mg 131(% DV) | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine hydrochloride) | 3.0mg (176% DV) | High clearly legible in the photo |
| Folate (as l-methylfolate calcium) | 680mcg (DFE) (170% DV) | High clearly legible in the photo |
| Vitamin B12 (as methylcobalamin) | 5.6mcg (233% DV) | High clearly legible in the photo |
| Biotin (from chlorella) | 7.5mcg (25% DV) | High clearly legible in the photo |
| Pantothenic Acid (as d-calcium pantothenate) | 5.2mg (104% DV) | High clearly legible in the photo |
| Choline (from chlorella) | 7.5mg (1% DV) | High clearly legible in the photo |
| Calcium (as calcium carbonate, dicalcium phosphate) | 130mg (10% DV) | High clearly legible in the photo |
| Iron (as ferrous gluconate) | 5.5mg (31% DV) | High clearly legible in the photo |
| Phosphorus (as dipotassium phosphate, dicalcium phosphate) | 125mg (10% DV) | High clearly legible in the photo |
| Iodine (as potassium iodide) | 44mcg (29% DV) | High clearly legible in the photo |
Claims printed on the packaging:
“91 vitamins, minerals, and wholefood-sourced nutrients” · “Original Flavor” · “Wholefood Dietary Supplement” · “Naturally flavored” · “The ultimate super greens powder” · “146+ health benefits” · “91 vitamins, minerals & nutrients” · “Greens, adaptogens & superfoods”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
We found a brand storefront, but we could not match any price on it to this exact product when we checked.
Official brand domain: huel.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Choline — NIH ODS · MedlinePlus · PubMed (7,299) · UL 3500 mg (adults)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
multivitamin / greens blend — NIH ODS — Multivitamin/mineral supplements fact sheet · PubMed search: multivitamin supplementation outcomes · ClinicalTrials.gov — 497 registered studies
ℹ Use pattern in research: research evaluates multivitamins ingredient-by-ingredient — blend-level health claims outrun what blend-level evidence can show.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record lc-aae7f321 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai