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It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87533395&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5400845","registry_name":"USPTO","standard":null,"identifier":"Registration 5400845"}],"evidence_id":"ev-569fb7871bba","evidence_url":"https://lookcloser.ai/e/ev-569fb7871bba","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews grew steadily — about 0 between February 7, 2026 to July 21, 2026, with no sudden spike.","evidence":"Written reviews grew from 8355 to 8352 across 2026-02-21 – 2026-07-21 with no single manufactured spike (largest 30-day gain ~11).","so_what":"Gradual growth is more ordinary. 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Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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Company on file: Manufacturer — The Genius Brand.","identity_basis":"ingredient","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/312633","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-f9f8fb76ed8d","evidence_url":"https://lookcloser.ai/e/ev-f9f8fb76ed8d","content_fingerprint":"sha256:e28fd7d2a4817d6e0f4aa8e59cd8d05cd1773eec20e2265a0a642b0f6b0fc6a6","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/312633","label":"NIH DSLD · Label #312633","registry_name":"NIH DSLD","standard":null,"identifier":"Label #312633"}],"evidence":{"summary":"Label #312633 “Genius Lion's Mane” (The Genius Brand), entered 2024-07-25, with the full Supplement Facts on file — see the panel below. Company on file: Manufacturer — The Genius Brand.","source_refs":["nih_dsld_search"],"source_records":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/312633","observed_at":"2026-07-25","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #312633","receipt_label":"NIH DSLD · Label #312633"}],"observed_at":"2026-07-25","looked":"LookCloser checked NIH label catalog.","found":"Label #312633 “Genius Lion's Mane” (The Genius Brand), entered 2024-07-25, with the full Supplement Facts on file — see the panel below. Company on file: Manufacturer — The Genius Brand."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/lc-b596c30f/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B078SJ9F5S","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-c59c0bf5bc95","evidence_url":"https://lookcloser.ai/e/ev-c59c0bf5bc95","content_fingerprint":"sha256:9e18bf052d8cec7f2019c2a5da1833ae375f23266e33603f1b5aae22ad6515dc","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/lc-b596c30f/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Pacificnorthwest Naturals, LLC (LIMITED LIABILITY COMPANY) in WASHINGTON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Pacificnorthwest Naturals, LLC (LIMITED LIABILITY COMPANY) in WASHINGTON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=87533395&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-569fb7871bba","evidence_url":"https://lookcloser.ai/e/ev-569fb7871bba","content_fingerprint":"sha256:32d0e08d02ce5f002e2a73272e2232d9884d5f29da0a3905961ef70fb2e6bac8","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=87533395&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5400845","registry_name":"USPTO","standard":null,"identifier":"Registration 5400845"}],"evidence":{"summary":"USPTO lists Pacificnorthwest Naturals, LLC (LIMITED LIABILITY COMPANY) in WASHINGTON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87533395&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5400845","receipt_label":"USPTO · Registration 5400845"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Pacificnorthwest Naturals, LLC (LIMITED LIABILITY COMPANY) in WASHINGTON, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/lc-b596c30f/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B078SJ9F5S","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-f9a9ff67ce97","evidence_url":"https://lookcloser.ai/e/ev-f9a9ff67ce97","content_fingerprint":"sha256:e4830d891cbcbb13a9d17bf260478b32eafc07203c44bd8f0e4a37adccde8e86","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/lc-b596c30f/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B078SJ9F5S","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-7f0a31a979d7","evidence_url":"https://lookcloser.ai/e/ev-7f0a31a979d7","content_fingerprint":"sha256:f6b5e83a8657d928edf414a4178dfefb0f5e5f37412d5df20bab71093af5206c","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/lc-b596c30f/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 8355 to 8352 across 2026-02-21 – 2026-07-21 with no single manufactured spike (largest 30-day gain ~11).","proof":{"first":["2026-02-21",8355],"last":["2026-07-21",8352],"max_30d_review_gain":11},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B078SJ9F5S","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-2dfe9a30a18f","evidence_url":"https://lookcloser.ai/e/ev-2dfe9a30a18f","content_fingerprint":"sha256:2e5dd8ee5f41b302184ad5c196cabe63f40c6c5b3b61a803e9a00d853ec4dbf8","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-21",8355],"last":["2026-07-21",8352],"max_30d_review_gain":11},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 8355 to 8352 across 2026-02-21 – 2026-07-21 with no single manufactured spike (largest 30-day gain ~11)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/lc-b596c30f/full#finding-review_velocity_gradual"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B078SJ9F5S","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-05054606cecb","evidence_url":"https://lookcloser.ai/e/ev-05054606cecb","content_fingerprint":"sha256:c468a96eba3ca222c93873944db7c6b107282a3d99f4baae06f208bdcb5ada39","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/lc-b596c30f/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 8,352 on 2026-02-07 to 8,352 on 2026-07-21 (net +0). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 8,352 on 2026-02-07 to 8,352 on 2026-07-21 (net +0). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B078SJ9F5S","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-f66a1c854e37","evidence_url":"https://lookcloser.ai/e/ev-f66a1c854e37","content_fingerprint":"sha256:bd3529e93079088c7d2c0eaf3c14623b62eb39a68df0738f46f891dbd31cd9ef","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 8,352 on 2026-02-07 to 8,352 on 2026-07-21 (net +0). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 8,352 on 2026-02-07 to 8,352 on 2026-07-21 (net +0). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B078SJ9F5S","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:bd3529e93079088c7d2c0eaf3c14623b62eb39a68df0738f46f891dbd31cd9ef","evidence_url":"https://lookcloser.ai/e/ev-f66a1c854e37"},{"evidence_id":"ev-05054606cecb","record_id":"lc-b596c30f","gtin":null,"claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. 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